Analyzing Digital Technology's Impact on Mark & Spencer's Business

This report investigates the impact of digital technology on business activities, using Mark & Spencer (M&S) as a case study. The introduction defines digitalization and its challenges, particularly in adopting new business techniques. The report explores M&S's digitalization strategy, aims, and objectives, as well as the opportunities and roadblocks encountered. Task 1 outlines the project's aim and objectives, focusing on evaluating the impact of digital technology on M&S's business activities, the challenges in implementing innovation, and the need for digitalization. Task 2 details project management planning including scope, cost, quality, risk, time, communication, and resources using a work breakdown structure and Gantt chart. Task 3 focuses on research methodology, including quantitative and qualitative research methods. The report concludes with recommendations and findings regarding the impact of digital technology on M&S.

MANAGING
SUCCESSFULL BUSINESS
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Explain project aim and objective..........................................................................................1
P2 Making project management plan..........................................................................................3
P3 Work breakdown structure and Gantt chart to provide time frames......................................5
TASK 2............................................................................................................................................6
P4 Carry out quantitative and qualitative research.....................................................................6
TASK 3............................................................................................................................................9
P5 Analyse research and appropriate tools and techniques........................................................9
P6 Recommendations and findings...........................................................................................12
TASK 4..........................................................................................................................................13
P7 Self reflection on the Research............................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES .............................................................................................................................14

INTRODUCTION
Digitalisation is a practice of converting information into a digital pattern. This
information in set in bits. This Digitalisation comes with a lot of challenges while adopting new
techniques in business. This report covers all those coping trick with digital technology. It is all
about computer readable means all data can be used by computer then helping of it people can be
able to understand that information. This digitalisation helps in nourishing business relationship.
Transformation in digitalisation facilitates to begin a new venture or enhance employee work
capability (Eckerson, 2010). It comes with numerous advantages for company such as
environment sustainability, build trust in digital economy made customers more friendly and
creates direct contact with them. This refers to grab future demand or growth of the industry. The
change and adoption of technology comes with some major challenges as organisation needs to
have coherent strategy which includes plan to reskill their workers apart from challenges it gives
speed to business to move quickly. Digitalisation mark their prints on company's all core
business system such as administration in storing and sharing information, communication as
social and mobile technology, merging of business structure and also effect on their production
growth. permit organisation to connect with world. This report has covers Mark & Spencer
which is a British multinationals retail company in London. It sales all branded goods along with
it created finding in using digital technology in work place helps in shaping his future their
objective for digitalisation in industry has been explored. Opportunities and roadblocks while
receiving techniques are been showcasing.
TASK 1
P1 Explain project aim and objective
In order to flourish roots aim and objective are important in every business and have own
values in making advancement of technology which helps in high increment growth and success
of venture in better manner. Innovation are essential for proper activities and operation of work.
In every manner advance technology provides development of business actions and rooting their
foots in current or future market (Polonsky and Waller, 2014).
CrawfordandNahmias2010SeddonCalvertandYang2010). In recent times, people are working
for earning or generation of income in effectively and efficiently. Now a days company are
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working for taking eyes of customers through creating new product and creative services so that
they can run their business operations in smooth manner with comparative low cost.
Generally, innovation or new techniques are using in Morden market to make their product a eye
candy in large number of mob it also offers growth to small scales industry in efficient manner.
Management took appropriate position if all innovations are made positive impact on
organisation function. Digital technology is very importance which helps in transferring report or
files from one person to other in sufficient parameter. They also provides stage to their creative
workforce that firm can easily interact with future buyers and identify their wants and needs in
regards their taste of goods. Company would enhance opportunity through reaching target goals
and objectives also gives hikes to their profitability. In order to using funds in optimum manner
company will move to one location to other place in helps with developing new items (Saunders
and Lewis, 2012). A team of workers of organisation are able to forecast all desires of buyers
and provides them their demanded stuff to make them satisfy and building them most loyal
customers digitalisation helps to converting customers into loyal one. Various benefits are
present which assist venture in making connections to their all workers and others in properly.
