Analyzing Digital Technology's Impact on Black Penny's Functions

This research project investigates the impact of digital technology on the various functions of an organization, specifically focusing on Black Penny, UK. The project delves into the significance of digital technology, its influence on operational and functional activities such as marketing, production, and human resources, and the challenges faced during implementation. The research includes a comprehensive literature review, exploring the perspectives of various authors and researchers on the evolution and impact of digital technologies. The methodology employs a positivism research philosophy and an inductive approach, utilizing a descriptive research design and a quantitative research strategy. Data collection involves surveys administered to managers at Black Penny. The project aims to analyze the impact of digital technology on day-to-day business activities, identify its significance, and assess the challenges encountered during implementation. The report discusses the changes made by the organization and employees after using the technologies and tools and its impact on strategies, profits, production and operational activities. The project concludes with recommendations and a reflection on the investigation's objectives.

Research-Project

Table of Contents
INTRODUCTION...........................................................................................................................3
Literature Review ............................................................................................................................4
Research Methodologies..................................................................................................................6
Timeline of research activities.........................................................................................................8
INTRODUCTION.........................................................................................................................10
Project description.....................................................................................................................10
Reason for choosing project......................................................................................................10
Activities and timescale............................................................................................................11
LITERATURE REVIEW..............................................................................................................12
METHODOLOGY........................................................................................................................15
DATA COLLECTION AND ANALYSIS....................................................................................17
RECOMMENDATIONS & CONCLUSION................................................................................20
Reflection on effect of undertaking the investigation to meet objective ......................................22
REFERENCES .............................................................................................................................23
Appendix........................................................................................................................................24

