This report investigates the implications of digital technology on 4Com plc, a telecommunications service provider. It begins with an introduction highlighting the increasing role of digital technology in modern business and its impact on data management and decision-making. The report then presents a research proposal outlining aims, objectives, research questions, and issues related to the topic. A literature review provides context and different perspectives on digital technology's impact. The significance of digital technology in 4Com plc is discussed, focusing on employee performance, consistency, and addressing weaknesses. The research methodology section details both quantitative and qualitative approaches used, alongside the research design. The report covers primary and secondary research methods, along with data interpretation, and evaluation of research methods' effectiveness, concluding with recommendations for 4Com plc on leveraging digital technology. The report emphasizes the importance of technology in the service-based industry and its potential to enhance customer service and business operations.
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