Research: Digital Marketing and Hospitality Sector Image Improvement

This research proposal investigates the impact of digital marketing and marketing communication on the promotion and image improvement within the hospitality sector, using the Hilton hotel chain as a case study. The proposal outlines the background, objectives, and rationale for the study, emphasizing the importance of digital platforms like social media and email for customer engagement and brand building. The literature review covers key concepts such as digital marketing tactics, marketing communication strategies, and their benefits, including increased customer loyalty and global reach. The methodology describes the research design, data collection methods, and ethical considerations. The proposal aims to identify how digital marketing can enhance business performance and recommend strategies for improvement, particularly in light of challenges faced by the hospitality sector during the COVID-19 pandemic. The study highlights the importance of continuous communication, personalized offers, and feedback mechanisms to strengthen customer relationships and boost brand image.

Research Proposal
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TABLE OF CONTENT
TOPIC: “Impact of digital marketing and marketing communication on promotion and
improving image in hospitality sector.”...........................................................................................4
CHAPTER 1: INTRODUCTION....................................................................................................4
Background of the study..............................................................................................................4
Hilton hotel chain........................................................................................................................4
Aim:.............................................................................................................................................5
Objective:.....................................................................................................................................5
Rationale:.....................................................................................................................................5
CHAPTER 2: LITERATURE REVIEW.........................................................................................6
Marketing communication and digital marketing........................................................................6
Benefits of digital marketing and marketing communication.....................................................8
Way to improving digital marketing strategy............................................................................10
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................12
Research type.............................................................................................................................12
Research approach.....................................................................................................................12
Research philosophy..................................................................................................................13
Data collection...........................................................................................................................13
Sampling....................................................................................................................................14
Data analysis..............................................................................................................................15
Research ethics..........................................................................................................................15
CHAPTER 4: DATA ANALYSIS................................................................................................16
Case study A..............................................................................................................................16
Case study B..............................................................................................................................17
Case study C..............................................................................................................................19
CHAPTER 5: CONCLUSION......................................................................................................21
REFERENCES..............................................................................................................................23
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TOPIC: “Impact of digital marketing and marketing communication on
promotion and improving image in hospitality sector.”
CHAPTER 1: INTRODUCTION
Background of the study
Digital marketing that is also known as online marketing is a process or way of promoting
brands in order to connect with customers by making use of digital platforms or technologies
(Chaffey and Smith, 2017). There are several ways or sources of communicating with customers
under digital marketing or communication such as: social media, E-mail, multimedia, text and
others. There are several benefits of digital marketing or marketing communication as it can help
companies in promoting their services and goods to customers. It also helps them out in
attracting or influencing customers towards buying products and services.
Hilton hotel chain
Hilton Hotels Corporation is an American multinational hospitality company that manages
as well as franchises portfolio of hotels as well as resorts. This hotel chain was founded by
Conrad Hilton in the year of 1919. This hotel chain includes around 6,215 brand properties with
approximate 983,465 rooms in 118 countries (Chang, Ku and Chen, 2019). This hotel chain has
total of 18 brands across different market segments including Hilton garden Inn. In the year of
2013, it became a public company and in the year of 2016, China’s HNA group agreed to acquire
25% equity in Hilton from Blackstone. It is well-known hotel chain and there are several reasons
that makes it the market leader and competitive in this industry. Some strengths of this hotel
chain include: high staff and customers’ retention rate, implementation of effective leadership,
vast scope of business and opportunities to expand business in other countries.
Whereas, there are some problems that this company is facing since long such as: high
debts, overdependence of US markets, lack of flexibility because of large size and decreasing
sales because of Covid-19 pandemic. But digital marketing and marketing communication can
help this hotel chain in interacting with customers and allowing them to book their services
online. It would be beneficial for both hotel chain and customers and customers can enjoy their
services by maintaining distancing and can gather all detailed information via social media
platforms. Marketing is known as the main key as it helps companies in promoting goods and
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making customers’ aware about effectiveness or features of products and services. It saves time
and cost of customers and they are more likely to buy products and services online. So, overall, it
can be said that by making use of digital platforms for marketing and communication, this hotel
chain can regain its image and can in operate business without getting affected in negative
manner.
Aim:
“To identify impact of digital marketing and marketing communication in improving
image or productivity of business”. A case study on Hilton hotel chain.
Objective:
 To discuss the digital marketing and marketing communication.
