Research Project on Impact of Digital Technology on Black Penny SME

This research project investigates the impact of digital technology on the Black Penny SME, focusing on its influence on the firm's growth and performance. The research employs an inductive approach with a descriptive design, utilizing random sampling and primary data collection. Qualitative data analysis, specifically thematic analysis, is used to interpret the findings. Key themes explored include the effective use of updated digital technology, the benefits of technology in improving performance, the effectiveness of current technology, the positive impact of digital technology on performance, the role of digital technologies in improving business activities and productivity, employee training and development related to new technologies, the delivery of better quality services through digital technology, and the overall benefits the firm derives from using digital technology, such as reduced wastage, improved performance, and enhanced customer satisfaction.

Research Project

AIM AND OBJECTIVES
“To explore the impact of digital technology on small medium enterprise: Black
penny”
Research objectives
To determine the impact of digital technology in Black Penny.
To evaluate the relationship between digital technology and growth of firm.
To identify the tools of digital technology which can help in managing organisation
functions.
To analyse the effective use of digital technology in Black penny.

RESEARCH METHODOLOGY
 Research approach: Inductive
 Research design: Descriptive
 Sampling: Random
 Data collection: Primary
 Data Analysis: Qualitative with thematic analysis

Theme 1: The Black penny restaurant make use of new
or updated technology
Does the Black penny restaurant make
effective use of updated digital
technology.?
Frequency
Yes 5
No 3
Not Sure 2

Theme: 2 Will the use of digital technology for business is
effective to improve performance
Do you think that use of technology is
beneficial for the firm to improve
performance level?
Frequency
Yes 6
No 3
Not Sure 1

Theme 3: Current technology used within firm is not
effective
Is the current technology used within your
firm effective?
Frequency
Yes 4
No 3
Not Sure 3

Theme:4 Digital technology positive impact on
performance
Does digital technology positively impact
on performance?
Frequency
Yes 6
No 2
Not Sure 2

Theme 5: Digital technologies is helpful in improving
business activities and productivity
Is digital technologies helpful in improving
business activities and productivity?
Frequency
Yes 5
No 2
Not Sure 3

Theme 6: Employees are provided with training and
development new or updated technology are used
Are employees provided with training and
development new or updated technology
are used?
Frequency
Yes 7
No 2
Not Sure 1 0
1
2
3
4
5
6
7
Frequency
Yes
No
Not Sure

Theme 7: Better quality services are delivered to
customers with the help of digital technology
Do you think that better quality services are
delivered to customers with the help of
digital technology?
Frequency
Yes 6
No 2
Not Sure 2 0
1
2
3
4
5
6
Frequency
Yes
No
Not Sure

Theme 8: Benefit that firm gets through digital
technology
What are the benefits that you think firm
gets when digital technology is used?
Frequency
Reduces wastage 3
Improves performance level 3
Better quality services 2
Improves satisfaction of customers 2
0
0.5
1
1.5
2
2.5
3
Frequency
Reduces wastage
Improves
performance
level
Better quality
services
Improves
satisfaction of
customers

THANK-YOU