Analyzing the Impact of Digital Technology on Burger King's Business

This report examines the impact of digital technology on Burger King's business operations, aiming to analyze its influence on various aspects of the company. It begins with an introduction defining the project's aims, objectives, and problem statement, highlighting the increasing need for Burger King to adapt to digital advancements and competitive strategies. The report outlines the project's strategy, objectives, and a detailed project management plan, including performance, cost, and time objectives. It includes a project scope statement, schedules, assumptions, and a budget. The report also covers communication and quality management plans, project deliverables, and risk assessment measures. Further, it presents a Gantt chart, work breakdown structure, and a project logbook. The research involves qualitative and quantitative methods, data analysis, and concludes with recommendations for improving Burger King's performance. The report also includes a reflective section and references to support the analysis of the impact of digital technology on Burger King's business.

Managing a Successful
Business Project

Table of Contents
Topic: The Impact of digital technology activity............................................................................1
a. Definition.....................................................................................................................................1
Project aim.......................................................................................................................................1
Project definition..............................................................................................................................1
Problem Statement...........................................................................................................................1
Background of study .......................................................................................................................2
Project strategy.................................................................................................................................2
Project Objectives............................................................................................................................3
P2 Project management plan..................................................................................................3
Performance Cost and time objectives.............................................................................................3
Project scope Statement...................................................................................................................4
Included Scope.................................................................................................................................4
Excluded Scope................................................................................................................................5
Project schedules and time frame....................................................................................................5
Project assumptions.........................................................................................................................6
Project Budget .................................................................................................................................6
Communication plan........................................................................................................................7
Quality management........................................................................................................................7
Project deliverable...........................................................................................................................8
Risk assessment and Project monitoring measures .........................................................................8
Issue management............................................................................................................................9
P3 Gantt chart and work break down structured....................................................................9
M2 and D1 Project Log Book .............................................................................................11
TASK 2..........................................................................................................................................14
P4 Small scale research by applying qualitative and quantitative research methods appropriate
for meeting projects aims and objectives.............................................................................14
TASK 3 .........................................................................................................................................17
P5 Analysis of research and data using appropriate tools and techniques...........................17
P6 Conclusion and recommendation....................................................................................30

TASK 4..........................................................................................................................................31
P7 Reflective........................................................................................................................31
M4 ........................................................................................................................................32
D2.........................................................................................................................................33
REFERENCES..............................................................................................................................34

Topic: The Impact of digital technology activity
a. Definition
Managing successful business will improve the management task and plan according top
the best possible manner. Present report based on managing successful business of Burger King.
It will explain about the different techniques of research which helps company to make
productive management skills and environment. It also makes some impactful decision making
process for organisations. Further apart, it will also discuss about aims and objectives of the
organisation and through which they will be going to achieve. It will also provide work break
down structure.
Project aim
Project is the overall activity or process that is collaborative and includes various process
or designing process in order to meet the needs of project. All the activities are interrelated with
each other into the another activity. It also has some fixed time and process to be accomplished.
Aims of this research is to analysis the significance impact of digital technology on food
industry – A case study on Burger King.
Project definition
Project aim is that to accomplish the project aims and objectives. Apart from that, it
gives strength and identical with those of support to accomplish the project task. This encourage
to starting the project and finish into systematic manner.
Problem Statement
Continuous increase in competitors organization using the technology has influenced the
business. Burger king requires to keep up with even effective competitive strategies. Moreover,
sustainable change and the evolution of digital technology has had an impact on Burger king's
outlets. They possess high management requirement in order to understand the use of digital
technology which has an influence on their business and ways through which It supports them in
being successful in order to analyze the technologies they require applying through the business.
Digital technology plays a significant role towards development of overall business objectives
and with their success in market.
1

Background of study
Digital technology is the advanced process of technology to enhance the company
position and brand value in the competitive market it is the productive process of working and
their main objective plans (Augustin, Riley and Cobiac, 2016). These changes influence the new
services or product enhancement which provides great impact on the business behaviour. Digital
technology is the impactful decision making process which renovate the process of company.
Present research will be cased on digital technology on food industry. This makes the effective
process of working to grab the customer satisfaction process. Along with that, Digital technology
raise the way of doping things in perfect positive manner. Revolution and enhancement of
technologies will improve the quality and services of the products. It also assists to give the
better effective process of working. In terms of attracting large number of buyers attention.
Innovation and creativity improves the business performance and effectiveness of the company.
It provides businesses the scope to analyse data plan business strategic accordingly gives great
impact of the organisation behaviour. Digital technology gives great impact on the business or
small businesses in terms of business expansion. Moreover, digital technology also helps to
enhance number of customers of company. Advanced technologies reduce the business costs and
improved communication between stakeholders. Digital technology is relate customers with the
objectives of business activities. Digital technology enhance the communication process of
working which makes company process productive and effective process of working. Advanced
technologies gave the advance services and provides advanced products and services to the
customers. Today's time every organisation adopts online technology in terms of providing the
best productive customer services to grab the higher profit margin.
Project strategy
For present report Burger King company will be taken into action. It is the good company
which is famous for its burger meals. It is an American global chain of hamburger fast food
restaurants. It is the fast growing food outlet which gives positive impact on the business nature.
With the helps of digital technology it gives great impact of the customer services. Such as
digital technology can easily reduce the process of delivering the food and reduce the time cost
of customers. Moreover, the main objective of the company is to make the good presence of
customer attraction. Burger king is the most likely food which is lovable by the customers.
2