 To discuss benefits of digital marketing on overall performance of Hilton hotel chain.
 To recommend the best way of improving digital marketing or marketing communication.
Rationale:
Digital marketing and marketing communication is one of the main key of success of
companies. From research, it is found that hospitality sector is being affected the most because of
Covid-19 pandemic and hotels are facing problems in increasing sales and attracting customers.
But with the help of digital marketing and marketing communication they can know better ways
of communicating as well as satisfying needs of customers. So, it is the main reason of
conducting research on this topic. Helping out hotels in improving productivity with the help of
digital marketing and marketing communication. Other main reason of selecting this topic for
conducting research is my personal interest as I wanted to gain knowledge regarding technology
and roles of digital marketing as how it has changed the world and how companies can improve
their productivity with it.
CHAPTER 2: LITERATURE REVIEW
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Literature review is the types of academic paper in which the scholar can view the
various author thinking and make the research more relevant. While through which having the
proper and relevant research have used the literature review for which they can make sure about
the various of the author. Hence, this review has the main aim for explaining about the
marketing communication and digital marketing along with the benefits of the marketing
communication and digital marketing. Furthermore, explain about the various ways for
improving the digital marketing strategies in the organization.
Marketing communication and digital marketing
There are several definitions and concepts regarding digital marketing because it is the big
topic and has vast scope. In this regard, Saura, Palos-Sánchez and Cerdá Suárez, (2017) said that
digital marketing is promotion of services and goods via some forms of electronic media. When
all marketing activities such as promotion and communication is being done with the help of
social media platforms or all online platforms then it is known as digital marketing or marketing
communication. It is also being stated in this context by some authors that except face to face
communication, when customers are being made aware about effectiveness of products or
promotion of goods are known as digital marketing. So, from all these definition, it can clearly
be said that it is all about online marketing efforts.
In addition and in the context of Pisicchio and Toaldo, (2020) said that digital marketing is
a marketing via an electronic device as well as internet. It is also known as internet marketing.
Today, hundreds of businesses engage in digital marketing because they find it easier to reach a
large number if customers. Performing all marketing activities via internet plays a vital role as it
is cost and time effective. It helps companies in attracting or to grab attention of customers.
There are several tactics as digital marketing such as: social media marketing, content marketing,
e-mail marketing, and influencer marketing. It all helps companies in promoting goods and
services. Different companies make use of different digital marketing tactics. One of the main
common tactics of digital marketing via which hotels communicate or promote its products is:
social media platforms. Social media is the common and cost effective tactic because it makes
them able to communicate with customers effectively and continuously. They can provide post
selling services also to them. Customers also find easier in getting or making use of services.
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They do not need to go or visit hotels and via social media platforms they can get all information
and make themselves beneficial.
In regard to marketing communication, Moulay, 2019) state that it is a fundamental and
complex part of company’s marketing efforts. Marketing communication includes: direct
marketing, advertising, packaging and printed materials. All these are tactics that make
companies able to communicate with customers and companies makes customers aware
regarding its products and services. The main advantage of marketing communication and all
these tactics is: it promotes direct or continuous communication. It reduces barriers of
miscommunication and make beneficial to both employees and customers. In addition, they also
said that it refers means that are being adopted by companies to convey message to customers
about products as well as brand they sell and want to sell. In regard to effectiveness of
communication, it is stated that communication between employees and customers is important
as it helps customers in getting detailed information. When they get detailed information
regarding brand, products and services then they find easier to make decision regarding buying
products. They can protect themselves against failure or fake products. They can also ask for
ways to use products via social media and official website of companies. It saves their time and
cost and also makes them feel valued. Social media or digital marketing has made companies and
customers able to communicate with each other’s any time and without getting affected,
continuing or enjoying their services. Overall, it can clearly be said that digital marketing as well
as marketing communication has vast scope and can make beneficial to hospitality industry and
customers. Continuous communication increases trust and loyalty among customers and they are
less likely to switch brand that improves brand image and productivity as well.
