Impact of Digital Technology on Business Performance: A Study

This report investigates the impact of digital technology on business performance and employee productivity, using Talent Plus as a case study. The introduction highlights how digital technologies have transformed business operations, enabling smaller companies to compete with larger ones, and sets the stage for analyzing various digital technologies and their effects. Task 1 focuses on defining the research question and objectives, supported by a literature review. It explores the influence of digital technology on business activities, the stages of digital transformation, and the impact on employee productivity. Task 2 details the research methods, including qualitative and quantitative approaches, and the use of primary and secondary research. It also covers sampling techniques and data collection methods. Task 3 delves into data analysis, using questionnaires to gather customer feedback and analyze the impact of digital tools. The report presents the findings from the questionnaires and analyzes the data to understand the effects of digitalization on business performance and employee productivity. The report concludes with an assessment of the research methods and potential alternative methodologies.

Research Project

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Research proposal that clearly defines a research question or hypothesis, supported by
literature review.........................................................................................................................1
P2 Research methods and conduct primary and secondary research..........................................4
TASK 2............................................................................................................................................5
P3 Primary and secondary research using appropriate methods for a business research project
.....................................................................................................................................................5
P4 Analytical tools to analyze research findings and data..........................................................6
TASK 3..........................................................................................................................................16
P5 Research outcomes in an appropriate manner.....................................................................16
TASK 4..........................................................................................................................................16
P6 Effectiveness of research methods applied for meeting objectives.....................................16
P7 Alternative research methodologies.....................................................................................17
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18

