HND Business Research Project: Digital Technologies and Morrison, UK

This research project examines the impact of digital technologies on the business operations of Morrison, a UK-based company. The project begins with a research proposal, including a literature review and defined research questions focusing on how digital technologies influence business functions and strategies. The research methodology incorporates both primary and secondary research methods, including surveys and analysis of existing literature. The project investigates various statistical techniques, data analysis, and research findings related to digital technology implementation. It also considers alternative research techniques and ethical considerations. The report provides a detailed analysis of the impact of digital technologies on Morrison, UK, and offers strategic recommendations for enhancing business performance. The study covers the concept of digital technology, the relationship between business functions and digital technology, and strategies used by Morrison, UK, with respect to digital technologies. The project aims to identify ways in which digital technologies influence business activities of an organisation so that the knowledge and understanding can be applied in future businesses.

Research Project

Table of Contents
TITLE..............................................................................................................................................1
P1. Research Proposal defining research questions supported by literature review ..................1
Literature review .............................................................................................................................1
Activities and timescales..................................................................................................................2
P2 Research methods and approaches to primary and secondary research.................................3
P3 Conducting essential and optional research through utilization of proper research strategies
.....................................................................................................................................................3
P4 Statistical techniques, data and research findings .................................................................6
Primary analysis - .......................................................................................................................6
Secondary Analysis - ..................................................................................................................8
P7 Considering alternative research techniques .........................................................................9
REFERENCES..............................................................................................................................10

TITLE
“Digital technologies affecting business operations in Morrison, UK
P1. Research Proposal defining research questions supported by literature review
The main objective of each and every type of organization in today's world is to increase
sales and enhance profitability of the business. In order to increase sales and profit it is important
for an organisation to use most effective and innovative techniques in their business activities. In
this context Digital technology is a most significant element or tool that can assist businesses in
achieving high productivity, sales and profitability. Present research project will identify the
impact of digital technology on a UK based company known as Morrison. The aims and
objectives of the research are as mentioned below -
Aim - To determine the impact of digital technologies on business functions within Morrison,
UK
Objectives -
1. To understand the concept of digital technology
2. To analyse the relation between business functions and digital technology
3. To determine strategies used in Morrison, UK with respect to digital technology
4. To suggest appropriate strategies to enhance business performance at Morrison with the
help of digital technologies.
Research questions
 Explain the concept of digital technology
 What is the relation between business function and digital technologies?
 What are the strategies implemented in Morrison with respect to digital technologies?
Reason for selecting this topic
The main reason for choosing this research topic is my self interest in establishing a
business or company. I identified that digital technologies are becoming essential part of each
and every individual's life. I need to identify ways in which digital technologies influence
business activities of an organisation so that I can apply the knowledge and understanding in my
future business (Shaikh, 2018).

Literature review
According to Nambisan, (2017) digital technology is one of the crucial aspect of business
that helps to drive business performance by providing benefits to production and other
operational activities that helps to increase profitability. In addition to this, there are a lot of
benefits of a digital technology or equipment used by business that it will help to drive
production process by increasing effectiveness of employees in terms of skills and knowledge
and also operational activities which helps to drive profits. It is stated that there are so many
opportunities for a business opens when they are able to make effective use of digital technology
which helps to increase production and profitability. In addition to this, there are a lot of impact
and effect business operations with the use of technology effectively. In respect to this, one of
the most important aspect of business which helps to manage and drive business profitability is
effective use of digital technology. There are a lot of tools, techniques as well as devices are
available for businesses in order to make their effective use that helps to drive production
process as well as improve customer satisfaction which is crucial for the firm effectively.
According to Pagani and Pardo, (2017) digital technology provides effective support to
the integration strategy of business towards managing and controlling all the activities related to
the production process effectively. Digital application has direct abstraction with human
resourcefulness. When use of appropriate application is not furnished to employees, then their
carrying into action level gets negatively stricken. Apart from this, there are convinced set of
skills and incapability that worker need to have. For this process, administrator need to have
trenchant observance so that all the areas in which amend that are needed to be made can be
known. As per the aggregation made, training and evolution should be supply so that the person
are able to raise and create by mental act their skills. In spite of this payment those are many
issues that are faced by management. With this regard, it excludes financial support. High cost is
active so that application can be used and this can have antagonistic contact over maturation of
the firm. Promote, cost is participating for training as employees need to be trained so that they
can use the application in grade-appropriate mode. It is essential to instrumentality new or news
technology so that high choice services can be delivered. The rate of business concern relation is
advanced and all these firms aim at exploitation scheme that can enable them to accomplish
competitors asset.

