Analyzing the Impact of Digital Technology on Burger King's Business

This report examines the impact of digital technology on Burger King's business operations, aiming to analyze its influence on various aspects of the company. It begins with an introduction defining the project's aims, objectives, and problem statement, highlighting the increasing need for Burger King to adapt to digital advancements and competitive strategies. The report outlines the project's strategy, objectives, and a detailed project management plan, including performance, cost, and time objectives. It includes a project scope statement, schedules, assumptions, and a budget. The report also covers communication and quality management plans, project deliverables, and risk assessment measures. Further, it presents a Gantt chart, work breakdown structure, and a project logbook. The research involves qualitative and quantitative methods, data analysis, and concludes with recommendations for improving Burger King's performance. The report also includes a reflective section and references to support the analysis of the impact of digital technology on Burger King's business.

Managing a Successful
Business Project

Table of Contents
Topic: The Impact of digital technology activity............................................................................1
a. Definition.....................................................................................................................................1
Project aim.......................................................................................................................................1
Project definition..............................................................................................................................1
Problem Statement...........................................................................................................................1
Background of study .......................................................................................................................2
Project strategy.................................................................................................................................2
Project Objectives............................................................................................................................3
P2 Project management plan..................................................................................................3
Performance Cost and time objectives.............................................................................................3
Project scope Statement...................................................................................................................4
Included Scope.................................................................................................................................4
Excluded Scope................................................................................................................................5
Project schedules and time frame....................................................................................................5
Project assumptions.........................................................................................................................6
Project Budget .................................................................................................................................6
Communication plan........................................................................................................................7
Quality management........................................................................................................................7
Project deliverable...........................................................................................................................8
Risk assessment and Project monitoring measures .........................................................................8
Issue management............................................................................................................................9
P3 Gantt chart and work break down structured....................................................................9
M2 and D1 Project Log Book .............................................................................................11
TASK 2..........................................................................................................................................14
P4 Small scale research by applying qualitative and quantitative research methods appropriate
for meeting projects aims and objectives.............................................................................14
TASK 3 .........................................................................................................................................17
P5 Analysis of research and data using appropriate tools and techniques...........................17
P6 Conclusion and recommendation....................................................................................30

TASK 4..........................................................................................................................................31
P7 Reflective........................................................................................................................31
M4 ........................................................................................................................................32
D2.........................................................................................................................................33
REFERENCES..............................................................................................................................34

Topic: The Impact of digital technology activity
a. Definition
Managing successful business will improve the management task and plan according top
the best possible manner. Present report based on managing successful business of Burger King.
It will explain about the different techniques of research which helps company to make
productive management skills and environment. It also makes some impactful decision making
process for organisations. Further apart, it will also discuss about aims and objectives of the
organisation and through which they will be going to achieve. It will also provide work break
down structure.
Project aim
Project is the overall activity or process that is collaborative and includes various process
or designing process in order to meet the needs of project. All the activities are interrelated with
each other into the another activity. It also has some fixed time and process to be accomplished.
Aims of this research is to analysis the significance impact of digital technology on food
industry – A case study on Burger King.
Project definition
Project aim is that to accomplish the project aims and objectives. Apart from that, it
gives strength and identical with those of support to accomplish the project task. This encourage
to starting the project and finish into systematic manner.
Problem Statement
Continuous increase in competitors organization using the technology has influenced the
business. Burger king requires to keep up with even effective competitive strategies. Moreover,
sustainable change and the evolution of digital technology has had an impact on Burger king's
outlets. They possess high management requirement in order to understand the use of digital
technology which has an influence on their business and ways through which It supports them in
being successful in order to analyze the technologies they require applying through the business.
Digital technology plays a significant role towards development of overall business objectives
and with their success in market.
1