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Figure 1: Digital Marketing
Benefits of digital marketing and marketing communication
There are several advantages of digital marketing as well as marketing communication. In
this regard Ritz, Wolf and McQuitty, (2019) stated that one of the main advantages that hotels
and hospitality industry can take by making use of digital platforms for marketing and
communication is: increasing customers’ loyalty. Companies can sell their products and services
to customers but only those companies become successful and be in the competition that
successfully retain their customers with business after selling products. It can be done only when
companies make use of digital platforms for communication. After selling hotels or customers’
service provider keep in touch with customers and update them about features of services and
also provide them post selling services such as how to make use of products and others. With the
help of digital platforms, companies can ask for feedbacks and their reviews and on the basis of
suggestions, they can make changes in their services as per the needs of customers. When
customers find better services as per their needs and recommendations then it makes them feel
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valued. They are more likely to stay with business that improves brand image and increase
customers’ retention rate. For this, hotels can make provide personalized e-mail offers to
customers and make them aware about seasonal discounts and other benefits. By encouraging
customers to follow company on social media and by providing all detailed information via this,
they can make customers’ beneficial. So, from this, it can clearly be said that digital marketing
and marketing communication can increase customers’ loyalty towards brand.
Chaffey and Smith, (2017) contradicted and said that according to them, one of the main
advantages of digital marketing or marketing communication is global reach. With digital media
or social media platforms, companies can reach to global customers and can attract them towards
buying products and services. By reaching to customers globally, hotels and companies can
increase sales. It makes all companies able to provide services to customers globally and by
providing services online to them, they can make both beneficial. When customers get services
online then it makes them feel valued as they do not have to go and visit hotels for booking and
buying services. For supporting this view Melović and et.al., (2020) stated and said that
companies can increase their revenue by making use of digital platforms or social media. They
can convert their leads by viewing as which types of products and services are being liked the
most by customers with the browsing history. Accordingly, they can produce many such
products and by providing services to customers, they can increase customers’ satisfaction rate
and increase revenue as well. So, overall, it can be said that marketing communication and
digital marketing has several big advantages and that can also improve the image of companies.
So, companies should focus on continuous communication with their customers by making use
of the effective tactics.
As per Cartwright, Davies and Archer-Brown (2021) view that, digital marketing and
marketing communication seems to be important while for having the better development and
also make sure about the various thing which could be important in developing and making the
growth for the business. While for having the better business they can easily set up their products
and services through online from which the customer reach over their websites and might be
places the order for their products and services. The organization make sure about their
employee skills from which they can buy their large number of product and also make sure about
those thing which might be important while for having their more development. Along with this
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also important for making the business online from which the customer can easily attract towards
their products and booked while by seating at their place. Digital marketing and marketing
communication keep their customer to be engaged in their websites so that customer can buy
their products and services. Furthermore, they can easily take much advantage for their products
and services. This has been also viewed that hospitality sector play the important role for having
their business through online and make their proper growth for which they can make sure about
those things which might be important for making their business successful.
Briciu and Briciu (2021) view that, the communication must be important for having the
proper coordination with the various kinds of the people and that could also easier for making
the customer engaged. Hence, this might be also important for having the better communication
among the various range of people through which they can easily take their much benefits for
which they can select over their business opportunities. Therefore, for the organization
communication must be important through which the business can run smoothly and many of the
organization can easily make their coordination for which they customer range can be increased.
Moreover, this might be also important while for having the better digital marketing and
marketing communication for which the business can run more easier.
Way to improving digital marketing strategy
According to the Marthinusen (2017), digital marketing have the main aim for focusing
over the online business while through which they can make sure about the various thing which
might be important from them. While having the business online the organization can easily
make sure about the various thing which could be important for them as well. Online space can
bring more motivation for the organization towards the existing customer and new ones for
having the better results for their future. This might be also important for having the better future
goals and objective in which they can easily set over their business for having the online
transaction. As many of the organization have also used the online payment mode for their
customer and also make sure about the various which might be important for them in having
their high positive impact over the business. Hence, this might be agility for adopting some new
trends in the organization and to use the updates resources for reducing the competition.
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As per Sturgeon (2021) view that, in having the business online that could also help the
organization while for having their more development and also make sure about the various
kinds of promotion activities. This might be also include the social media platform in which the
business can explore their things and make their customer attraction for having the high profits.
This should be also important in having their better expectation towards those things which could
be important and making their sense for the income sources for their organization. The data and
metrics should be having the proper influenced in taking the decision for the team member in
marketing for them. Hence, this might be also important for having the conversation about
anything which might be important for them. In present time while for understanding the market
concepts the organization must be required to have the data about the social trend of the business
and make the customer concept for which the business have been set up. With having the
technology changes that could be also important for having the better development and also have
their more possibility thing for the business in their hospitality industry. While through which the
business can easily make sure about the various thing which could be important for them in
having the better future goals.
