Evaluation of Digital Technology's Impact on Marketing Management

This document is a research proposal focusing on the impact of digital technology on marketing management, specifically examining the business activities of Tesco. The research aims to evaluate how digital technologies improve operational activities, identify their importance in business performance and service quality, and understand their role in systematic business operations. The proposal outlines the research objectives, reasons for choosing the project, literature sources, activities, timescales, research approach (interpretivism, descriptive design, quantitative techniques), and data collection methods. It also includes an ethics approval form, addressing participant recruitment, consent, data storage, and potential ethical concerns. The research will use questionnaires and data analysis to investigate the topic, with a target completion date of early June 2018. The proposal highlights the student's interest in the topic and their desire to improve skills in digital marketing tools.

Research Proposal Form
Unit Unit 11 – Research Project
Proposed Title ................................................................................................................................................................................
Section One: Title, objective, responsibilities
Title or working title of research project -The impact of digital technology on Marketing
management (in the form of a question, objective or hypothesis)
Research project objectives (e.g. what is the question you want to answer? What do you want to learn how to do?
What do you want to find out?):
Title: To evaluate the impact of digital technology in order to improve the operational activities of firm: A
case study on business activities of Tesco.
Objectives-
To determine the important of digital technology in performance of business.
To identify the impact on quality service with the use of digitalisation process.
To understand the importance of digital technology to bring systematic operation in business enterprise.
To provide suitable recommendation in order to improvised the operation of business with technological
advancement.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g. links to other subjects you are studying, personal interest, future
plans, knowledge/skills you want to improve, why the topic is important):
The reason behind choosing this project is my personal interest as well as today’s rising concern of
organisations to opt various digital technologies to attract a large number of customers. Also, I want to
improve my own skills in this particular area by researching in-depth about several accessible digital
tools that can be used by the chosen retail company.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
Camilleri, M.A., 2018. Integrated Marketing Communications. In Travel Marketing, Tourism Economics
and the Airline Product. Springer, Cham.
David, M.E., David, F.R. and David, F.R., 2017. The quantitative strategic planning matrix: a new
marketing tool. Journal of Strategic Marketing. 25(4). pp.342-352.
Kieckhäfer, K., Wachter, K. and Spengler, T.S., 2017. Analyzing manufacturers' impact on green products'
market diffusion–the case of electric vehicles. Journal of Cleaner Production. 162. pp.S11-S25.
Section Four: Activities and timescales
Activities to be carried out during the research project
(e.g. research, development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation, writing the report):
How long this will take:
It will take around 10
weeks of time.

Appendix
Research Proposal Form (contd.)
Milestone one: .....Submit complete draft Research Report for review/feedback.
Target date (set by tutor): .4th May 2018
Milestone two: ........Submit at TURNITIN final Research Report .
Target date (set by tutor): .4th June 2018 (Note: This is the final deadline for submitting your work at TURNITIN)
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and
why?
What your areas of research will cover:
Research approach- Interpretivism
Research Philosophies
Research design- Descriptive
Research technique- Quantitative
Data collection- Both primary and secondary
Data sampling- Probabilistic
Data analysis- Thematic
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed: .................................................................................. (name) ............................................................. date) .....................................................
Comments and agreement from project proposal checker (if applicable)
Comments (optional):
I confirm that the project is appropriate.
Agreed: .................................................................................... (name) .................................................................................... date) ......................................................

Appendix
Research Ethics Approval Form
All students conducting research activity that involves human participants or the use of data
collected from human participants are required to gain ethical approval before commencing their
research. Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your respective Unit Tutor.
Before completing this form, we advise that you discuss your proposed research fully with your
Unit Tutor. Please complete this form in good time before your research project is due to
commence.
Section 1: Basic Details
Project title: To evaluate the impact of digital technology in order to improve the operational activities
of firm: A case study on business activities of Tesco.
Student name: ...................................................................................
Student ID number: ...................................................................................
Programme: ...................................................................................
College: ... ................................................................................
Intended research start date: ...20 March 2018.......................................
Intended research end date: ...4 June 2018...................................
Section 2: Project Summary
Please select all research methods that you plan to use as part of your project:
• Interviews: 
• Questionnaires:
• Observations: 
• Use of Personal Records: 
• Data Analysis: 
• Action Research: 
• Focus Groups: 
• Other (please specify): ....................................................................................................................................................................
•

Appendix
Research Ethics Approval Form (contd.)
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Adults: 
How will participants be recruited (identified and approached)?
The regular customers of the chosen organisation will be requested to contribute in the study via mails
in which, they will be given a questionnaire to record their responses.
Describe the processes you will use to inform participants about what you are doing:
How will you obtain consent from participants?
Through a consent form.
Will this be written?
Yes
How will it be made clear to participants that they may withdraw consent to participate at any
time?
This will be mentioned in the form itself.
Studies involving questionnaires / interviews: Will participants be given the option of omitting
questions they do not wish to answer?
Yes:  No: 
If No please explain why below and ensure that you cover any ethical issues arising from this.
Studies involving observation:
Confirm whether participants will be asked for their informed consent to be observed.
Yes:  No: 
Will you debrief participants at the end of their participation
(i.e. give them a brief explanation of the study)?
Yes:  No: 
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general)
Yes:  No: 

Appendix
Research Ethics Approval Form (contd.)
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data
Protection Act (1998) Yes:  No: 
Who will have access to the data and personal information?
Only the researcher who is carrying out the study.
During the research:
Where will the data be stored?
It will be stored manually in the form of questionnaire and responses recorded in it.
Will mobile devices such as USB storage and laptops be used?
Yes:  No: 
If yes, please provide further details:
After the research:
Where will the data be stored?
The stored data will be destructed after the research.
How long will the data and records be kept for and in what
format?
Till the completion of the investigation.
Will data be kept for use by other researchers?
Yes:  No: 
If yes, please provide further details:

Section 5: Ethical Issues
Are there any particular features of your proposed work which may raise ethical concerns? If so,
please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise as a
result of your research. Please consider/address all issues that may apply. Ethical concerns may
include, but are not limited to the following:
• Informed consent.
• Potentially vulnerable participants.
• Sensitive topics.
• Risks to participants and/or researchers.
• Confidentiality/anonymity.
• Disclosures/limits to confidentiality.
• Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection).
• Reporting.
• Dissemination and use of your findings.
Appendix
Research Ethics Approval Form (contd.)
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy:
Yes:  No: 
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes:  No: 
I confirm that to the best of my knowledge:
The above information is correct and that this is a full description of the ethics issues that may arise in the
course of my research.
Name: .....................................................................................................................................................................
Date: ...................................................................................

Pearson Education 2016
Higher Education Qualifications