Along with that, it also provides the best effective process of working in terms of providing
products to buyers.
Project Aim: “To analyse the impact of digital technologies on business activities and function
– A study on Burger King”
Project Objectives
 To identify the challenges and issues facing by the digital technology
 To identify the importance of digital technology on food industry.
 Impact of digital technology on various department function in the company.
 To identify the best effective tools and techniques of digital technology.
 To recommend the ways through which business improves its performance level.
P2 Project management plan
Task Name Duration Start Finish Predecessors
Research Project
Planning
Topic name 3 days 15/03/18 18/03/18
Statements of the research
issue 1 day 19/03/18 19/03/18 1
Allocation of resources and
time frame 2 days 20/0318 21/03/18 2
Implementation
Review of literature 5 days 22/03/18 27/03/18 3
Selection of correct research
methodologies 1 day 28/03/18 29/03/18 4
Data analysis and
interpretation 2 days 30/03/18 31/03/18 5
Evaluation of results and
outcomes 2 days 01/04/18 02/04/18 5
Project closer
Giving conclusion and
recommendation 1 day 03/04/18 03/04/18 6
Results of documentation 1 day 04/04/18 19/03/18
7
Performance Cost and time objectives
In this above project management plan, important aspects which are included by scholar in this
research is analysed effectively. Some important aspects are as follows:
3

 Cost: In order to achieve the expected outcomes, researcher is required to implement
£620. With this consideration, tasks will be accomplished to set the activities within time
frame. Effective functioning is also required to develop for setting goals and objectives in
business.
 Scope: Present research was accomplished with the scope of analysis influence of digital
technology of business activities of organisation.
 Time: The time scale required to accomplished study is also mentioned the project
management for each activities. Gantt is developed on the basis of time which is required
to accomplish project activities.
 Risk: Present research also consists of High risk due to lack of time and cos. It has
created issues to work in desired consideration at workplace. Risk is always uncertain and
unpredictable for the company. Risk influence by competitors prices, uncertain
environmental changes etc.
 Resources: There are various resource was adopted to accomplish such as time, money,
human resources and technological resources etc.
Project scope Statement
Project helps to build the new planning tools and method to achiev the objectives and
task. It will also help to explain the effective process making task. With the help of tjhis reserch
project company can easily measure their task and duties in order to meet the needs of customers
and get effective profit maximisations.
Included Scope
 Only employees and customers of Burger kings are involved in the research.
 Project manager will not only stakeholder which will liaise with the higher level of
management and all reports recipients.
 Qualitative and quantitative methods are required to be implemented.
 Research observation are required to be conducted.
 Project management plan will also develop reports, graphs and charts which is based on
the quantitative and qualitative methods of research.
 Moreover, the questionnaire will also be conducted on 20 employees of Burger king.
4

Excluded Scope
 No effective training has been provided by supervisor for this project.
 Other than scholar, the participants will not liaise with any high level management.
 No focus was provided to the group interview.
 Questionnaire will not be sent out of manager of Burger king.
 Moreover, there are will be no physical face to face interviews was expected for Skype.
 Projects deliverable will not be monitored by participants of projects.
Project schedules and time frame
Task Name Duration Start Finish Predecessors
Research Project
Planned and time framing
Topic name 3 days 15/03/18 18/03/18
Statements of the research
issue 1 day 19/03/18 19/03/18 1
Allocation of resources and
time frame 2 days 20/0318 21/03/18 2
Implementation
Review of literature 5 days 22/03/18 27/03/18 3
Selection of correct research
methodologies 1 day 28/03/18 29/03/18 4
Data analysis and
interpretation 2 days 30/03/18 31/03/18 5
Evaluation of results and
outcomes 2 days 01/04/18 02/04/18 5
Project closer
Giving conclusion and 1 day 03/04/18 03/04/18 6
5

recommendation
Results of documentation 1 day 04/04/18 19/03/18
7
Project assumptions
Project assumptions of this study is to analyse the best project management skills through
which Burger King get better resources process. Ton make good profit out of this research.
Researcher gets the best technique to implemented in the company to make more customer
attraction.
Project Budget
Particulars Amount (In GBP)
Material purchase for carry out research 1600
Acquisition of software license 2400
Data base licensing 300
Equipment cost 1900
Labour cost 900
Server cost 900
Networking cost 2000
Total 10000
6

