Assessment: Impact of Digital Technology on Business Activities

This report examines the impact of digital technology on business activities, focusing on the case of Mark & Spencer (M&S). It begins with an introduction outlining the aims and objectives, followed by an analysis of the impact of digital technology on business. The report then details the project management plan, including aims, objectives, and the impact of digital technology. It covers project management tools such as Gantt charts and work breakdown structures. The research methodology section explains qualitative and quantitative approaches, data collection methods, and sampling techniques. The report presents findings and data analysis, along with conclusions and recommendations. It also reflects on the research process, providing recommendations for future studies. The report concludes with a discussion on the implications of digital technology for business growth and performance.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Aims and objectives ..............................................................................................................3
P2 Project management plan. .....................................................................................................3
M1 ..............................................................................................................................................3
P3 Work break down structure and a Gantt Chart to provide frame and stages.........................4
..........................................................................................................................................................5
TASK 2............................................................................................................................................6
P4 Carry out small scale research by applying qualitative and quantitative research
methodologies.............................................................................................................................6
M2 ..............................................................................................................................................7
TASK 3............................................................................................................................................7
P5 Analysis of research and data using appropriate tools and techniques. ................................7
P6 Conclusion and recommendation.........................................................................................12
M3.............................................................................................................................................13
TASK 4..........................................................................................................................................14
P7 Reflective and recommendation..........................................................................................14
M4.............................................................................................................................................14
D2 .............................................................................................................................................14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Managing business organization is the biggest task for the organisation. It gives great
opportunity and growth to the business organisation implement the whole task in very effective
manner. Management successful business by implementing digital technology will improve the
organisation goals. It improves the business quality and essential things which makes proper
earning. Present report based on Impact of digital technology on business activity. This report
will be explain aims and objectives of the Mark & Spencer. It also discussing the different types
of research methodology and making good task implementation. This also helps to represent the
best effective results making task. Project management plan and work break down structure also
will be going to explain in this research. Overall research will be based on the digital technology
which makes good impact on the business growth.
TASK 1
P1 Aims and objectives
Background
Digital technology is the most impactful technologism tool to enhance business activities
and target market plan. It is the advanced technology which gives positive impact on the
behaviour of target marketing goals. This makes good impression on the behaviour of business
activities (Basu, 2017). Such as M&S can easily communicate with their suppliers, distributors
and customers. M&S is the biggest multinational supermarket which is situated in British. They
provide luxurious clothing, food services to their potential customers. It also helps to create some
more challenges and get advantages from the new technologies. Digital transformation helps to
track the customer focus and interest towards the company product and services. Digital
transformation provides immediate results to the organisation for their advanced development.

Digital technology impact
The impact of digital technology on human life is one of the most concern part. In the last few
decades, the impact of digital technology on human life is rapidly increasing. We can see the
impact in our daily life (Binder, 2016). There are few points which explain this impact more
relatively:-
1)internet
2)communication
 Internet:- infinite amount of information and data has brought into your house or
workplace by internet. These information are also available on the road. By this, you can
access a lot of information in a few seconds by downloading the web page. By this
digitization, there have been many changes in banking, retail and other industries.
Communication:- as we know, communication is the most important part in our life, it is a skill
to communicate clearly and effectively. By using of technology, people can communicate easily
without wasting time (Cleden, 2017). But by this technology, there is reducing of face to face
interaction. There are some sources, which helps in communicate with others like E-mail, text
messaging, instant messaging, social media and so on. Electronic mail(E-mail) is one of the best
and first changes in technology. This is the way, by which companies can communicate with
others. By E-mail, a person can get all the information in just few seconds rather than held a
meeting. Text messaging and instant messaging are also most popular ways in digital technology
to communicate with others. Instead of talking or seeing a person, we can communicate with
them by using the phone. it is an effective way and tool to find location of any person. Social
media is a revolutionary change in digital technology. By this social media, people can make
new friends and gain some knowledge by others as well (Crane and Matten, 2016).
Aims
In order to identify the significant impact of digital technology on business activities. Present
study based on M&S.
Objectives
 To identify the digital impact on the organisation.