Activities and timescales
Activity 1th
Week
2nd
Week
3rd
Week
4th
Week
5th
Week
6th
Week
7th
Week
8th
Week
9th
Week
10th
Week
Find research
Topic
Literature
Review
Drafting of
methodology
Finish
Proposal
Design
question and
pilot research
Carry out &
Record
Research
Data Analysis
and
Making
Graphs
Discussion
and
Conclusion
Final Report
Editing &
Completion

P2 Research methods and approaches to primary and secondary research
It is critical for the exploration to ensure that proper systems or techniques are connected
with the goal that the examination can be done in viable way. With this regard, beneath given are
the exploration procedures that are connected in the ebb and flow examine:
 Research Design: it is thought to be the blue print that empowers to decide the well
ordered process that can be followed in the exploration. Distinctive sorts of research
configuration incorporates spellbinding, exploratory and trial. Among these, specialist
will make utilization of illustrative research as it focuses around hypotheses and models
that can be connected (Nambisan, 2017).
 Research Philosophy: This is sufficiently useful to focus around most appropriate sources
that will empower to assemble data for the examination. These are of two sorts which are
interpretivism and positivism. The exploration will make utilization of both these
rationalities as it empowers to focus around the goals and in get-together information
according to its point of view.
 Data collection: It is critical to assemble data and for this procedure there are two
technique through which this should be possible. Both essential and optional strategies
are connected. Essential through survey and auxiliary with the assistance of books,
diaries, online sources, and so forth.
 Research approach: There are two route through which research can be introduced. One
is from general to particular and other one of particular to general. The scientist will
influence utilization of inductive approach in which data to will be exhibited from
particular to general (Pagani and Pardo, 2017).
 Data analysis: This assistance to make translation of the information that are gathered
from the side of respondents. At the point when this part is done, at that point it turns out
to be anything but difficult to set out most appropriate results according to the
examination subject.
P3 Conducting essential and optional research through utilization of proper research strategies
Beneath given are the examination strategies that are connected keeping in mind the end
goal to lead the exploration and in discovering suitable result:

 Research theory: These are the confidence in respect with examination and accumulation
of data. There are four distinctive sorts of research methods of insight like interpretivism,
authenticity, positivism and sober mindedness. All these have their own particular
arrangement of advantages and detriments. Among these, the exploration has made
utilization of both interpretivism and positivism. These are chosen on the grounds that,
these empower to increase genuine information with the assistance of perception. All the
more particularly, the part of specialists is restricted to translation and social affair of data
through positivism. Then again, interpretivism empowers to decipher that components of
the examination. Along these lines, Morrison can set out procedures that can enhance the
execution level (Fairburn and Patel, 2017).
 Research approach: It is essential that all the data that are displayed by the agent are
appropriately examined and is reasonable to watchers. These are of two sort which are
inductive and deductive. Inductive approach is those that direct the examination from
particular to general perspectives. Then again, deductive are those explorations approach
in which general viewpoint is secured and them particular data is incorporated. Among
these two, the analyst has made utilization of inductive approach as it has helped in
concentrating on the particular perspectives that are looked by Morrison and after that by
and large the data connection with the theme is secured.
 Research plan: These are sufficiently useful to create understanding about the rational
and sensible incorporation for the different kind of related with the parts that are
included. These are of three kinds which are informative, clear and test. To lead the
examination is successful way, distinct research is completed. This is chosen as it
empowers to focus around every one of the components that have caused the issue. Aside
from this, Morrison can recognize the issue is in connection with representatives as they
confront trouble in setting up suitable preparing and improvement to them so they can put
on their full efforts (Li and Found, 2017).
 Information accumulation: To complete the exploration in successful way, it is critical to
have legitimate data with the goal that the examination discoveries should be possible. In
this specific situation, there are two technique included. These are essential and auxiliary
techniques. Essential are those that consist of information that are assembled out of the