Communication plan
Quality management
Total quality management is the element which is very necessary and require for the
organisations. Buyer always prefer quality burgers rather than cheap products. It is made quality
assurance and control. By implementation of quality control activities the scholar can ensured
that the that they monitor and verify that the project deliverables outlined in the project plan meet
the defined standards of quality. Quality assurance activities will provide support in monitoring,
and ensuring that the process selected for managing, set and production of deliverable is
followed efficiently and effectively.
7

Project deliverable
 It has been imperative that the deliverable of this project are mainly points out as any
important difference in perception of what is expected from respondent to be delivered
which is outcome of may cause a difference in analysing what is exactly the outcome of
conducting this research.
 Project will deliver clear understanding about influence of digital technology
implementation of business and operations of Burger king.
 Scope of project was effectively monitored towards the life cycle of project for avoiding
unexpected activities or the change that has risk assessment and project monitoring
measures
 Issue management been made the project to move further over the estimated budget and
avoiding problems.
Success Criteria
For analysing the success performance, cost and time will be taken in to consideration. If
the project will meet the estimated requirement then scholar and will be able to achieve success
in project.
Risk assessment and Project monitoring measures
Risk Strategy to mitigate
risk
Measures Threshold
Lack of proper team
support and time
Appointing adequate
number of project
participants for
ensuring that the time
which is allotted was
provided to the
completion of project
Roles and
responsibilities of
project participants
will be clearly outlined
.
Input of project
participants will be
monitored
Less than 10% of
tasks which are
outlined in plan will
be completed after due
date.
The project budget and Cost and estimated Review and Cost of project will
8

estimated can also be
unrealistic
budget has been
clearly determined
and also involved in
the project plan
monitoring cost tends to raise by more
than £100 of the set
budget
Lack of appropriate
understanding in
project team members
Gaps in understanding
and knowledge will
be identified and
training will be
provided to team
members.
Appropriate team
meetings and day to
day training
One day allowance for
requirement of training
will be provided
Issue management
 All possible issues which are identified will be tracked, prioritised, resolved and will be
effectively communicated as determined in the project management plan.
 Further, all issues and risks will have been discussed with the participants in the project
and also addressed by scholar and will be effectively communicated as outlined in the
communication plan.
P3 Gantt chart and work break down structured
Gantt chart
9

Critical path
From the above chart, it is clear that the activities which are highlighted in red needs to
accomplish first in order to undertake the project effectively. The schedules in the project for
each activities are also analysed. These activities are considered as basis to accomplish the
project on analysis of important impact provided by digital technology on food industry. Tasks
are accomplished as per the project management plan which is developed to accomplish the task
effectively.
10
Illustration 1: Gantt chart stating timescales for completion of project

M2 and D1 Project Log Book
Week 1
1.1 Modification on weekly process of
research
Information which is available on digital-
technologies
1.2 Problems and risks Threat of getting irrelevant data from the
respondents.
1.3 Issues identified Collection of information and lack of resources
1.4 New concepts and amendments in
direction of project Utilization of the latest techniques.
1.5 Learnings Effective objectives
1.6 Planning Attainment of objectives using appropriate
11
Illustration 2: Network diagram presenting critical path

data and information.
1.7 Project plan Giving conclusion and recommendation
1.8 Comments of tutors Implementation have to do properly
Week 2
1.1 Modification on weekly process of
research Outcomes of research
1.2 Problems and risks Analysis of data
1.3 Issues identified Technical issues can be faced.
1.4 New concepts and amendments in
direction of project
For completing the project new and experience
employees should be needed
1.5 Learnings Effective technologies are used to conduct
analysis and survey.
1.6 Planning Proper research of market will be done
1.7 Project plan People which are related and used in the
different company activities
1.8 Comments of tutors Proper improvements should be needed
Week 3
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1.1 Modification on weekly process of
research Analysis of outcomes of research.
1.2 Problems and risks Risks in providing interpretation
1.3 Issues identified Selection of appropriate tools and techniques
1.4 New concepts and amendments in
direction of project Effective analysis of information
1.5 Learnings Influence of digital-technologies of business
operations
1.6 Planning Planning for data analysis
1.7 Project plan Giving conclusion and recommendation
1.8 Comments of tutors Documentation of outcomes.
13

