Analyzing Digital Technology's Impact on JS Supermarkets' Growth

Verified

Added on  2020/11/12

|34
|7829
|190
Report
AI Summary
This report presents a comprehensive analysis of the impact of digital technology on JS Supermarkets, a small-scale supermarket. The study begins with an introduction outlining the aims, objectives, scope, and limitations, including resource and cost considerations, alongside a Gantt chart and risk register. Chapter 2 provides a thorough literature review of digital technology, strategies for business growth, and the role of digital technology in fostering innovation, drawing on various scholarly sources. The research methodology, detailed in Chapter 3, describes the primary and secondary research methods employed. Chapter 4 presents the data analysis, followed by Chapter 5, which offers conclusions and recommendations for JS Supermarkets. Appendices include performance reviews, questionnaires, and a presentation, providing additional insights into the research findings. The report emphasizes strategies like omni-channel retail and the implementation of digital tools to enhance customer experience and achieve business growth.
Document Page
MANAGING
SUCCESSFUL
PROJECT
tabler-icon-diamond-filled.svg

Paraphrase This Document

Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Document Page
Table of Contents
Title: “To determine the impact of digital technology on business activity.” A case study on JS
Supermarkets....................................................................................................................................1
CHAPTER1: INTRODUCTION.....................................................................................................1
1.1 Aims and Objectives.............................................................................................................1
1.2 Scope and Limitation............................................................................................................1
1.3 Resources and Cost Consideration........................................................................................2
1.4 Gantt Chart............................................................................................................................3
1.5 Communication and Risk Register.......................................................................................5
CHAPTER2: LITERATURE REVIEW..........................................................................................7
2.1 Concept of digital technology...............................................................................................7
2.2 Different strategies by which JS Supermarkets can grow faster...........................................7
2.3 Role of digital technology in the business growth and innovation.......................................8
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................10
3.1 Primary Research................................................................................................................11
3.2 Secondary Research............................................................................................................11
CHAPTER 4: DATA ANALYSIS................................................................................................14
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS...................................................24
5.1 Conclusion..........................................................................................................................24
5.2 Recommendation................................................................................................................24
REFERENCES..............................................................................................................................26
APPENDIX 2: PERFORMANCE REVIEW................................................................................28
APPENDIX 3: QUESTIONNAIRE..............................................................................................30
.......................................................................................................................................................31
APPENDIX 4: PRESENTATION ................................................................................................32
Document Page
Title: “To determine the impact of digital technology on business activity.” A
case study on JS Supermarkets.
CHAPTER1: INTRODUCTION
In the modern era, there have been immense advancements in technology. This has
changed the face of every industry and organisations are now able to provide ease and comfort to
customers by making use of various strategies associated with digital technology. With the rapid
use of digital technology, customers can now access information by just one click by way of
internet (Piaskowska, Nadolska and Barkema, 2017). By utilising the features of this emerging
technology, people can now book online tickets, make easy payments by using tools like e-
wallets etc. The present research is based upon conducing investigation to assess the impact of
digital technology in fostering the growth of small business enterprises and facilitating them to
come up with rapid innovations. In this regards, JS Supermarkets has been chosen to conduct the
research which is a small scale supermarket dealing in grocery and general merchandise articles.
This assignment primarily emphasizes upon use of digital technology so as to promote long term
growth of business and enhance the sustainability of enterprise.
1.1 Aims and Objectives
“To analyse the impact of digital technology in supporting small business growth and
innovation.” A case study on JS Supermarkets.
Objectives
To identify the concept of digital technology.
To evaluate different strategies by which JS Supermarkets can grow faster.
To determine the role of digital technology in the business growth and innovation.
1.2 Scope and Limitation
This research is conducted based upon digital technology and its impact upon the
business growth of company and encouraging innovation across the organisational premises.
Scope of the research is generally concerned with determination of future opportunities that are
linked with the project for future course of time. This will assist JS Supermarkets to enhance
their business operations by implementing digital technology across the premises, thereby
increasing the trust and loyalty of customers and retaining them for a long duration of time in
future. In order to enhance the scope of this study, they need to assess and evaluate the impact of
1
Document Page
executing strategies of digital technology which will assist the firm in gaining a strategic edge in
market over rivals. The major scope of this project is to analyse the various opportunities which
will assist in carrying out the project feasibly. This paper will aim to cover every aspect related
to formulation of digital technology within the company yet it is not possible for researcher to
cover every element of it. There can be a number of limitations such as lack of appropriate and
suitable funds for conducting the research. In addition to this, primary research involves
conducting research in a manner where information is collected by way of questionnaire. At this
time, some of the respondents may not pay the required extent of concentration which may
hamper the validity and reliability of research (Koch and Koch, 2018). Moreover, the
information collected from respondents can largely be subjective and influenced by personal
choice. This can prove to be a limitation for researcher while executing this project.
1.3 Resources and Cost Consideration
When a project is being executed, it is the prime responsibility of project maker to
acquire and arrange for the required resources. It is essential that enterprise procures required
resources such as technical, financial and human resources which are essential for carrying out
the work effectively. By optimal utilisation of such resources, company can easily gain a high
stake in market and enhance its overall business growth. In this regard, for successfully
implementing the digital technology within the organisation, JS Supermarkets should evaluate
the need of required workforce that will be needed to make use 0f this strategy to gain a
competitive edge in marketplace over rival companies (Connelly and et. al., 2018). As digital
technology is a concept that makes use of high-end techniques and systems, thus, JS
Supermarkets need to identify those personnel which are skilled, competent and capable of
executing this strategy. Besides this, technological resources such as required software and
hardware is also essential for JS Supermarkets to launch digital technology within market. Argos
will have to incur approximately 150,000 euros for executing the project.
Researcher also require certain necessary resources for feasibly conducting a research so
as to ensure that the study is conducted in a reliable and appropriate manner. It is essential that
investigator takes into account cost consideration so that study is conducted within the stipulated
budget allotted to research (Roberts and Grover, 2012). Researcher would need 8,000 Euros to
effectively conduct the research by way of primary and secondary sources.
2
tabler-icon-diamond-filled.svg

