Analyzing the Impact of Digital Technology on Business Activity

This research report investigates the impact of digital technology, particularly e-commerce implementation, on business activities. The study employs a survey method with questionnaires to gather data on e-commerce activities from respondents. The findings reveal that a significant portion of respondents have been using e-commerce for more than a year, with many using it for professional purposes. E-commerce is perceived as effective in speeding up processes, offering reasonable prices, and providing more customer choices. It also supports smooth business operations, secure payments, and caters to customer demands. The survey confirms that e-commerce usage has increased in recent years and is considered advantageous compared to traditional approaches. The research highlights the importance of e-commerce for businesses in both personal and professional contexts.

RESEARCH PROJECT PART 2-
IMPACT OF DIGITAL TECHNOLOGY
ON BUSINESS ACTIVITY

TABLE OF CONTENTS
Data analysis and interpretation...................................................................................................................1
Conclusion and recommendation..............................................................................................................16
Conclusion.............................................................................................................................................16
Recommendation...................................................................................................................................16
References..................................................................................................................................................20

Data analysis and interpretation
Research conducted by researcher
Being the researcher of the project, the small scale research is to be conducted on understanding the
impact of digital technology on business activities by especially referring e-commerce implementation.
Currently, many organizations are planning to use the e-commerce system in their business operations to
expand their expertise to the international boundaries. The internet is the major platform for buying and
selling the products online. Thus the use of study is very effective to gain the knowledge on the subject
so that researcher in future can also plan the same to do in practical professional life (O'Leary, 2017).
In the present report, the application of survey method will be done which is based on the questionnaire
set for gathering the information related to e-commerce activities in business through the respondents.
Moreover, in other word, researcher has majorly focussed on the quantitative research method to
maintain ethical implications and getting real practical information.
Survey Questionnaires
For carrying out the research, the investigator has developed the questionnaire. The questionnaire is
referred as the set of chosen question that are written in the formal structure to be distributed in the
survey to the respondents. This technique will collect the information from the group of respondents on
the topic undertaken in study for meeting the success of the business (Sharp et.al. 2017). Thus, it is best
approach in practical life for assessing the information from different respondents. Some of the
questions are prepared to have conclusive analysis:-
1. For how many years you are using the e-commerce sites?
 Less than a year
 One year but up to five year
 More than five year
 Can’t say
Less than a year 12
One year but up to five year 23
1

More than five year 3
Can’t say 2
Total 40
30%
58%
8%
5%
Less than a year
One year but up to five
year
More than five year
Can’t say
Analysis
According to the survey, it is been determined that around 57% of the respondents or user are using the
e-commerce system for more than one year. As recently, the emergence of e-commerce has taken place
thus the maximum user are from the period between zeros to five years. The enhanced use of e-
commerce system is very effective as it supportive for both employer and employee. The e-commerce
sites save time, efforts and provide simplicity in the business operations (Turban et.al. 2017). Although
few of the respondents said that they are using the e-commerce from more five years as they might be
involved from internet from numerous years in their businesses.
2. Do you believe in online trading?
 Confidently
 Sometimes but careful
 Not at all
I m confident 13
Sometimes but careful 20
2

Not at all 7
Total 40
33%
50%
18%
I m confident
Sometimes but careful
Not at all
Analysis
Online platform generally provides greater opportunities for the customers as well for the organization.
From the analysis, it can be said that around 50% respondents make the online trading sometimes as
they essentially use in their business or personal life. The trading business is majorly moving towards
the path of e-commerce business that means use the online is effective for everyone in the organization.
The respondents who are confident in using the e-commerce for online trading might be very confident
(Chaffey, 2015). They might deal in the products that are supportive in online trading very much. But in
present also around 18% of the respondents still not believe in using online trading they like to conduct
their business through physical outlets or they did not have time to carry out their online as they have
large number of sales from physical stores only.
3. What is your objective of implementing e-commerce system?
 Personal use
 Professional use or
 Both
3

Personal use 10
Professional use 17
Both 13
Total 40
25%
43%
33%
Personal use
Professional use
Both
Analysis
Currently internet has been used by large number of people for every purpose whether for purchasing or
inquiring anything. According to the above analysis, it can be interpreted that around 40% of the
respondents said that they use e-commerce system for professional use. The justification of this is that
major businesses are carried out using online business and as e-commerce is platform for buying and
selling anyone can come and sell their products. On the other hand, around 23% respondents said that
use of e-commerce is done by them because of the buying something or just to spend their time by
accessing the product (Scarborough, 2016).
Further, around 33% of the respondents said that they use e-commerce system for both the purpose. This
type of individual’s falls in the category of both buying and selling the goods and services. The research
has given the significance that e-commerce is important to the business in every perspective whether it is
personal and professional.
4. How often you conduct the online buying using e-commerce platform?
4