Work break down structure
TASK 2
P4 Small scale research by applying qualitative and quantitative research methods appropriate
for meeting projects aims and objectives.
Research methodology is the effective process of working which takes advanced services
and take out the best productive out put level. It is the systematic plan and procedure to draw the
company plan and objectives (Beaty and Quirk, 2015). Research methodology is very essential
to diagnose the market conditions and grab the most possible opportunities and growth. This
process helpful to measure the actual demands and needs in the market conditions. Along with
that, it also helps to identified the best possible action plan in term to full fill the business
objective plans.
There are various methods and tools techniques have involved in terms of getting the
best possible action plan. Such as Data analysis, data collection, research philosophies, research
design, sampling. It also includes two methods from which research ahas been done qualitative
or quantitative. These are two methods of research. Researcher takes long period to implement
14
Illustration 3: Work Break Down Structure
Source: Work Break down Made easy, 2012

the research project and method in order to enhance the company objectives and quality of
services. Research methodology is the process through which company analyse the actual
position of the company and makes strategic position and planning process for the company
development (Beaty and Quirk, 2015).
Research is the long term process in which research analyse the every aspect of the
market and determine competitors policies and market expansion plan. It also makes good
presence of market and give effective results to the company performance. Research
methodology require the best tools and techniques to give the best effective presence of minds.
Burger king make the research in moreover, target market customers are always focused on the
customer needs and wants along with that, main purpose of the research is to identify the best
effective results for the company (Bibi, Guillaume and Sorli, 2017).
Moreover, it is the long term process of working which makes good presence of
marketing results. Present research is to identify the digital technology impact on the Burger
king. Moreover, main target customers are rational and productive for the company. It gives the
impactful process of working. This gives the great effect on the business activities. Moreover,
the main purpose of the organization is to get the best productive results from the research
process through which Burger king can easily get the best possible action results for the
company. Present research based on impact of digital technology on Burger king with the helps
of external data and research methodology researcher will easily get the best effective process of
company results (Davcik and Sharma, 2015).
Research philosophies: research philosophies is the beliefs about the way data about a
phenomenon should be gathered, analysed and used. The term epistemology as opposed to
doxology which enhance the different approaches of research approach. It makes good presence
of the business projects and objectives. It also gives the process of working which includes
various approaches such as Positivism, interpretivisim, positivism is the based on the facts and
real based experiences. It is the approach in which knowledge is based on some facts. On that
basis it involves variation and changes. It also makes good impression on the behalf of good
impact. In which research analyse the previous data and knowledge about the digital impacts. On
the other side, another approach is interpretivisim. It is the long term process which content is
based on reality can that reality be fully understood (Enright and Gard, 2016). Along with that, it
also helps to analyse the
15

Research approaches and methods to identify the research in deep manner. Present report will be
taken interpretivisim approach
Research design: it is the another type or element in research methodology it is the
another form of data analysing and do research in productive manner. Research design is the set
of methods and procedures for analysing measures the variable specified in the research project.
It is the tool to evaluate the evidence obtained enables to research problem. In this process
researcher adopt research design under which they hold the next process of research (Heintzman,
2016). Before, taking research designs company will not carry out the productive research
outcomes. There are tow types of research designs quantitative and qualitative process.
Moreover, another for of objective is to get the best possible action plan. In this research project
qualitative method has been taken into action. This method helps to examine the impact of digital
technology on the burger king company and get the best possible business for the company. In
which company analyse the customer behaviour, beliefs etc. it makes good impact on the overall
behaviour of the company. Moreover, another effective process of working is to measure the best
possible action.
Sampling: Sampling is the effective process of research methodology. It is the selection of
research which gives impressive level of working and impressive process of working. Sampling
is the data through which researcher make their research and take effective productive outcome
results. Moreover, this process of working enhance the best possible action. Research sampling
of these projects is 20 employees which give the reviews on digital technology in the business
and how much they give profit to the company. Sampling is very essential for research
methodology in terms of taking research problem. It is the process of selection units such as
people, organisations, consumers, employees, population etc. it is the overall study ion which
research is based. Without the research sampling research motive has not been fulfilled.
Researcher observes the sampling data in more productive ways. Every sample or individual
thinks differently through which researcher takes the opportunity to doing things in their own
productive ways. There are different types of sampling random sampling, probability or non-
probability sampling (Pagani and Pardo, 2017). Researcher can take any sampling types to take
over its research on the topic. Moreover, another main objective of the company is to identify the
productive nature or advantages of the technology in taking of productive results.
16