Background of study
Digital technology is the advanced process of technology to enhance the company
position and brand value in the competitive market it is the productive process of working and
their main objective plans (Augustin, Riley and Cobiac, 2016). These changes influence the new
services or product enhancement which provides great impact on the business behaviour. Digital
technology is the impactful decision making process which renovate the process of company.
Present research will be cased on digital technology on food industry. This makes the effective
process of working to grab the customer satisfaction process. Along with that, Digital technology
raise the way of doping things in perfect positive manner. Revolution and enhancement of
technologies will improve the quality and services of the products. It also assists to give the
better effective process of working. In terms of attracting large number of buyers attention.
Innovation and creativity improves the business performance and effectiveness of the company.
It provides businesses the scope to analyse data plan business strategic accordingly gives great
impact of the organisation behaviour. Digital technology gives great impact on the business or
small businesses in terms of business expansion. Moreover, digital technology also helps to
enhance number of customers of company. Advanced technologies reduce the business costs and
improved communication between stakeholders. Digital technology is relate customers with the
objectives of business activities. Digital technology enhance the communication process of
working which makes company process productive and effective process of working. Advanced
technologies gave the advance services and provides advanced products and services to the
customers. Today's time every organisation adopts online technology in terms of providing the
best productive customer services to grab the higher profit margin.
Project strategy
For present report Burger King company will be taken into action. It is the good company
which is famous for its burger meals. It is an American global chain of hamburger fast food
restaurants. It is the fast growing food outlet which gives positive impact on the business nature.
With the helps of digital technology it gives great impact of the customer services. Such as
digital technology can easily reduce the process of delivering the food and reduce the time cost
of customers. Moreover, the main objective of the company is to make the good presence of
customer attraction. Burger king is the most likely food which is lovable by the customers.
2

Along with that, it also provides the best effective process of working in terms of providing
products to buyers.
Project Aim: “To analyse the impact of digital technologies on business activities and function
– A study on Burger King”
Project Objectives
 To identify the challenges and issues facing by the digital technology
 To identify the importance of digital technology on food industry.
 Impact of digital technology on various department function in the company.
 To identify the best effective tools and techniques of digital technology.
 To recommend the ways through which business improves its performance level.
P2 Project management plan
Task Name Duration Start Finish Predecessors
Research Project
Planning
Topic name 3 days 15/03/18 18/03/18
Statements of the research
issue 1 day 19/03/18 19/03/18 1
Allocation of resources and
time frame 2 days 20/0318 21/03/18 2
Implementation
Review of literature 5 days 22/03/18 27/03/18 3
Selection of correct research
methodologies 1 day 28/03/18 29/03/18 4
Data analysis and
interpretation 2 days 30/03/18 31/03/18 5
Evaluation of results and
outcomes 2 days 01/04/18 02/04/18 5
Project closer
Giving conclusion and
recommendation 1 day 03/04/18 03/04/18 6
Results of documentation 1 day 04/04/18 19/03/18
7
Performance Cost and time objectives
In this above project management plan, important aspects which are included by scholar in this
research is analysed effectively. Some important aspects are as follows:
3

 Cost: In order to achieve the expected outcomes, researcher is required to implement
£620. With this consideration, tasks will be accomplished to set the activities within time
frame. Effective functioning is also required to develop for setting goals and objectives in
business.
 Scope: Present research was accomplished with the scope of analysis influence of digital
technology of business activities of organisation.
 Time: The time scale required to accomplished study is also mentioned the project
management for each activities. Gantt is developed on the basis of time which is required
to accomplish project activities.
 Risk: Present research also consists of High risk due to lack of time and cos. It has
created issues to work in desired consideration at workplace. Risk is always uncertain and
unpredictable for the company. Risk influence by competitors prices, uncertain
environmental changes etc.
 Resources: There are various resource was adopted to accomplish such as time, money,
human resources and technological resources etc.
Project scope Statement
Project helps to build the new planning tools and method to achiev the objectives and
task. It will also help to explain the effective process making task. With the help of tjhis reserch
project company can easily measure their task and duties in order to meet the needs of customers
and get effective profit maximisations.
Included Scope
 Only employees and customers of Burger kings are involved in the research.
 Project manager will not only stakeholder which will liaise with the higher level of
management and all reports recipients.
 Qualitative and quantitative methods are required to be implemented.
 Research observation are required to be conducted.
 Project management plan will also develop reports, graphs and charts which is based on
the quantitative and qualitative methods of research.
 Moreover, the questionnaire will also be conducted on 20 employees of Burger king.
4