Digitalisation comes with several advantages for developing sufficient innovative service or
product and also make out lay for taking feedback of their employees on regular basis.
Background of project
every company needs to have or adopts modification with time related to their project and
customer demand or market condition. Morden techniques and innovation in service takes
accurate position in outer environment. Digital technology in required for producing new brand
product and service that helps in increasing Mark & Spencer business growth in larger market it
also facilitates them to cater new customers. It gives assistance in making accurate actions in
effective and sufficient way to where all good service are assemble for manufacturing regarding
different types wishing of buyers. Mark & Spencer are basically dealing in consumable item for
them digitalisation are very necessary cause if there product are not placed in market they have
chances of expiration of food or may be the quality will be low at time of showcasing the item in
front of market. Hence at times of introducing new project of service or product in market, then
marketer or company have some crucial aims and objectives that are required for examining or
monitoring all over business activities.
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Topic: To identify the impact of digital technology on business activities: A case study on Marks
and Spencer
Aim: To evaluate the impact of digital technology on business activities on Marks and Spencer
Objectives:
 To determine the impact of digitalisation on business.
 To discover the challenges faced in implementing innovation.
 To identify the requirement of digitalisation in business.
Research questions:
1. how digitalization affects organisation
2. what are the challenges occurs in order to adopting digital technology.
3. What are the need for adopting digital techniques.
P2 Making project management plan
Planning are necessary for creating management project plan and for project
development team and developers. This trick provides assistance in conduction of research
project with in industry. This project plan associate with some set of things which includes cost,
time, scope, quality of product, risk and communication process that needs to be followed and
also concern with resources which helps in placing order on to market or making product. It
assist researchers in saving their time and also made them decide that what should be done in
some situations. This has own appropriate frames which aids in appliyng various types of
projects in real conditions. There are so many types of project management plans which are
explained as:
 Scope- It is important for Mark and Spencer is to know and understand in innovative
actions for organisation's growth which needs to be fulfil in better manner. Research on
this firm is necessary to examine the impact of digital technology efficiently. This is a
set of quality methods and tricks that will be recommanded by venture while analysing
entire data or informations in accurate manner (Sparrow, 2012). This will be a advice for
researchers for identify all aspect that are able to provides quality result toward their
objective and goals.
 Cost- this is the major requirement for making any project complete on time. Actually
money are needed in advance in planning to go in any new assignation. There are various
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thing that are acquired for costing planning in advance like Gantt chart, data analysis.
Also includes IT system and develops questionnaire some time it will take helps of
experts. In creation of every project it needs to allocates budget of these function and
operations in proper way that provides smooth running. For building innovative product
price or cost are necessary to generating process of making and it is required for finishing
project at given time on proposing cost.
 Quality- At times to market research, it is important for developer to frame effective
research or methods which is used in best manner. These set of activities are required to
be fair in qualitative way that provides appropriate result to researchers. In order to have
research in market it needed to be clear their basic aims and goals which are relay on
project topic. Quality helps in meeting their objective and also helps in expending growth
of the industry.
 Risk- At times of beginning of any projects there are several risk consist with it which
happens in the periods of research. Risk comes with hurdles in order to finishing project
at recommanded time. The more bulk of risk arise when venture continues their research
on same periods. Creating innovation in product risk are mostly happing in making
problem in organisation. Firm will face growth related risk that reduces profitability and
reputation of business in large market. Here Gantt will facilitates in handling these
different risk in efficient manner. This helps in set backmarkers for assuming risk that aid
in examine competitors information.
 Time- Each and every project should be done in given time. Hence time is prior for any
organisation as they need to frame and deliver the goods in demanded market on time.
Good scheduling makes assistance in completing assignment in proper ways. For
example if company promises that they will introduce their next innovative project then
firm should ensures their production system and ability of adoption for launching their
upcoming product in market at promised time. Mark and Spencer are following his dead
line limits they gives product to customer at recommended period (Trevino and Nelson,
2016).
