Digital Technology and Business Growth: Career Moves Group Report

This report analyzes the impact of digital technology on the growth of Career Moves Group, a small recruitment and staffing company. It details the aims and objectives for implementing digital technology, including attracting candidates and expanding business operations through online platforms. The report includes a project management plan, work breakdown structure, and Gantt chart to illustrate the stages and timelines for project completion. It also covers research methodologies, including qualitative and quantitative methods, and discusses the use of appropriate tools and techniques for evaluating research data. Recommendations are provided to draw valid conclusions and assess the value of undertaking research to meet objectives, ultimately highlighting how digital technology can enhance business operations and achieve growth. The report emphasizes the importance of digital technology in market research, competitor analysis, and customer preference understanding, while also addressing the need for training and resource allocation for successful implementation.

Managing Successful Business

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1: Aims and objectives regarding application of digital technology........................................1
P2: Project management plan......................................................................................................2
P3: Work breakdown structure and Gantt chart which provide time frames and stages for
completion...................................................................................................................................3
TASK 2............................................................................................................................................5
P4: Small scale research by application of qualitative and quantitative methods.......................5
TASK 3............................................................................................................................................8
P5: Use of appropriate tools and techniques regarding evaluation of research data...................8
P6: Recommendation to draw valid conclusions......................................................................14
TASK 4..........................................................................................................................................15
P7: Value of undertaking research to meet objectives..............................................................15
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16
Appendix........................................................................................................................................18
Template for evidence collection to be attached with the report by the learner:...........................18

INTRODUCTION
Technology is an important factor which supports business organisation either small,
medium or large to achieve growth and success for longer period of time. Adopting advanced
and efficient digital technologies in the operations of company help in finding new and efficient
ways to complete business functions. Through using digital technology, the company can easily
attain huge profits through reducing operational cost with the help of using digital technology.
Career moves group, a small sized company which deals in providing professional services such
as staffing and recruitment of an individuals is taken for the purpose of preparing this report. The
main purpose of preparing this project report is to provide the importance of digital technology
in the growth of business (Crane and Matten, 2016). The project covers the aims and objectives
of company for using digital technology along with project management plan, organisational
structure and stages of completions of project. There are various tools and techniques which
helps in interpretation of data gathered from research along with recommendation are discussed
under this report.
TASK 1
P1: Aims and objectives regarding application of digital technology
Career Moves group is small sized company which offers consultancy services in UK for
the people who are looking for jobs in different sectors. The main aim of company is to recruit
skilled and qualified employees for the companies which are capable to doping business
achieving in an effective and efficient manner. They are responsible to fulfil the requirements of
corporate sector and individual who are looking to get job. Thus they always looking to expand
their business activities with the help of using digital technologies. For example the company
should required to focus on using online technology in order to offer advertisement at social sites
or company's sites etc. Through this, the company can able to attract large number of candidates
at minimum times and cost (Den Hertog, Van der Aa and De Jong, 2010). As it has been recently
noted that most of the young generation are active on the internet and thus using internet
platform for inviting large number of candidates are easy for them which help them in expanding
their business activities as well.
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Topic: Impact of digital technology on the growth of small business activities- a case study
on Career Moves group
Technology is an important and crucial factor which help company in increasing day to
day operation of business through which the company can able to capture large market share in
UK. Thus adopting digital technology provides a platform with the help of which the company
can able ton use tools and techniques to research about market forces, competitors, customer
preferences etc. This will help company in understanding the demand arises in market in the
future and accordingly providing services to fulfil their requirements. It ill also help in
identifying the new diversified business ideas through which they can expand business activities
on a large scale. In the present scenario, Career Moves Group also need to use digital technology
such as social media which help them in inviting eligible and qualified candidate to apply for the
vacant job through using online platform (DRURY, 2013).
Aim: Impact of digital technology on growth of small business activities
The main aim of the Career Moves Group is to expand business activities through
adopting social media as digital technology. They are mainly focuses on attracting candidates
and inform them about the vacant job arises at various companies.
