A Report on Digital Technology's Impact on Small Organization Business

This report investigates the impact of digital technologies on the business activities of small to medium-sized enterprises (SMEs), focusing on an organization like Nisa. It aims to examine the importance of digital technologies for SMEs, study their impact on small-scale organizations, analyze different types of digital technologies suitable for business use, and explore the challenges SMEs face in implementing these technologies. The research emphasizes the need for SMEs to adopt digital technologies to expand their businesses, enhance communication, and gain a competitive advantage. It discusses the benefits of cloud computing for data storage and security, while also acknowledging the potential costs and resource requirements associated with implementing these technologies. The research employs an interpretivist philosophy, inductive research approach, and qualitative methods, utilizing both primary and secondary data, analyzed through thematic analysis. Desklib provides access to this report and many other study resources to assist students.

Communicating research findings:
Research title
“ Impact of digital technology on business activity
of small organization”

Research background
• More technological support is needed as today we live in a
information society where people must manage more information.
• There have been a major change in the operation of business today.
• In order to conduct the business the organizations are making use
of digital technologies in the business
• Due to digital technologies that are been used a major change in
been brought.
• In order to expand the business on bigger and greater platform
more and more businesses are making use of these digital
technologies

Aims and Objective
Aims
– To find out the impact of digital technologies on business activities
of SME such as Nisa

Objective
• To examine the importance of digital technologies for SME
• To study the impact of digital technologies on small scale
organization
• To analyse different types of digital technologies that can be used in
the business
• To examine the issues that is faced by SME in implementation of
digital technologies

Significance
 This research will provide the small scale business stakeholders
the need to propagate their resourceful processes and practice
towards global requirements .
 Within small business to create a environment that can incline
individuals, agencies and governments that can help in the growth
of business.
 On the value of process of business and practices that are globally
oriented to pay emphasis on them.
 This research will help the SME to make use of digital
technologies in order to grow their business.

Literature review
Importance of digital technology
• By making use of digital technology in the business it will expand
business more rapidly and efficiently.
• By making use of digital technology such as mobile phones the
workplace boundaries have been removed.
• By using digital technology in the business the company can
expand the base of its customers.
• By making of digital technology the communication in the
business can be enhanced.

The impact of digital technologies on
small scale organization
• The way the companies conduct business has been revolutionized
by digital technology.
• These technologies can be implemented by the smaller organization
and with larger organization they can level the playing fields.
• In the economic market place to develop competitive advantage
small business make use of computers, servers, websites and
personal digital products.
• In the planning process owners of small business should implement
technologies. In order to reduce the cost of business the owners of
small business can use technology.

Different types of digital technologies
that can be used in the business
 The most effective and efficient digital technology that can be
used in the business is cloud-computing.
 By making use of this cloud-storage the company will able to
store all its records and essential information on the cloud.
 The advantages of using this storage are many.
 With cloud the company need to worry about backups as it is
stored on cloud the back up will be there and the updation is done
automatic on cloud.

The issues that is faced in
implementation of digital technology
SME technologies
• The implementation of cloud-computing store will help the SME to
securely store data on the cloud.
• The backup will be there if there is any fire, theft as the data will be
stored on the cloud.
• The implementation of this technology for the SME will be costly
as it is a small organization and also it will require adequate
resources for implementation of these technologies.
• By using this technology the company can also develop innovative
and creative products.

Research philosophy
 Interpretivism

Research approach
 Inductive research

Research type
 Qualitative type