A Report on the Impact of Digital Technology: Hilton Hotel UK

This report assesses the impact of digital technology on the business activities of the Hilton Hotel UK. The report begins with an introduction emphasizing the importance of digitalization for business growth, followed by the project's aims, objectives, and a detailed project management plan including Gantt charts and network diagrams. It then explores various research methodologies employed, including research philosophy, approach, and design, along with data analysis and interpretation. The report also covers the advantages of project management, key stages, and the development of a comprehensive project management plan. The findings aim to provide recommendations for improving business activities through the effective use of digital technology at the Hilton Hotel UK. References are provided at the end.

MANAGE SUCCESSFUL BUSINESS
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
LO1 .................................................................................................................................................1
1. Project aims, objectives, time frames based on chosen theme................................................1
What is project management and how does it involve................................................................2
Key stages of project...................................................................................................................2
Advantage of using project management and why it is essential. ..............................................3
Development of project management plan.................................................................................3
Gantt chart and network diagram. ..............................................................................................6
LO2 .................................................................................................................................................7
Description on the various kinds of research methodologies. ....................................................7
Data analysis and interpretation..................................................................................................8
LO3 ...............................................................................................................................................12
LO4................................................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
The digitalisation is very important in order to fostering the growth of enterprise.
Business function are needed to be performed in systematically manner so process of
digitalisation is seems to be important. With the help of this, timely information can be provided
and organisation can process its activities in systematically manner. In order to bring
improvement in the services they need to focus over implementation of digital technology. The
function of firm plays essential role in order to bring profitability to enterprise (Silverman,
2016). Digital technology has revolutionized the all process of firm so all activities related to
firm can be done systematically. The present report has covered the activities of firm of Hotel
Hilton UK. In order to process business function effectively firm need to bring improvement in
marketing tactics (Taylor, Bogdan and DeVault, 2015). The organisation need to take initiatives
to implement effective digitalisation facilities which can able to bring prosperity to enterprise.
The effective strategies will be helpful to have systematic growth in enterprise.
LO1
1. Project aims, objectives, time frames based on chosen theme.
The process of digitization is very important in order to bring systematic growth in
enterprise. Without this business enterprise cannot able to process its activities effectively. It is
very important to framed each activities effectively (Vaioleti, 2016). The working of enterprise is
largely dependent over the activities of firm. The Hotel Hilton is taking various efforts to provide
good accommodation facilities to its customer. The main aim of them to is to gather attraction of
customers.
Aim-
To access the impact of digital technology on business activities. A study on The Hotel Hilton,
UK.
Objectives-
1. To determine the business activities at the Hilton hotel UK.
2. To analyse the digitalisation used at the Hilton hotel UK.
3. To examine the impact of technological advancement on activities of firm of the Hilton
hotel UK.

4. To recommend the ways to bring improvement in business activities with the use of
digital technology at the Hilton hotel UK.
What is project management and how does it involve.
It is the formal approved document, it is inclusive of the assumption, decision and
facilitated effective communication among project stakeholders. The project plan can be
summarized and detailed (Westerman, Bonnet and McAfee, 2014). This is need to be monitored
and controlled effectively. In this various of components are included as are initiation, planning,
execution etc. it is helpful in order to set the priority and create the project variable so that each
things can be undertaken effectively. The object of project management is to produce complete
project. In this all the activities which are included in it are continuously required to meet.
Key stages of project
In this it can be said that each project stage must be inclusive of differed set of activities
which takes the project from first ideas to the conclusion. The project management is need to be
inclusive of the following things as are-
Definition- Project manager must get assure about differed set of activities. He works as to set
project goals, objectives, scopes, budget, issues, risk, approaches etc. This is need to be
communicated to all stakeholders. If there is any kind of differences between the opinion than it
is must be get starts.
Initiation- This is one of the important stage in which process of project will be run. It is the
starting phases so it is need to be conducted in will and effective manner. Thus, it can be said
that it is need to be conducted effectively so that it cannot get fair or work successfully. In
addition to this, time spent on planning, refining the case of business and communication of
expected benefits will be helpful to improve the probability of success (Lewis, 2015). The poor
starting will lead to problems and even project may get fails.
Planning- The one of key to successful project is planning. In this way, creation of project plan
is the task and it is need to be done at the time of undertaking of project. In this manner it can be
said that many people get fails to realise the value of project plan in order to save time, money,
avoiding many kinds of the problems.