 To analysing the significant challenges facing by the company.
 To identify the best effective tools and techniques of digital technology.
 Impact of digital technology on different department of organisation (De Visscher, 2016).
 Company will also enhance their sales revenue by 10%.
 To identify the profitability ratio or in order to grow by 5 % with the help of digital
technology.
P2 Project management plan.
Project management plan :-
Project management plan defines that how the project is monitored, executed. PRM is a
collection of subsidiary plans like cost management plan, human resource management plan,
time management plan and so on. PRM is a progressively elaborated, means it is continuously
revised and updated. It is a formal document, which is used to manage the implementation of any
project. Project manager has authority to approved project management plan.
Task Name Duration Start Finish Predecessors
Research Project
Planning
Topic name 2 days 14/03/18 17/03/18
Statements of the research
issue 1 day 19/03/18 19/03/18 1
Allocation of resources and
time frame 2 days 20/0318 21/03/18 2
Implementation
Review of literature 5 days 22/03/18 27/03/18 3
Selection of correct research
methodologies 1 day 28/03/18 29/03/18 4
Data analysis and
interpretation 5 days 30/03/18 18/03/35 5
Evaluation of results and
outcomes 2 days 01/04/18 02/04/18 5
Project closer
Giving conclusion and
recommendation 1 day 03/04/18 03/04/18 6
Results of documentation 1 day 04/04/18 19/03/18 7
2

M1
Moreover, this is the another process of working and making good task for the
organisation. From the basis of above project plan company needs to focus on their cost
department which is more impressive and impactful market plan. Moreover, this is the another
process of working (DuBois, Hanlon, Koch, 2015.). This gives the impactful decision making
process. Moreover, it is the most required and effecting process making task. This is the effective
process making task for the organisation.
Cost: Cost is the effective element tool which creates effective process making task and
impressive profit making task. Cost must be required and should be effective for making needs
full fill for the organisation.
Scope: Scope must be achieve effective and task process task for the organisation. Scope
of the organisation must be perfect and effective process making task (Hillson and Murray-
Webster, 2017). Moreover, digital technology has main purpose to making good management
tools and techniques.
Time: Every project has one start or one ending date, this must be specific and effective
flexible according to need and want.
Risk: Project includes high risk in terms of getting more activity planning process.
Resources: Resources of the project plan must be most productive and useful for the
organisation. This helps to full fill the project plan in more efficient manner.
Quality management: Quality management must be according to the impressive manner
and efficient process of working. Process it also very much required for the organisation to full
fill the basic needs of project management (Hillson, 2017).
P3 Work break down structure and a Gantt Chart to provide frame and stages
Gantt chart :-
Gantt chart is used in project management. It is a horizontal bar chart which is developed
by production control equipment. GC may be complex version or simple version. It is a simple
version if created on graph paper or it is a complex version if created using applications of
project management such as Microsoft excel, Microsoft project. It gives a clear example of
project status but it consists some problems (Kendrick, 2015). To resolve these problems ''PERT
CHART'' is designed, which is popular method of project management.
3

Illustration 1: Gantt Chart
Work breakdown structure :-
4

Work breakdown structure is also known as ''CWBS''. The elements of WBS (work breakdown
structure) are data, product and service (Kerzner and Kerzner, 2017). WBS gives a framework
for the development of a plan and control of a contract. It will be easy to assign all the projects if
WBS is well designed.
Organisationa
l Audit
Planning Resources
Required
Execution Deliverables
(Results)
Marketing Audit Marketing
planning or
strategies
Data, tools and
funds and
human resource
1 month Growth in sales
Finance Audit
Finance
resources
accountability
Funds, Capital
proper planning.
2 month Growth in
finance
executions
Planning Audit Resources
Audit
Planning,
resources
3 months Better output
results.
5

TASK 2
P4 Carry out small scale research by applying qualitative and quantitative research
methodologies
Research methodologies are the best impressive model to enhance their skills and
knowledge. For taking good goals making task. Research is the impressive way of doing the
business activities.
Research philosophies: Research philosophy is a research methodology process which is
making good skills and wants. Moreover, is the ongoing process of making good task. Besides, it
will also very much effective and assessing process making task in order to full fill the business
objectives. These philosophies help to develop the deals with the source and development
process. It holds organisation purpose and goals and objectives (Nicholas and Steyn, H. 201).
Research Design: it is a set of methods and procedures used in collecting and analysing
measures of the variables specified in the research probable research. This process of making
good task oriented goods and services. It is the another research element which helps to
analysing the data and do research in efficient manner.
Data Collection: this is the most distinct element of research methodologies which
creates effective role planning. In which research collect the data of research in order to measure
the effective research project. This makes research in systematic manner. For example researcher
needs to collect data about digital technology and their important aspects of working. It has two
types of data collection method primary and secondary method. Primary method includes
questionnaire, interview, personal observation etc (Polonsky and Waller, 2014). besides,
secondary methods includes articles, newsletters, journals. It makes good exposure and effective
process making task for the development of goods and services and to get good problem solving
approach.
Sampling: Sampling is the another way of preparing the method plan or method to
accomplish the objectives. Research sampling is the most required and productive method to
accomplish the better objective task and plan. This makes proper effective process making goals
and target market plan. Present study based on digital technology and their impact on company
organisations. For taking this sample further, Researcher take 20 employees in the organisation
6

