Research Project: Digital Technology's Impact on SME Businesses

This research project investigates the impact of digital technology on the business activities of Small and Medium Enterprises (SMEs), with a specific focus on A&B Perfumes. The introduction highlights the increasing use of digital technology for business development, customer reach, and operational efficiency, particularly through social media platforms. The project aims to analyze the impact of digital technology on customer buying behavior, identifying factors that influence its application and suggesting strategies for A&B Perfumes to enhance its digital presence. A literature review examines the significance of digital technology in business operations, the factors affecting its application, and its impact on customer behavior. The review covers themes such as the benefits of digital technology for productivity, the challenges faced during its implementation, and the role of digital tools in understanding and influencing customer preferences. The research emphasizes the importance of adapting to digital advancements to improve business performance and customer engagement.

Research Project

TABLE OF CONTENT
TITLE..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
P1.................................................................................................................................................1
P2.................................................................................................................................................5
P3.................................................................................................................................................9
P4...............................................................................................................................................11
P.6 Reflection............................................................................................................................17
P.7 Considerations of alternative research.................................................................................17
CONCLUSION..............................................................................................................................17
RECOMMENDATION.................................................................................................................18
REFERENCES..............................................................................................................................19

TITLE
The impact of digital technology on business activity of SME’s
INTRODUCTION
Digital technology is being used by businesses in order to have effective development of
opportunities. With an application of such norms the issues in terms of operations can be
overcome and lead business to impressive level of success. By having a technological
development within business the customer base and reach can be advanced. With a help of social
media platform the customers can access products and services in easy way (Rajagopal, 2013). It
improves the business sustainability so measures in terms of operations can be overcome.
Small business firms are also having an effective use of digital tools in order to have sustainable
development. With a help of digital application the overall business productivity can be
improved in order to have better expansion. Also, selection of Black penny is appropriate
because it allows to have effective consideration of digital practice which is based on London in
UK (Luttrell, 2014).
P1.
Overview
Digital application is one of fewest normally utilized proficiency which is being engaged
by the experts in order of magnitude to have hard-hitting carry out of key content and verifiable.
With an assist of this, diverse substance can be gathered so that averment belief can be created
within business administration. In current class conditions the use of social media and other
whole number tools has been advanced so that key resultant can be realized. In improver to this,
it can be said that by having an effective development of business on online platform the
businesses are achieved welfare in terms of consumer base. Easy reach of custom-made to
commodity and services is being advance efficaciously (Bowen and Ozuem, 2014). By rich
person an effective thinking of digital tools the issues in terms of communication are being taken
into making known by businesses. In order to deal with such issues the commercial enterprise
need to have application of playing that can assist in accomplish better competitor asset (Bravo,
Montaner and Pina, 2012).
Rationale
In add-on to this, it can be aforesaid that analogue exercise is advert as aspect which assist
in indefinite quantity better competitors asset. By having an efficacious application of measures
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in context of use to digital practice like social media use, online server, cloud data retention, etc.
Such kind of practice session are being support efficaciously in the securities' industry in recent
years. Nevertheless, the cost accounting on such extremity practice term is in flood. It
instrumentation it is indispensable for commercial enterprise organization to vallate that how
much welfare they are accomplished through consideration of integer tools. It has been unnoticed
that changes in business concern perspective can be measured with a help of analysing customer
buying behaviour (Hajli and Nick., 2015). It is one of logical down the choice of the taxable. By
having an effectual thought of key norms in footing of analogue tools the business concern issues
can be known. Besides, the client base of commercial enterprise firm can also be front. It points
that study on extremity media use and it is impinging on client buying demean is momentous to
refer. Little business concern are rich person an effectual request of digital implement in order to
progression their chance. As same the A&B perfumes is besides perception forward to somebody
improvement of social group media tools so that consumer basic and orbit can be progression. In
such belief the consumer buying demean or abstract thought can assist in improvement of digital
recitation within A&B fragrance as it allows to have natural event (Jeff and et.al., 2014).
Aim: To analyse impact of digital technology on client buying behaviour of A&B Perfumes
Objectives To understand the significance of digital technology in business operations To identify factors that affect application of digital technology To determine impact of analogue engineering on client buying behaviour
 To advocate structure that assist in rising request of digital application within A&B
Perfumes
Questions Why digital technology is significant for business operations? Which factors affects the application of digital technology? How digital technology impacts the client buying behaviour of A&B perfumes? How A&B perfumes can better request of digital engineering?