Execution- In this it is essential to deliver the product, services and result with the help of which
process is need to be carried out. In this it can be said that project is realised at this stage and it is
dependent on the project manager how he is need to get complete it.
Monitoring and controlling- In this it can be said that once the project is running, it is the duty
of project manager to have control over regular reporting of the things as are risk, issues,
progress etc. and to have constant checking of business case. With the help of this expected
benefits the project can be delivered in timely manner.
Closure- In this it is need to get sure that project is need to closed properly. It is very essential to
get the customer agreement and at the one end point no additional work will be carried out. In
this it can be said that once the project manager review and record the bad points (Nesamoney,
2015.). This is helpful in order to determine future, success and repeated and failure at this level
are need to get avoided. In addition to this it can be said that the project which is closed it is
continued to consume the response.
Advantage of using project management and why it is essential.
Project management is important because it works as to ensures proper expectation are
need to set with the help of which it is need to be delivered in what manner. Effective project
managers is responsible to negotiate the reasonable, and achievable deadline which is helpful in
relation to get cope up with the each kind of the milestones. In relation to the management, teams
and stakeholders (Noor, 2018). It is also helpful in order to give priority to the work. It helps to
get more work in the less period. Thus, it can be said that it is very essential to plan your work as
to prove the productivity with the help of ensuring the right track on the goals.
Development of project management plan.
WBS Task Name Durati
on Start Finish Predecess
ors Resource Names Cost level of
risk
1 Identifying title of
project 5 days
Mon
2/19/
18
Fri
2/23/
18
£0.00 Low
2 Making problem
statement
4 days Mon
2/26/
Thu
3/1/1
1 £250.00 Moderate

18 8
3 Setting deadlines to
allocate resources
11
days
Fri
3/2/1
8
Fri
3/16/
18
2 £150.00 Moderate
4 Literature review 5 days
Fri
3/2/1
8
Thu
3/8/1
8
1,2
Books, Journals,
Internet and
articles
£500.00 High
5 Choosing techniques
for investigation 4 days
Mon
3/19/
18
Thu
3/22/
18
3 £100.00 Moderate
6 Cost calculation 5 days
Fri
3/9/1
8
Thu
3/15/
18
4 £300.00 High
7 Data Interpretation
and analysis 7 days
Fri
3/23/
18
Mon
4/2/1
8
5 Questionnaires £475.00 High
8 Evaluating results
and findings 4 days
Fri
3/23/
18
Wed
3/28/
18
4,5 £100.00 Low
9
Presenting
conclusion and
recommendations
5 days
Fri
3/16/
18
Thu
3/22/
18
6 £100.00 Moderate
10 Documenting results 2 days
Tue
4/3/1
8
Wed
4/4/1
8
7 £25.00 High
11 Submission of report 2.5
days
Tue
4/3/1
8
Thu
4/5/1
8
6,7 £0.00

The above project management plan will be inclusive of those activities which will be helpful in
order to prepare the research effectively. There are various things as duration, budget, risk, time
etc...This as are-
 Scope- After the process of research, the managerial activities of Hotel Hilton need to
understand the importance of digital technologies. In addition to this, they are able to
implement the new and effective technologies. This kind of process are helpful in order
to aid growth and development in the enterprise.
 Time- In this it can be said that the total time of the research determine by researcher is 5
days. In this he has to undertake each activities effectively (Okumus and et.al., 2017).
 Communication- In this the researcher need to communication effective with
management of Hotel Hilton, employees in order to proceed and work as to collection of
data and they need to take effective steps in order to identify the impact of digital
technologies on the operation of business enterprise.
 Budget- In this it is also determined that the total budget cost is estimated to be $2500.
This kind of allocation has been seen under the project management plan.

