Evaluating Digital Technology's Effect on Supply Chain Management

The integration of digital technology in businesses is revolutionizing the way companies operate, driving efficiencies and creating new opportunities for innovation. This comprehensive research explores various dimensions including the strategic frameworks necessary for successful digital transformation, the role of data analytics in decision-making, and how these technologies impact supply chain management. By analyzing scholarly articles, case studies, and industry reports, this assignment aims to provide a deep understanding of the benefits and challenges associated with adopting digital tools. It also outlines best practices for businesses looking to leverage technology to gain a competitive edge and achieve sustainable growth.

MANAGING SUCCESSFUL
BUSINESS PROJECT

Table of Contents
PART 1 PROJECT MANAGEMENT PLAN ................................................................................1
P1 Aims and objectives...............................................................................................................1
P2 Project management plan with incorporate costs, scope, time, quality, communication, risk
and resources...............................................................................................................................2
P3 WBS and Gantt chart ............................................................................................................4
P4 Carry out small scale research with qualitative and quantitative research methods..............6
P5 Research with using appropriate tools and techniques........................................................17
P6 Communication appropriate recommendation.....................................................................19
P7 Reflection ............................................................................................................................19
PART 2 PROJECT LOG BOOK...................................................................................................19
PART 3 PERFORMANCE REVIEW.............................................................................................2
REFERENCES................................................................................................................................4

PART 1 PROJECT MANAGEMENT PLAN
P1 Aims and objectives
Background
With respect to consider digital technology in hospitality industry, it can be stated that
they incorporate their functions and operations to make successful results. In this way, business
able to attract maximum number of customers from different areas of the world easily. Success is
also depends on assessment of risks that increases quantity and quality of goods and services. It
is important element to enhance more desired results (Nápoles, Appelle and Satterfield, 2016).
Computerised activities helps to make easy work and performances that increases positive
outcomes. Along with this, digital technology also provide creative ideas and access to expose
new diverse information.
Rationale
In order to conduct present study, it can be stated that digital technology must be focused
with different elements. As results, it fulfils several goals in creative manner. With this regard,
researcher will able to gain relevant work performance to attain more systematic work
performance in whole research (Fitzgerald, Kruschwitz and Welch, 2014). As per aims and
objectives, they should kept their information to focus and gain successful implementation of
new technology at workplace. New ideas and innovations will help to solve issues which reduce
effectiveness of the enterprise.
Aim: To analysis impact of digital technology on business development and profitability of
hospitality industry – A Case on Hilton Hotel.
Objectives
 To understand concept of digital technology in hospitality industry.
 To analysis factors that included in digital technology of Hilton hotel for development
and profitability.
 To interrelate digital technology and business growth of hospitality industry. To recommend ways through Hilton Hotel get successful results in business.
Research questions
 What do you understand by the concept of digital technology in hospitality industry?
1

 What are the factors that included in digital technology of Hilton hotel for development
and profitability?
 How to interrelate digital technology and business growth of hospitality industry?
 What are the recommendation provide to Hilton hotel to make successful results in it?
P2 Project management plan with incorporate costs, scope, time, quality, communication, risk
and resources
In project management plan, there are several elements covers that assists to meet with
desired results and outcomes. With this regard, following elements included to make successful
results at workplace of research:
 Cost: Determining cost function in initial stage of project management plan assists the
firm in managing effective planning. Therefore, in accordance with digital technology
project, the Hilton hotel will invest 4 percent of its total revenue every year in social
media, internet tools, etc. (Fichman, Nambisan and Halpern, 2014). In addition to this,
cost also help to identify appropriate development which helps to focus on maintaining
desired results. On the basis of appropriate alignment of cost, researcher get effective
information.
 Scope: Deriving scope plays an important role as it helps in determining the interest of
firm in changing plans. However, as per aim of project, the restaurant has planned to take
initiatives for implementing digital technology with increasing profits. In order to
determines digital technology, it can be stated that there is wide scope to measure its
effectiveness. It helps to increase profitability and productivity in business in successful
way.
 Time scale: The hospitality industry monitors business plans and procedures regularly in
order to maintain sustainability of functions. However, to set strict measure of in research
project, so that management will modify programmes and policies of enterprise in every
six months. Setting time constrains for management is step which helps organisation in
managing successful business project (Collins and Halverson, 2018). In respect to
accomplish results, 2 and half months have been taken to accomplish project
management plan. It increases effectiveness with using digital technology at workplace of
research.
2

 Quality: Quality is the major aspect of food business and therefore it will ensure
implementation of successful project plans. Further, the enterprise will implement use of
quality check tools like Benchmarking in which the management will be able to evaluate
performance of restaurant according to competitors. In addition, Hilton Hotel will
implement the use of key performance indicator in which entity will quantify
performance on basis of achievement within time constraints (Mohr, Lyon and Schueller,
2017). Every person has major concern towards quality. Therefore, it is important to
collect data that are qualitative and standards also maintained to accomplish aim and
objectives in positive way.
 Communication: Communication plays a prominent role in managing the project and
changes in policies and plans. However, in accordance with Hilton Hotel activities, the
restaurant will modify its communication structure and will turn it into flat instead of
hierarchical communication (Bondy, Moon and Matten, 2012). This will help the
management in interacting with every employee and customers which is the best way to
determine further improvement measures. In order to formulate more effective
functioning, it is essential to maintain appropriate communication among researcher and
respondents. This is because, it increases effectiveness to develop ideas and opinion with
each other in systematic way. On the basis of opinion and ideas, it can be stated that
desired results will be gain successfully.
 Risk: Risk is the common part of project and is uncertain. Therefore, the hospitality
business will make use of risk assessment tool when applying plans and policies of
corporate social responsibility (Bhattacharya, Korschun and Sen, 2017). Further, the tool
will assist in determining risk at initial stage which will aid in setting risk mitigation
strategy like optimum utilisation of resources, minimum consumption of natural
resources like water and energy. In the research, time and money main risk to considered
overall effectiveness. It creates challenging environment in project management plan to
operate functioning in positive way. Consequently, researcher need to focus on
assessment of these risks to attain overall aim and objectives in positive consideration.
 Resources: Resources are the most crucial part of project management plan because it
helps in executing programme for accomplishing goals and objectives. Therefore, the
resources required for implementing digital technology strategies with different activities
3