Data collection: it is the another method of research methodology which helps to collect
the data according to the qualitative and quantitative basis. Data collection is the necessary and
important aspects of marketing research (Jesson, McNaughton and Cockle, 2018). It gives new
impacting process of working. Data collection is the process of collecting information from all
the sources to find answers to research problem. There are two types of research methods
secondary and primary method. Secondary data is the data which has bee already researched by
nay researcher for example books, journals, magazines, online portals etc. it gives huge data of
research which gives positive impact to the research projects.
Questionnaire Survey methods is a technique which is used by scholar for carrying out
primary research. For collection of primary data, Questionnaire is formulated by researcher
based on project aims and objectives. Relevant data has been gathered by providing
questionnaire to employees. Further, Various Books, journals, Online websites and Research
paper are considered by Researcher related to topic for getting secondary information.
Through secondary data huge data has been given by the other resources. It is the
significant data of sources which gives positive impact on the market research and get help from
the market knowledge. On the other side primary data are those data which collected by the
quantitative and quantitative methods. Moreover, the main purpose of the firm is to get the best
effective process of working through which researcher get the best possible outcomes. This gives
the positive impact on the behaviour of customers. Quantitative research methods are based on
mathematics terms in various formats. Besides, another process of quantitative methods in this
method techniques has includes questionnaire in which open ended and close ended question has
been included. Moreover, another motive of researcher is to collect the accurate results in order
to have the best possible action plan. Besides, another qualitative research method do not
involves mathematical term to solve the research problem (Lee and Olson, 2016). Qualitative
method of process method focus is to the customer satisfaction. Moreover, Work Break down
Made easy, 2012the main target plan of the researcher is to make the planning in more effective
ways.
Research techniques: it is the another step for research method which contains another process
of working. That is research techniques through which investigator makes the actual data and
resources to identity the effects or impact of digital technology. Research techniques main aim is
to identify the actual data from the best effective techniques such as Burger king adopts 20
17

employees with the helps of questionnaire techniques. It is the best required technique to
research the actual issue and improvement process of working (Oates, Watkins and Thyne,
2016). Moreover, these techniques has their own working process through which they adopt
effective process of working and gives the best possible action plan. There are different
techniques through which company makes research with employees such as questionnaire,
interviews, tests, surveys, focus group, observation, desk research etc.
Data analysis
It is also considered as important tool which is used for transformation of collected data
in to useful information so that it can be clearly analysed by its users. It also helps scholar to
determine findings which they have achieved getting feedbacks of employees of organisation.
There are two method of data analysis such as Qualitative and Quantitative method. As this
study is qualitative in nature, scholar has utilized thematic analysis method for analysis of data.
Themes are prepared to determine response of employees of organisation on impact of digital
technologies on business operations
TASK 3
P5 Analysis of research and data using appropriate tools and techniques
Primary data analysis
Questionnaire
Name:
Age:
Gender:
Designation:
1. Do you think that the use of digital technology has provided support in improvement queue
times of customers.
(a) Quicker service timings
(b) Decreased queue times.
(c) No improvement.
2 Do you think that implementation of digital technology has raised the productivity of Burger
18

King?
(a) Yes
(b) No
(c) Not you
3. How much you are agreed with the statement “Digital technology is important reason behind
success of Burger king in food and service industry”.
(a) Strongly agree
(b) Agree
(c) Disagree
4. What are the opportunities that utilization of digital technology has created to the business?
(a) Increased efficiency
(b) Expansion of business.
(c) Creation of brand loyalty.
5. What type of challenges you have considered using digital technology has created?
(a) Training of employees
(b) Intense competition
(c) Fluctuation in customers preferences.
6. What important trends do you consider that has provided influence on the choice of digital
technology?
(a) Mobile phone technology
(b) Online” social media
(c) Digital touch screen
7. Do you feel that digital technology has transformed business functions?
(a) Yes
(b) No
19

(c) Not sure
8. Which department of organisation is high influence by implementation of digital technology
at workplace?
(a) Marketing
(b) Production
(c) Sales
(d) Finance
9. Do you feel that Burger kings profitability and sales have been increased after
implementation of digital technology in business operations?
(a) Yes
(b) No
(c) Not sure
10. Out of this three methods, which method of service is high used by customers of burger
king?
(a) Self service in outlets
(b) Online orders
(c) Pick and Carry.
Theme 1: Use of digital technology has provided support to Quicker service timings of
customers
1. Do you think that the use of digital technology has provided
support in improvement queue times of customers. Respondents
(a) Quicker service timings 10
(b) Decreased queue times. 6
(c) No improvement. 4
Total 20
20

Interpretation: In this research, questionnaire methods is used to analysis the significance impact
of digital technology on Burger king. Questions are asked from the 20 employees of organization
who are working at managerial level in organisation. In this context, it is clear that there 10
respondents who have stated that use of digital technology has provided support in delivery of
service more quickly to customers. 6 respondents are those who have stated that use of digital
technology has reduced the queue timings of customers whereas there are only 4 respondents
who have that No improvement has been occurred. Thus, it can be said that application and
utilization of digital technology has provided major support to quicker the service timgs for
customers.
Theme 2: implementation of digital technology has raised the productivity of Burger King
2 Do you think that implementation of digital technology has
raised the productivity of Burger King? Respondents
(a) Yes 12
(b) No 6
(c) Not sure 2
21
(a) Quicker service timings
(b) Decreased queue times.
(c) No improvement.
0
2
4
6
8
10
12
10
6
4
Column B