TITLE - “The impact of digital technology on various functions of an organisation” - A study on
Black Penny, UK
INTRODUCTION
Digital technology plays an important role in every organisation or business. It essential
for an organization to invest effectively in modern and digital technology for surviving in the
competitive market or business environment. In context to this, this research project focuses on
the implementation of digital technology by the Black Penny restaurant for enhancing
effectiveness and efficiency in their day to day organizational activities. The researcher will
focus on various important functions of an organization such as Marketing, Production, Human
resource etc which get influenced by digital technologies. The research will examine the views
of researchers, authors and philosophers with an effective literature review with regards to the
impact of digital technology. The Researcher will also render research methodology that will be
used in the research project, in addition to this time scales will be provided with the help of a
Gantt Chart.
Background of research
The research will be focusing on the impact of digital-technology on business activities
of Black Penny, UK. The digital technologies support an organisation or companies to perform
business operations effectively and efficiently. The small and medium as well as large
organisation are implementing digital technologies in their business activities to improve their
performance, productivity and profitability. Black penny is a leading restaurant that offers
luxurious dining space and in the centre of the capital. The venue is split across two floors with
seating and service on the entry level. Researcher will analyze the effect of utilization digital
technologies on their day to day business activities. To enrich the topic, researcher will identify
relevant articles for making research more effective and accurate.
Aim – The Aim of the research project is to “Analyze the impact of digital technology on day to
day business activities of the Black Penny, UK”
Objectives –
 To analyze the impact of digital technology on operational and functional business
activities at the Black Penny.
 To identify the significant of digital technology on the business. To analyze the challenges faced by the Black Penny in implementing digital technology.
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Research questions
 What is the significance of digital-technology and its implication?
 How Digital-technology affect operational and functional activities in Black Penny,
UK ?
 What are the issue faced by Black Penny in implementing digital-technology?
Rationale of research
Many organisations or businesses thinks that technology is not that much
necessary in the organisational activities. They also stated that it is a costly and confusing
process which is not important to improve business performance. The researcher will enhance his
or her knowledge and understanding regarding impact of digital technology by conducting this
research. The researcher will also get a great opportunity for getting detailed information related
to Black, Penny.
Importance of research
The research will assist the future researcher and academicians in improving their
knowledge and understanding with respect to the subject or topic of the research project. It is
essential to understand the importance and effect of technology which is growing and evolving
day by day in the business environment.
Literature Review
In literature review, scientist means to investigate on the surveys of senior writers and analysts.
The thought process of writing audit is to build up a hypothetical system in the examination.
Here, specialist talks about the perspectives of creators in a powerful and compact way.
Significance of digital technology
As per (Pérez-Sanagustín and et.al, 2017) digital-technology allude to those advances that
create, store and process information in computerized frame utilizing parallel codes. These
digital technology chip away at cell phones, PCs, & other electronic apparatuses. digital
technology is in middle of critical time of change, achieving its fourth flood of development.
According to Warner, 2017 the primary rush of digital technology was seen with the presentation
of web which gives assortment access to data. The second wave was the development of portable
web which changes the view of people and additionally association. Aurigi, (2016) stated that
Cell phones have been changed to advanced cells where clients can access to all the fundamental
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data successfully and effectively. The third flood of advanced innovation is the present day use
of Internet of Things where electronic gear are implanted with modest sensors and associated
with virtual gadgets.
In conclusion, the moving toward fourth rush of digital technology alludes to the
inclusion of mechanical technology and man-made brainpower (AI), went for helping basic
leadership and making information with the assistance of machines. Advanced innovations not
just help with bringing down the efforts, time and cost of the association yet additionally assume
a basic part in improving the level of viability and nature of work. (Fairburn and et.al, 2017)
explained that through mechanical advance, administration of business enterprises have put
significantly to digitize their association. With the assistance of digital technology,
administration would have the capacity to achieve their coveted point, destinations and targets.
Effect of advanced innovation on associations
As per Nambisan and et.al, (2017) digital technology assist the associations in upgrading
the general nature of work. From promoting to overseeing HR and from obtainment to inventory
network administration, these computerized innovations help with dealing with the errands all
the more correctly and productively. With the utilization of advancements, administration can
declare the efficiency and gainfulness of the association. Armoiry and et.al, (2018) said that
expounded that advanced innovations changed the view of administration incredibly and furnish
them with powerful help through which they can achieve the set point and destinations
effortlessly and productively. Advanced innovation enables enterprises in enhancing their
correspondence to process through which they can without much of a stretch have the capacity to
keep up association with providers and clients. In this setting Lewis and et.al, (2017) stated that-
contended that advanced advances in reality surpass the conventional strategies for working
together yet it likewise impacts adversely on representatives and business associations. Presently,
machines are supplanting men which influences the business rate of nation. Associations likes to
put more in computerized innovations keeping in mind the end goal to upgrade the efficiencies
which influences straightforwardly on workers Vendrell-Herrero and et.al, (2017). Repetition
rates have been expanded in numerous associations and administration start to lay off
representatives with a specific end goal to lessen additional cost. Charlesworth, (2018) said that
computerized innovations significantly affect authoritative development and advancement.
However, it adversely influences conduct of representatives as the inclination work weakness
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created in them. Keeping in mind the end goal to destroy this issue, administration needs to
enhance their preparation and improvement designs and give exact preparing to representatives
so they can work side by side with these advances. Human resources are most profitable
resources for the association and it is the obligation of administration to use these advantages in
exact way with the goal that it can lead towards development and improvement.