and tools (Kozarovska and Larsson, 2018). There are several resources that assists to
accomplish more desired results. In this context, technical, financial and human resources
undertaken to attain more creativity and effectiveness.
Task
Mode Task Name Duration Start Finish Predecessors
Auto
Schedule
d
Task Name 4 days? Fri 5/18/18 Wed 5/23/18
Auto
Schedule
d
Research project 1 day? Fri 5/18/18 Fri 5/18/18
Auto
Schedule
d
Formulation of activities 1 day Fri 5/18/18 Fri 5/18/18
Auto
Schedule
d
Evaluating topic of
project 1 day Mon 5/21/18 Mon 5/21/18 3
Auto
Schedule
d
Determining problem
statement 2 days Tue 5/22/18 Wed 5/23/18 4
Auto
Schedule
d
Evaluating allocation of
resources and time 29 days Fri 5/18/18 Wed 6/27/18
Auto
Schedule
d
Implementation 10 days Thu 5/24/18 Wed 6/6/18 5
Auto
Schedule
d
Drafting Literature review 5 days Thu 6/7/18 Wed 6/13/18 7
Auto
Schedule
d
Analyzing research
methods 4 days Thu 6/14/18 Tue 6/19/18 8
Auto
Schedule
d
Calculation of Cost 10 days Wed 6/20/18 Tue 7/3/18 9
Auto
Schedule
d
Interpretation and
analysis of data 5 days Wed 6/20/18 Tue 6/26/18 9
Auto
Schedule
d
Sorting outcomes and
conclusion 5 days Fri 5/18/18 Thu 5/24/18
4

Auto
Schedule
d
Project closer 2 days Wed 6/27/18 Thu 6/28/18 11
Auto
Schedule
d
Drafting summary and
recommendation 2 days Fri 6/29/18 Mon 7/2/18 13
Auto
Schedule
d
Proper documentation of
outcomes 1 day Tue 7/3/18 Tue 7/3/18 14
Auto
Schedule
d
Submission of report 1 day Wed 7/4/18 Wed 7/4/18 15
P3 WBS and Gantt chart
Work breakdown structure
Illustration 1: Work break down structure
Gantt chart
5

Illustration 2: Gantt Chart
Network planning
Illustration 3: Network planning
P4 Carry out small scale research with qualitative and quantitative research methods
With respect to conduct present research, it can be stated that digital technology play very
important role in business success. It assists to focus on qualitative and quantitative both kinds of
information with relevant information and solve issues and problems. In the present research,
questionnaire has been prepared to conduct survey and find more appropriate results in whole
program.
Questionnaire
Name:
6

Age:
Gender:
1.Does Hilton hotel has benefit with using digital technology at workplace?
 Yes
 No
 Cannot say
2. Which tool implement by Hilton hotel to increase their significant advantages?
 Social media
 Internet tool
 Any other tool
3. What is main purpose of customers to visit Hilton hotel?
 Meeting with relatives or friends
 Business purpose
 Enjoy
 All the above
4. What things must be included in hotel to increase customer attraction?
 New ideas and innovations
 Clean and tidy rooms
 Catering offers
 Staff members must help their guest
 All the above
5. Do you agree with gaining new knowledge and experience towards customer attraction?
 Yes
 No
 Cannot say
6. Which social media element help to increase customer attraction and perform creative result?
 Facebook
 Twitter
 Instagram
 All the above
7. Who is accompanying to visit Hilton Hotel?
7

 Partners
 Family or other relatives
 Friends
 Co-workers
 All the above
8. Does chosen business provide any discount and offers to regular customers?
 Yes
 No
 Cannot say
9. On which element, generally customer focus to visit new place?
 Transportation
 Accommodation
 Restaurant or cafe
 Food
 Entertainment
 Other shopping
 All the above
10. Does expenses incurred according to customers affordability?
 Within planned
 Higher than planned
 Lower than planned
11. How are you satisfied with using digital technology in Hilton Hotel?
 Highly satisfied
 Satisfied
 Neutral
 Dissatisfied
 Highly dissatisfied
Theme 1 Hilton hotel has benefit with using digital technology at workplace
8

Does Hilton hotel has benefit with using
digital technology at workplace?
Respondents
Yes 18
No 1
Cannot say 1
Interpretation: In the present graph, it can be stated that there are 18 respondents said tat Hilton
hotel has several benefits with using digital technology at workplace. It consists more relevant
information and functions that are beneficial to find more systematic outcomes. As per the other
people views, it can be interpreted that Hilton hotel has no benefit of digital technology at
workplace of business. It creates negative impact on performance so that company should
consider less technology implementation.
Theme 2 Social media is important tool that implemented by Hilton to enhance significant
advantages
Which tool implement by Hilton hotel to
increase their significant advantages?
Respondents
Social media 17
Internet tool 2
9
18
1
1
Yes
No
Cannot say