Paraphrase This Document

Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Document Page
1.4 Gantt Chart
Gantt chart is a pictorial documentation of the project which specifies the structural
manner in which it will be executed (Koch and Koch, 2018). This assists the researcher in
planning, organising and executing the project in a feasible manner so that the purpose of
conducting study is fulfilled.
3
Document Page
4
Document Page
1.5 Communication and Risk Register
Communication is one of the most crucial aspects within the premises of company which
assists in developing and formulating the project in an adequate and appropriate manner
(Connelly and et. al., 2018). Effective communication among the staff will help in rendering a
competitive advantage to company and also assists in determining the loopholes which may have
an impact upon the growth and facilitation of innovation within the enterprise. Optimum
communication and coordination in the organisation can easily ensure that the project is executed
in a desirable manner.
Also, there are various types of risks which may be faced by researcher while carrying
out the research. These are specified below:-
Basis Risk
Lack of funding The funds allotted for conducting research may fall short as it
generally takes huge amount of funds to carry out a study
such as cost of investigation by way of a questionnaire.
Technology This can be a risk for researcher as high level of technological
skills are required for being able to understand the concept of
digital strategy and conduct a research upon it (Onetti and et.
al., 2012).
Time Time allotted for conducting this research can also prove to be
a risk for researcher as the process of taking information from
5
tabler-icon-diamond-filled.svg

Paraphrase This Document

Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Document Page
respondents by way of questionnaire consumes a lot of time.
6
Document Page
CHAPTER2: LITERATURE REVIEW
It is a type of review article and form of scholarly paper which includes the current and
previous knowledge, as well as theoretical and methodological contribution in a specific topic.
Reviews are found in academic journals or books that helps in presenting new research that is
very helpful for project works and dissertation reports. In this context, these review literature
present new research that describes the current study with the relevant topic and provide
effective context for readers (Piaskowska, Nadolska and Barkema, 2017). Here, in present
research, project-makers have extracted some articles and books for evaluating the concept of
digitalisation. This would also help in analysing its impact on JS Supermarket in enhancing its
growth and success as well.
2.1 Concept of digital technology
According to view point of Baller, Dutta and Lanvin, (2016), it has identified that digital
technologies refers to a wide concept under organisation. It is used to retool the business models
as well as processes for making operational activities more efficient. New technologies like
Artificial Intelligence, cloud computing, Internet of Things, chatbots and more, has give rise to
many innovations. It includes robotics and drone delivery, which enhance efficiencies of retail
operations. These innovations help in enhancing customer experience by providing them best
services. Under this process, for improving efficiencies of stores, JS Supermarket need to take
make changes in business model for new solutions. For this purpose, its management can use
artificial intelligence and chatboats for developing interaction with potential customers.
In order to compete online retailers, digital technologies provide various techniques to
offline stores. It includes omni-channel marketing strategy which considered as a modern supply
chain for increasing delivery process, through websites, social media and mobile apps. It helps in
delivering personalised brand messages and consistent experience via diverse channels such as e-
mail and social media campaigning (Berman, 2012). Here, chatbots is one of the example of
omni-channel trend which enables AI-based computer programs for stimulating customer
speech, ask questions and respond accordingly.
2.2 Different strategies by which JS Supermarkets can grow faster
As per views of Brynjolfsson and McAfee (2012), it has evaluated that in order to
develop successful digital transformation strategy, organisations must have clear and measurable
7
Document Page
goals. They must receive continued support by implementation digital strategies from heads of
business units across the business. In context with retail industry, in order to survive tsunamis of
technology disruption, it is essential for organisation to adopt concept of digital transformation.
This would provide a means for competing with number of rivalries and enhance customer
experience more efficiently. Through investing in right digital technology, JS Supermarket can
lead to exceed customer real-life experience.
For digital transformation, this grocery firm needs to mainly focused on digital consumer,
as they are at the centre of grocery universe (Chourabi and et. al., 2012). These types of
customers are mostly willing to provide information related to their choice and place advance
orders before arrival in stores. For accessing such information, it is essential for respective
supermarket to make changes in business model. For this purpose, they can implement Artificial
Intelligence into business operations, it will alert management about which customer wants to
make interaction and place orders for commodities. This will aid to empower sale performance
digitally as well as continue to enhance shopping experience. In this regard, it is essential for its
IT department to make ensure that right and efficient digital tools like Artificial Intelligence, are
being made available to the right set of workers. They must understand how to work with this
technology and make best use for enhancing customer experience.
Due to rapid development of technology, shopping experience of people also enhances
continuously. People in this regard, increase their footsteps mainly in those stores, where they
get fast delivery services (Hair Jr and et. al., 2015). Therefore, with this assistance, another
strategy through which business of JS Supermarket can be grown faster is Omni-channel retail
strategy. It refers to an approaches towards sales and marketing operations, which provides
consumers with a fully-integrated shopping experience. As omni-channel is basically built on
multiple techniques of promoting and distributing services via physical stores, mobile apps and
websites. Therefore, it allows people to extract information about company's products and make
interaction through e-mail, phone, webchat and other social media platforms. By integrating
distribution, communication channels and promotion on the back end, store managers of JS
Supermarket can develop interaction with customers (Karimi and Walter, 2015).
2.3 Role of digital technology in the business growth and innovation
As per article given by Bob Violino, it has ascertained that in order to gain competitive
advantage and improve business process, organisations must implement digital technologies.
8
tabler-icon-diamond-filled.svg

