A Research Report on the Impact of Digital Technology on Business

This research report investigates the impact of digital technology on business activities, exploring both positive and negative aspects. The study employs a quantitative research design and a deductive approach, surveying 85 employees from manufacturing companies using simple random sampling. Statistical analysis reveals a positive significant relationship between digital technology and business performance, leading to the acceptance of the alternative hypothesis. The report emphasizes the need to reduce negativity surrounding digital technology and encourages business managers, owners, departmental heads, and governmental bodies to implement digital technologies to enhance business performance. The research delves into problem statements, research questions, objectives, and hypotheses, supported by a literature review, and concludes with recommendations for future improvements and research considerations.

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Research Report
The impact of digital technology on business activity
By:
Date:

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Table of Contents
Introduction......................................................................................................................................6
Task 1...............................................................................................................................................8
P1. Based on your chosen business research project, produce a research proposal that clearly
defines a research question or hypothesis, supported by a literature review...............................8
P2: In order to carry out the research, examine appropriate research methods and conduct
primary and secondary research................................................................................................15
M1: Evaluate the different the research approaches and methodology, and make justifications
for the choice of methods you have selected based on philosophical/theoretical frameworks. 16
Task 2.............................................................................................................................................17
P3: Based on your chosen business research project, conduct primary and secondary research
using appropriate methods that take into account costs, access and ethical issues...................17
P4: Having collected your primary research, apply appropriate analytical tools to analyse
research findings and data.........................................................................................................19
M2 Discuss the merits, limitations and pitfalls of approaches to data collection and analysis
you used.....................................................................................................................................31
D1 Critically evaluate the research methodologies and processes in application to a business
research project of your choice to justify the chosen methods and analysis.............................32
Task 3.............................................................................................................................................33
P5: Now that you have completed your research project, communicate the research outcomes
in an appropriate manner for the intended medium...................................................................33

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M3 Communicate the outcomes coherently and logically to the intended audience
demonstrating how outcomes meet the set research objectives you developed in the research
proposal......................................................................................................................................34
D2 Critically evaluate the research outcomes and make valid, justified recommendations......35
Task 4.............................................................................................................................................36
P6: To help you learn from the research project, reflect on the effectiveness of research
methods you applied for meeting the objectives of your chosen business research project......36
P7: Evaluate alternative research methodologies and lessons you have learnt in view of the
outcomes of your research project.............................................................................................38
M4 Provide critical reflection and insight that result in recommended actions for
improvements and future research considerations.....................................................................39
D3: Demonstrate reflection and engagement in the resource process leading to recommended
actions for future improvement.................................................................................................40
Conclusion.....................................................................................................................................41
References......................................................................................................................................42
Appendix........................................................................................................................................46

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Abstract
The world market has been changed by scientific globalization. For the expansion of their
customer, the technology has worldwide small and big business opportunity. Technology is too
advanced that has changed the economy and income of the business. Taking the help of digital
technology helps a lot in any business. The research statement is as to explore the impact of the
digital technology on business activities. The research design that is needed to be seen in this
case is the quantitative research design. The research approach that has been used in this research
is the deductive approach. Employees of the manufacturing companies have been taken as the
respondents which are 85 in number and the simple random sampling is being used. The
statistical analysis also shows that there is a positive significant relationship in between the
digital technology and the business performance. Hence the Alternate hypothesis is accepted.
The negativity is needed to be reduced regarding the digital technology as both digital
technology and the business performance are closely linked and the performance could be made
better and the business managers, the owners of the companies, the departmental heads and
people at the governmental level needs to implement the digital technology in the businesses.
Key words: Digital technology, Business Performance

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Introduction
Not only the people in the tech sector but other people also have the option for the digital
technology. The spans of all industries and the groups of all ages have been crossed by the
benefits and opportunities that are presented by the digital technology that is for business. For all
the businesses, digital transformation is variable and accessible. It clearly means engaging the
talented employees all over the company, improvement in processes and driving the profitable
and new models for business (Armando & Azevedo, 2016).
By the internets' most advanced and biggest adaptation, the transformation of the retail system or
industry has been set in motion. This act has been taken on a global scale by the general public;
this transformation has pushed the retrial companies or industries which develop the strategies of
commerce and that the approach of multi-channel incorporates into their business. The rising
scale is another additional contributing factor and also the infiltration of many other various new
and also tables. This happens all over the world and this system helps in the connection of the
customers or employees. They are able to use this facility not only at their workplace but where
ever else they would want to use, they may. In case they want to outnumber the shipment of
feature phones, they forecast the number of shipments of the new Smartphone for the very first
time in 2013 (Aslam & Karjaluoto, 2017).
In this world, the computer has introduced the internet. We have been entered into the new age
of growth through the internet. By development in internet and vast computer technology
business are growing rapidly and speedy at the same time. By supplying companies business got
the upper hand by the introducing the computers with the excessive amount of information. The
information age is another name of the computer age which developed the surroundings of a lot
of information. In 1949- 1975 many other technologies were developed and ultimately a
combination of such technologies is named as a computer (BROWN, 2017).
The communication technologies and latest information have been changed the regulatory,
political and international standards. The world market has been changed by scientific
globalization. For the expansion of their customer, the technology has worldwide small and big
business opportunity. For moving towards the customer internet has introduced some unique