Research objectives:
 Adoption of digital technology
 Enhance the quality of services
 To offer diversified services
Research questions
 Impact of digital technology in the growth of small business?
 How digital technology helps in diversification of their services?
P2: Project management plan
The management of company has required to formulate an effective plan if they want to
adopt digital technology in an efficient manner that will help them in bringing positive outcomes
in near future. Thus the managers need to focus on various factors such as identification of cost,
scope of new technology, time used in implementation such plans, risk involved and issues
related to communication. These all factors will help managers in enhancing their business
operations in successful manner (Eckerson, 2010). As Career Moves Group is a consultancy firm
which deals improving job consultancy services to the people of UK. If they to expand their
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business activities then they need to focus on implementing digital technologies through which
they can communicate large number of candidates regarding the vacancies arises in various
companies. To prepare project management plan, following factors need to be considered:
Scope of project: Before implementing the digital technology, the managers of Career
Moves Group need to think first the chances of getting profitable outcomes received in future.
The managers need to ensure that using digital technologies should help company in minimising
the operational cost and improves profitability. This methods helps company in reaching large
number of candidates of whole country (Garrison and et. al., 2010).
Cost: Career Moves Group need to have sufficient funds in order to implement digital
technology more successfully. Therefore the managers need to first modify their policies and
develop their websites through which they can place their advertisements of vacant posts.
Thereafter, they also need to know whether their employees are capable of using such digital
technologies and accordingly provide training programs to them if required. This will help
company in increasing their profitability and sustainability.
Time: Providing training programs to the employees in order to improve their knowledge
about using digital technology consumes more time and cost. But it will bring beneficial result to
company longer term. This will help company in meeting corporate company's requirements
within limited period of time through providing them skilled and qualified candidates for the job
position they offered. This will help company in establishing better relation with corporate
business which indirect benefits to them.
Communication: Using online technology to advertise the available vacancies removes
the communication gap between the company and candidates as they can easily ask queries from
company regarding vacant job position.
Quality: Career Moves Group can able to provide quality services to the large number of
candidates and corporates through using digital technologies. Through using this, the company
can able to provide fresh and talented people to corporates for the vacant job position.
P3: Work breakdown structure and Gantt chart which provide time frames and stages for
completion
The company need to first conduct research about particular matters before thinking of
implementing the digital technology in business operations as it will help them in bringing
positive outcomes in near future (Gebauer, Edvardsson and Bjurko,2010). Therefore, with the
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help of data and information collected from research, the manager can able to make an effective
strategies and plans with a motive of expanding their business operation on large scale. The
management need to focus on identifying the eligible candidates and guide them to improve their
skills so as to meet desired criteria. Conducting research on market help them in knowing the
way of using digital technology in more profitable way. Through implementing strategies
regarding adoption of digital marketing, the company can able to achieve competitive advantages
and build good reputation (Soin and Collier, 2013). The main aspects which need to be consider
while conducting research are explained as below:
 Main objectives of research
 Literature review
 Difficulties that may faced by company
 Selection of respondents to which the questions has been asked
 Preparation of plan
 Evaluation of data
In order to get accurate and useful information from the research the management need to
consider all above aspects that will help them in making an effective decision regarding
implementation of digital technology. It will help Career Moves Group in expanding business
operation on large scale (Giovannoni, Maraghini and Riccaboni, 2011). To conduct research,
management has to target 50 respondents from total number of population to whom the questions
has been asked regarding impact of digital technology and the chances of getting positive
outcome in near future. This will help management in getting the views of respondents related to
the services they provided. Literature review is also required to conduct by the management. The
company can easily reach on an effective decision regarding adopting online methods of
selection through collecting feedbacks from respondents selected with the help of random
sampling method.
Through research, the management finally reach to a decision where they want to decide
whether they required to implement digital technology or not. The resources with the help of
which the information can be gathered through using primary method which gives reliable and
accurate information related to the behaviour of candidates towards selection process (Smith,
Binns, and Tushman, 2010). For this, the management need to be prepared questionnaire
consisting of 10 questions which are required to asked regarding the impact of digital technology
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and the services they provided. After preparing questionnaire the management need to reach to
candidates for getting the answers on which their decision of using digital technology are depend
(Herzig and et. al., 2012). Thus, there are various measures which need to be considered to
achieve success in their plans. Time frame is also important element which need to consider
which are described as below:
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Therefore the strategies helps the managers to direct their employees to perform in right
direction so that the business functions can be operated in effective and efficient manner (Smith,
2011).