George (2020) said that, while having the business through online that might be also have
some of the negative impact over the business. Through which the business cannot be easily have
their better and goals to be completed. As this can be happen while by having the high
competition through which many of the customer get confuse in having their products and
services. As digital marketing campaign have become the very competitive about the branding
things and that might be more relevant for the needs of customer along with the quick
responding. Digital marketing and marketing communication seems to be purely based on the
technology. If the organization will have the proper technology than they can only have the
proper estimation and make sure about the digitally marketing for their business. Therefore, the
websites must be required for having the better future goals and objective for which they can
work and have their business for their customer. In present time, the business have been started
from the digital marketing and that could be important for having the proper estimation of the
income sources. Through which organization can easily make their huge amount of profits.
Sharmin and et.al., (2021) contrast that, that the digital marketing can be easily improved
while by having the better growth opportunities for which they can work and also have their
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more development. For the organization the brand development can be easily available through
images rather than having the voices or messages for the brand. Hence, while for having the
brand development the organization can easily make sure about the various things which could
be important for them in having the better aspects. Digital marketing give the platform for the
business in having their development in marketing or individual with the help of the leverage
amount of the organization. Therefore, this might be also important for having the proper
estimation in their profits through which the customer can have their better growth. In addition,
the brand can become thoughtful towards their customer while for making the positively thinking
over their business for which they can make sure about the various kinds of promotion activities.
Through having the digital marketing and also addressing more about the customer for the brand.
wider reach can be have for the organization towards the large number of the customer and might
be also important for having the better future goals and objective for which they can work and
make sure about their business.
CHAPTER 3: RESEARCH METHODOLOGY
Research type
Research can be defined as study regarding a specific problems and concern while by
using various scientific methods. It is also known as systematic inquiry for describing, predict,
explain and observed for gathering various information. Basically there are two types of research
such as Quantitative and Qualitative research (Lewandowski and Özçalışkan, 2021). Quantitative
research is the process of collecting and analyzing while by using numerical data. It is also used
for finding various patterns and averages, causal relationship and generalizing their results with
having wider population. Qualitative research it is process of collecting information and
analyzing with the use of non-numerical data and try to understand their concepts, opinions or
experience. It can be also used for insights into generating or problems new ideas for conducting
research. Qualitative research data that have been used in research are of non-numerical through
which that can make their gathering information and collecting with having more methods.
Research approach
In this research approaches, interdisciplinary field including planning, research may be
conducted in various number ways that could help them in making their researcher. . Research
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approaches are basically of two types such as Inductive and deductive approaches. Deductive
approaches means for identifying the characteristic of any problems through having description.
This research cannot be described what had been caused in situation. In case of conducting
survey investigation it could keep them more observation and help them in implication of finding
about research topic. Inductive process draw for some general conclusions from individual or
observations (Reed and et.al., 2021). This approaches also keep researcher more upgrade and
finding out the end of the research process and that might be result of observation information.
Basically in conducted research scholar have make the use of hypotheses data and more theories
for developing their research study more plus relevant. Hence, this could be also important for
gathering the information while by using the observation and various experiments for having the
proper development of the research.
Research philosophy
Research philosophy have a great level for expected for having depth and devoted their
research and make the discussion more relevant. Research philosophy generally deals with
having source, nature and well-developments of knowledge in the research study. Research
philosophy are of two types such as Positivism and Interpretivism. Positivism depends on the
quantifiable observation along with that statistical analysis. Researcher has study independent
and there are no provisions for human interest within their study and developing with using
various methods that could make their study relevant (Weiss, 2021). Interpretivism research
means it is process of being observed and have their main for drivers in science. Moreover, they
have the aim for increasing general understanding their situation. The scholar has make proper
use of gaining important on topic towards the organization and might be seemed to be having
valuable data, which could have research on chosen topic and useful in making this topic study.
This might be also seeks to understand the data and developed their more study for which that
could be easier for having the proper estimation of the data.
Data collection
Data collection is one of the important elements of research methodology. It is not
possible to conduct research without performing this step. For taking decision, researcher
requires having appropriate information related to the topic. Data collection can be of two types
such as primary and secondary. Whereas, primary data collection means collecting the
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information from the first data sources while through which the scholar have gathered the
information from the directly to the people and make the research more relevant (D’Allerto and
Raggi, 2021). Secondary data collection means those information or data that have been
collected from the author, books or journal sources and this data have been used by the many
scholar. While through which making the research more relevant the scholar can easily make
sure about the views of the author. In this scholar have selected both primary and secondary data
collection methods. In which it come to know about those things which might be important in
having the proper and relevant research.