INTRODUCTION
Digital technologies has changed the method through which organization conduct their
business through enabling small company's business to the competition level of larger
companies. There are various methods, techniques and technologies opted by a business
company that assist a business organization in achieving their business objectives and operations
in more significant manner (Kane and et. al., 2015). The major purpose of this report is to
understand, investigate, evaluate and consider various levels and elements of digital technologies
that can aid in achieving their business objectives in more fundamental way.
TASK 1
P1 Research proposal that clearly defines a research question or hypothesis, supported by
literature review
Each organization want to increase their profitability as well as high market share thus
enhance sustainability at market place. They develop strategies to increase product quality which
helps to gain higher customer's satisfaction as well as produce good that are able to meet needs
and demand of potential clients effectively. Numerous functions and divisions of company are
influenced by the disruption of digital technologies in business such as operation system and
cost, communication, consumer base, productivity level outsourcing and collaboration etc. This
report of research is very significant as information and in-depth study of digital technology can
assist an organization can achieve their business objectives along with further outcome. Digital
technologies can assist in achieving their business target through implying digital technologies as
this has changed the way of functioning and operating a business organization (Kane and et. al.,
2015). Talent Plus can meet their targeted outcome, better employee performance and
productivity of company.
Research Aims
The aim of this report is to analyze the impact of digital technology on business
performance and employee productivity: A case study of Talent Plus.
Research Objectives
This is required to determine the research objectives in order to carry out appropriate
findings in factual and authentic manner which are discussed as below:
1. To assess the influence of digital technology on the activities and operations of business.
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2. To investigate the stages which company have to go through for the transformation of
digital disruption.
3. To understand the digital technology impact on employee productivity and business
performance.
Research Questions
This is essential to formulate the research question in regard of managing the procedure
of research and reach to certain outcome. Here are mentioned some of the major components
mentioned as below:
 What are the influence of digital technology on the activities and operations of business.
 Which are the stages that a company should go through for the transformation of digital
disruption.
 What is the impact of digital technology on employee productivity and business
performance.
Literature review is a text of information which are already exist at market place.
Research in a depth study of selected topic to draw valid conclusion. Various writer and authors
have significant information about some area and topic. This section of whole research are helps
to researcher to carry out whole task activities in an effective as well as right manner so that
outcomes are collected to know more about impact of digitalisation and innovation on small
scale firm performance (Yoo and et. al., 2012). In this part of investigation proper discussion
should are done with different kind of professional people like writers, authors and researcher
etc. to take viewpoints.
The influences of digital technology on the activities and operations of business
Various kind of digital technology may create impact on organisation performance as
well as productivity. Some impact of digital technology on business operations and activities are
explain as follows:
Impact of operation cost: When management of the Talent plus used latest technology at
work place, then they can reduce operations cost. Through this, they are achieved economic of
scale which helps to provide low price product to their potential customers.
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Improved communication: Through implementation of technology and innovation at
work place, management of Talent plus capable to improve their communication process with in
an organisation as well as outside with their potential clients (Westerman, Bonnet and McAfee,
2014).
Increased productivity: Latest techniques helps to improve production process that
produce high quality product and services. Because, it reduces complexity of task and make
accuracy in whole work.
Explain stages of digital transformation within an organisation
To implementing digital technology at work place management of an organisation
develop stages and follow them to execute strategies effectively at work are. Stages of digital
transformation are explained as follows:
Business as usual: Company are operating their business activities with familiar legacy
perspective of technology, customers, business model, metrics etc. and believing that these all
remains the outcome of digital relevance.
Present and actives: Management of an organisation has developed strategies to run
business task in an adequate manner. They are conducting experimentation which are driving
digital literacy, creativity and albeit disparately.
Formalized: They develop strategies and plan to execute innovation and technology at
work place. Management of an organisation analysis resources in order to manage all work
(Topol and Hill, 2012).
Converged: Developing ideas as well as strategies are implementing to work effectively
in given time frame. New infrastructure of company take shape as business process, role, support
system, expertise, model etc.
Innovative and adaptive: Digital transformation become way of completing business
activities to gain common goals and objectives. A new ecosystem are implanted to know
technology and market trends.
Digital technology impact on employee productivity and business performance
Digital technology may create impact on organisation as well as employee’s performance
and productivity. Through providing accuracy in work as well as able to develop high quality
product and services that enhance customer's satisfaction at market place. It is some management
responsibilities to execute technology at work place in an effective ways in order to produce high
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quality product and services. Thus increase customer's satisfaction as well as higher market share
as compare to their competitors in a specific period of time.
P2 Research methods and conduct primary and secondary research
It is a most main research part which aid in investigating further moving towards a right
direction for achieving proper results or outcomes. This research part has many applications
which has research value and its different activities (Terzi, 2011). This research aspects is
classified different elements which are evaluated are as under:
Qualitative research: In this, the researcher gather various data and information from
survey, group discussion, interviews and many more. All these are important for investigator to
evaluate the appropriate results.
Quantitative research: It is important method for researcher to collecting data and
information in numerical form. This will help researcher to know about market trends in which
researcher easily develop an effective strategies to produce quality goods and services. As it
includes questionnaire, in depth interview and many more. All these are help in gathering
relevant data and information in appropriate manner.
Data collection is an effective process of gathering data and information in effective