Total 20
Interpretation: From the above research conducted on the analysing the important influence of
digital technology on food industry. 20 employees of Burger kings are selected who are
employed at managerial level. In this chart, it is clear that 12 respondents are those who have
voted “YES” because they think that the implementation of the latest digital technology has
raised the productivity of Burger king in food industry. 6 respondents have voted “NO” because
they feel that no increment in productivity of enterprise has been occurred whereas there are 2
respondents have voted “Not sure” because they were not having any idea about this. However,
from the above analysis of table, it can be said that Implementation of digital technology has
raised the productivity of burger king.
Theme 3: Digital technology is important reason behind success of Burger king in food and
service industry
3. How much you are agreed with the statement “Digital
technology is important reason behind success of Burger king in
food and service industry”. Respondents
(a) Strongly agree 7
22
(a) Yes (b) No (c) Not you
0
2
4
6
8
10
12
14
12
6
2
Column B

(b) Agree 10
(c) Disagree 3
Total 20
Interpretation: From the above analysis of table, it is analysed that there are 7 respondents who
are strongly agreed with the statements that digital technology is important reason behind
success of organisation in food and service industry. 10 respondents are those who are agreed
with the statement and there are only 3 respondents from 20 who have denied this statements
because they did not feel that Digital technology is important reason behind success of Burger
king in food and service industry. Thus, it can be said that majority of respondents are agree with
the statements.
Theme 4: Expansion of business is the opportunity that utilization of digital technology has
created to the business
4. What are the opportunities that utilization of digital technology
has created to the business? Respondents
23
(a) Strongly agree (b) Agree (c) Disagree
0
2
4
6
8
10
12
7
10
3
Column B

(a) Increased efficiency 7
(b) Expansion of business. 10
(c) Creation of brand loyalty. 3
Total 20
Interpretation: As per the above mentioned table, it is clear that questionnaire method was used
by scholar to collect data from 20 employees of Burger king with aim of analysing the impact of
digital technology on business activities of organisation in food industry. In this, there are 7
respondents who have stated that utilization of digital technology has provided opportunities to
raise the efficiency of organisation and employees. Majority of 10 employees have stated that it
has provided opportunities for expansion of business operations whereas 3 respondents are those
who have stated that it has provided opportunities to create brand loyalty among customers
different countries. Therefore, it is can be said that implementation of digital technology has
provided major opportunities for expansion of business to burger king in food and service sector.
Theme 5:Intense competition is the major challenge they have considered using digital
technology has created.
24
(a) Increased efficiency
(b) Expansion of business.
(c) Creation of brand loyalty.
0 2 4 6 8 10 12
7
10
3
Column B

5. What type of challenges you have considered using digital
technology has created? Respondents
(a) Training of employees 5
(b) Intense competition 10
(c) Fluctuation in customers preferences. 5
Total 20
Interpretation: From the above study conducted on analysis essential effect provided by digital
technology on food and service industry, questionnaire was formulated by scholar for data
collection. In this analysis, it is clear that there are 5 respondents who have stated that increase in
requirements of training for employees is major problems which is faced by management of
Burger king after implementation of digital technology in business operations. Majority of 10
respondents have stated that implementation of digital technology has created an intense
competition for Burger King in market. 5 respondents have answered that fluctuation in the
customers requirements has resulted after implementation of digital technology. However, it is
25
(a) Training of employees
(b) Intense competition
(c) Fluctuation in customers preferences.
0
2
4
6
8
10
12
5
10
5 Column B

analysed that intense competition is the major challenge which is provided by use of digital
technology in market.
Theme 6: Mobile phone technology important trend they you consider that has provided
influence on the choice of digital technology
6. What important trends do you consider that has provided
influence on the choice of digital technology? Respondents
(a) Mobile phone technology 11
(b) Online/ social media 5
(c) Digital touch screen 4
Total 20
Interpretation: In this research conducted on the analysis of impact of digital technology on
business operations of Burger king. 20 respondents are selected who are employees of company.
Questionnaire was prepared to gather information. From the above analysis, it is clear that there
are 11 respondents who have stated that mobile phone technology is the important trend they
have considered which has provided influence on the choice of digital technology. 5 respondents
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(a) Mobile phone technology
(b) Online” social media
(c) Digital touch screen
0
2
4
6
8
10
12 11
5
4
Column B

have stated that social media or networking is important trend which impacted the choice of
digital technology whereas there are 4 respondents who have recommended digital touch screen
trend of technology. However, outcomes of research have stated that mobile phone technology is
important trends which has provided major influence on the choice of digital technology
services.
Theme 7: digital technology has transformed business functions
7. Do you feel that digital technology has transformed business
functions? Respondents
(a) Yes 12
(b) No 5
(c) Not sure 3
Total 20
Interpretation: As per the mentioned diagram, it is clear that there are 12 respondents who have
voted “Yes” as they feel that digital technology has transformed the functions of Burger king. 5
respondent have voted “No” because they have not considered any type of transformation
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(a) Yes (b) No (c) Not sure
0
2
4
6
8
10
12
14
12
5
3
Column B