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ways to think and advertise. In 1990's the market of United States has been expanded very
quickly. The chart of Investopedia.com shows the increase in US stock market. Technology is
playing an important part in worldwide. The economy of US is radically affected (Baig,
Szewczyk, Valli, Rabadia, & Hannay, 2017).
For many businesses new marketplace extended customer is presenting their challenges. Many of
the companies are looking for subcontract projects to lower their cost such as service
representative positions. Technology is too advanced that has changed the economy and income
of the business. By introducing the more advances purchasing options new marketplace is
helping the customer as well.

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Task 1
P1. Based on your chosen business research project, produce a research proposal
that clearly defines a research question or hypothesis, supported by a literature
review.
Problem statement
Moving to the problem statement of the research project it is said to be
To explore the impact of the digital technology on business activities
It has been seen that this is the main thing which is needed to be explored and the main point for
the consideration is that the overall changes are being seen in the country which is positive and
negative as well. Therefore the overall rate is needed to be explored so that the better treatment
could be done at all possible points. Hence the research problem is needed to be identified at this
point so that the effect could be noticed that whether the positive impact is there, negative or
there is no impact on the business processes due to the digital technology that has been seen in
the country and all over the globe as well (Charbaji, 2015).
Research questions
There are couples of research questions that are included in the research and they are said to be
as
 What is the effect of the digital technology on the business activities all over?
 Are digital technologies affecting the business performance in a negative manner?
 What are the positive effects of the digital technology for the businesses?
 How could the use of the digital technology be integrated with the cusses of the business
to get the better results?
Research objectives

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There are many different research objectives that are included in the research and they are said to
be as
 To find out the impact of the digital technology on the businesses performance
 To explore the negative aspects of the digital technology due to which the business is
suffering all over
 To explore the positive sides of the businesses as the digital technology is increasing in
the country
 To protect the stakeholder's rights and to provide the relevant information with the help
of digital technology what are the changes that are being seen in the organizations.
 To explore the different facts that are there in the organizations and that are affected by
the digital technology.
Research hypothesis
Moving to the some of the major research hypothesis it could be seen as that the
H1= There is positive relationship in-between the digital technologies and the business success
H0= There is no positive relationship in-between the digital technologies and the business
success
H2= There is negative relationship in-between the digital technologies and the business success
H0= There is no negative relationship in-between the digital technologies and the business
success
H3= There is significant relationship in-between the digital technologies and the business
success
H0= There is no significant relationship in-between the digital technologies and the business
success

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Literature review
The way company is being enhanced from small business to large organization technology plays
an important role in it. Selection of technology is used in the small business, each and everything
which links servers to mobile devices, and in economic marketplace creating a competitive
advantage. For future expansion in their business, the owners of the small business should
implement such technologies in their business for making the process of their business for
smooth and easier. Therefore owners should use such technologies for making their business
more efficient (Coles & Lanfranchi, 2012).
For reducing the business cost the owners of small business use such technology. For
computerize, the back office functions basic venture software is used in the firm, like payroll
accounting and record keeping. In real time mobile technology is very useful; by this technology,
one can also do remote work. For example, the employees working in their field they use their
mobile for calculating their daily expense whereas they have interlinked it with their accounting
software back office (Gibson, 2016). For sensitive business creating the secure environment or
consumer information technology can also be used by the business owners as well. Many of the
software programs and business technology are user-friendly, for making the most of their tools
and features it allows the business owners as well to know about the background information of
technology (Coltman, Tallon, Sharma, & Queiroz, 2015).
For improving the small business communication process, business technology plays an
important role. Apps, websites, texting, emails these things improved the communication with
the consumer. For saturation of the economic market through the message different type of
information technology communication ways are used in the companies. Through these
electronic communication ways company received more feedback from their consumers. For
improving inter-office communication such technologies are used as well. By using these types
of methods, through mobile devices, companies can easily be reached to their consumers in real
time (Hackley & Tiwsakul, 2010).
Through the usage of technology, the small business can easily increase the productivity of their
employees. By using business software and computer programs it allows the employees to

