Research Project: Digital Technology's Impact on SME Businesses

This research project investigates the impact of digital technology on the business activities of Small and Medium Enterprises (SMEs), with a specific focus on A&B Perfumes. The introduction highlights the increasing use of digital technology for business development, customer reach, and operational efficiency, particularly through social media platforms. The project aims to analyze the impact of digital technology on customer buying behavior, identifying factors that influence its application and suggesting strategies for A&B Perfumes to enhance its digital presence. A literature review examines the significance of digital technology in business operations, the factors affecting its application, and its impact on customer behavior. The review covers themes such as the benefits of digital technology for productivity, the challenges faced during its implementation, and the role of digital tools in understanding and influencing customer preferences. The research emphasizes the importance of adapting to digital advancements to improve business performance and customer engagement.

Research Project

TABLE OF CONTENT
TITLE..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
P1.................................................................................................................................................1
P2.................................................................................................................................................5
P3.................................................................................................................................................9
P4...............................................................................................................................................11
P.6 Reflection............................................................................................................................17
P.7 Considerations of alternative research.................................................................................17
CONCLUSION..............................................................................................................................17
RECOMMENDATION.................................................................................................................18
REFERENCES..............................................................................................................................19

TITLE
The impact of digital technology on business activity of SME’s
INTRODUCTION
Digital technology is being used by businesses in order to have effective development of
opportunities. With an application of such norms the issues in terms of operations can be
overcome and lead business to impressive level of success. By having a technological
development within business the customer base and reach can be advanced. With a help of social
media platform the customers can access products and services in easy way (Rajagopal, 2013). It
improves the business sustainability so measures in terms of operations can be overcome.
Small business firms are also having an effective use of digital tools in order to have sustainable
development. With a help of digital application the overall business productivity can be
improved in order to have better expansion. Also, selection of Black penny is appropriate
because it allows to have effective consideration of digital practice which is based on London in
UK (Luttrell, 2014).
P1.
Overview
Digital application is one of fewest normally utilized proficiency which is being engaged
by the experts in order of magnitude to have hard-hitting carry out of key content and verifiable.
With an assist of this, diverse substance can be gathered so that averment belief can be created
within business administration. In current class conditions the use of social media and other
whole number tools has been advanced so that key resultant can be realized. In improver to this,
it can be said that by having an effective development of business on online platform the
businesses are achieved welfare in terms of consumer base. Easy reach of custom-made to
commodity and services is being advance efficaciously (Bowen and Ozuem, 2014). By rich
person an effective thinking of digital tools the issues in terms of communication are being taken
into making known by businesses. In order to deal with such issues the commercial enterprise
need to have application of playing that can assist in accomplish better competitor asset (Bravo,
Montaner and Pina, 2012).
Rationale
In add-on to this, it can be aforesaid that analogue exercise is advert as aspect which assist
in indefinite quantity better competitors asset. By having an efficacious application of measures
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in context of use to digital practice like social media use, online server, cloud data retention, etc.
Such kind of practice session are being support efficaciously in the securities' industry in recent
years. Nevertheless, the cost accounting on such extremity practice term is in flood. It
instrumentation it is indispensable for commercial enterprise organization to vallate that how
much welfare they are accomplished through consideration of integer tools. It has been unnoticed
that changes in business concern perspective can be measured with a help of analysing customer
buying behaviour (Hajli and Nick., 2015). It is one of logical down the choice of the taxable. By
having an effectual thought of key norms in footing of analogue tools the business concern issues
can be known. Besides, the client base of commercial enterprise firm can also be front. It points
that study on extremity media use and it is impinging on client buying demean is momentous to
refer. Little business concern are rich person an effectual request of digital implement in order to
progression their chance. As same the A&B perfumes is besides perception forward to somebody
improvement of social group media tools so that consumer basic and orbit can be progression. In
such belief the consumer buying demean or abstract thought can assist in improvement of digital
recitation within A&B fragrance as it allows to have natural event (Jeff and et.al., 2014).