whereas 3 respondents were not sure about the statements. From the analysis, it is clear that
digital technology has transformed the business operations of enterprise.
Theme 8: Marketing department of organisation is high influence by implementation of
digital technology at workplace
8. Which department of organisation is high influence by
implementation of digital technology at workplace? Respondents
(a) Marketing 10
(b) Production 6
(c) Sales 3
(d) Finance 1
Total 20
Interpretation: Above given chart provides an understanding that there are 10 respondents who
think that marketing department is high influenced by implementation of digital technology. 6
respondents are those who have voted for production department, 3 respondents have voted for
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10
6
3
1
(a) Marketing
(b) Production
(c) Sales
(d) Finance

sales department and only 1 employee has provided consent for finance department. Thus, it can
be said that marketing functional unit of Burger king is highly influenced after implementation of
digital technology in business operations.
Theme 9: Burger kings profitability and sales have been increased after implementation of
digital technology in business operations
9. Do you feel that Burger kings profitability and sales have been
increased after implementation of digital technology in business
operations? Respondents
(a) Yes 12
(b) No 6
(c) Not sure 2
Total 20
Interpretation: From the above mentioned table, it is clear that there are 12 respondents who
feel that profitability and sales of Burger kings have been increased after implementation of
digital technology in business operations. 6 Respondents are those who have denied this
statement because they didn't feel so. 2 respondents were not sure about the statement. Therefore,
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(a) Yes
(b) No
(c) Not sure
0 2 4 6 8 10 12 14
12
6
2
Column B

it is concluded that profitability and sales of organization in food industry has been increased
after implementation of digital technology in business operations.
Theme 10: Online orders method of service is high used by customers of burger king
10. Out of this three methods, which method of service is high
used by customers of burger king? Respondents
(a) Self service in outlets 5
(b) Online orders 12
(c) Pick and Carry. 3
Total 20
Interpretation: In this research conducted on the analysis of important impact provided by
digital technology on business operations of Burger King. Questionnaire method was used by
organisation to gather data from selected 20 employees of organisation. In this context, there are
5 respondents who have stated that Self service in outlets is important method of service which is
highly used by customers. 12 respondents have voted for online orders whereas 3 respondents
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(a) Self service in outlets
(b) Online orders
(c) Pick and Carry.
0 2 4 6 8 10 12 14
5
12
3
Column B