Excluded Scope
 No effective training has been provided by supervisor for this project.
 Other than scholar, the participants will not liaise with any high level management.
 No focus was provided to the group interview.
 Questionnaire will not be sent out of manager of Burger king.
 Moreover, there are will be no physical face to face interviews was expected for Skype.
 Projects deliverable will not be monitored by participants of projects.
Project schedules and time frame
Task Name Duration Start Finish Predecessors
Research Project
Planned and time framing
Topic name 3 days 15/03/18 18/03/18
Statements of the research
issue 1 day 19/03/18 19/03/18 1
Allocation of resources and
time frame 2 days 20/0318 21/03/18 2
Implementation
Review of literature 5 days 22/03/18 27/03/18 3
Selection of correct research
methodologies 1 day 28/03/18 29/03/18 4
Data analysis and
interpretation 2 days 30/03/18 31/03/18 5
Evaluation of results and
outcomes 2 days 01/04/18 02/04/18 5
Project closer
Giving conclusion and 1 day 03/04/18 03/04/18 6
5

recommendation
Results of documentation 1 day 04/04/18 19/03/18
7
Project assumptions
Project assumptions of this study is to analyse the best project management skills through
which Burger King get better resources process. Ton make good profit out of this research.
Researcher gets the best technique to implemented in the company to make more customer
attraction.
Project Budget
Particulars Amount (In GBP)
Material purchase for carry out research 1600
Acquisition of software license 2400
Data base licensing 300
Equipment cost 1900
Labour cost 900
Server cost 900
Networking cost 2000
Total 10000
6

Communication plan
Quality management
Total quality management is the element which is very necessary and require for the
organisations. Buyer always prefer quality burgers rather than cheap products. It is made quality
assurance and control. By implementation of quality control activities the scholar can ensured
that the that they monitor and verify that the project deliverables outlined in the project plan meet
the defined standards of quality. Quality assurance activities will provide support in monitoring,
and ensuring that the process selected for managing, set and production of deliverable is
followed efficiently and effectively.
7

Project deliverable
 It has been imperative that the deliverable of this project are mainly points out as any
important difference in perception of what is expected from respondent to be delivered
which is outcome of may cause a difference in analysing what is exactly the outcome of
conducting this research.
 Project will deliver clear understanding about influence of digital technology
implementation of business and operations of Burger king.
 Scope of project was effectively monitored towards the life cycle of project for avoiding
unexpected activities or the change that has risk assessment and project monitoring
measures
 Issue management been made the project to move further over the estimated budget and
avoiding problems.
Success Criteria
For analysing the success performance, cost and time will be taken in to consideration. If
the project will meet the estimated requirement then scholar and will be able to achieve success
in project.
Risk assessment and Project monitoring measures
Risk Strategy to mitigate
risk
Measures Threshold
Lack of proper team
support and time
Appointing adequate
number of project
participants for
ensuring that the time
which is allotted was
provided to the
completion of project
Roles and
responsibilities of
project participants
will be clearly outlined
.
Input of project
participants will be
monitored
Less than 10% of
tasks which are
outlined in plan will
be completed after due
date.
The project budget and Cost and estimated Review and Cost of project will
8

estimated can also be
unrealistic
budget has been
clearly determined
and also involved in
the project plan
monitoring cost tends to raise by more
than £100 of the set
budget
Lack of appropriate
understanding in
project team members
Gaps in understanding
and knowledge will
be identified and
training will be
provided to team
members.
Appropriate team
meetings and day to
day training
One day allowance for
requirement of training
will be provided
Issue management
 All possible issues which are identified will be tracked, prioritised, resolved and will be
effectively communicated as determined in the project management plan.
 Further, all issues and risks will have been discussed with the participants in the project
and also addressed by scholar and will be effectively communicated as outlined in the
communication plan.
P3 Gantt chart and work break down structured
Gantt chart
9