Case studies
In case study A The Lowry hotel 5 manager have been asked the interview question
which related to the impact of digital marketing and marketing communication in promotion.
Which might be important for them in having the better future aspects.
In case study B The Milton hotel 5 manager being asked the interview question and they
have viewed the best feeling and their answer towards the question which were asked. As they
used the various promotion activities towards their hotel and making their hotel attraction for the
customer satisfaction.
In case study C The capital hotel being 5 manager have asked the interview and scholar
have conducted the best research towards the impact of the digital marketing and marketing
communication for their better promotion activities.
Sampling
Sampling means it is process in which researcher collects the information from various
sources of collecting information The methodology also used in taken larger population that
might be depended on type of analysis being more performed, but this can also include simple
random sampling or systematic sampling. Random sampling can be known as every item within
calculated in population and equal profitability of being choosing their sampling methods of their
research paper and make their research while by making more sense to their topic (Zhang and
Wang, 2021). Non- random sampling means simple selection that is based on various factor and
other than just having random chance in sampling selecting. In this scholar have selected the 5
manager for their interview and make the research more relevant in such a way so that manager
can easily answered to their questions. Sampling methods seems to be most important while for
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have the better research along with the various views which might be important for having the
knowledge and many other things which could be give many idea to the customer and
organization.
Data analysis
For making research study effective, scholar requires performing this function just after
data collection. After collecting data, there is requirement of making collected data authenticate
otherwise it can affect image of researcher and study. Poor data collection and irrelevant data can
make study ineffective and can also create barriers in accomplishing goals or successful research
study. There are several elements of research methodology and scholar can make itself
successful only when it performs all elements or functions in a systematic manner. When
researcher has collected data in the form of numbers or quantitative data then, they have to make
use of quantitative data analysis tools (Ley, Babić and Craens, 2021). There are several tools are
available that can be used by researcher for analysing quantitative data as per affordability and
the nature of research study. Whereas, for analysing qualitative data when researcher gathers
data in the form of non-numerical then researcher has to make use of qualitative data analysis.
All gathered information have been ordered into themes so, thematic analysis will be the best.
With thematic analysis qualitative tools both primary and secondary qualitative data have been
analysed.
Research ethics
Ethical consideration can be specifically important part of research and if this part is
more missing than research study having no more relevant sources. Research participants should
not be harming their subjective and also make their respect for the dignity research participants.
Research topic have not been copied from other organization research topic and have not been
taken from any wrong websites (Einarsdóttir, 2021). Hence, data that have been collected from
the various are being used for having the proper research and also save the time for the scholar.
While through which it could be important for having the better research development along with
the proper relation as per the communication seems to be important in which the scholar have
played the important role for taking the more advantage. While having this research the scholar
have also make sure about those things which could be important for making the research, in
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addition, the scholar have selected the relevant websites from which the scholar have made the
secondary data collection methods.
CHAPTER 4: DATA ANALYSIS
Case study A
From the above interview and questionnaire from the Lowry hotel which could be seems
to be important while for knowing about the various thing which could be important in having
the better research. In which the scholar have taken 5 manager interview for which they can have
their better impact over the digital marketing and marketing communication for which they can
make sure about the various activities which might be important for them in having the better
future aspects (Mustak and et.al., 2021). The digital marketing the important in their hotel as per
the view of the hotel manager for which they can easily make sure about their various kinds of
activities which might be important for them in having the better future goals and objective.
Marketing communication is also being so important for them in having the better growth and
development while through which that could not be harder for making their more customer.
Digital marketing and marketing communication seems to be important in having the
better promotion activities for the organization. As per the interview the manager have also
described about the various kinds of activities through which they can easily have the better
expectation for their organization. While through which they can easily work for having the large
customer attraction for their better future goals and objective. In having the various promotion
activities the organization can easily attract the customer while through which they visit out their
hotel and make the explore. The Lowry hotel used the such types of promotion activities like
emails, hoarding, television through which many of the people can easily get attract and make
sure about their having the huge amount of the profits.