are those who like pick and carry service. However, it can be said online order in important
service or facility which is highly preferred by customers of Burger king.
Secondary analysis
For the secondary analysis, various literatures, journals and articles are considered which
has provided understanding that food and service industry organisation are highly influenced by
digital technology because it has raised completion in market. About 75% of organisation in UK
from overall food and service industry have implemented digital technology to improve their
service quality, reduce timings, increasing sales and profitability. From the above mentioned
diagram, it is clear that digital technology has provided major supports in increasing customers
loyalty and increasing the service quality standards.
P6 Conclusion and recommendation
In this research report it is clear that there are many way importance business research
which is used by the scholar in order to increasing the business performance. There are various
importance. Purpose have provided understanding the amalgamation both interpretive and
positivism. Expressive method are most successful it is provided the clear directions for
completions this research.
From the above research report it is confirmed that how to improve business performance
through digital technology. Digital technology is very fast and innovative way increasing the
performance of the business it helps to secure efficient resources, increasing the productivity,
through this technology no more need employee in the food industry. All are work done through
by machines. It helps to increase the profitability of the business. Digital technology refer to the
growing and expanding the digital technology business. Time is rapidly changed so business
adopted a new change it is very necessary for innovations of the business. It helps to expand
business and increasing a productivity at very low cost. Digital technology changing a business
very fast and it is help full to every organization or business. It is importance for identifying the
customer wants and it supports social communications. It is help full encourage adoptions of new
technology and measuring the success of the business.
Digital technology is facing great challenge in the market like customer satisfactions,
employee turnover, quality of the product, delivery of the product, extra charges as well. Digital
technology create a issue to the customer satisfactions some time face product quality issue,
price so customer not satisfied with their services. Some time digital technology also face
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employment turnover means reducing the employees' productivity and turnover at low prices.
The burning issue in dig tails big data, e- commerce, social media, growth and privacy. The
success of the business today the market leader to need and understand the role and importance
of the digital technology. Every industry adopted this technology like food industry, food
industry is large industry in the world. So this industry also increasing the sells of its product
through digital technology. It is providing creative and innovations ways so that the companies
use this technology for growing own business and expanding.
On the basis of above research and growth this has been suggested that, that above study
that has been based on burger king. From the basis of company facing risk factors such as lack of
proper team support and time. Company facing lack of customer satisfaction. For that burger
needs to adopt the productive technology and that will be more productive and efficient.
On the basis of above discussion, research has been find outs that company faced
challenges due that affect the customer sales. To overcome from all drawbacks, company
recommended acquiring some new techniques and methods to reduce the dissatisfaction.
On the basis of company analysis or employees suggestions from survey questionnaire.
Large number of employees suggested adopting the new advanced digital technology that helps
to attract new customer approach.
TASK 4
P7 Reflective
On the basis of conducted all over the research project, I learned different aspects of
learning that helps me to create new valuable career opportunities. I went through from several
processes to collect my all findings and goal objectives. While I learned how to conduct survey,
questionnaire and how to apply different research techniques etc. I determined the impact of
digital technology on the company growth. Present study focused on project aims that is to
analysis significance impact of digital technology on food industry which was based on Burger
king. Research has been conducted through different methods such as data has been collected
through both primary and secondary method. Through which I got to learn new sources that
helps me for my next further research. Research outcomes helps me to learn new skills and
knowledge that helps me to gain my confidence, motivation power towards my work. In terms of
my personal learning, I got to acquire new technical, analytical, time management skills which
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helps me to my career. Being as a researcher, I went up with many skills and learning outcomes
that helps me to gain new confidence level. Through managing project goals, I got to learned
how issues can be managed and their process. In order to conduct a research project, it helped me
to nourish my research skills and gave me new methods or process to deal with the challenges.
Throughout this process of learning, I also got to learn work ethics needs to be putting
together in order to generate positive ethical outcomes. How you nee to conduct research survey,
how to deal with respondents etc. I learned overall principles and process through I achieve my
future goals. Study has successfully achieved research aims in order to identify the possible
impact of technology on company performance. In order to conduct survey I learned new
methods of interviewing the process such as telephone method, Skype, E-mails link etc. initiation
of the project went good in smother manner. I enjoyed learning new tasks and challenges in
order to developed research skills throughout my activities. I went up to learn how planning
needs to be make in order to achieve aims.
Analysis data using appropriate tools, result of analysis
On the basis of present report it can be analysis that, I got to learn the importance and
positive techniques or tools of digital technology. Without having digital technology business
can not take advantages of productive working. Moreover, this research helps to learn research
techniques and different methods to handling the process of research. On the basis of my
reviews, Burger king needs to grab more opportunity and growth in digital scenario in terms to
grab customer attraction. Another process of learning is to grab the basic concepts of online
marketing. I also got to learn different techniques of digital technology which helps company to
promote the business brand image and process of working. This research gives me strength to
identify the business research process and methods to consider the best possible action plan.
Moreover, main objectives of the company is to connect with the latest technologies to stable the
quality of services. This project helps me to understand how to take survey and interact with the
people in order to analyse the individual behaviour. This helps me to enhance the research
analysis skills and techniques. This process also helps met to enhance different skill set and
knowledge through which I can do my job in more efficient manner.
How it was an effective learning to gain professional learning
This process of working helps me to make my own planning and decision which helps to
grab my final objectives. On the basis of this present assignment my analyses process is based on
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employees reviews regarding the digital technologies in business environment (Worcman and
Garde-Hansen, 2016). Moreover, overall research helps to enhance my research skills and also
enhance my technical skills which helps make for my future goals. I also got to know the
importance of research for business development process. Through which I got know that, I need
to make some improvement in my self in term of enhancing my research skills and process.
Conclusion is that, This will give more effective planning goals to improve my skills and wants.
Moreover, I also need to make my goals and objective and start doing work on it to get my goals
for my improvement process.
Competency How I have Developed in this
area
What I need to do to develop
further in this area
Analytical skills Training/Workshops Get experienced
Research skills Training/Workshops Through practised
Project planning Training/Workshops Through practised
Communication Skills Training/Workshops By interacting with others
Report writing Training/Workshops By practising and research
Negotiation Training/Workshops Get experienced
Team building Training/Workshops Taking leadership guidance
Delegation Training/Workshops Through practised
Strategic Thinking Training/Workshops Through proper analysis
Budget planning Training/Workshops Through proper analysis
Risk Assessment Training/Workshops Through proper effective
practised
Progress Monitoring Training/Workshops Through experienced
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M4
Project management process is the essential topic to review in term to getting the best
possible outcomes from the research. It helps to review the plan in terms of improving the work
performance. Quality in working performance which meet the research objectives and give the
best solution method. Performance reviews has been done on the basis of personable analysis.
From the basis of present research I got learn interpersonal and research skills.
D2
I got to learn that in order to improve my skills and to overcome from my weaknesses, I
need to make self development plan on that basis I will something new and nourishing my skills.
It also enhances overall skill set of mine which helps to get more opportunity in the future.
Moreover, another main objective of mine is to make more researcher to enhance my research
skills. On the basis of my learning skills also needs to enhance my time management skills to set
my goal and objectives.
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