 Communication- The prominent factor that affect any business in both negative or
positive manner. It is importance to communicate with staff members related to growth
and innovative strategy. They needs to place most prominent way of communications that
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helps in shorting various issues and reduces gaps among different channels. Through
Gantt chart it will have assistance in making project and also helps in performing every
activity in sufficient way. In order to make innovation firm are trying to grab benefits by
offering goods to desired customers.
 Resources- company need to have all those element that aids in production or finished as
goods and they are names as resource. This also concern with those persons through
which firm launched his items in market. All resources are using in order to enhancing
profitability and productivity in best possible way. There are so many thin that comes in
resources for an organisation as financial resource, humans, technology, finance and
other that aid to final goods. More over human and financial resources are helpful in
implementing all requirements of product.
P3 Work breakdown structure and Gantt chart to provide time frames
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TASK 2
P4 Carry out quantitative and qualitative research
Research of market aid in identifying the new or latest trends, taste, preference of
customers and present condition of target market or new planned market to organisation. This
will support in taking appropriate decision in a very systematic ways. The research project
provides collecting data, information to company in order to identify suitable methods for
framing new product or changing exiting goods. For investigation there are two methods that are:
 Quantitative method
 Qualitative method
Quantitative method- This research method of business can assumable all data and information
which is very important for production department. This will provides practical or numerical data
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that are easy to understand . After having all information in number basis researcher says the
firm to collect commercial and selling information of over all market that helps in examine
growth last innovative product or services (Müller and Turner, 2010). The major advantages to
this frame of research is to analyse complete data which offers accuracy in decision making and
provides less issues in project.
Qualitative methods- This can be most effective frame of research through which company will
have thought and ideas of consumer that helps in increasing benefit and production of
organisations. This method are consists structured and semi structured techniques for collecting
data such as observation, participation,, single person and focused grouped interviews. Various
types of market research has assistance in assessing individuals view point and thoughts that
might be collected by asking different types of questions. To make aid for this method
questionnaire are the best tool in regards to improving and measuring firm performance and level
of growth. This assist in knowing persons behaviour on certain topic.
There are two methods that are using in collection of data.
 Primary data
 Secondary data
Primary data- this is a research method which gather all the important data or informations. It is
meant that all those information that carried out are very first and authentic and never ever used
before by any person. These are pure and for it search are placed in market and then take work
from it here information are effective and reusable for secondary data. An individual can collect
data by their own for specify purpose. These types of research are managed by expert survey,
graphs and interactive session with target customers (Ajmal, Helo and Kekäle, 2010).
Observation are the best part of this type of methods through it researchers analyse behaviours of
customers in respect of product and services for have accurate decision on organisation. Mark
and Spencer have prepared questionnaire which will be conducted on 20 respondents
QUESTIONNAIRE
Name:
Age:
Gender:
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Q1. Is digitalisation are good for business of Mark and Spencer?
a) Yes
b) No
Q2. Does advance techniques helps in creating profit for long term?
a) Yes
b) No
Q3. Does it necessary to adopt digitalisation for Mark and Spencer in accordance with
present condition of market and growth in technology?
a) Agree
b) Disagree
c) Can't say
Q4. Is it true that digitalisation made good impact on business?
a) Yes
b) No
Q5. Does it needed for Mark and Spencer to transform business?
a) Agree
b) Disagree
Q6. Does this vesture have efficient technology to collect and store data?
a) Yes
b) No
Q7. If transformation are made by company then what will be the long term effect?
a) Positive
b) Negative
c) Neutral
Q8. What will be the best techniques of market in Morden times?
a) Traditional marketing
b) Morden marketing
Q9. Recommendation.
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Secondary data- This is the another part of research techniques all the data or information
can be assemble through second source. It meant that this collected data are used before using
in current condition it is not pure fresh data. There are so many way to collect it such as books,
journals, online sites and internet etc. in comparison of this data with primary data this method
are very important or sufficient. Now a days some experts take favour of secondary trick for
collecting all needed data or information. The digitalisation are more essential factor that helps
company in attaining higher level of profit. But this will comes with so many challenges that
organisation need to coped with it. Digital technology facilitates in increasing production process
and made employee more efficient in their given work.
