Evaluating the Impact of Digital Technology on Business Performance

This project delves into the significant impact of digital technology on business operations, specifically focusing on the ALDI retail store. It begins with an introduction to digitalization and its widespread influence across various industries, highlighting its role in enhancing sales, profit, and overall business growth. Task 1 outlines the project's aims and objectives, emphasizing the evaluation of digital technology's impact and the analysis of digital marketing strategies within ALDI. Task 2 presents the project management plan, including scope, time, quality, and communication strategies, along with a project logbook detailing potential problems and solutions. The project employs both qualitative and quantitative research techniques, data analysis, and the implementation of appropriate tools to assess the advantages and disadvantages of digital technology. The project's scope encompasses a comprehensive analysis of digital technology's role in reducing costs, improving time management, and ensuring quality, while also addressing associated risks and communication strategies. The project also includes a detailed project logbook that identifies challenges, such as technical skill gaps, time constraints, and communication barriers, and proposes effective solutions to mitigate these issues. The project aims to provide recommendations based on research findings and conclusions regarding the effective integration of digital technology to boost business performance.

The impact of digital technology on
business activity

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Discussing project aim and objectives..................................................................................1
P2. Producing the project management plan covering scope, time, quality and communication.
.....................................................................................................................................................2
TASK 2............................................................................................................................................7
P4. Small scale research by use of qualitative and quantitative research techniques.................7
P5. Research with using data and implement appropriate tools and techniques.......................17
P6. Recommendation with valid conclusion.............................................................................18
P7. Reflection............................................................................................................................19
REFERENCES..............................................................................................................................20

INTRODUCTION
Digital technology is a base of two procedures. The information in digitalization is
recorded in binary code of combination of the 0 and 1 digit. It is also known as Bits which
represent words and pictures (Shaikh, 2018). The impact on digitalization on business is very
large. The word digital technology is not just based on computer or smart phones devises but it is
lot more than this. The use of digital technologies is taking place in all over the world. The
implementation of digital technologies is spreading in each and every industries or sectors. There
are many advantages of digital technology as it lead to development, successfulness, growth and
enhance in profit and sales. These all benefits of digitalization are taking place almost in all
sectors, business, companies and in each and every fields. The techniques, methods of business
activities is changing y implementing of Digital technology.
So in this present project we are going to understand the impact and use of this digital
technologies on increasing sales and profit of business. In this project the entire study is on
ALDI retail store (Bauer and et.al, 2017).
TASK 1
P1. Discussing project aim and objectives.
In the current condition digitalization is the most fundamental aspect of business and
even in all areas as well. Digitalization is affecting the way human being live and their standard
of living as well. In today's era the use of digitalization is increasing day by day. In everyday
business activities the computerized innovations are very demanding as it helps ALDI to
innovate the entire structure of company (Hallgren, Bauer and Atkins, 2017). Management
procedures also needs suitable and proper way to follow. In order to resolve the complex issues
and problems, digitalisation is providing various tools and instruments. It also helps company to
make effective decisions of business. Digital technology develop competitive advantages in the
market. By using digital technology, many companies are reducing indirect expenses by using
digital technology. Digital technology risen the sales and profit of ALDI. It also rises the level of
full utilization of resources as resources are not unlimited. It is limited. Digital technology effects
on business in optimistic way to improve and increase the efficiency in productivity. There are
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some instruments and tools which ALDI is using to attract customer's. Digitalisation also boost
the use of email, texting or websites to improved their communication in between various
departments (Hazas and Nathan, 2017).
Aim
To evaluate the impact of digital technology on business of ALDI retail store.
Objectives
 To evaluate the impact of digital technology in the context of business.
 To analysis the implementation of instruments and techniques of digital marketing in
ALDI.
 To investigate the advantages and disadvantages of implementation of digital technology
in company.
Research
 To develop the branches of ALDI retail store.
 To boost more utilization of computerized innovation in various offices as well.
P2. Producing the project management plan covering scope, time, quality and communication.
Task Name Duration Start Finish Predecessors
Research Project Mon 12/18/17
Planning Wed 12/20/17
Findings from the topic 3 days Thu 12/21/17 Mon 12/25/17
Statements of issues 1 day Thu 12/21/17 Thu 12/21/17 1
Allocation and Time
frame of resources 2 days Fri 12/22/17 Mon 12/25/17 2
Implementation Fri 12/22/17
Literature review 5 days Sat 12/23/17 Thu 12/28/17 3
Selection of correct
research methodologies 1 day Sun 12/24/17 Sun 12/24/17 4
Data analysis and
interpretation 2 days Sat 12/23/17 Mon 12/25/17 5
Evaluation of results and
outcomes 2 days Sat 12/23/17 Mon 12/25/17 5
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Project closer
Giving conclusion and
recommendation 1 day Wed 12/27/17 Wed 12/27/17 6
Outcome of
documentation 1 day Thu 12/28/17 Thu 12/28/17 7
Submission of report 1 day Sat 12/30/17 Sat 12/30/17 8
Scope- the scope of digital technology is very broad and wide because without
maintaining and implementing digital technology it is not possible to stand in the world of
competition. In order to stand in the market it is very important for company to use digital
technology. Many customers are attracted towards the products and services (Veletsianos and
Shaw, 2018).
Cost- Digital technology helps in reducing several costs which occurs in the operation of
company. There are different costs in company such as operating cost, indirect cost, direct cost,
labour cost, distribution cost and many others. By the advantages of these reductions in cost,
company lend about 4% of net profit in the growth of company.
Time- Time management plays important role in planning of project planning. There is
great influence in the planning of project. Digital marketing also helps in managing time in
conducting operation of business.
Quality-The research worker require focusing on quality of investigation as it is very
necessary to find applicable outcomes or results. To pull off advanced quality of the research
project the research worker will use different investigation in order to gather most excellent
information and data (Aguilera and Lyles, 2017).
Risks- In order to reduce the risk factor, project management plays a vital role. As the
implementation of digital technologies in the business involved various risk. The project
management plan will help the investigator to perform effectual research with nominal risk.
Communication- Communication plays an effective role in producing project
management plan. Communication in the essence of each and every business. For eliminating
faults and errors arising in the business, communication skills is very necessary.
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Resources- This project management plan also focus on allocation and optimal
utilization of different resources. It is very important to manage the available resources as
resources are limited (AKPAN, 2017).
Project Logbook for the
chosen organization
Name of learner-
Project Title- Impact of
digital technology
Problems Solution Time
To analysis the effect of digital
application in supporting small
firm growth and innovation.
Before organizing or
conducting any research It is
very important to analysis the
impact of that factor on
various operational activities. I
have solved my problem later
but I determine the degree of
impact of digital technology
on various activities.
3 days
The requirements of research
are not fulfilled completely
The requirement and demand
of research is not fulfilling but
later on I have fulfills all the
requirements by conducting
the depth research on subject,
various tools and instruments,
methods and techniques are
3 days
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applied.
`Risk and issues are not
properly analyzed.
In conducting any research
there is high risk of false
information from participants.
Researcher has to face as well
as overcome various issues in
collecting information.
2 days
Lots of barriers while
researching.
While conducting the research
there are lots of barriers occurs
which hinder the process of
research. Such as building a
great team, securing funding,
finding necessary content and
getting organized.
I overcome this problem by
overcoming these barriers in
systematic way.
2 days
Lack of technical skills and
knowledge.
In conducting research project,
there is lack in technical skills
and knowledge in the
employees who are
participating in this research
project.
In order to eliminate these
problems, I give training to
employees and make them
well trained and skilled.
3 days
5