 Yearly
 Half yearly
 Quarterly
 Monthly
 Daily
Yearly 3
Half Yearly 4
Quarterly 7
Monthly 11
Daily 15
Total 40
8%
10%
18%
28%
38% Yearly
Half Yearly
Quarterly
Monthly
Daily
Analysis
E-commerce is very effective in the current time as it helps in generating the revenue and increase in
profits. According to the current analysis, it is been determined that maximum number of users uses
daily e-commerce platform for buying the goods online. Thus, the study also reflects that 28% of the
respondents said that they use e-commerce system monthly for buying the goods online. The survey also
reflected that few of the respondents very rarely use the e-commerce platform for buying the goods.
Hence, it is ensured that e-commerce has been very supportive in the organization and for the customers
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as well. It also shows that e-commerce is very famous among the youth as it ensures easiness, simplicity
and effortless operations in the business (Turban et.al. 2017). It also proves that the business enterprises
enhance the value, brand and high returns in the business. For enhancing the customers for online
shopping the business should involve proper security system which will support in creating the trust
among the customers.
5. According to you, how e-commerce effective to you?
 Fasten the procedure
 Price reasonability
 More customer choices
 Don’t know
Fasten the procedure 19
Price reasonability 12
More customer choices 8
Don’t know 1
Total 40
48%
30%
20%
3%
Fasten the procedure
Price reasonability
More customer choices
Don’t know
Analysis
6

According to the above analysis, it has been seen that e-commerce makes the process faster as easy
selection is done among the variety of the products, gives the price comparison and returns policies as
well. Around 19 of the respondents also believe in this system. For the products, e-commerce system
also offers the goods at reasonable prices which are supported by 12 respondents. Fasten the process is
very beneficial strategy for the organization selling the goods through the e-commerce platform. Price
reasonability is favoured by the respondents who majorly conduct the online shopping. Further, the
study also reflects that e-commerce offers more choices to the customers in context with size, colour and
quality comparison as well (Turban et.al. 2015). The prices are also transparent and changes when some
sale arrives on the internet shopping websites. Thus, it is clear that online shopping is very effective for
the customers as well as for the employee’s as they carry out the business operations essentially.
6. As per your opinion, how e-commerce system is supportive in business operations?
 Secure payment guarantee
 Smooth business operation and customer communication
 Caters business demand of customer’s
 Don’t know
Secure payment guarantee 10
Smooth business operation and
customer communication
15
Caters business demand of
customers
12
Don’t know 3
Total 40
7

25%
38%
30%
8%
Secure payment guarantee
Smooth business
operation and customer
communication
Caters business demand of
customers
Don’t know
Analysis
E-commerce is very supportive to the business as it has simplified the business operation, provides easy
communication with the customers through mails or other medium and also analyse the demand quickly
of the customer and fulfils the same urgently if possible. But in all this benefits of e-commerce, the
majority of the respondents that the business operations gets simplified easy as organization can cut their
essential costs which ultimately advantage to customers in term of low pricing. The next thing is
payments are also secured as organisation works on the digital platform. In this they get the money
directly in their bank account that has reduced the hurdle for both organizations as well as for the
customers (Akter and Wamba, 2016). Around 25% of the respondents said that they use e-commerce for
any purpose as they can use secure payment procedure that consumes less time.
Today the organizations are also working on the path of research which can also be done through
research in market for the products demand. As soon the demand is identified, organization works for
the fulfilling the demand. In this way, the customer is also satisfied and the organization also gets the
revenue and sales. Thus, it can be concluded that e-commerce supports the business operation is getting
smooth business flow, secure payments and demand meeting.
7. Do you think the use of E-commerce has been enhanced in the recent years?
 Yes
 No
8

 Don’t know
Yes 27
No 8
Don’t know 5
Total 40
68%
20%
13%
Yes
No
Don’t know
Analysis
According to the survey, it is been ensured that maximum respondents said that use of e-commerce has
been increased in recent age. Around 67% are in favour because now the basic needs of the individuals
can be fulfilled by just sitting at their workplace, placing the order, paying for it and they get the goods
or services at their doorsteps. The other reason can also be that today using the internet is the cheapest
medium for every individual as the telecommunication organization provides internet facilities at very
low prices. Thus, booming the e-commerce websites very quickly is due to low internet services rates
and it has created the vast opportunities for the business world (Turban et.al. 2017).
Although, few of the respondents i.e. around 20% said that still e-commerce needs more years to
increase their involvement rate. The organization need to make the resources that are very economic as
sometime they initially requires heavy investment that cannot be affordable. On this aspect, organization
initially has to invest but shortly they receive greater benefits from it.
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8. What is your point that e-commerce has greater advantages then traditional approach?
 True
 False
 Don’t know
True 24
False 12
Don’t know 4
Total 40
60%
30%
10%
TRUE
FALSE
Don’t know
Analysis
According to the survey, it is been analysed that majority of the respondents i.e. around 60% said that e-
commerce has higher advantages in comparison with traditional method. The reason can be that both the
parties involved in the transactions get the benefits from it. In the traditional approach, organization
carries the long system of making the sales and then profits but now the organizations are using their
competencies by using relevant shortcuts which also provides major advantages. Further, the
organization has cut their cost by implementing the e-commerce websites (Sigala, 2017).
Although traditional approach is also effective as many customers still not prefer to purchase the goods
online that means they are buying the goods from physical outlets. Moreover, customers also did not
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