Gantt chart and network diagram.
Illustration 1: Gantt chart
Illustration 2: Network diagram

LO2
Description on the various kinds of research methodologies.
With a specific end goal to lead the present research there is have to comprehend the part
of advanced advances and its suggestion on business execution. There are following techniques
which a re should be utilized as seem to be-
Research Philosophy- This is consists of faith in connection to accumulation of data and
information. This is chiefly worried about the wellspring of nature and information. These are of
four sorts as are logic, authenticity, positivism and interpretivism. To take out the present there
will be utilization of the both positivism also interpretivism inquire about methods of insight. In
this it can be satiated that positivism depends on the perception and interpretivism depends on
the deciding the different components of study (). What's more, it will be useful in connection to
characterized the ramifications of advanced innovation on the exercises of Hotel Hilton.
Research approach-In this there are two sorts of research approach as are inductive and
deductive. Under this deductive approach is in connection to completed the courses from
particular to general. It can be called as best down approach. Inductive approach is should be
utilized as a part of connection to mention particular objective fact about the utilization advanced
innovation and its suggestion on business exercises of Hotel Hilton. Accordingly, particular
perception are exceptionally useful in recognizing patter and regularities.
Research plan- It is useful in connection to gather data about the strategics received by
the analyst. These are of numerous sorts as are exploratory, unmistakable, logical and so forth to
do the present research there will be utilization of illustrative, as it is useful in connection to put
thought over portraying members in restorative way. It is should be taken with three strategies as
contextual investigation, perception and overview. Along these lines, one might say that is the
reasonable strategy for deciding the ramifications of advanced innovation as portable on the
capacity of Hotel Hilton.
Data collection- It is assistive with a specific end goal to gather important data. Under
this there are two strategies for this as are essential also auxiliary. With a specific end goal to do
the present research the both technique will be utilized. Essential information gave direct data. In

this there is had to put thought over gatherings, perceptions, interviews, overviews and so on. In
the optional information data will be completed with the assistance of books, diary and
productions and so on. It is useful in connection to accumulate the full data about ramifications
of computerized innovation on business exercises of Hotel Hilton.
Sampling- under this there are two strategies as are probabilistic and non-probabilistic.
To do the preset research ponder there will be utilization of probabilistic strategy. It will give
square with opportunity to every respondent to legitimize reasons (Parise, Guinan and Kafka,
2016). In this example of 20 administrators will be conveyed with the utilization of test irregular
strategy.
Data analysis- This is identifies with exercises as cleaning, coding and changing of
information powerful so one specific conclusion can be drawn. These as are subjective and
quantitative. So as to complete present research there will be utilization of subjective information
examination as it is useful keeping in mind the end goal to give data about each definite bits of
knowledge. It is should be finished with the assistance of topical method. It is consists of looking
at and recording designs with a specific end goal to gather data.
Ethical consideration- In this classification of data, it should be kept up with a specific
end goal to addresses the issue in the successful mode (Parise, Guinan and Kafka, 2016). In this
the specialist embraced appropriate capacity of information. Hence, unapproved evaluate to
information should be counteracted.
Data analysis and interpretation
Questionnaire-
1. Is your organization is able to implement digital technology for having improvement in
business operation.
 Yes
 No
 Not Sure
2. What kind of digital technology is been use in Hotel Hilton UK.
 Cloud services
 Smart keys

 NFC technology
 Digital conference facilities
3. Is digital technology is beneficial for business enterprise.
 Yes
 No
 Not sure
4. Is customer will get satisfied with the use of digital technology in firm.
 Yes
 No Not sure
Theme 1: The hotel Hilton is using digital technology for having improvement in operation of
enterprise.
1. Is your organization is able to implement digital
technology for having improvement in business
operation. Frequency %
Yes 7 70.00%
No 2 20.00%
Not Sure 1 10.00%
Total 10 100.00%

Interpretation
As per the questionnaire survey conducted at Hotel Hilton, the research must be asked
about the implementation of digital technology in order to bring improvement in functioning of
business enterprise. With the help of 1 employees it has been identified that 7 are agreed with the
statement, 2 employees are disagreed and 1 are not sure about the use of digital technologies.
Thus, it can be said that Hotel Hilton need to use the digital technology for having improvement
in activities of firms.
Theme 2: Smart room key is one of the effectively facility of Hotel Hilton.
2. What kind of digital technology is been use in Hotel
Hilton UK. Frequency %
Cloud services 3 30.00%
Smart keys 4 40.00%
NFC technology 2 20.00%
Digital conference facilities 1 10.00%
Total 10 100.00%
Yes No Not Sure
0
1
2
3
4
5
6
7
8
7
2
1
Frequency