to collect data process. Employees are the samples to analyse the data and results of digital
technology on business activities (Schaltegger and Wagner eds., 2017).
Respons
e
Percentage
Questions Yes No Not
Sure
1. Do you think that use of
technology has provided positive
impact on customer service
15 5 0
2. Do you think that M&S should
adopt Digital technology
techniques.
15 3 2
5. Do you feel that Digital
technology has transformed
business functions?
11 3 6
Particular Strongly
agree
Agree Disagree Percentage
How much you agreed
with the statement
“Digital technology is
the reason of business
success in retail
industry”.
10 5 5
Particular Increased
efficiency
Expansion of
business
Creation of
brand loyalty
Percentage
What type of
challenges you
5 15 5
7

have considered
using digital
technology has
created ?
M2
Different methodologies applied in the project such as primary and secondary data.
Questionnaire plan and impacting good knowledge base working. Qualitative and effective
process making.
TASK 3
P5 Analysis of research and data using appropriate tools and techniques.
Name:
Age:
Gender:
Designation:
1. Do you think that use of technology has provided positive impact on customer service
(a) Yes
(b) No
2. Do you think that M&S should adopt Digital technology techniques.
(a) Yes
(b) No
(c) Not Sure
3. How much you agreed with the statement “Digital technology is the reason of business
success in retail industry”.
(a) Strongly agree
(b) Agree
(c) Disagree
8

4. What type of challenges you have considered using digital technology has created ?
(a) Increased efficiency
(b) Expansion of business
(c) Creation of brand loyalty
5. Do you feel that Digital technology has transformed business functions?
(a) Yes
(b) No
(c) No Sure
Theme 1: Technology has provided positive impact on customer service
Particular Respondent
Yes 15
No 5
9
Yes
No
Respondent
0
2
4
6
8
10
12
14
16
Illustration 2: Technology has provided positive impact on
customer service

Interpretation: In according to the analysis of this process it has been decided that, out of 20
employees 15 employees thinks that digital technology gives positive impact on the business
activities. Out of them only five employees thinks that digital technology has enhanced
misunderstanding between employees due to which productivity of employees has been
decreasing.
Theme 2 M&S should adopt Digital technology techniques.
Particular Respondent
Yes 15
No 3
Not Sure 2
Interpretation: On the basis of above section or data analysing process researcher has provides
that employees were not sure about that M&S should adopt strategy or not due to uncertainty in
the market. Besides, 15 employees strongly suggests that with the help of digital technology
10
Respondent
0
2
4
6
8
10
12
14
16
Illustration 3: M&S should adopt Digital
technology techniques.
Yes
No
Not Sure

company can easily enhance their productivity level. Out of them 3 employees has suggested
now that they don't required to adopt productive digital technology for their business function.
Theme 3 “Digital technology is the reason of business success in retail industry”.
Particular Respondent
Strongly agree 10
Agree 5
Disagree 5
Interpretation: On the basis of this question analysis, it has been proved that, digital
technology is the reason of productive working. This makes easy and effective working process.
Along with that, it also very much required to make productive work target market process. Out
of 20 employees 10 employees suggested that digital technology has majorly required task for
the organisation. It also very necessary for the firm to make productive market share. Along with
that, it also very much required to make things better and perfect.
Theme 4 Challenges you have considered using digital technology has created
11
Respondent
0
1
2
3
4
5
6
7
8
9
10
Illustration 4: Digital technology is the reason
of business success in retail industry
Strongly agree
Agree
Disagree