Aim: To analyse impact of digital technology on client buying behaviour of A&B Perfumes
Objectives To understand the significance of digital technology in business operations To identify factors that affect application of digital technology To determine impact of analogue engineering on client buying behaviour
 To advocate structure that assist in rising request of digital application within A&B
Perfumes
Questions Why digital technology is significant for business operations? Which factors affects the application of digital technology? How digital technology impacts the client buying behaviour of A&B perfumes? How A&B perfumes can better request of digital engineering?
LITERATURE REVIEW
According to Fitzgerald and et.al. (2014), Digital application are biogenic and it also
assists to indefinite concept the firm public presentation in the world. By using the digital
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engineering a organisation can easily alteration an efficiency of business organisation operations
in a firm. There are antithetic types of digital engineering which assistance to spread out a
concern enterprise in the world. Before using the analogue practical petition the leader must
realise the concept and realize the unimportance in an entity. To increase a productivity and
public ceremony in the world, a firm essential use the digital engineering. There are different
digital professions in a world and that helps to increase the firm carrying into action and also
assist to expand their carrying into human action in the global. Nevertheless, in direct contrast to
this, as per the views of Blackwell, Lauricella and Wartella, E. (2014),
According to Chao and Chandra (2012), There are assorted sorts of constituent that
affects petition of analogue application. This aid to get high carrying into action and also
assistance to spread out their business concern in worldwide. During the carrying out of digital
engineering firm can face galore issues such as method issues, flexibility etc. These cause
straight affects the show of an entity. Firm necessarily preparation while underdeveloped the
digital engineering and use them in effective manner. Analogue practical science helps to pull a
made-to-order and also aid to addition firm overall carrying into human action in a universe. All
the selfsame, in divisional line to this, as per the views of Vigdor, Ladd and Martinez (2014),
Companionship should use contrasting character of way and method that resource to understand
them. To indefinite quantity entity carrying into action in a world, firm need to post-date modern
digital engineering science. For the effective effectuation of digital practical application in a
institution they need effectual grooming to use them. Digital engineering assist to get high public
presentation and fecundity in the global. It also assists to spread out their business concern in a
world.
To alteration a firm carrying into action and productiveness in the planetary organisation
must follow assorted member technology science. Digital engineering assist to indefinite
quantity overall carrying into action and productiveness in the worldwide.
Theme 1: Significance of digital technology in business operation
According to Bustinza and et.al. (2013), digital technology is the most beneficial method
to gain action and productiveness in the global. There are antithetic sort of application that aid to
get high carrying out and coveted reference component in a planetary. Social media, you tube
and Facebook is the most common digital technology that gives higher profit to the company.
SME’s must use this technologies to increase the efficiency of business operations in a firm. By
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using digital technologies company can easily attract a customer and expand their business in a
world. By using digital technologies in a firm they can easily know a client preference and also
know the customer behaviour. It helps to give products based on their needs. There are different
types of technologies that give more efficiency to the company to manage their business
operations. They can also attract the consumers through the digital technologies. Companies
must need to use digital technology to increase their firm performance and productivity in the
world. it has positive impact on the company they can easily attract a consumer and get the
results from the sources.
However, in contrast to this, as per the views of Nambisan (2013), Digital technology is
the most common technique to attract a client and helps to get more profit in the world.
Company use this technology to increase the efficiency of business operations. Based on the
computing machine need they must cater product and services. It will give higher performance
and productivity in the world. Company requirement to know the consumer preferences and then
provide suitable and good quality production to the clients. To increase performance and un
productiveness the company can use social media, Facebook and internet. It helps to attract a
user and aid to spread out their enterprise in the world. To increase an efficiency of business
operation they must need to use digital technologies. By using social media and Facebook can
easily attract the consumer toD increase productivity in the world. It has one major benefit is that
an entity connects a huge number of peoples and sell their products effectively.
Theme 2: Factor that affect application of digital technology
According to Otim and et.al. (2012), There are many factors that affect the application of
digital technology such as technical issues, lack of knowledge and understanding of concept etc.
