A Study on Dior: Digital Marketing Campaign Impact on Performance

This project proposal aims to investigate the impact of digital marketing campaigns on Dior's brand performance. It explores the significance of digital marketing, identifies different modes of conducting campaigns, and analyzes their impact on brand performance. The study seeks to recommend the most efficient and effective digital marketing modes for Dior to enhance brand recognition and performance. By evaluating existing literature, the project identifies various digital marketing modes and their respective impact on brand performance, ultimately recommending the most appropriate strategies for Dior to achieve its marketing objectives. This assignment solution is available on Desklib, a platform offering a wide range of study tools and solved assignments for students.

INDIVIDUAL PROJECT
PROPOSAL

Choosing a topic for the project proposal
Topic: To investigate the impact of digital marketing campaign on the performance of the brand
- A Study on Dior
Reasons for choosing a topic
Marketing is a very broad field wherein there are several studies have been conducted till on
various issues and aspects. The reason for choosing the topic that is based on marketing field is
that the branch marketing is becoming much popular and interesting among modern researchers.
The proposed topic is illustrating that there is some kind of relationship exists between
investment in marketing campaign made by the companies and their resultant performances
which could be either high, low or poor due to the effect of marketing campaigning (Makrides,
Vrontis and Christofi, 2020). Therefore, another reason for choosing the proposed research topic
is to highlight how digital marketing campaigns are helpful in increasing the performance of the
brand by illustrating the case of Dior.
The project will aim to discuss the possible modes through which digital marketing
campaign be taken out successfully as different modes have different accessibility and ability to
drive performance for the brand (Pandey, Nayal and Rathore, 2020). Therefore, by choosing this
topic different modes of digital marketing campaign will be evaluated in terms of how different
level of performance could be obtained by carrying out marketing through the most appropriate
channel or mode. Also, to fulfil the aim of the project of promoting products and services of the
brand among the target audience by reaching out to them, digital marketing campaigns are
necessary. Accordingly, by choosing this topic and conducting investigation through evaluating
literature existing within articles, books and journal papers based on digital marketing campaign,
the various modes and their respective impact on the brand performance would be identified
(Dumitriu and et.al., 2019). The last reason but not the least of choosing this project topic is to
recommend the most appropriate and efficient modes of digital marketing campaign to Dior in
order to enhance their brand performance and recognition as well.
Key objectives of the project
Aim

The aim of this project is to determine the impact of digital marketing campaign over the brand
performance of Dior.
Objectives
 To develop useful insights over the significance of digital marketing campaign.
 To identify different modes of conducting digital marketing campaign.
 To analyse the impact of digital marketing campaign over the brand’s performance.
 To recommend the most efficient and effective mode of digital marketing campaign to
Dior.
Conclusion
As marketing is one of the most interesting fields of study in modern time, thus, it has been
chosen for the purpose of project proposal. The above project proposal aims to investigate about
how positive impacts of digital marketing campaign can be achieved by choosing efficient mode
and designing differentiating campaign for different target audience, so that the performance of
the concerned brand could get increased. The reasons behind choosing the project topic, aims
and objectives of the project has been mentioned in this report.

REFERENCES
Dumitriu, D., and et.al., 2019. A perspective over modern SMEs: Managing brand equity,
growth and sustainability through digital marketing tools and
techniques. Sustainability, 11(7), p.2111.
Pandey, N., Nayal, P. and Rathore, A. S., 2020. Digital marketing for B2B organizations:
structured literature review and future research directions. Journal of Business &
Industrial Marketing.
Makrides, A., Vrontis, D. and Christofi, M., 2020. The gold rush of digital marketing: assessing
prospects of building brand awareness overseas. Business Perspectives and
Research, 8(1), pp.4-20.