InterpretationOrlikowski, 2016
Hereby, with the help of above questionnaire it has been concluded that Smart key
services are the effective in order to bring improvement in the performance of enterprise. With
the help of analysing this diagram it has been analysed that 4 employees said that digital
technology is helpful in order to process business function, 3 are in favour to the cloud services,
2 are to the NFC technologies and 1 are in relation to the digital conference facilities.
Theme 3: with the help of using digital technologies for having improvement in business
enterprise.
3. Is digital technology is beneficial for business
enterprise. Frequency %
Yes 8 80.00%
No 1 10.00%
Not sureOrlikowski, 2016 1 10.00%
10 100.00%
Cloud services
Smart keys
NFC technology
Digital conference facilities
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
3
4
2
1
Frequency

Interpretation
As per the questionnaire method it has been conducted that Digital technology is helpful
in order it brings improvement in the operations of firm. With the help of analysing the same of
the 10, it has been ascertained that 8 employees are agreed to this, 1 is disagreed and I is not sure
about it. Thus, it can be said that digital technology is helpful in order to improvise firm
operation.
Theme 4: Satisfaction of customer got increased by implementation of digital technology.
4. Is customer will get satisfied with the use of digital
technology in firm. Frequency %
Yes 6 60.00%
No 2 20.00%
Not sure 2 20.00%
Orlikowski, 2016 10 100.00%
8
1
1
Yes
No
Not sure

Interpretation
Satisfaction of customer palsy essential in order to stimulate the growth of enterprise.
With the help of above diagram it has been analysed that 6 employees of hotel Hilton are agreed
in this relation, 2 of them are disagreed and another 2 are not disagreed. Thus, it can be said that
digital technology is helpful in order to have effective implementation of digital technology.
LO3
Covered in ppt
Critical and objective analysis and evaluation:
The primary and secondary data must be critically analysed. It will help in getting
accurate and meaningful data (Orlikowski, 2016). Also, the data validity can be identified by
doing this. It helps in measuring data with objectives. Moreover, by evaluating objectives it is
easy to measure overall performance of project.
LO4
The project taken by me and my team members were completed effectively in given time
frame. I evaluated that each member has performed their duties in effective way. The project
manager assigned role to member according to their skills and abilities. This helped in
Yes No Not sure
0
1
2
3
4
5
6
7
6
2 2
Frequency

maintaining project quality and effectiveness. I was also given some role in this. I performed that
effectively so that I can achieve my goals in given time period. I did this by distributing task and
allocating time to it. The impact on overall project was that due to some arise of some critical
situations project was not completed on time. But the quality of project was maintained as there
was enough resources available. I took feedback from other regarding project. So by measuring it
I came to a conclusion that performance of team was good. Every member communicated with
each other. I also interacted with others so that work can be done in effective way. I observed
that the team performed unexpectedly well. This enabled me to complete my duties in given time
period. My behaviour with other person was so good. It was because of some cultural
differences. This affected my performance to a great extent. But I was able to perform well
because of adopting Kold's reflecting cycle. It contains 4 categorises of reflection that is as
follows :-
Concrete experience - I was given role that I had never performed earlier. So it was difficult fo
me to finish in specific time. So I was a little late in doing so.
Reflective observations- I observed that I was lacking experience in doing this. So I need to
improve my skills and abilities to perform it effectively. This will help me to enhance my
efficiency and skills.
Abstract conceptualization- By evaluating my own performance I realised that I required a lot
of improvements in my existing skills. For this I need to learn different things related to project
management. It will me to work effectively with others and enhance my decision making skills.
Active experimentation – I will apply knowledge and skills in next project. I will try my best to
complete in specific time. With this I will be able to take quick and better decisions. The
outcomes from this be I will be able to lead a team.
From this I analysed that I need to improve my behaviour so that I can make strong
relations with team members while doing project. Also, I need to enhance my decision making
skills so that I can take better decisions in case of problem. Besides this, I need to work in more
projects so that I am experienced enough to lead a team.

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