Issues and challenges of digital technology within organisation
According to Collins and Halverson, (2018) to support in the focused condition it is
critical for associations to make utilization of technological advancement. It helps the
administration in upgrading the nature of work yet additionally help with decreasing their time,
efforts and cost. In spite of the fact that there are different difficulties related with these
advancements which associations have confronted. The requirement for mastery and aptitudes is
the greatest test which have been looked by the association. Executing advances are simple yet
looking for aptitude who can deal with the innovation is hard to discover. Howard, (2015),
Administration in past have confronted numerous issues which ponders adversely notoriety of
association. Another test looked by the associations while utilizing digital technology are
specialized mistakes or breakdown of machines. These difficulties increment cost and time of the
associations and adversely influences on its efficiency and gainfulness. Livingstone. In addition
to this it is clarified that because of simple accessibility of data digital wrongdoings and hacking
exercises definitely increments. As per the Taylor, Fritsch and Liederbach, (2014) Digital
culprits get to the imperative data put away on distributed storage through malware, infection or
spam. It was distinguished digital violations in United Kingdom has been expanded since simple
accessibility of web. In this manner, these are few difficulties recognized through looking into of
writing.
Research Methodologies
1. Research Philosophy: Research theory is the conviction through which scientist gathers,
investigate and decipher the examination information. In the present research venture
analyst will utilize positivism inquire about rationality. Positivism examine theory helps
analyst in breaking down the contextual analyses and help with investigating research
information.
2. Research Approach: Explanation of research approach is critical. Research approach is
the arrangement which consists of ventures of creating expansive suspicions to depicting
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procedure of information examination. In the present research think about, analyst will
utilize inductive research approach. It begins from breaking down research inquiries,
points and goal.
3. Research Design: Research configuration is the arrangement figured by scientist through
which he or she ready to effort investigate questions. In the present research consider,
analyst will utilize spellbinding examination configuration with a specific end goal to
portray the ramifications of advanced innovations on day by day business tasks of Tesco.
4. Research Strategy: Research methodology alludes to the arrangement through which
scientist ready to accomplish the point and goals of research. To achieve objectives in
successful way, it is critical for specialist to utilize exact system. In the present research
venture, specialist will utilize quantitative research methodology to break down
numerical information gathered through survey.
5. Information or Data Collection: Data gathering is imperative process. To make look
into more powerful it is fundamental for analyst to moved down with quality information
and data. The information will be gathered from administrators of Black,Penny,UK. For
look into instrument, poll will be utilized by the analyst.
6. Sampling: Sampling is the way toward taking out little extent of information from
substantial pool of data. As looking over huge populace is logically unrealistic for
analyst, in this way specialist takes test of populace and review them keeping in mind the
end goal to gather information. In display inquire about undertaking, analyst will take test
of 10 supervisors of BlackPenny, UK arbitrarily and give them survey.
7. Data Analysis: Data examination is critical process within a research project. It is the
way toward breaking down and deciphering gathered information in a nutshell and brief
way. To break down information, scientist will utilize topical investigation.
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Timeline of research activities
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TITLE - “The impact of digital technology on various functions of an organisation” - A study on
Black Penny, UK.
INTRODUCTION
The report will demonstrate understanding of digital technology uses on business in order
to evaluate and determine what changes has been made by organisation and employees after
using the technologies and tools. The impact of digital technology on strategies, profits,
production and operational activities will be discussed in this report.
Project description
The project is all about information regarding digital technology and its impact on
business in order to achieve production and profitability targets that helps to increase market
share. Researcher will analyse the effect of utilization digital technologies on their day to day
business activities. To enrich the topic, researcher will identify relevant articles for making
research more effective and accurate.
Aim – The Aim of the research project is to “Analyze the impact of digital technology on day to
day business activities of the Black Penny, UK”
Objectives –
 To analyze the impact of digital technology on days to day business activities at the
Black Penny.
 To identify the significant of digital technology and its implementation t To analyze the challenges faced by the Black Penny by implementing digital technology.
Research questions
 What is the significance of digital-technology and its implication?
 How Digital-technology affect day to day activities in Black Penny, UK ?
 What are the issue faced by Black Penny by implementing digital-technology?
Reason for choosing project
The impact of digital technology on Black Penny is conducted in this report. The researcher will
enhance his or her knowledge and understanding regarding impact of digital technology by
conducting this research. The researcher will also get a great opportunity for getting detailed
information related to Black Penny. The different types of digital tools which helps to enhance
production and profitability are discussed in this report in order to evaluate and determine
changes made by digital technology in Black Penny restaurant.

Activities and timescale
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LITERATURE REVIEW
According to Matt, Hess and Benlian, 2015, digital technology is one of the effective tool
that helps to increase business operational activity's effectiveness and also increase production
and profitability.
Managers and other employees working in the firm are responsible for managing and developing
operational activities with the effective use of promotional and other digital technical tools and
equipments that helps to increase profitability and production effectively. In addition to this,
technology plays a very important as well as crucial role in order to manage profitability and
production effectively. The digital technology will help businesses to assist the firm in managing
operational and other activities in internal and external environment which are also beneficial for
the firm effectively. This will also help to improve and develop quality of products and services
that helps to enhance customer satisfaction and loyalty. As per the views Baller, Dutta and
Lanvin, (2016), it is stated that effectiveness of operational activities and production can be
increased by businesses with the effective use of digital technology, equipments and tools
available in the market. In addition to this, this will also provide services which helps to manage
and control different resources and activities in the firm in order to increase production and