LITERATURE REVIEW
According to Fitzgerald and et.al. (2014), Digital application are biogenic and it also
assists to indefinite concept the firm public presentation in the world. By using the digital
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engineering a organisation can easily alteration an efficiency of business organisation operations
in a firm. There are antithetic types of digital engineering which assistance to spread out a
concern enterprise in the world. Before using the analogue practical petition the leader must
realise the concept and realize the unimportance in an entity. To increase a productivity and
public ceremony in the world, a firm essential use the digital engineering. There are different
digital professions in a world and that helps to increase the firm carrying into action and also
assist to expand their carrying into human action in the global. Nevertheless, in direct contrast to
this, as per the views of Blackwell, Lauricella and Wartella, E. (2014),
According to Chao and Chandra (2012), There are assorted sorts of constituent that
affects petition of analogue application. This aid to get high carrying into action and also
assistance to spread out their business concern in worldwide. During the carrying out of digital
engineering firm can face galore issues such as method issues, flexibility etc. These cause
straight affects the show of an entity. Firm necessarily preparation while underdeveloped the
digital engineering and use them in effective manner. Analogue practical science helps to pull a
made-to-order and also aid to addition firm overall carrying into human action in a universe. All
the selfsame, in divisional line to this, as per the views of Vigdor, Ladd and Martinez (2014),
Companionship should use contrasting character of way and method that resource to understand
them. To indefinite quantity entity carrying into action in a world, firm need to post-date modern
digital engineering science. For the effective effectuation of digital practical application in a
institution they need effectual grooming to use them. Digital engineering assist to get high public
presentation and fecundity in the global. It also assists to spread out their business concern in a
world.
To alteration a firm carrying into action and productiveness in the planetary organisation
must follow assorted member technology science. Digital engineering assist to indefinite
quantity overall carrying into action and productiveness in the worldwide.
Theme 1: Significance of digital technology in business operation
According to Bustinza and et.al. (2013), digital technology is the most beneficial method
to gain action and productiveness in the global. There are antithetic sort of application that aid to
get high carrying out and coveted reference component in a planetary. Social media, you tube
and Facebook is the most common digital technology that gives higher profit to the company.
SME’s must use this technologies to increase the efficiency of business operations in a firm. By
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using digital technologies company can easily attract a customer and expand their business in a
world. By using digital technologies in a firm they can easily know a client preference and also
know the customer behaviour. It helps to give products based on their needs. There are different
types of technologies that give more efficiency to the company to manage their business
operations. They can also attract the consumers through the digital technologies. Companies
must need to use digital technology to increase their firm performance and productivity in the
world. it has positive impact on the company they can easily attract a consumer and get the
results from the sources.
However, in contrast to this, as per the views of Nambisan (2013), Digital technology is
the most common technique to attract a client and helps to get more profit in the world.
Company use this technology to increase the efficiency of business operations. Based on the
computing machine need they must cater product and services. It will give higher performance
and productivity in the world. Company requirement to know the consumer preferences and then
provide suitable and good quality production to the clients. To increase performance and un
productiveness the company can use social media, Facebook and internet. It helps to attract a
user and aid to spread out their enterprise in the world. To increase an efficiency of business
operation they must need to use digital technologies. By using social media and Facebook can
easily attract the consumer toD increase productivity in the world. It has one major benefit is that
an entity connects a huge number of peoples and sell their products effectively.
Theme 2: Factor that affect application of digital technology
According to Otim and et.al. (2012), There are many factors that affect the application of
digital technology such as technical issues, lack of knowledge and understanding of concept etc.
These all are the factors that easily affect the application of digital technology in the company.
By using digital technology the firm can easily increase their performance and productivity in the
world. During the implementation of digital technologies many barrier can occur that directly
affects the firm performance in a world. Digital technology is the best way to increase
productivity and also helps to expand enterprise in an industry. During the implementation of
digital technology many issues can occur. By using the digital technology in a firm they can
easily enhance their show and also helps to get desired target in a world. There are various
advanced technologies that give more than net income to a company. Application of digital
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engineering must be efficacious then only it gives benefit to the institution to increase their
carrying into action in an commercial enterprise.
Even so, in contrast to this, as per the scene of A. Harris and P. Patten (2014),
Application of whole number engineering must be good adequate and effectual that helps to get
higher public presentation in the world. During the execution of digital application antithetic
types of component affects the request of digital engineering. Institution has a social control to
overcome the risk of barriers that give profit to a firm. Entity needs to understand the concept of
digital technology and then implement it in the company. By using various advanced and
enhanced engineering firm can easily get higher carrying into action and also get coveted
reference point in the planetary.
Theme 3: Impact of digital technology on client buying behaviour
According to Walravens and Ballon (2013), in addition some new digital technology is
play a most important role and help to increase profit rate. Firm can easily know the client
behaviour and also know their predilection so that they can easily provide appropriate and
advanced commodity to the consumers. It assists to increase their productivity in the planetary.
There are different types of clients in a activity and all have assorted behaviour. There are
various digital technology that aid to attract a custom-made and also heighten their performance
in a world. By using the social media and Facebook digital technologies, company can promote
their product and get higher performance in the world.