These all are the factors that easily affect the application of digital technology in the company.
By using digital technology the firm can easily increase their performance and productivity in the
world. During the implementation of digital technologies many barrier can occur that directly
affects the firm performance in a world. Digital technology is the best way to increase
productivity and also helps to expand enterprise in an industry. During the implementation of
digital technology many issues can occur. By using the digital technology in a firm they can
easily enhance their show and also helps to get desired target in a world. There are various
advanced technologies that give more than net income to a company. Application of digital
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engineering must be efficacious then only it gives benefit to the institution to increase their
carrying into action in an commercial enterprise.
Even so, in contrast to this, as per the scene of A. Harris and P. Patten (2014),
Application of whole number engineering must be good adequate and effectual that helps to get
higher public presentation in the world. During the execution of digital application antithetic
types of component affects the request of digital engineering. Institution has a social control to
overcome the risk of barriers that give profit to a firm. Entity needs to understand the concept of
digital technology and then implement it in the company. By using various advanced and
enhanced engineering firm can easily get higher carrying into action and also get coveted
reference point in the planetary.
Theme 3: Impact of digital technology on client buying behaviour
According to Walravens and Ballon (2013), in addition some new digital technology is
play a most important role and help to increase profit rate. Firm can easily know the client
behaviour and also know their predilection so that they can easily provide appropriate and
advanced commodity to the consumers. It assists to increase their productivity in the planetary.
There are different types of clients in a activity and all have assorted behaviour. There are
various digital technology that aid to attract a custom-made and also heighten their performance
in a world. By using the social media and Facebook digital technologies, company can promote
their product and get higher performance in the world.
All the same, in dividing line to this, as per the prospect of Saunders (2013), Digital
technology helps to know the client behaviour and based on the customer preferences they can
give innovative products. Digital technology is the advanced way to promote company products
and services in a market and get higher performance in a world. All clients have different types
of behaviour to but a particular items and services in an industry. Company has a responsibility
to know the actual behaviour and preferences of consumer to increase overall productivity in the
world. Through the social media company can easily attract the customer and take feedback to
know the right preferences of customers. Based on the consumer feedback they can give
appropriate products to the client in the world.
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P2.
First appearance Research methodological analysis is well
thought out as key measuring which allows to
have effectual evolution of measures in terms
of prolong.
Attack In improver to this, investigation approach
choice is also essential because it helps in
assemblage of message. It has been detected
that electrical phenomenon plan of attack will
be engaged by the research worker so that goals
and subjective can be completed.
Proficiency On with this, it has been detected that request
of qualitative method will besides be advert by
the experts in command have becoming
compendium and logical thinking of subject
matter (Manion, Cohen and Morrison, 2007).
Designing In this descriptive message will be conferred to
have designation of factors that affect request
of whole number engineering.
Aggregation On with this, it is also indispensable for
business concern entity to have postulation of
data aggregation methods so that key outcome
can be earned. There are basically two kinds of
message accumulation proficiency which will
be occupied by experts. Classification of know-
how can be as superior and alternative data
chemical process.
Sample distribution In addition to this, it has been detected that
random selection know-how will be accessed in
which custom-made who visit to the A&B
Essence store will be thoughtful as answering.
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It will let to have finer outlook in terms of
superior data collection
Investigation Along with this, it has been sensed that
practical request of content plan of attack will
be discharged so that amended investigating of
info (Sreedharan, 2007). In this, graphical
record will be presented for actual statement of
data which has been ingathered in respect to
learning.
ANTICIPATED FINDINGS
Unbendable must use appendage engineering science which assistance to boom their
business and also give higher carrying into action in the world. Digital application has optimistic
impact on the institution because it gives more heighten to the steady to get in demand target in a
world wide. There are antithetical kind of advanced analogue technology that have different
criteria to get desired point of reference in a world. Supported on the user inevitably they should
supply commodity and series to a client. By using digital engineering science an entity can easily
know the customer behaviour and preference that aid to get coveted intersubjective of an entity
in a world.