Promotion activities which might be important while for having the better goals and
objective for the business (Ogbeibu and et.al., 2021). Hence, this might be also play their role in
making the customer attraction and make sure about the high positive thinking for the company
in having their more profits. The hotel manager have also being make sure about their brand and
quality of products must be given to their customer. While through which they can easily make
their more customer and also make them more satisfied in having their better promotion
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activities. In using the better brand and quality products for the customer that could also lead
them for having their better future aspects along with the promotion activities for their customer.
The Lowry hotel manager also make sure about their various kinds of promotion
activities while through which they can keep the customer satisfaction. Furthermore, also help
the business for making the market place. In which they can have their more products and
services towards their customer (Rahman and et.al., 2021). The manager in interview have been
also asked for the Covid-19 situation in which and how they are dealing for their customer for
their safety. In having the proper marketing communication the customer also come to know
about the various thing for the hotel and about their products and various kinds of services.
In addition, the hotel can also have the benefits for the customer in making their more
high business and also make sure about the various kinds of thing which might be important for
them. While having the proper development and growth for the organization which could be
advantage for the development in making sure about the various things for their manager
(SUNARJO, NURHAYATI and MUHARDONO, 2021). The digital marketing and marketing
communication seems to be important for having the better promotion activities in which they
can start over their business and make their more customer while for working with high benefits.
The manager have also viewed about their promotion activities in which they can have
their more customer in which they can have their more customer. In having the digital marketing
that could also help their organization in knowing about the high impact over the business. While
the manager have also reviewed about the pandemic situation in which they can work for their
customer (Kim and et.al., 2020). Along with this also keep their safety in which they cannot have
their loss towards those thing which other hotel are facing. As they also have the high precaution
for their employee and make them more satisfied in having the proper development for which
they can make sure about safety in which they can easily earn profits.
Case study B
While having the interview from the manager in Milton hotel that could be the best
experience for the scholar and manager. Through which the manager and scholar have also come
to know about the various kinds of promotion activities in which they can make their position.
Hence, this might be also important for having the better development and also have their growth
in market and business. As the few manager have described about promotional activities which
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might be important for them in having the proper development and also make their image in
hospitality sector (Patel and et.al., 2021). While for having the better promotion activities in the
organization that could also lead for having the better development. Along with this also make
sure about those thing which might be important for them in having their better expectation
towards the employee and their customer. In having the better future goals and objective the
manager have also make sure about those thing in which they can have their business for
smoothly and also open their more hotel in various developed countries.
While for having the better research the scholar have also selected the best option ofr
taking the interview on the Covid-19 situation in which how they can deal for having the better
results towards their customer and employee. For this manager have provided the better things
for their customer in which they can keep their more safety for visit their place and also make
sure about those thing which could be important for them in having their development
(Macháčková and et.al.,2021). Along with this the Milton hotel manager have also make sure
about the various kinds of promotional activities in which they can make their business to be
work while for having the high services towards their customer and also make sure about the
various thing which could be important for them.
Digital marketing and marketing communication that might be important for having the
better development and also make sure about the growth for the business. Through which the
business can easily take place for developing and have their more growth for which they can
work. Furthermore, the business can easily take online business and also have their promotion
activities while by using the social media platform in which they keep the customer attraction.
As the manager have also provided many free facilities for their customer in this pandemic for
having their more safety (Scheiberg and Neville, 2021). Moreover, the manager think that while
doing this they can have the better opportunities for their customer and for their business in
having the better market position.
It had been also observed that manager play the important role in developing their digital
and marketing communication. Which have the better opportunities for their business and also
make sure about the various kinds of thing which could be important for them in having their
business towards their customer. As manager also think about the better services for their
customer in which they can make their results and have their high position for great opportunities
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(Sharma, 2021). Promotion activities the organization being used such as social media,
advertisement and hoarding for having the better customer attraction. While through which that
could be also important in providing their thing for their customer range in which they come to
know about those things which might be important for them in having their results. Along with
this also important while for having their better future goals and objective in which they can
effectively work and also have their better objective for which their employee can work.
The manager have also think about the online business in which the customer booked
their room and many other facilities while through which they can make their customer
satisfaction. While having the business through online manager have also given their views that
they have gaining much profits as per having the business offline so that might be also important
in having the better future goals and objective (Tuomi, Tussyadiah and Hanna, 2021). Manager
also think about the various activities which could be important for their customer in having the
better advantage and making their benefits for having the high earning for their organization. In
marketing communication that could be also important while for having the better development
and also make sure about those things which could be important for them in growth for the
organization. Hence, this might be also important in having the goals and objective for the
organization in making their business to be well-developed.