blue. It incorporates instruments like meeting, poll, perception, and so on. Then again,
auxiliary data is those that are as of now assembled by some other scientist. It
incorporates instruments like books, diaries, online sources, and so on. The scientist made
utilization of both essential and auxiliary techniques. Essential through survey and
auxiliary with the assistance of online sources, articles, and so forth (Collins and
Halverson, 2018).
 Examining: There are numerous gatherings frame which data can be assembled. In this
unique circumstance, it is critical that fitting strategy is chosen that can help in choosing
most suitable examples. It incorporates probabilistic and non probabilistic inspecting.
Probabilistic are those in which every one of the examples in the gatherings have square
with opportunities to being chosen. Then again, non-probabilistic are those in which
scientist will choose the example according to their inclinations. In this exploration non
probabilistic inspecting is being chosen. All the more particularly, 20 of the managers are
chosen as tests with the goal that the exploration can be completed in suitable way.
 Information examination: When accumulation of information is done, at that point it
requires to have appropriate investigation done as such that translation is conceivable. In
this specific situation, there are two techniques which are subjective and quantitative
strategies. Among these two, the analyst has made utilization of subjective technique.
This is sufficiently useful to focus around deciphering and examination the reactions that
are given by tests. All the more particularly, topical investigation is connected as it
empowers to exhibit data as table, diagrams, charts, and so on. There are diverse inquiries
that are incorporated and every one of the reaction that is given by the directors is
successfully investigated and assessed.
 Moral thought: At the season of doing research there are different moral thought which
must be embrace to make explore more successful and proficient. It is obligation of the
specialist to guarantee that all the viewpoint get satisfied and fulfilled. Agent need to give
data to respondents identified with leading the study. It is the best approach to get
substantial data identified with the chose subject from directors. Alongside this, no
respondent ought to be compelled to take partake in the study. All the data gave by
members should be kept secret and ought not be revealed before others. There ought to be

an appropriate framework in which all the data is kept securely and secure. After the
utilization of data, it ought to be crushed so that no, once can abuse it. On the opposite
side all the auxiliary data ought to be gathered from the real sources and appropriately
referenced keeping in mind the end goal to make it dependable and legitimate (Naslund
and et.al, 2017).
 Constraint of the exploration: There is different sort of impediments which can be looked
by the examiner and it is fundamental to diminish them with appropriate thought to defeat
it. Analyst can confront restriction because of time. In whole investigation there are
distinctive sorts of exercises that is required to be finished. On the off chance that
postponement is done in one action then it prompts influence different exercises and
increment time and cost.
P4 Statistical techniques, data and research findings
Primary analysis -
Theme 1 : New and innovative Technologies used by Morrison in their business functions
Does Morrison utilize innovative and new digital technologies? Frequency
Yes 15
No 1
Maybe 4
Yes
No
Maybe

Interpretation – The above analysis concluded that 15 out of 20 managers in Morrison agrees
that the organisation uses new and innovative technologies in their business functions. 1 manager
disagreed and 4 were not sure. Therefore, it can be said organisation such as Morrison, UK are
using digital technologies in their business functions to improve performance
Theme 2 – Benefits of using digital technology
Is Digital technology is beneficial for the organisation? Frequency
Yes 12
No 5
Maybe 3
Interpretation – In the above analysis 12 out of 20 managers agreed that digital technologies are
beneficial for Morrison, UK. 5 managers disagreed and 3 were not sure. This concluded that
using digital technologies offers various benefits to the organizations such as Morrison, UK.
Theme 3 – Digital technology do not create barrier for the organisation
Is Digital technology develop any barrier in functions of
Morrison, UK?
Frequency
Yes 4
No 12
Yes
No
Maybe