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update their information than manual methods. For reducing the amount of human labor the
owners of such business can also implement the business technology in business functions. In a
small business, it avoids to give the employee benefit and pay labor costs (Khosla, 2017). There
is the main effect on employee's performance by implementing such business technology. For
example, by increasing the appraisal of the employee it can also place online, for achieving the
company's objective manager can easily measure the performance of an employee. Using
different technologies business owners can easily expand their operations as well slightly than
employees if the technology which is implemented gives the improved output production
(Jalang, 2015).
For reaching new economic market technology allows small business for implementation.
Relatively selling local market services or consumer goods, international and national markets,
small business reaches regional. For selling products in different economic markets in small
business retail websites are most commonly used. When the consumer needs to purchase any
goods and services websites is the best option in term of low cost and easily accessible 24/7.
Internet advertisement is also a good option for small business owners for reaching their
customers and in the new markets through ads and web banners (Lee, 2012).
Companies can also use different business technology to outsource their business or different
departments at international or national business environment. For achieving their goals and
focusing on their tasks outsourcing the business is the best option for the companies and it
reduces the costs as well. For companies outsource customer services and technical support is
two main parts (Litwin, 2012). If the small business owners do not have the excessive
availability of manpower and proper facilities then the owners can also outsource their business
operations. Technology outsourcing also allows the small business to outsource their functions at
low costs. For the last many centuries business world is the same for the Industrial Revolution as
it is to be said that these things are not going to happen again. The development of the
technology at an exponential rate, adapting and mutating is too much fast. You can't even
imagine how far you have come if anyone had access to time machine go five years back you
will be surprised (Liu, 2012).

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As it has been observed that the mobile phone is used for the general purpose rather than that
using it as commerce, work, and business applications. As the time passes technology has been
to every aspect of using it in the business that has never done before in the history. Following are
some of the ways in which technology has been changed in the business field (for worse or
better). If your tablet or smart device is updated with the correct software then you can control
your business remotely where ever you are it is controlled very easily (Moncrief, Marshall, &
Rudd, 2015). At the click button on your device you can do anything you want like shipping
content marketing, sales invoice etc. mobile is for the consumer too it's not for you. Many of the
people are using mobile phones for sale, buy, find the local business, and shop whereas they
share their experience with their family, friends, prospects, acquaintances and with stranger’s
Facebook almost every day (Madhow, 2018).
With the stream of more data, it is very much easy to understand the need and want of the
customer which you are actually searching for. With the help of analytics services you can easily
divide such scenarios into the small groups by targeting the customer specifically; once you
about the customer need you can easily market your product (OECD, Department of Science and
Technology, 2017). By using Google account you can find out where your customer from, how
long they stay, what they do, how they bring your website, which type of website they using.
Forgiving the more refined product you can cut down the data for more clear services. By using
the cloud computing small and large business where they can move their departments or
operations to the third party through internet connectivity (Naz, 2013).
By staying in touch with one another technology has to play its important part in it. At once you
can have a video/ text with your employees or co-workers these are such mediums for
communication. Moreover, you can easily send the discounted emails to your valuable customers
while they are shopping through your business, flawlessly mobile technology had played an
important role in customers life they can easily get information about the product whatever they
want (Oluwaseun & Adeyemi, 2015).
In your business, there are two things that produce the buyer market to a software solution. First
thing is software and hardware which is essential to make software solution which is very much
easy to use and it is affordable as well. The second thing is entrepreneurial minds and savvy

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technology which can develop such breakdowns the barriers. The inventory system which runs at
the back end it takes many years to build with the help of the colleges and graduates putting their
efforts together which it costs million dollars? This type of solution is very easy to use and it is
affordable at price, they don't need to hire an expert to run this software (Parasol, 2017).
As it is mentioned above that the generation Y is becoming the primary source of such business
the world and economy. These young generations in three years will symbolize the workforce of
America and in a couple of years; they will be at the top. These folks are more frequent than the
others. Whereas some of the folks do not have hands on the digital technology there is one of the
generations who use to force the business to get savvy technology too (Rashid & Asghar, 2016).
Despite your own point of view technophile or Luddite the major vast going technology is not
going that much slower. The small business which usually uses too fails which they are going to
find the technology name savvy will gather the rewards as well. Whereas you don't have to start
your business from zero, there are some of the technique by using them one business can succeed
easily and can achieve its goals too. One should always need to understand that how such
technology can affect their business or how this technology can help them to achieve their targets
and objectives. Basically, every business has come to its point where it's very difficult to operate
such technologies if we take an example that is very simple that computer desktop use to receive
emails and it also maintains the records (Ryan & Jones, 2012). For organizing different
information innovations in technology make their work faster. Whereas developing the wrong
sense of knowledge and making your communication more unfriendly, by these things
technology may have a bad effect on the business. It doesn’t mean to just discard such
technologies from the business, although it is only useful when business is having such problem
for maintaining the records or it could be anything technology must be used at that time for
resolving the problem and to achieve their objectives (Sargolzaei & Nikbakht, 2017).
Technology plays the vital role in business whereas it brings people together. On the other hand,
such technologies make easier for communication of the workers with each other as they make
use of networking and email such as Stream Serve and Slack. Some of the technologies like text
messages and email these things make the communications more faster between the employees
in case of emergencies as well it very helpful in every case (Taylor, 2017). As the platforms like