A Study on the Impact of Digital Technology on Business Activities

This report analyzes the significant impact of digital technology on business activities, focusing on a case study of Nomtek, an information technology and services company. The assignment explores how digital tools like social media transform marketing, improve organizational productivity, and enable effective project management. It outlines project aims, objectives, and a detailed management plan considering aspects such as scope, cost, time, quality, risk, communication, and resources. The report discusses various research methods, including qualitative and quantitative approaches, to gather data on digital technology's influence. Furthermore, it covers work breakdown structures, Gantt charts, and data collection methods to provide insights into the adoption of digital tools for business growth and competitive advantage. The report highlights the importance of digital marketing strategies, particularly social media, for small and medium enterprises to increase market share and enhance brand image. The project plan includes a budget, timeline, and risk assessment to ensure successful project execution and achieving business goals.

Managing Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................2
TASK 1............................................................................................................................................3
P1............................................................................................................................................3
P2............................................................................................................................................4
P3............................................................................................................................................7
TASK 2............................................................................................................................................8
P4............................................................................................................................................8
TASK 3..........................................................................................................................................11
P5..........................................................................................................................................11
P6..........................................................................................................................................15
TASK 4..........................................................................................................................................15
P7..........................................................................................................................................15
CONCLUSION..............................................................................................................................16

INTRODUCTION
The digital technologies are defined some electronic tools, systems, resources and other
devices that support in storing or processing of data. The digital tools undertake social media,
software, online games and application, interoperable systems, cloud computing, productivity
applications, and mobile devices. Digital technology enables vast information’s which can be
compressed and stored in a small device along with providing ease of manipulation and
portability (Matten, 2016). This assignment is based on Nomtek information technology and
services that deals in designing mobile apps, web application and mobile post-development
marketing as well. This assignment will define about the impact of digital technology that
transforms business activities through altering various functions. It will identify aims or
objectively of project and produce an appropriate management plan for meeting objectively and
time frames. It will conduct research for generating knowledge and analyse finding for drawing
effective conclusion.
TASK 1
P1
The particular aims or objective of project study is to analyse the major impact of digital
technology on the business activities. Digital technology is essential for developing firms and
attain business goals in better ways. It provides basic platform to the organisations for adopting
and utilising several tools or techniques to increase market shares and build reputations in an
efficient manner. There are numerous business activities which are to be performed in
coordinated manner along with appropriate resources so that tasks are achieved in the right
manner (Crane, 2016). The major operations include, human resource, marketing, finance and
information technologies where digital technologies are required to achieve common goals and
competitive advantages as well. In the administration department, they can store number of data
or information’s through cloud technologies that support in filing, storing and sharing
information within firm.
Digital technologies also make easy process of communication by considering social
media, mobile technology which help in allowing business to connect, communicate, build
relationship and collaborate at global level. Therefore, many of organisations take support of
new advanced digital technologies for proper production which is beneficial in analysing huge

data for driving innovation and product growth as well. So, the main purpose of digital
technology is to bring effectiveness in the organisation and create better position among
competitors so that competitive advantages can be accomplished.
Topic: “To determine the impact of social media on marketing activities”: A case study
on Nomtek information technology company.
Background of Project:
The use of digital technology for implementation of business operations and bring
changes to survive in the competitive environment. This is a very helpful aspect for business that
support in improving performance and quality of products or services so that more people can be
attracted toward firm (Turner, 2012). This research project will help in determining the effects of
digital technologies on the business to achieve particular goals or targets. Nomtek is small
medium enterprise that provide various products and services regarding mobile application, web
applications, designing mobile apps and UI in the marketplace. It is situated in Wroclaw. They
are focusing on adopting marketing tools or techniques to create more awareness among targeted
audiences and attain effective position in the market place. Online marketing, internet marketing,
social media are best digital tools to spread information in very quickly.
Aims: “To determine the impact of social media on marketing activities”: A case study
on Nomtek information technology company.
Research objectives
 To identify the importance of digital tools in small businesses
 To determine the impact of digital technology upon organizational productivity.
 To analyse the benefits of using social media as a promotional tool To ascertain the relationship between social media and marketing activities.
Research questions: -
 What are the significance of digital tools on marketing activities?
 Analyse the impact of digital technology on productivity?
 What are the advantages of using social media in sales promotion?
 Assess the relationship between social media and marketing activities?
P2
For every successful businesses, there is an requirement to set a management plan for a
particular project to achieve predetermine goals or objectives. Planning play an important role in

