Digital Marketing: The Strategic Use of Influencers for Brand Boost

This essay discusses the significant role of influencers in digital marketing, highlighting their ability to boost brand image, expand reach, and connect with customers. It examines how companies select products or services for influencer campaigns, set themes, and identify objectives. The essay also explores the advantages, such as building trust and brand awareness, and disadvantages, including difficulty in measuring results and high risk associated with influencer marketing. Ultimately, it emphasizes the importance of selecting the right digital marketing influencers to enhance brand image and achieve organizational goals effectively. Desklib provides access to similar essays and study resources for students.

Digital marketing
Introduction
Digital marketing is a form of marketing in which the
marketing activities are managed in digitally so that the
various types of customers and clients can be targeted
effectively (Kotane, Znotina and Hushko, 2019). The use of
this form of marketing can be made by companies in its
various forms. Influencers in Digital Marketing have an
importance because they can create an influence for the
business and can attract customers and clients towards them.
In this discussion, focus will be made on the influencers in
digital marketing.
MAIN BODY
Influencers in Digital Marketing refer to people who are able
to create an influence for the brand by boosting its brand
image and thus can make sure that they are able to boost
their business in the right manner (Liu, Perry and Gadzinski,
2019).
There is a specific role which is played by the Digital
Marketing Influencers which can be explained as follows-
Boosting the brand image- The digital marketing
influencers can provide a boost to the brand image of the
firm (Muniesa, and Giménez, 2020). Therefore in this
manner the firms can hire them so that the awareness among
the different customers can be increased.
Expanding the reach- The digital marketing influencers can
expand the reach of the company among their various types
of customers. Thus, In this manner the organizations can
ensure that they are able to expand their reach in a highly
effective manner.
Reaching the customers- The various types of customers
can be reached by the firms when they make the use of
digital marketing influencers. They can provide positive
reviews and rating about the products and services of the
company to the customers which can help them a lot in
taking the right decisions.
Continued…
• Kotane, I., Znotina, D. and Hushko, S., 2019.
Assessment of trends in the application of digital
marketing. Scientific Journal of Polonia
University. 33(2). pp.28-35.
• Liu, S., Perry, P. and Gadzinski, G., 2019 The
implications of digital marketing on WeChat for
luxury fashion brands in China. Journal of Brand
Management. 26(4). pp.395-409.
• Muniesa, R. L. and Giménez, C. G., 2020. The
Importance of the Loyalty of Fashion Brands through
Digital Marketing. Journal of Spatial and
Organizational Dynamics. 8(3). pp.230-243.
• Paul, P. and et.al., 2018. Business Information
Sciences emphasizing Digital Marketing as an
emerging field of Business & IT: A Study of Indian
Private Universities. IRA International Journal of
Management & Social Sciences,(ISSN 2455-
2267). 10(2). pp.63-73.
• Teixeira, S. and et.al., 2018, June. Main factors in the
adoption of digital marketing in startups an online
focus group analysis. In 2018 13th Iberian
Conference on Information Systems and Technologies
(CISTI) (pp. 1-5). IEEE.
Conclusion
From the above discussion, it can be said that
digital influencers have a lot of role to play in
digital marketing. The firms are required to ensure
that they select the right digital marketing
influencers. They are quite important for the
organizations if they have to aim for enhancing
their brand image among the various types of
customers and clients in the market. In this way
they will be able to ensure that they can attain their
goals and objectives in a highly effective manner.
References
Creating an impact- Through the use of Digital marketing
influencers, the organizations can create an impact on the
organizations (Paul, and et.al., 2018). Therefore, In this way
this can lead towards more business for the firms.
The way Digital Influencers work in Digital Marketing-
The companies select the products or services for which they
have to create an influence in the market (Teixeira, and et.al.,
2018). Therefore they set a theme for the campaign and also
identify the aims and objectives to be fulfilled for the
campaign. Thus in this way a tone can be set for the
campaign and this is helpful for the influencers in
transmitting the brand's message to the various types of
customers and clients. Thus, In this way Digital Influencers
are able to provide a boost to the business of the firm in a
highly effective manner.
Continued….
Advantages of Influencer Marketing-
Influencer Marketing can quickly build the required amount
of trust because it can be used by the organizations to
increase the awareness of the products and services among
the customers.
Influencer Marketing can lead towards building up of brand
awareness because by making its use the organizations can
enhance the awareness of their brand among the people.
Disadvantages of Influencer Marketing-
Influencer Marketing can make it very difficult to measure
results. This is so because setting up of standards and
ensuring their achievement is very difficult here.
Influencer marketing involves a high amount of risk and due
to it organizations can face a lot of difficulties.
Therefore it can be said that Influencer Marketing is very
useful for the organizations so that they can make its use and
can achieve their particular goals and objectives.
Creating an impact- Through the use of Digital marketing influencers, the organizations can create an impact on the organizations. Therefore, In this way this can lead towards more business for the firms.