All the same, in dividing line to this, as per the prospect of Saunders (2013), Digital
technology helps to know the client behaviour and based on the customer preferences they can
give innovative products. Digital technology is the advanced way to promote company products
and services in a market and get higher performance in a world. All clients have different types
of behaviour to but a particular items and services in an industry. Company has a responsibility
to know the actual behaviour and preferences of consumer to increase overall productivity in the
world. Through the social media company can easily attract the customer and take feedback to
know the right preferences of customers. Based on the consumer feedback they can give
appropriate products to the client in the world.
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P2.
First appearance Research methodological analysis is well
thought out as key measuring which allows to
have effectual evolution of measures in terms
of prolong.
Attack In improver to this, investigation approach
choice is also essential because it helps in
assemblage of message. It has been detected
that electrical phenomenon plan of attack will
be engaged by the research worker so that goals
and subjective can be completed.
Proficiency On with this, it has been detected that request
of qualitative method will besides be advert by
the experts in command have becoming
compendium and logical thinking of subject
matter (Manion, Cohen and Morrison, 2007).
Designing In this descriptive message will be conferred to
have designation of factors that affect request
of whole number engineering.
Aggregation On with this, it is also indispensable for
business concern entity to have postulation of
data aggregation methods so that key outcome
can be earned. There are basically two kinds of
message accumulation proficiency which will
be occupied by experts. Classification of know-
how can be as superior and alternative data
chemical process.
Sample distribution In addition to this, it has been detected that
random selection know-how will be accessed in
which custom-made who visit to the A&B
Essence store will be thoughtful as answering.
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It will let to have finer outlook in terms of
superior data collection
Investigation Along with this, it has been sensed that
practical request of content plan of attack will
be discharged so that amended investigating of
info (Sreedharan, 2007). In this, graphical
record will be presented for actual statement of
data which has been ingathered in respect to
learning.
ANTICIPATED FINDINGS
Unbendable must use appendage engineering science which assistance to boom their
business and also give higher carrying into action in the world. Digital application has optimistic
impact on the institution because it gives more heighten to the steady to get in demand target in a
world wide. There are antithetical kind of advanced analogue technology that have different
criteria to get desired point of reference in a world. Supported on the user inevitably they should
supply commodity and series to a client. By using digital engineering science an entity can easily
know the customer behaviour and preference that aid to get coveted intersubjective of an entity
in a world.
TIME TABLE
Key
Activities
1st
Week
2nd &
3rd
Week
4th
Week
5th
Week
6th
Week
7th
Week
8th &
9th
Week
10th
Week
11th
Week
12th
Week
Preparing
for
Introductio
n
Literature
Review
Accessing
of
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Secondary
Data
Examining
of
collected
Data
Research
Design
Research
Methodolo
gy
Collection
of Primary
Data
Analysis of
primary
and
secondary
data
Conclusion
s and
Recommen
dations
Completio
n of
remaining
work
Revise and
draft
Final
Submission
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Also, designing of methodology is also indispensable to see so that end and non subjective
can be complete. Furthermore, comparison between both the sources data is also essential to
refer before final digest of standard.
.
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P3.
For the present research, different outcomes will be ascertain at workplace that helps to meet
with targets in crucial manner. Different approaches also helps to create results that place
important results in organisation. Following are certain research elements will be considered in
the business:
Research philosophy: Research philosophy consist very important participation to
determine several operations and functions in business environment. With the help of this
element, researcher can focus on the subjective part which helps to include different theories and
model in the business (Fowler, 2009). There are two sympathetics of problem solving
philosophies exists such as interpretive and positivity.
Research design: Investigating design also dwell all-important participation for the
research programme so that they can easily accomplish effective results. There are respective
types of research design survive such as inquiry, explorative, descriptive, etc. In the present
research, exploratory investigation design has been chosen that assists to research effective
results at workplace (Manion, Cohen and Morrison, 2007). In this context, research design in
play most important and role and give positive outcome of organization performance.
Research approach: It is another crucial aspect that helps to make high results and
performances at workplace. In this research work inductive research approach is to be used in for
betterment in future outcome. In addition to this, hypothesis also needed to formulate scholar
process in the systematic aspect. There are different kinds of theories determines at workplace
and strategies which make crucial aspect at workplace.
Sampling: It is the important parameter in which research will be based. With this
regard, operations and functions develops to analysis the research program in systematic manner.
In addition to this, performances of A&B Perfumes. There are several opportunities exists
through the organisation able to deliver their effective results in the market. In addition to this,
there is simple random sampling method has been taken at workplace which create effective
functioning through considered effective results (Saunders, 2013). For undertake different goals
and objectives, respondents have opportunities to make proper functions and results at
workplace. This research report sample size will be used 30.
Data collection: Data collection is the important perspective that assists to meet with
effective functioning at workplace. There are some different method is to be sued to solve any
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