Assessing Digital Technology Impact on Holiday Inn Hotel Operations

This project assesses the impact of digital technology on the Holiday Inn Hotel in the United Kingdom. It begins with an introduction that highlights the influence of digital technologies on business functionalities, particularly within the hotel industry. The project includes a detailed project management plan covering scope, time, communication, and budget, along with a Gantt chart and network diagram for task timelines. A small-scale research component involves a questionnaire administered to Holiday Inn employees, analyzing their responses to understand the effects of digital tools on various aspects of the hotel's operations, such as efficiency, employee confidence, and customer satisfaction. The research findings are presented thematically, with interpretations of the data collected. Finally, the project offers recommendations to improve the use of digital technology within the Holiday Inn Hotel. The aim of the project is to evaluate how digital technologies are influencing and transforming organizational practices and operations within the hotel, with the objectives focused on understanding the digital technology used, its impact, and providing recommendations for improvement. The research questions explore the usefulness, necessity, and effectiveness of digital technology in the hotel business, as well as suggestions for management.

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
TASK 1............................................................................................................................................1
P.1 Aims and objective ..........................................................................................................1
P.2.Project management plan.................................................................................................3
P.3.Gantt Chart to provide time frames..................................................................................4
TASK 2............................................................................................................................................5
P.4. Small-scale research\.......................................................................................................5
TASK 3..........................................................................................................................................16
P.4 Application of qualitative and quantitative research .....................................................16
RECOMMENDATION........................................................................................................18
P.7. Reflection......................................................................................................................19
REFERENCES..............................................................................................................................21

TASK 1
P.1 Aims and objective
Topic of project: The impact of digital technology on business activity; A study of Holiday Inn
Hotel, United Kingdom.
BACKGROUND OF STUDY:
From over the last decades, digital technologies has been playing great impact upon
business functionalities. It is considered that, technology has become one of the crucial part of
each business sector. It enables business to reducing their over efforts on such business activities
which consumes quality of times of employees the most. With the help of innovative invention
and technological changes within existing engineering, Hotel industry in United Kingdom is
getting advances and encouragement within growing their business at great manner. Numbers of
digital technological instruments are growing rapidly by implementation of innovation and
invention within them (Bryman and Bell, 2015). So Hotel organisations in the UK is getting help
to completion of their day to day activities within industry in respective manner. Technologies
help the businesses to easily functioning their day to day activities within smooth manner. Hotel
businesses are making use of digital applications at workplace to working their daily job within
quick manner. In this context, the following project will be assessed on the impact of digital
technology on business activities of Holiday Inn Hotel. In the Hotel, there are several types of
daily activities are being done by various functionalities of the firm. So each department require
to regular utilisation of digital instruments which encourage them to complete their works with
efficiently.
Apart from it, varied types of HR and marketing activities also being done by its
professionals at daily basis, which is being done by them with using of digital tools at workplace.
Operational activities such as, staffing, management and accounting, manufacturing, reservation,
receptionist, inventory and waste management, for all of them (Drucker, 2012). Digital
technological applications are assisting at workplace to delivering innovative solutions to
completion of all the works. At the workplace, it being essential for making communication with
each department, so digital technologies are one of the appropriate solution for them to getting
engaged with each department in the hotel. In present project, relevant project management plan
will be developed which covers, cost, risk, time, communication and quality of resources. Work
breakdown structure and Gantt Chart would be prepared by the researcher that displays the series
1