manner. As the main motive of this section is to maintain the records for taking better decision.
Primary method: This type of method is relate with first hand source in which researcher
gather data and information through case study, survey, observation and many more. Mainly the
researcher use primary data to prepare questionnaire. In this they designed open ended and close
ended questions for gathering data in effective manner.
Secondary method: Under this method, all the data and information has gather through
existing data like books, newspaper, journals and many more. This will help investigator at the
time of gathering data which may lead in attaining positive outcomes.
Sampling: This encompasses on selecting a sample that replicates from a public as well
as original population. It can be undertaken as non-probabilistic or probabilistic within nature
which is appropriate for the work of research. The current research is based on techniques of
purposive sampling as it is implemented by researcher in context of effective outcomes as well
as result in a given time. For specific sample size of research is 40 consumers are used in
collecting effective outcome by respondent’s opinions.
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TASK 2
P3 Primary and secondary research using appropriate methods for a business research project
Data analysis is a process of systematically applying logical tools in order to define,
illustrate and measure data. There are various analytical procedures which can a provide a way of
creating inductive data. Data analysis is done for qualitative studies; it comprises critical analysis
and interpretation of facts and figures thus to find rational behind emergence of main findings.
The present research, data analysis is done through questionnaire method thus to gain appropriate
understanding of customers' reviews and feedbacks upon specific area of concern. In addition to
this, there is considered sample size of 40 customers' who are regular clients of Talent plus.
Below is given questionnaire -
QUESTIONNAIRE
Name
Age
Email
Q1. Do you think that digitalisation really affect organisation performance and employees'
productivity?
A. Yes
B. No
Q2. What is the importance of digital tools and techniques for Talent Plus?
A. Builds strong public relations
B. Improve productivity and efficiency
C. Improve decision making process
D. Generate Better Revenues
Q3. How companies can enhance their performance level and productivity of employees?
A. Providing training and development
B. Motivate employees by paying higher remuneration
C. Execution of digital tools and techniques
Q4. Which types of digital tools has acquired by Talent Plus to improve productivity and
efficiency?
A. Answering machines
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B. Smartphones and Laptops
C. Security devices
Q5. Which methods are being used by Talent Plus presently for competition of its operations?
A. Traditional methods
B. Modern methods
Q6. Which one is the main strategy can acquire by company to increase business
performance?
A. Monitor organizational performance periodically
B. Determine organisation's priorities
C. Implement performance management programmes
Q7. What are the ways of e-learning which helps in improving skills and knowledge of staff
members ?
A. Video conferencing
B. Audio conferencing
C. Provide articles at email
Q8. Give ratings to services offered by Talent Plus.
A. Excellent
B. Good
C. Average
Q9. Which kind of digital tools should adopted by company to expand its market areas?
A. Conduct online surveys
B. Develop own websites
C. Online PR
Q10. Any Recommendations, by which Talent Plus can improve its digitalisation processes.
P4 Analytical tools to analyze research findings and data
Q1. Do you think that digitalisation really affect
organisation performance and employees' productivity?
Frequency
A. Yes 35
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B. No 5
Q2. What is the importance of digital tools and techniques
for Talent Plus?
Frequency
A. Builds strong public relations 8
B. Improve productivity and efficiency 12
C. Improve decision making process 5
D. Generate Better Revenues 15
Q3. How companies can enhance their performance level
and productivity of employees?
Frequency
A. Providing training and development 15
B. Motivate employees by paying higher remuneration 5
C. Execution of digital tools and techniques 20
Q4. Which types of digital tools can acquire by Talent Plus
to improve productivity and efficiency?
Frequency
A. Answering machines 8
B. Smartphones and Laptops 20
C. Security devices 12
Q5. Which methods are being used by Talent Plus
presently for competition of its operations?
Frequency
A. Traditional methods 10
B. Modern methods 30
Q6. Which one is the main strategy can acquire by
company to increase business performance?
Frequency
A. Monitor organizational performance periodically 15
B. Determine organisation's priorities 8
C. Implement performance management programmes 17
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Q8. What are the ways of e-learning which helps in
improving skills and knowledge of staff members ?
Frequency
A. Video conferencing 16
B. Audio conferencing 10
C. Provide articles at email 14
Q9. Give ratings to services offered by Talent Plus. Frequency
A. Excellent 20
B. Good 12
C. Average 8
Q10. Which kind of digital tools should adopted by
company to expand its market areas?
Frequency
A. Conduct online surveys 17
B. Develop own websites 20
C. Online PR 13
Q11. Any Recommendations, by which Talent Plus can
improve its digitalisation processes.
Theme 1: Impact of digitalisation on organisational performance and productivity
Q1. Do you think that digitalisation really affect
organisation performance and employees' productivity?
Frequency
A. Yes 35
B. No 5
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Interpretation – As per the above diagram, it get evaluated that digitalisation plays a
crucial role in transforming working activities and operation as it improve their credibility and
efficiency. With the assistance of digitalisation, it supports to easily access towards any
information. There are over 35 respondents signifies that it helps small businesses to be more
alert to changing business values, customize products whereas 5 says Talent Plus also needs to
make modifications in other areas also.
Theme 2: Importance of digital tools in Talent Plus.
Q2. What is the importance of digital tools and
techniques for Talent Plus?
Frequency
A. Builds strong public relations 8
B. Improve productivity and efficiency 12
C. Improve decision making process 5
D. Generate Better Revenues 15
9
A. Yes B. No
0
5
10
15
20
25
30
35
35
5
Column B
A. Yes B. No
0
5
10
15
20
25
30
35
35
5
Column B

Interpretation – Digitalisation support to streamline and automate all business processes
thus to boost up quality of offerings. The above graphical presentation overviewed that 15
participants says that acquisition of digital tools will lead in generating higher revenues. Apart
from this, 12 respondent are favour that it raise volume of outputs and workers' efficiency
whereas 8 people stated that digitalisation contribute in building strong public relations as it
makes continuous communication with target audiences. And remaining 5 says that it helps in
improving decision making process of Talent Plus thus to grab better future opportunities at
marketplace.
Theme 3: Ways to enhance performance level
Q3. How companies can enhance their performance
level and productivity of employees?
Frequency
A. Providing training and development 15
B. Motivate employees by paying higher remuneration 5
C. Execution of digital tools and techniques 20
10
A. Builds strong public relations
B. Improve productivity and efficiency
C. Improve decision making process
D. Generate Better Revenues
0 2 4 6 8 10 12 14 16
8
12
5
15
Column B