TIME TABLE
Key
Activities
1st
Week
2nd &
3rd
Week
4th
Week
5th
Week
6th
Week
7th
Week
8th &
9th
Week
10th
Week
11th
Week
12th
Week
Preparing
for
Introductio
n
Literature
Review
Accessing
of
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Secondary
Data
Examining
of
collected
Data
Research
Design
Research
Methodolo
gy
Collection
of Primary
Data
Analysis of
primary
and
secondary
data
Conclusion
s and
Recommen
dations
Completio
n of
remaining
work
Revise and
draft
Final
Submission
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Also, designing of methodology is also indispensable to see so that end and non subjective
can be complete. Furthermore, comparison between both the sources data is also essential to
refer before final digest of standard.
.
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P3.
For the present research, different outcomes will be ascertain at workplace that helps to meet
with targets in crucial manner. Different approaches also helps to create results that place
important results in organisation. Following are certain research elements will be considered in
the business:
Research philosophy: Research philosophy consist very important participation to
determine several operations and functions in business environment. With the help of this
element, researcher can focus on the subjective part which helps to include different theories and
model in the business (Fowler, 2009). There are two sympathetics of problem solving
philosophies exists such as interpretive and positivity.
Research design: Investigating design also dwell all-important participation for the
research programme so that they can easily accomplish effective results. There are respective
types of research design survive such as inquiry, explorative, descriptive, etc. In the present
research, exploratory investigation design has been chosen that assists to research effective
results at workplace (Manion, Cohen and Morrison, 2007). In this context, research design in
play most important and role and give positive outcome of organization performance.
Research approach: It is another crucial aspect that helps to make high results and
performances at workplace. In this research work inductive research approach is to be used in for
betterment in future outcome. In addition to this, hypothesis also needed to formulate scholar
process in the systematic aspect. There are different kinds of theories determines at workplace
and strategies which make crucial aspect at workplace.
Sampling: It is the important parameter in which research will be based. With this
regard, operations and functions develops to analysis the research program in systematic manner.
In addition to this, performances of A&B Perfumes. There are several opportunities exists
through the organisation able to deliver their effective results in the market. In addition to this,
there is simple random sampling method has been taken at workplace which create effective
functioning through considered effective results (Saunders, 2013). For undertake different goals
and objectives, respondents have opportunities to make proper functions and results at
workplace. This research report sample size will be used 30.
Data collection: Data collection is the important perspective that assists to meet with
effective functioning at workplace. There are some different method is to be sued to solve any
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kind of issue related to business activity. Beside this, there are secondary sources have been
taken such as article, magazines, newspapers, etc. that take very important part in the business to
ascertain more profits and revenue at workplace (Sreedharan, 2007).
Ethical considerations: Ethical considerations is the another important perspective that
helps to make effective results and considered more operations in it. It is the systematic aspect in
which wrong and right things will be interpret. In addition to this, researcher need to ensure that
they are following all some new rules and regulation must be used for future outcome will be
best. On the other hand, ethical factor is help to developed new policy and improve future market
share. Further, confidence need to be maintain to attain more effective results at workplace,
reliable and validation will be develops at workplace that is based on the effective functioning.
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P4.
DATA ANALYSIS
Theme 1: How did you heared about the A&B perfumes
How did you heared abut the A&B
perfumes?
Frequency
You tube 10
Facebook 20
Word of mail 20
0
5
10
15
20
Frequency
You tube
Facebook
Word of mail
Interpretation: From the above findings, it can be easily determined that Facebook is most
known digital technology that attract a client in the market. Out of 50 customers, 10 client
respondents, they heared about A&B perfumes from you tube. 20 clients heared the A&B
perfumes from the Facebook. Facebook is the main and famous technology that help to connect
huge number of peoples in the world. out of 50 clients, 20 customers heared company profile by
word of mail. This is not common as compared to the Facebook and YouTube.
