This report investigates the impact of digital marketing on the profitability and sales of Marks & Spencer, a prominent British retail organization. The study examines the concept of social media marketing, exploring various digital tools utilized for promotion and the challenges faced by organizations in this domain. Through a case study approach, the research delves into the influence of digital marketing strategies, brand awareness, customer loyalty, and website traffic. It also considers the role of social media in enhancing customer service and managing brand reputation, while highlighting the shift from traditional marketing methods. The methodology involves work breakdown structure and Gantt charts to ensure efficient project management. The report concludes with recommendations based on data analysis, emphasizing the significance of digital marketing for business growth and customer engagement.
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