TASK 3
P5 Analyse research and appropriate tools and techniques
The data can be represents for concluding an real result of the project. It is importance
for business to create power full decision making which assist in duration of making project.
Mark and Spencer has to detailed whole data which will be collected from 20 respondents in UK.
That helps in making appropriate outcomes for this research project.
Theme1: Digitalisation is helpful for business of Marks and Spencer.
Is digitalisation are good for business of
Mark and Spencer?
Frequency
Yes 15
No 5
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Findings: By the above research it has been found that majority of mob feels that digitalisation
are in favour of Mark and Spencer organisation. It helps in making growth in business.
Theme2: Advance techniques are helpful to increase profit margin of firm.
Does advance techniques helps in creating
profit for long term?
Frequency
Yes 18
No 2
Findings: The assessment depicts that advanced technology helps in building profits and also
facilitates business to root their business in different places it also helps in getting long term
profit.
10
Yes No
0
2
4
6
8
10
12
14
16
Column C
Yes No
0
5
10
15
20
Column C

Theme3: Adoption of digital technology is profitable for the marks and Spencer.
Does it necessary to adopt digitalisation for
Mark and Spencer in accordance with
present condition of market and growth in
technology?
Frequency
Agree 10
Disagree 6
Can't say 4
Findings: As people thinks that digital technology are always needed to be added in
organisations hence more of individual are agreed with this graph.
Theme4: Digitalisation having good impact on business activities.
Is it true that digitalisation made good
impact on business?
Frequency
Yes 15
No 5
11
Agree Disagree Can't say
0
1
2
3
4
5
6
7
8
9
10
Column C

Findings: As above graph represent that advanced technology helps business in growth their
impacts are in good phase. Individual assessment goes with favourer of digitalisation in
organisation.
Theme5: Marks and Spencer have to use digital technologies in order to enhance its business
activities.
Does it needed for Mark and Spencer to
transform business?
Frequency
Agree 18
Disagree 2
12
Yes No
0
2
4
6
8
10
12
14
16
Column C
Agree Disagree
0
2
4
6
8
10
12
14
16
18
Column C

Findings: There are always a need of digitalisation in every venture and the assessment is also
come with this result that any organisation have to adopts new advance technology to transform
their business while offering product in market.
P6 Recommendations and findings
M & S is an organisation which is providing variety of goods and services to their customers.
They are continuously creating unique as well as new items for their users; as a result, they
acquire growth and success at marketplace. By doing this, they can easily compete their
competitors at competitive world and will enhance their productivity and in addition profits in an
adequate way. Along with this, there are many kinds of things which will assist manager to
formulate new products; therefore, they can capture entire market. To take proper judgement,
various kinds of tools and techniques can be utilized by them. Thus, they can evaluate
performance of their staff members effectively and efficiently.
Apart from all of this, it is require for an association to create different goods and services for
their clients; so that, they can improve their customer base. Apart from this, they can start selling
their items online (Ochieng and Price, 2010). This will help them to accomplish needs and wants
of numerous people who are residing distinctive places. In other words, enterprise has to make
their business digitalized as this will aid them to compete their contenders at competitive world.
Along with this, they can enhance their reputation and profits. Additionally, they can conduct
research to know requirements of people so that they can fulfil it within specific period of time.
TASK 4
P7 Self reflection on the Research
After analysis of above report it is depicted that this program has given various benefits
to me at my personal. With this project I was able to know the technqiues which would help me
in handling different situation thus making me flexible at the professional level.
CONCLUSION
By the above project report it has been concluded that every aspect of digitalisation comes with
some of challenges in Mark and Spencer. Those challenges can be like lack of interest of
employee in adoption of new things but there are so many advantages are added by this digital
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technology. This report has been cover all market plans like scope, cost , risk and many more
thing which affect business while serving new product in market. The methods of collecting data
will be discussed as primary which are pure data and secondary which are used data. Questioner
are made up for having market research for challenges and coping strategy of Mark and Spencer.
And then all the finding and recommendation are given in order to cope with challenges by
Mark and Spencer.
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