TASK 2
P4: Small scale research by application of qualitative and quantitative methods
There are basically two methods such as qualitative and quantitative method through
which the researcher can conduct their research in more effective manner and collect theoretical
and practical knowledge about their research topic. The result will be more profitable and useful
if collected information are more reliable and accurate. Th main topics on which the research
should be conducted are about market, competitors, strategies, services offered, market position
etc. These research results will help company in expanding their business operation on a large
scale. There are two methods of collecting data which are primary and secondary. Through using
primary method, the researcher can able to collect fist hand information which is collected
through face-to-face interaction with respondents (Incelli, 2013.). Therefore such information are
more accurate and reliable which brings positive outcome to company as well. Whereas, through
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using secondary method, the researcher can able to collect information from the articles,
newspapers, magazines etc. which is not that much accurate and reliable thus less effective than
primary method. To adopt primary method, the researcher need to prepare at least 10 questions
that has been asked and collect feedbacks regarding adoption of digital technology (Simons,
2013).
The methods which are useful in conducting research about different aspects which are as
follows:
 Qualitative
 Quantitative
 Analytical
The researcher has been informed from the management to adopt only two methods such
as qualitative and quantitative methods.
Primary source of collection: It is considered as an effective method which brings
accurate and reliable information from the respondents about the research topic. Adopting such
method consumes more time and money but brings accurate information which will be helpful in
making an effective decision (Jones and Lubinski, 2012). The company can able to know the
exact behaviour and interest of candidates towards adopting digital technology. To collect
information through using such methods, the researcher need to prepare questionnaire consisting
of at least 10 questions which covers whole topic of research. Such questionnaire shall be
prepared in same manner as below:
Questionnaire
Name
Age
Date
Gender
Q1. Using social media as digital technology allows company to expand business operation?
 Yes
 No
Q2. Is social media platform more helpful for direct recruitment purpose?
 Yes
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 No
Q3. Is digital technology will help in maintaining good relations with the customers?
 Yes
 No
Q4. Adopting social media removes the communication gap between company?
 Yes
 No
Q5. Amount invested in implementing digital technology can be recovered in near future?
 Yes
 No
Q6. Does digital technology help company in gaining competitive advantage in market world?
 Yes
 No
Q7. Are the employees capable to work on using digital technology?
 Yes
 No
Q8. Does it brings profitable result to company?
 Yes
 No
Q9. Is Digital Technology help company in diversification of the service they offered?
 Yes
 No
Q10. Any recommendation regarding adoption of digital technology?
Secondary source of collection: Through using such method, the information collected
are not reliable and accurate as it has been collected through newspapers, magazines, articles etc.
Thus it is provided second hand information thus must not effective as compared to primary
method. But it saves time and cost therefore the company may prefer to adopt such method
(Kankaanranta and Planken, 2010).
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Case study one: The vision of company is to expand their business organisation and
capture large market share. To attain this, the company need to focus on using online platform
from where they can communicate with their candidates regarding vacant job position arises in
different companies. This help in reducing time as well as operational cost.
Case study second: The aim of the company is to know the actual requirements of both
candidates and corporates and accordingly design plans and policies with a motive of fulfilling
their preferences and their demands. This will help company in building competitive image and
retain their loyal corporates to maximise their satisfaction level (Lai and Ong, 2010).
TASK 3
P5: Use of appropriate tools and techniques regarding evaluation of research data
With the help of appropriate tools and techniques, the management can able to evaluate
the information gathered during research. Such interpretation help them in implementing an
effective decision which direct their employees to perform in right direction so as to achieve
desired result.
Theme 1: Contribution of digital technology in expanding business operation
Q1. Using social media as digital technology
help company to expand its business
operation?
Frequency
Yes 45
No 5
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