HND Business Unit 6 Project: Digital Technology and Qbic Hotel Growth

This project, titled "To identify impact of digital technology in supporting small business growth and innovation - A Case Study on Qbic Hotel," examines the influence of digital technology on the growth and innovation of small businesses, specifically focusing on Qbic Hotel. The project begins with an introduction, including aims, objectives, and research questions. It outlines a project management plan encompassing cost, scope, time, quality, communication, risk, and resources. A work breakdown structure and Gantt chart are presented to illustrate the project's timeline. The research methodology includes both qualitative and quantitative approaches. The qualitative research involved literature review and the quantitative research involved a questionnaire that was distributed to the staff of Qbic hotel. The findings are analyzed, and the project concludes with recommendations for Qbic Hotel and the impact of digital technology on their business operations.

Unit 6
MANAGING SUCCESSFUL
BUSINESS

Table of Contents
TITLE: “To identify impact of digital technology in supporting small business growth and
innovation- A Case Study on Qbic Hotel”................................................................................4
TASK 1......................................................................................................................................... 4
P1 Aims and objectives for the project............................................................................4
P.2 Project management plan to cover cost, scope, time, quality, communication, risk
and resources.....................................................................................................................5
P3 Work break down structure and Gantt chart with time frame.................................7
TASK 2......................................................................................................................................... 9
P4 Qualitative and quantitative research........................................................................9
REFERENCES................................................................................................................................. 20

TITLE: “To identify impact of digital technology in supporting small
business growth and innovation- A Case Study on Qbic Hotel”.
TASK 1
P1 Aims and objectives for the project
Background of the study
Project management is the discipline of initiating, planning and many
other essential activities that are required to perform several tasks. In this
way, specific goals and objectives will be develops that assists to meet with
unique design and enhancing several products and services in the business
environment.
Digital technology determines important concept in success of the
business. This is because it carries electronic tools, systems, devices and
resources. In this aspect, there are several elements included, which assists
to generate more profits and revenue at workplace. It includes on-line games,
social media, etc. (Mackey and Gas, 2015).
However, digital technology determines several elements that promote
business and its operations in a successful way. This is because it changes
ways in which customers are interacting with the organisations. Also, the
activities of digital technologies are very important to organise activities that
enhance productivity.
In addition to this, it also increase competitive advantages that are
important for increasing efficiency, sales and saves money as well. Further, it
also plays very important role to make a successful economy in the country.
The internet also becomes increasing which integrate into the business
marketing.
Qbic hotel is a small sector of the hospitality industry, so that they should
implement advanced technology. Therefore, they can serve advance services
to a customer so that it impacts positively on them (Bimber, 2014). In this way,
they will easily attract potential customers at the workplace. In addition to this,
the company can also serve high-quality food and implement Wi-Fi services at
the workplace. It will also create an effective brand image to the business for
meeting its targets.

Research questions
 What do you understand by the meaning of digital technology?
 What is significance through support by the small enterprise?
 How digital technology and growth of Qbic hotel interrelated through
innovations?
 What are recommendations can be determine in the hotel for
increasing the innovations?
Scope of the study: In respect to develop effective results at workplace,
there are several objectives and aim has been ascertained that make creative
functions at workplace. Therefore, it assists to gather relevant information
towards the goals and objectives. Researcher require total £520 to undertake
different activities. With the help of these activities, researcher can identified
relevant information at workplace which make creative functioning in the
business unit. Total 32 days are total taken to complete the activities in the
business.
P.2 Project management plan to cover cost, scope, time, quality,
communication, risk and resources.
Trebuie un plan pentru a introduce ceva new digital technology in Qbik si apoi
pe baza la asta sa completezi P2 template atasat
Task Mode Task Name Duration Start Finish Predecessor
s
Auto Scheduled Find out about the
topic for research 7 days Mon 16/10/17 Tue
24/10/17
Manually
Scheduled
Statements related
to the issue 5 days Tue 24/10/17 Mon
30/10/17 1
Manually
Scheduled
Time frame to
allocate resources 3 days Tue 31/10/17 Thu
2/11/17 1,2
Manually Literature review 4 days Fri 3/11/17 Wed 2,3

Scheduled 8/11/17
Manually
Scheduled
Methodologies for
research 6 days Thu 9/11/17 Thu
16/11/17 3,4
Manually
Scheduled
Calculation of
expenses 2 days Fri 17/11/17 Mon
20/11/17 5
Manually
Scheduled Analysis data 3 days Tue 21/11/17 Thu
23/11/17 5,6
Manually
Scheduled
Recommendation
and conclusion 1 day Fri 24/11/17 Fri
24/11/17 6,7
Manually
Scheduled
Submission of the
report 1 day Mon 27/11/17 Mon
27/11/17 8
Based on the planned activities, researcher done his research according
to their requirement and in this aspect, so work can be dividing with time
frame on each stage. Therefore, various tasks accomplished in a systematic
way with the implementation of different aspect (Taylor, Bogdan and DeVault,
2015). In this context, following are certain relevant elements can be applied
in the business:
 Cost: As per the present budget, we have around £580. Therefore, we
must set cost for each activity according to it. This is fixed cost that
needed for accomplishing the tasks and objectives at workplace. This
related to exploration, a collection of primary and secondary research
(Gabriel, 2015). Different activities of the present project will be
accomplished in desired manner. In this way, proper arrangement of
the investment amount is needed to accomplish aim.
 Risk: In the present research, mainly risk occurs when researcher has
limited time and cost. Therefore, participants face issues to accomplish
targets in a proper manner. Further, researcher also has problem to fill
questionnaire by customers because they are too much engaged so
that relevant information cannot be gather effectively (Nakata, 2015).