Paraphrase This Document

Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Document Page
This would help in enhancing customer real-life experience and exceeding their level of
expectation also (Artificial intelligence, analytics help speed up digital workplace
transformation, 2019). With this assistance, JS Supermarket that deals mainly in grocery sector,
can bring AI digital technology in its business. It helps in speeding up the pace of workplace
transformation digitally in stores. Through geo-location or geo-fencing capability, this
technology also lead to determine what types of actions and choices, shoppers are taken in stores.
This would help in sending information or any type of recommendation for finding out right
products of their choice to customers, via IoT device (Internet of Things), shopper's smartphone.
In addition to this, another factor where role of AI technology can be evaluated in achievement
of business and success, is associated with voice command apps (Laudon and Traver, 2016). It
will give opportunity to store managers of JS Supermarket the ability to track customers in real
time and give information to access products as per their desires.
A focus on improving and enhancing customer experience is vital for business growth
and success. It contributes directly to gain customer retention for longer period of time. As when
people gain effective shopping experience then it increases chance that they will come back for
repeating purchase, under such stores (Newell and Marabelli, 2015). Therefore, through
implementing the omni-channel strategy, JS Supermarket also can develop effective interaction
with customers and identify their desires also. To develop this channel, it is essential for this
company to discover where its audience hang out and where they like to shop. Having a clear
idea about customers aid JS Supermarket in determining platform to reach them.
9
Document Page
CHAPTER 3: RESEARCH METHODOLOGY
Research is the specific process or techniques which is used to identify, select, process
and analyse of information about a particular topic. Research methodology is a crucial part for
conducting project. It plays an important role in gathering information which provide support to
literature by selection of suitable methodology. There are simply talking about how a research is
completed scientifically. It provides a way to solve problems in logical and systematic way. This
section mainly based on different application which are effective or suitable for research to reach
at conclusion. It is the process which is used to collect information and data for the purpose of
making business decisions. In this methodology publication research, surveys, interviews and
other research techniques are taken to conclude current and historical information. It includes
two main concept for gathering, analysing and interpreting the result as Qualitative and
Quantitative research.
Qualitative Research: It is defined as a market research method that focuses on
gathering data by open ended and conversational communication. This research method
descriYou will need to record a presentation with a PPT display, where you analyse your research
project and discuss the main outcomes of the same project. This will need to be a maximum of 10
minutes presentation. The recording will need to be submitted to Academic Administration via
WeTransfer. bes so many terms such as meaning, concepts definitions, symbols and description of
things that focuses on human elements of the social and natural sciences. The aim of qualitative
research vary with the discipline background such as deeply understanding of human behaviour.
Mainly it is used by social science, political science and education researchers.
Quantitative Research: It is a systematic research and it is more exploitative, this type
of research is based on the collection of verbal, behavioural and observational data. It can be
interpreted in a subjective manner and has a huge scope. This types of research comes under the
numerical form such as statistics, percentage etc. It study deeply within the specific experiences
with the intention of analysing and exploring meaning through various aspects like visual based
data or text. This research produces information by the specific case studies and moreover from
any general conclusions. On the other hand it defined as the investigation of phenomena by
receiving quantifiable data and perform in the form of mathematical techniques.
10
chevron_up_icon
1 out of 34
circle_padding
hide_on_mobile
zoom_out_icon
[object Object]