Particular Respondent
Increased efficiency 5
Expansion of business 15
Creation of brand loyalty 5
Interpretation: challenges are come out by implementing the overall process of digital
technology. It gives high strength and profit making task. As per the employees views out of 20
employees out of them 15 employees suggested that digital technology is gives better services
for business expansion. Besides, 5 employees are very much required thing. This is the most
required thing and essential part of the organisation to carry things in more fast manner. Besides
out of 5 employees suggest that digital technology helps to enhance the creation of brand loyalty.
Theme 5 Digital technology has transformed business functions
Particular Respondent
12
Respondent
0
2
4
6
8
10
12
14
16
Illustration 5: Challenges you have
considered using digital technology has
created
Increased efficiency
Expansion of business
Creation of brand loyalty

Yes 11
No 3
Not Sure 6
Interpretation: Most required thing is that to adopt business objectives and accomplish
company goals and objectives. On the basis of this question that whether digital technology has
transformed business function or not. Through 11 employees suggest that yes it is the most
required and effective process of making good task and effective management tools. Out of them
3 employees suggest that no digital technology cannot transformed any type of business function.
Secondary analysis
It is the another method for collecting data. This process of collective data has possible
on the basis of effective marketing tool. Secondary analysis includes tools such as collecting data
from journals, articles, internet etc. secondary data are those data who has been already exist on
somewhere or on internet. This task has been provided from many general or making profit
making target. Moreover, it is the on
13
Respondent
0
2
4
6
8
10
12
Illustration 6: Digital technology has
transformed business functions
Yes
No
Not Sure

P6 Conclusion and recommendation
From the basis of above action it can be concluded that, managing business project which
helps company to renovate business activities which influence new business activities. Research
project is essential for the organization. This present report based on the impact of digital
technology on business activity (Schwalbe, 2015). Overall, on the basis of collected data
researcher can easily identify the results and outcomes of the research. Besides, researcher also
analyse the employees' behaviour and their views regarding advance technology. Overall, with
the help of data collection or sampling, data analysis researcher can easily done the research
process. It also helps to make the productive work making on the basis of some factual data.
Overall, as per the market research it can be cleared that it is the ongoing process and effective
task making target for getting the best possible action. M&S needs to adopt best advanced
technology and digital technology which creates the best product outcomes. Such as SEO search
engine optimization through which Company can get first rank on the google engine. It gives the
best customer attraction and customer visit (Serra and Kunc, 2015). Through PPC pay per click
is the another digital technology of making good customer reach. SEM etc. another importance
of digital technology are they also provide the best technology development target market goals.
Which moreover effective and process making work. This makes good impact on the business
activities. Through advanced technologies company can also get the best possible action plan and
also enhance the effective marketing activity. It is the influencing process making task.
Moreover, on the basis of effective management tools to accomplish the business objectives. It
also helps to make productive making task. Overall, on the basis of above research it has been
cleared that. Digital technology is the best tool these days to adopt quality management skills.
This is the best productive task for making good needs and wants. This is the effective process
working good skills and wants (Trevino and Nelson, 2016). This process of making good task
and better quality management.
M3
On the basis of required task and effective making process. Besides, this process are
effective making process. In this present there are various method are used in order to
accomplish the management task and research things. Without the help of effective process and
task oriented. This will also provide help to control more managerial skills and wants. Overall,
study focused on digital impact or development of company. This more give productive task
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making process which is required to effective process (Turner, 2016). This study concludes
better objectives and better output level.
TASK 4
P7 Reflective and recommendation.
As per the analysis of overall research I got to learn about the importance of digital
technology. In overall research project I have done so many things which helps me to enhance
my future goals (Kerzner and Kerzner, 2017). It also helps me top gain my research knowledge
this must be effective and impressive task making work in order to accomplish the objectives of
business. I also got to learn so many things which makes good process of working or which helps
me to get my career objectives full fill.
M4
Project management process has value to implement new learnings and effective
management learnings. It also provides helps to adopt new corrective action plan as per the needs
of the organisation (Trevino and Nelson, 2016). This must be according to the business. Learning
outcomes of this project is very much effective and productive for business development.
D2
Research outcomes are just for solving problem or issues of the company. Besides, it also
helps to make the good learnings and objectives of the company impressiveness. Overall, I got
to learn or adopt various skills and knowledge which helps me in my future research project. It
also helps me to get the best possible action plan (Serra and Kunc, 2015). Moreover, this overall
project has give impact on the business activity.
CONCLUSION
From the basis of above section, it can be concluded that management guessing business
project is the overall process of making good research tools and techniques. This helps company
to get more opportunity and growth. Overall, research discussed about research methodologies
and all making process. Overall, with the help of research company can easily make productive
task making process. Besides, it also presents the questionnaire with 20 employees and their
suggestions on digital marketing.
15

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