Researcher face risk due to he has less time and cost which create
impact on the business goals and objectives.
 Scope: To carry the present research, it has very wide scope to
implement digital technologies that enhance growth and profitability at
the workplace. In this context, revenue enhances that make effective
functioning in the market. In this way, innovations also help to develop
targets in systematic aspects (Kaufmann, Moore and Gur, 2015). In
respect to carry the present research, it has benefits that scope
continuously increasing in systematic manner. It is the best way to
operate more systematic work performance for further research
program.
 Resources: With the help of extensive research, it has been identified
that current research assists to accomplish aims and objectives of the
organisation in a systematic way. With the help of primary and
secondary information, findings could be developed that assists to
ascertain effective functioning at the workplace of Qbic hotel.
 Quality: Quality is another important parameter that assists to assess
relevancy of data that are taken in the business unit. With the help of
primary information, fresh and effective material can be gather that
assists to meet with goals and targets in systematic way (Bimber,
2014). Therefore, it is the suitable elements through aim and objectives
can be accomplished.
Aici trebuie de adaugat P2 template, completata ( eu nu pot, sorry)
Este atasata in email

P3 WBS and Gantt chart with time frame
Illustration 1: Work break down structure
From the above Gantt chart, it has been seen that activities started from
14 October 2017 and completing will be 27 November 2017. Total 31 days will
be requiring accomplishing the activities within the business environment.
Illustration 2: Gantt chart

Illustration 3: Network plan
TASK 2
P4 Qualitative and quantitative research
In respect to determines the analysis, the researcher has taken qualitative
and quantitative methods. In this aspect, they can easily identify different
types of data that are used to carry effective research in the business. This is
because, with the help of qualitative and quantitative research, relevant
information could be collected for Qbic hotel. To take qualitative information
researcher uses different articles, journals, on- line, books, etc. and it is
concerned about opinions, feeling and attitudes of different people.(What is
primary data and secondary data in Statistics and research methods? 2017).
On the other hand, in a quantitative research, which is numerical form, using
questionnaire,feedback, survey, graph, etc.
In this research, I had taken primary data in which questionnaire prepared to
collect authentic and relevant information. In this context, following
questionnaire was distributed to 20 staff members.

Questionnaire
Name:
Age:
Gender:
1. Are you use internet website of the organisation?
 Yes
 No
 Can't say
2. From the above, which of the features Qbic hotel use?
 On-line payment
 Integration with social media
 On-line forms for collecting customer information
 Customised website
 All the above
3. Which of the strategy adopted by the organisation from the following different
strategies?
 Paid research
 Printing advertisement
 Social media
 Other media
4. Qbic hotel make sales of goods and services through internet in the present year?
 Yes
 No
 Can't say
5. Do you think that digital technology very useful for innovation and growth of the
small business?
 Yes
 No
 Can't say
6. From the above, which element assists to create innovation within the Qbic hotel?
 Reduce cost of operations
 Enhance ability to respond customer and supplier requirement
 Improves goods and service quality

 All the above
7. How are you agreed with staff skills and knowledge towards the goals and
objectives?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
8. At the workplace of Qbic hotel any other resources required to implement in digital
technology for innovations?
 Yes
 No
 Can't say
9. Are you agree that innovations create high growth in the Qbic hotel?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
10. Any other recommendation which you want to provide to the chosen
organisation______________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
________________________________
11. Which new digital technology would you want Qbil hotel to introduce for
business growth and innovation?
_________________________________________________
_______________________________________________________________
_______________________________________________________________
__

Theme 1: Qbic hotel using internet website
Do you use internet website of the
organisation? Frequency
Yes 12
No 6
Cannot say 2
Interpretation: From the above graph, it has been assessed that Qbic hotel
using an on-line website to gain information about the customers. In this
aspect, they can easily target customer of different nations through provid
them information about hotel facilities and operations. Therefore, they can
gather relevant information about the organisation. Beside this, 6 respondents
stated that they are not using internet website to cater effective and important
information at workplace. Remaining 2 persons are not determining their view
on this topic.
Theme 2: The organisation using all types of features in their business
operations to carry effective program
From the above, which of the features
Qbic hotel use? Frequency
On-line payment 1
Integration with social media 1
On-line forms for collecting customer
information 1
Customised website 1
All the above 16

Interpretation: This graph shows features of the business operations that are
carried to make effective functioning in the organisation. In this way, 16
people stated their view for all elements such as on-line payment, integration
with social media, on-line form for collecting customer information, customised
website, etc. They stated that all these elements play a very important part to
carry organisational functions. However, other 4 persons provide their view on
each feature only. As results, it can be demonstrate that Qbic hotel need to
implement all features that are important for accomplish goals and objectives.
Theme 3: Social media is wonderful activity that helps to the business
environment
Which of the strategy adopted by the
organisation from the following different
strategies? Frequency
Paid research 2
Printing advertisement 2
Social media 14
Other media 2
Interpretation: As per the above graph, it can be said that 14 people stated
that social media is very important aspect to accomplish the effective
functions and operations with implementation of digital media marketing at
workplace. Therefore, it is important to cater effective information through
using social media techniques. Further, 2 people stated that paid research is
a useful technique to carry effective functioning and operations at workplace
of the Qbic hotel. This is because it makes continuous monitoring without
wasting time. However, 2 people also stated that printing advertisement also
important concept because it carries pop up on the people to make their
effective results within the business environment. Beside this, there are also 2
persons who said that other media techniques also useful to make sure that
profitability will be enhance in successful targets.