Maybe 4
Interpretation – The above analysis represented that digital technology does not create any type
of barrier for Morrison, UK. 12 out of 20 managers disagreed that digital technology develop any
kind of barrier in business functions of Morrison, UK. 4 managers agreed that digital technology
can crate certain barriers and 4 were not sure.
Secondary Analysis -
Once the examination of data and information from the books and diaries in essential
investigation is done, it can be resolved that computerized innovation help the execution of
Waitrose and comparable association. The different office and elements of Waitrose, for
example, Marketing, generation and operational exercises can be adequately performed with the
assistance of the advanced innovations. Different scientist and agents expressed that however it
is exorbitant and costly for the associations yet it gives an enormous advantage to the business by
expanding the effectiveness of the business which additionally helps in the accomplishment of
high benefit and profitability. In this manner, the optional investigation focus around the after-
effects of the underlying examination keeping in mind the end goal to refine the results and
consequences of the essential investigation
Yes
No
Maybe

P5 & P6 Communication and Reflection of research methods
It can be said that there are some elements included in this project report in order to
understand the innovation and transformation in business with the impact of digital technology in
order to increase profitability and production. In addition to this, it can be concluded that there
are many analytical tools and techniques are used by researcher in order to understand the
concept as well as effect of digital technology and equipments on business effectively. In my
opinion there are so many things which should be evaluated and determined by business
regarding use of digital technology that helps to manage and control various things involved in
increasing business profitability and production effectively. In addition to this, there are various
information is collected by researcher in order to assess the importance and benefits of digital
technology which helps to provide significant benefits to the firm such as make infrastructure
efficient enough to remain stable, increase skills and knowledge of employees and also enhance
business production and other activities which are important to manage operations towards other
competencies effectively. Finally,, it is concluded by my side that digital technology has a major
role in business integration with strategies as well as effectiveness in order to improve and
develop production which lead towards profitability efficiently.
P7 Considering alternative research techniques
For getting the best results there are some different types of techniques that can be used
in order to getting results. An option of alternative research helps to provide more related
information and knowledge with regard to the research objectives and scope. Related to this part
a researcher use different techniques and research methodologies for getting different results.
The investigator can utilize the basic approaches of research techniques that are qualitative and
quantitative. Both are useful and result oriented as desired. This is directed to determine the
research goal and aim, easily and effectively. In apart from this the investigator are able to adopt
some special specific research technique rather than using the combination of the different
research thesis so that the data and information can be interpreted in such a short time. In other
side, the researcher also use a questionnaire strategy in notice the end goal to obtain data about
the best technology that use in wait-rose. The researcher can also use a different method which is
different from poll approach it is all about talk with approach. After the use of technology a new
type of approach is come named computerized innovation in this situation meeting approach not

more effective, although additionally give late information about the conduct of employees in the
organisation related to advance innovation successfully and proficiently. The demerit of
meetings is that it is difficult and investigation wont have the efficiency to finish exposition on
time. So the investigator use the unique method accompanying methodology and by use of this
the examination would me able to made all of better and effectively. There are some various
techniques that scientist could finalize with a specific end target to finish the exploration. It
depends on the mind of specialist, that which technique he needs to be the best and proper with a
special end target to complete research properly and efficiently.

REFERENCES
Books and Journals
Fairburn, C.G. and Patel, V., 2017. The impact of digital technology on psychological treatments
and their dissemination. Behaviour research and therapy, 88, pp.19-25.
Pagani, M. and Pardo, C., 2017. The impact of digital technology on relationships in a business
network. Industrial Marketing Management, 67, pp.185-192.
Nambisan, S., 2017. Digital entrepreneurship: Toward a digital technology perspective of
entrepreneurship. Entrepreneurship Theory and Practice, 41(6), pp.1029-1055.
Collins, A. and Halverson, R., 2018. Rethinking education in the age of technology: The digital
revolution and schooling in America. Teachers College Press.
Shaikh, F., 2018. The Benefits of New Online (Digital) Technologies on Business: Understanding
the Impact of Digital on Different Aspects of the Business. In Digital Multimedia:
Concepts, Methodologies, Tools, and Applications (pp. 1070-1086). IGI Global.
Li, A.Q. and Found, P., 2017. Towards sustainability: PSS, digital technology and value co-
creation. Procedia CIRP, 64, pp.79-84.
Naslund, J.A., Aschbrenner, K.A., Araya, R., Marsch, L.A., Unützer, J., Patel, V. and Bartels,
S.J., 2017. Digital technology for treating and preventing mental disorders in low-
income and middle-income countries: a narrative review of the literature. The Lancet
Psychiatry, 4(6), pp.486-500.