Time consuming. Research project is time
consuming when it comes to
the stage of data collection.
Primary data collection is very
time consuming as it requires
more efforts.
In order to overcome this
issue, I bring efficiency in my
work as well as in the
participants.
Management issues In conducting research project,
there are issues coming from
management as well.
In order to overcome this
issue, it is very important that
management should be fully
trained that they can find out
the solutions as well they have
assessed too.
2 days
Cost are increasing In conducting activities
regarding research project
there are problems coming in
increasing of cost. The
expenses while researching is
costly affairs.
In order to overcome this
problem, I always do mt
2 days
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activities as per the available
fund.
Lack if reliability It is the main issue's comes
while conducting research
project. Data collected are not
reliable sometimes they
convey false information.
In order to overcome this
issues, I give priority to
primary data rather than
secondary data as primary
information are much more
reliable than secondary
collection of data.
2 days
Communication barriers In conducting research project,
communication barriers also
takes place. It is very
important to solve the issues of
communication. As without
proper communication, the
reliability elements goes far
away.
2 days
New ideas and changes the
direction of project
This is also the most critical
problem arises while
conducting research,
sometimes, the perception and
views changes, technologies
2 days
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changes which makes the
research report fake.
In order to overcome this
issues, It is very important to
become more flexible and
accept those changes.
P3.
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There are different human activity perform in a management of project plan, all activity
or procedure is very necessary for the success of the plan. There are three major parts Planning
of the project, Implementation and Project closer are included in project management plan. The
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planning of project belongs to determining topic for research, preparation statement affiliated to
troubles or issues, effectual allotment of resources and evolution of time-scales (Sussan, 2017).
Execution of project plan covers the selection of literary study review, research methodologies,
analysis and interpretation of the data gathered. The last part is Project closure which consider
conclusion, certification and recommendations as per the result of research.
Illustration 1: Gantt Chart
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