Case study C
In having the interview for the Capital hotel the manager have explore many thing which
might be important for having the better development and growth for the organization. Hence,
this might be also important in having their future goals and objective to be complete. The
organization used the various kinds of promotional activities for which they can work and have
their customer while for working with the more income sources (Vij, Upadhya and Abidi, 2021).
In addition, this might be also important for having the better expectation in which they can work
and also make sure about those thing which might be important for them in having the better
future aspects. The promotion activities for the business might be important for having the
customer attraction. Along with this digital marketing and marketing communication that could
be also important in this pandemic. As customer have order their food while by seating over their
place. As organization have also provided the best quality of foods and various other services for
which they can make sure about the large customer. Along with this also important for them in
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knowing about this thing which might be important and make their sense while for adopting. The
manager have also viewed that while they do not have business online they have less profits
rather than having the business through online. The customer keep the food order and they also
provided the best quality of the services for their customer. While due to having pandemic the
Capital hotel have also provided the services for their employee and customer while for having
the satisfaction.
As the manager also think that while having the business online the customer can easily
get attracted and make sure about those thing which might be important for their customer.
Digital marketing and marketing communication must be significant while for having the better
goals and objective for which they can work and have their more development. The business can
be also run smoothly in having the business online and that could be also important for having
the estimation for their organization. In having the business digital marketing and make sure
about the marketing communication in which organization can easily have their development.
Through which the business can have their best pricing for their products and services (Qiu,
Boukis and Storey, 2021). Online business can easily affected the organization for which they
can work and have their growth for following the social trends for their business. As while
having the business online the capital hotel can make sure about the core value for their products
and various other services in which they can have profits.
In having the interview the manager have also discuss about the various think which
could be important for having their better future opportunities. While through which it come to
know about those thing which might be important for having the better results for their future
goals and objective. For which they can work and also make their objective towards the
employee and make sure about the completion over the given time (Krishen and et.al., 2021). As
for having the better allotment for the food quality for their products and various services related
to their customer. Hence, this might be also important for them in having the high opportunities
for which they can work and have their more growth under the many things for their customer.
The manager have also said about the feedback from their customer which might be
important for their organization. While through which they can improve their strategies and
make sure about those thing which might be important for them in having their growth and make
their large development towards the organization. Hence, this might be also necessary for
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knowing about the various thing for their better promotion activities for which they can work and
have their better development for which the growth must be require and also have their more
customer satisfaction. While having the customer satisfaction that could be easily for having the
image for the organization in making the hospitality sector better and set up their high positive
image in this industry (García-Madurga, Grilló-Méndez and Morte-Nadal, 2021). In having the
business through the promotion activities that could also have the better results for their more
development and make sure about those thing which might be important in having their better
aspects. Moreover, this might be also important in having their better growth for which the
business can help the digital marketing and marketing communication for their customer better.
CHAPTER 5: CONCLUSION
From the above report it had been concluded that digital marketing and marketing
communication play the important while for having the better development for the business.
Hence, this might be also important for having the better growth and make sure about the various
thing which could be important for knowing about the digital marketing and making the proper
communication for which the hospitality sector can work. Along with this also important while
for having the better digital goals and objective for which the business can easily achieve and
make their growth for which the organization can easily have their more development.
Furthermore, explained about the research methodology in which this could be also important for
knowing about the various research methods. While from which it come to know about the
sampling size and various forms of data collection from that scholar have selected the sampling
size. Along with this also important for knowing about the various author in which digital
marketing and marketing communication can have the proper development for which they can
work and have their development and make the proper growth for the business. Moreover, this
might be also important while for having the better development and make the large size of the
customer satisfaction. Marketing communication must be important and that could play the
important role for the business in having their more customer and make their business online for
which they can keep the customer attract towards their products and services. While having this
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could include the high impact over the business in which the customer have and that might be
set. Digital marketing in hospitality sector have their positive impact and make sure about the
customer towards their hotels for having the rating with the various views on the online business.
While having the business through online that could also have the better expectation for which
the employee and other worker can also get skills and knowledge for which they can make sure
about the various things which could be important for them in having the better goals and
objective. Author, have also said that the social media platforms have been also increased the
sales while by conducting business through online from which the customer can easily make
their booking and also make their advance booking for which the customer can satisfied. It must
be important for keeping the customer satisfied for having the wealthy business.
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