Theme 2: Medium prefer A&B perfume to be achiexisted
Which medium would you prefer A&B
perfume to be achiexitised?
Frequency
You tube 20
Facebook 10
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Both 20
Interpretation: from the above findings, it can be easily determined that many customer follows
both technologies to achiexisted. There are different types of customers in the world and they
have various preferences. Out of 50 clients, 20 customers preferred you tube while 10 consumers
use Facebook. There are various customers that use both sources to access the services of the
company.
Theme 3: Digital technology platform attract more views
Which digital technology platform attracts
more views?
Frequency
Facebook 15
You tube 20
Word of mail 15
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Interpretation: from the above findings, it can be stated that you tube is the attractive digital
technology that helps to collect all the views of consumers and also connect huge number of
peoples in a world. Out of 50 consumers, 15 client respondents Facebook is the best technology
to attract more views. Digital technology platform helps to get higher performance and
productivity in the world. 15 consumers use platform to attract more views in a world.
Theme 4: Can SME, SME’s such as A&B perfumes increase the client base using digital
technology
Can SME, SME’s such as A&B perfumes
increase the client base using digital
technology?
Frequency
Yes 30
No 20
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Interpretation: from the above findings, it can be easily concluded that the SME’s can increase
the level of client base in the market. Out of 50 consumers, 30 respondents yes mean that they
thinks by using digital technology they can easily understand the consumer behaviour and
preferences. Based on the customer needs they can easily increase their firm performance in the
world. 20 client respondent no means they have perception that digital technology will not give
the profit to a company and it will not help to increase client base in a market.
Theme 5: Buy perfume from A&B
How do you want to buy perfume from
A&B
Frequency
Online 30
Face to face 20
Interpretation: from the above findings, it can be determine that many of the consumers buy
perfume online. By using the digital technology the company can easily get desired target and
sell huge number of products to the client. Out of 50 clients, 30 customers use the online method
to buy perfume from A&B. it has many advantages such time saving, good quality product etc.
20 clients use face to face method to but perfume from the company. They thinks that they can
easily categorized the items and buy it effectively.
Theme 6: Order perfume from A&B
How do you order perfume from A&B? Frequency
Online 30
15

Face to face 20
Interpretation: from the above findings, it can be determined that online is the best way to order
products in a market. Digital technology helps to know the consumer behaviour and preferences
and based on that a firm can provide appropriate product to the customers. 30 clients use online
method to order their perfume while 20 consumers have perception the face to face technique is
more beneficial to order products in an industry.
Theme 7: Facebook or You tube is the best medium to reach more clients
Do you think Facebook or You tube is the
best medium to reach more clients?
Frequency
Yes 30
No 20
16

Interpretation: from the above findings, it can be determined that Facebook and you tube is the
best way to reach more customers and it also helps to increase overall firm performance in the
world. Out of 50 consumers, 30 client respondents the Facebook and you tube is the best medium
to increase the performance and also helps to reach huge number of consumers in a world while
20 customers has a perception digital technology will not give more profit to the company.
Theme 8: Digital technology increase the client date of SME’s such as A&B perfume
Can Digital technology increase the client
date of SME’s such as A&B perfume?
Frequency
Yes 27
No 23
17

Interpretation: From the above findings, it can be determined that digital technology helps to
get higher performance and productivity in the world. Out of 50 consumers, 27 clients thinks that
digital technology increase the client base and date of SME’s while 23 consumers respondent No
it will not give more profit to the company and it will also not increase the client base.
P5 Communication of research methodologies
For the data analysis they use primary sources that help to compare data accurately.
Digital technology is the best way to promote and sell their products in a world. It increase the
efficiency of business operation in an entity. Firm must use an advanced technologies to increase
their performance in the world. Research methodology consist very important part that assists to
accomplish effective results at workplace. With this regard, several elements exists that make
creative functions through different elements. There are tools and techniques determines
effective results at workplace. All the stakeholders from this research helps to get new
informations in order to meet out the goals and objectives.