of activities and time frames of study. Further, research methodology approaches will be applied
to execution of each works of the project within systematic form. Relevant data will be gathered
by researcher on the basis of primary and secondary data gathering and analytical approach.
After that, appropriate recommendation will be suggested by researcher to improvements within
existing digital technology and performance level of firm. All theses approach will enable
researcher to attain their desired aim and objectives on which the study has been conducted.
Reflection will be provided by the researcher that would assist in understanding how research
attain the targeted aim and objectives of the project. In this context. Following are the aim and
objectives of the research project.
Aim:
“ To assess the impact of digital technology on development of transformation of organisational
operation and practices; A study of Holiday Inn Hotel, United Kingdom”.
Objectives:
 To get the knowledge of digital technologies nowadays.
 To recognise the influences of digital technologies upon Holiday Inn Hotel.
 To examine the effectiveness of digital technological instruments on the organisational
operations of Holiday Inn Hotel. To furnish recommendation to the administration department for betterment in the use of
digital technology.
Research questions:
 What is usefulness of digital technologies in Hotel business?
 What are the necessity of digital technology at Holiday Inn Hotel?
 What is the effectiveness of digital technology on the business operations at Holiday Inn
Hotel?
 What are the recommendation to the management for betterment within existing digital
technology of the Hotel?
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P.2.Project management plan
From the above management planning, appropriate project practices will be performed by
researcher as per project management plan. As per its framework, duration, budget, risk and
resources has been classified by investigator to completion of each task within respective
manner. Scope: After the completion of the project, management of the Holiday Inn Hotel would
be able to ascertain the significance of digital technologies on the business performance
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level. Moreover, they will be able to implement updated and advanced digital
technological instruments at workplace to raise up efficiency level of organisation. Time: The entire times of completion of the research project which is, 55 days. Communication: For gathering analytical data, the researcher will communicate with the
management of Holiday Inn Hotel and employees in context of proceed further for
collection of data and assessing the impact of digital technologies in their business
operations.
 Budget: The aggregated budget of the study ascertained to be 2000 Euros. The allocation
has been shown in the above project management plan.
P.3.Gantt Chart to provide time frames
Illustration 1: Gantt Chart
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Illustration 2: Network Diagram
TASK 2
P.4. Small-scale research\
QUESTIONNAIRE
Name:
Age:
Gender:
Q.1. Is Holiday Inn organisation is using digital technological instrument to betterment within
existing performance?
 Yes
 No
 Not Sure
Q.2. Which kind of digital technologies are using the most by management of Holiday Inn
Hotel at daily basis?
 Digital conference facilities
 NFC technologies
 Smart Room Keys
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 Cloud Services
Q.3. Is using digital technology is advantageous for Hotel Inn organisation?
 Yes
 No
 Not Sure
Q.4. Is employees confident level has been raised up after implementation of digital tools at
workplace?
 Yes
 No
 Not Sure
Q.5. Are employees extra efforts has been reduced after working with digital technology by
them?
 Yes
 No
 Not Sure
Q.6. Is there customer satisfaction level got increased by provision of services with the help of
digital instruments?
 Yes
 No
 Not Sure
Q.7. How often administration of Holiday Inn Hotel utilise digital applications at workplace?
 Very often
 often
 Not Sure
Q.8. Are productivity and profitability level of the business got increased with the help of
digital technologies?
 Yes
 No
 Not Sure
Q.9. How would you recommend to the administration to betterment within the use of digital
instrument within the firm?
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 Using mobile technology
 Self-Check In
 Using Live Chat Feature
 No Recommendations
Theme:1. Holiday Inn organisation is using digital technological instrument to betterment
within existing performance
Is Holiday Inn organisation is using digital technological instrument
to betterment within existing performance?
Frequency
Yes 30
No 6
Not Sure 4
Total 40
Interpretation: From the survey conducted at Holiday Inn organisation, the research has been
asked question to 40 selected management employees of The Hotel about after implementation
of digital instrument at workplace, the efficiency level of the business has been increased or not.
Out of 40 sampling, 30 employees of the Hotel were agreed with the statement. Varied of works
being done in quick manner with the assistance of digital applications on their day to day works.
Further, 6 employees were not sure about it, whether its performance level has been increased or
7
30
6
4
Yes
No
Not Sure

not by digital tools. Rest of them were not sure about it. Thus, from the above data analysis, it
can be understood that, varied of sectors of Hotel's performance level has improved with
advanced digital features.
Theme:2. Smart room key's digital technologies are using the most by management of
Holiday Inn Hotel at daily basis
Which kind of digital technologies are using the most by management of
Holiday Inn Hotel at daily basis?
Frequency
Digital conference facilities 9
NFC technologies 4
Smart Room Keys 25
Cloud Services 2
8

Total 40
Implementation: From the survey questionnaire, researcher has asked question to employees of
the hotel about, hoy many types of digital applications are being utilised by them at the present
times by organisation to completion of their various day to day tasks. Out of 40 selected
employees of the business, it was identified that, 25 employees has said that, The hotel
administration are utilising smart room keys alternative the most to securing the guests luggages
and things effectively. 9 employees has said that, they are using digital conference facilities the
most to improve working efficiency of business. In addition, 4 respondent has stated that, they
are utilising NFC technologies at workplace in order to completion of their day to day works.
Majority of peoples using smart keys option. Thus, it can be stated that, the organisations
utilising smart keys options to at workplace protecting guests data.
Theme:3. Using digital technology is advantageous for Hotel Inn organisation
Is using digital technology is advantageous for Hotel Inn
organisation?
Frequency
Yes 27
No 7
Not Sure 6
Total 40
9
Digital conference facilities
NFC technologies
Smart Room Keys
Cloud Services
0
5
10
15
20
25
9
4
25
2
Frequency

Interpretation: From the survey conducted at Holiday Inn Hotel, the researcher has asked
question to 40 selected employees of the organisation about, using digital technology is
advantageous for Hotel Inn organisation or not. After adoption of digital instrument at
workplace, numbers of technological tools and techniques are being used by its professionals at
workplace to completion of their day to day activities. Out of 40, 27 employees were given
positive feedback about it. Competitive advantages has been gained by organisation after using
of digital applications on operational activities. Rest of there were not agreed and not sure about
it. Thus, from the above data analysis it can be understood that, after implementation of the
digital technology in Holiday Inn Hotel, good enough advantages are gaining in marketplace by
enterprise.
Theme:4. Employees confident level has been raised up after implementation of digital tools at
workplace
Are employees confident level has been raised up after implementation
of digital tools at workplace?
Frequency
Yes 25
No 8
Not Sure 7
Total 40
10
27
7
6
Yes
No
Not Sure