creating better project blueprints and managing it more efficiently as they are formulated with
the help of tools of digital technology. Project plan should be made by undertaking various
aspects such as cost, scope, quality, risk, resource and communication for successful executions.
These are very helpful in creating better plan and beneficial for saving more time, costs within
business. Company can consider such element for running and managing operations so that best
outcomes can be accomplished. There are several some important aspects for producing project
plans regarding digital technologies such as:
 Scope: The scope of this project is wide due to utilisation of digital technologies within
firm. Adoption of technologies can be beneficial in increasing market demand and
meeting objectives in limited time period. For the effective plan of project, researcher
have to identify the main impact and benefits of digital technologies for marketing
purpose because in this included number of tools and platforms for promoting products or
services in well manner. This project will support in administration, production, storing
and distribution so that organisation can grow and increasing brand image among
competitors.
 Costs: This is another important aspects of project that to make plan for preparing
budget so that it can be implemented in an appropriate manner (Eweje, 2012). Project
manager consider the cost factor for effective planning such as budgeting, expenses of
projects, and utilisation of available resources that can be beneficial for completion of
task or works. The Nomtek firm have to invest sufficient funds for adopting new digital
technologies so that they can promote particular business through better marketing such
as social media platform to create awareness among targeted audiences. In this required
better training and development sessions, adoption of new strategies and implementation
of project plan so that they can build reputation of firm.
Total forecasted budget 2017-18
Particulars
Implementing technology cost 15000
Promotional expense 5000
Advertisement expense 4500
Catalogues 1600

Training charges 6500
Total cost 32600
Time: In this defined the particular time and schedule of project that must be required for
adoption of best social media platform for Nomtek so that they can market their products or
services in well manner (Müller, 2012). This is very important for adopting new tools or digital
technologies so that company can complete their task within duration of time in easy way.
Manager of project make plan regarding the time which is required for work completion.
Nomtek can undertake Critical Path Method to identify accurate time duration of the project and
also help in allocating available resources among number of activities for the purpose of getting
best outcomes.
Quality: In this included various quality factors and aspects for completing project. In this
measures the quality of project and it effectiveness that will bring best outcomes or positive
results. This enable the impact of digital technology regarding social media platform so that
small and micro firms can increase their market shares and generate higher profits, therefore the
project must be done in quality manner.
Risk: There are chances of occurring risks or any uncertainties for developing and
completing projects so it is necessary that to identify these factors for achieving best possible
outcome in well manner. This factors also can be effects on the business firm while adoption of
new digital technologies. Nomtek is small firm that deals in designing mobile application, web
applications and many others so they are focusing on using best effective tools to promote their
products in the marketplace (Turner, 2012). Social media is one if the best source to reach at
potentials customers because every person is active on social media or websites that helps in
creating awareness and increasing brand image. Manager has to perform their role in identifying
several risks that can be arise during the project such as lack of funds, inaccuracy, barriers
among workers, lack of efficiency and many more.
Communication: It is also required for running business operations and achieve best
outcomes in well manner. Project manager have to make plan for adopting best communication
process for providing information’s regarding new tools or technologies and their adoption to
improve the performance and attain set targets. To implement the plan, there is necessary to
adopt suitable communication such as E-mail, telecommunication and other social media so that