P.6 Reflection
In this present research report is based on A&B perfume ended up being compelling in
accomplishing the point of the investigation. With the help of innovation to be solve any problem
and improve number of customer in A&B perfume. Inductive approach is to be give some extra
information about overall market share as per based on conclusion. In addition, to be focus on
particular per the need of research work. Advance, positivism positive factor is to be give some
benefit in research work to solve any kind of problem in work place.
From the overall file or the research I have learned so many new learnings and thoughts
which helps me in my future research options. I have found that, digital technology is the most
required and effective for the development of the company in order to meet out the best
outcomes growth. Moreover, it affects the better growth and long term growth making task for
me for my new further researches. I have been used different research methodologies and ideas
to meet the aims of the project. On the other hand, ii have found that, through different tools and
techniques researcher can be collect data.
P.7 Considerations of alternative research
There are some improvement with the help of overall improvement in market share. A&B
perfume is to be used some new technology and improvement as per need of current organisation
structure. In perspective of the results, elective research philosophies could be considered for
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doing the present research on A&B perfume. Alternatively of reappraisal opinion poll plan of
action, talking with method could have been utilised for accelerative point by constituent
portraiture of how computerised initiate are affecting form exercises of the housing. Present
research has been based on different research methodologies that can be create some more
outcomes and goals. Apart from that, it also discovers the new managing and effective outcomes
to get the better ideas. Besides, company can also use quantitative research technique in order to
get some new technical research outcomes. Apart from that, research can also be adopted SPSS
method to calculate the respondent outcomes.
Group meeting plan of action would have sceptred the specialist to assume perspectives
of the answerer in a holding that would somebody helped with decision making how
employment of conception support them in their time unit by unit of time activeness.
CONCLUSION
From this research project, it can be concluded that digital technology help to increase
overall firm performance and productivity in the world. There are various technologies that have
positive impact on the company such as social media, Facebook and internet. By using digital
technology SME’s can easily expand their business in the world. From the data analysis many of
the customer use the digital technology to order and but their products in a market. By using the
digital technologies in a firm they can get higher performance and desired target in a world.
RECOMMENDATION
Digital technology is the best and effective way to increase productivity in a world. Fir
must need to use advanced and enhanced technologies which give higher performance to the
company. Entity should use social media and internet to promote their product to expand
business in a world. They also need to solve the barriers that occur during the implementation of
digital technology in a firm. Company needs to find out the way to solve them effectively
because it directly affects the firm overall performance in the world. Social media can easily
attract the customer in a market it gives more profit to the company and it also helps to get
higher performance in a world.
19

REFERENCES
Books and Journals
Bowen, G. and Ozuem, W., 2014. Computer-Mediated Marketing Strategies: Social Media and
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consumer approach. Journal of Product & Brand Management. 21(4) .pp.232 – 245.
Fowler, J. F., 2009. Survey Research Methods. SAGE.
Hajli and Nick., 2015. Handbook of Research on Integrating Social Media into Strategic
Marketing. IGI Global.
Jeff, M. and et.al., 2014. Managing brand presence through social media: the case of UK
football clubs. Internet Research. 24(2) .pp.181 – 204.
Luttrell, R., 2014. Social Media: How to Engage, Share, and Connect. Rowman & Littlefield.
Manion L., Cohen, L., and Morrison, K., 2007. Research methods in education. Routledge.
Rajagopal., 2013. Managing Social Media and Consumerism: The Grapevine Effect in
Competitive Markets. Springer.
Sasmita, J. and Suki, M. N., 2015. Young consumers’ insights on brand equity: Effects of brand
association, brand loyalty, brand awareness, and brand image. International Journal of
Retail & Distribution Management. 43(3) .pp.276 – 292.
Saunders, M., 2013. Research Methods for Business Students. Pearson Education India.
Sreedharan, 2007. A Manual of Historical Research Methodology. South Indian Studies.
Städtler, R., 2011. Celebrity Scandals and Their Impact on Brand Image: A Study Among Young
Consumers. GRIN Verlag
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