every employee will be aware regarding new strategies and adopting technologies. This is also
helpful aspect for building good relationship through better interaction as well.
Resource: There is necessary to make plan by considering various resources that can be
help in completing project. Manger arrange and manage resources by allocating it among several
activities so that set targets or goals can be achieved. It included land, manpower, tools or
equipment’s, capital etc.
P3
Work breakdown structure can be defined as the division of work and assign to group of
people for completing task and achieving goals (Eweje, 2012). Project manager take support of
this structures and divide the task into several employees as per their ability and capabilities for
completing works and achieving common objectives within limited time period. This is the
major role and responsibility of manager that to identify employee’s knowledge and skills for
performing particular task so that organisation can increase productivity.
Gantt chart is beneficial tool for completing proper work of task in well manner as it
represents the data into graphical form which support in making project plan and schedule
regarding entire activities so that every person can perform their task in better way. This chart is
very useful in providing accurate information’s and also describe the project time from starts to
end so that through presentation in graphical chart. It is also known as blueprints or paper work
that describe about the allocation of task and time duration regarding completing project.

TASK 2
P4
There is require a proper research regarding digital technologies as how these are
affecting on the business for sustainability growth ad ns competitive advantages (Fisher, 2011).
Manager conducts research to gather accurate information’s and use several methods, tools or
techniques to collect data for the purpose of makings better decision regarding use of social
media platform for effective marketing activities as Nomtek can increase its brand image among
customer’s minds and attracts them towards firm for enhancing sales volume. There are defines
various data collection methods which is necessary to carry out the mini-research such as:
 Qualitative research: It is a study of respondent behaviours towards adoption of new
tools or advanced technologies within the firm. Project manager consider this method for
collecting adequate data or information’s regarding opinion, behaviours, attitudes, point
of views of respondents that what they thinks of marketing of particular products or
services through social media or digital technologies so that business can be grow and

attain set targets in well manner (Jacob, 2011). It included some major components such
as observations, interviews and group discussions as well.
 Quantitative research: In such method, the information’s or data are collected in the
form of numerical or statistical so that better decision can be made. Researcher
considered various methods of quantitative research such as mathematical, numerical as
well as computational so that accurate information’s can be gathered. It is also beneficial
in attaining better results because manager can compare data and analyse possible
outcomes with easy manner.
 Primary method: The researcher always undertakes several method or tools for
gathering adequate information’s as they can get reliable and effective data through
primary method. It is very useful and effectual tool which discovered by an individual for
the first time which support in analysing the impact of digital technologies and social
media for marketing activities so that maximum customers can be attracted towards firm
(Parameswaran, 2011). In this included number of tools or components that support in
receiving proper information’s such as questionnaires, interviews, observation and group
discussions etc.
 Secondary method: It is another best method for collecting data or information’s by
considering secondary methods. It is very helpful in gathering accurate or relevant data
within limited time period. Researcher undertake this method for saving time, costs as
well as efforts for completing project. In this involve several components such as articles,
internet, blogs, newspapers, magazines and websites etc.

Questionnaire
Name
Age
Gender
Q1. Does use of social media helps to improve marketing activities of organisation?
 Agree
 Disagree
 Can’t say
Q2. Does application of social media help the organisation to improve their communication and
establish link with customers?
 Yes
 No
Q3. What are the different advantages which are attained by the organisation through use of
social media in promotional activities?
 Cost efficient
 Wide range
Q4. Does application of digital technology in marketing activities helps to improve the number
of sales and profit?
 Yes
 No
 Can’t say
Q5. Does any relationship is existing between social media and marketing activities?
 Huge relation
 Average relation
 No relation
Q6. Does market share of organisation is increased after application of social media within
promotional functions?
 Yes
 No
Cant sayQ7. Provide you own recommendations for future development of organisation in
further years?

TASK 3
P5
Q1. Does use of social media helps to improve
marketing activities of organisation?
Frequency
 Agree 15
 Disagree 10
 Cant say 5
Interpretation: From the above questions, it can be analysed that social media have major
impacts for improving marketings activities for the business (Keller, 2011). The number of
respondent are 30 in which 15 are agreed regarding this.
Q2. Does application of social media helps the
organisation to improve their communication
and establish link with customers?
Frequency
 Yes 20
 No 10
12
Agree disagree Cant say
0
2
4
6
8
10
12
14
16 15
10
5 Column B