Research Report: Digital Technology Impact on Starbucks Business

This research report examines the impact of digital technology on Starbucks' business activities. The report begins with an introduction to digital technology's role in modern business and its importance for Starbucks, followed by factors influencing research project selection, and a literature review on digital technology's impact on organizational performance. The report outlines the research project specification, including aims, objectives, research questions, and methodology. The methodology section details research design, approach, philosophy, data collection techniques (primary and secondary), sampling techniques, and data analysis methods (qualitative). The report concludes with a Gantt chart for project management, recommendations, and appropriate media for the research. The study aims to identify the effects of digital tools and technologies on Starbucks' operations and customer satisfaction, providing insights and recommendations for business development.

Research Report

Table of Contents
TASK 1............................................................................................................................................1
1.1 Introduction...........................................................................................................................1
1.2 Factors that contribute in the research project selection.......................................................1
1.3 Literature review...................................................................................................................2
1.4 Research project specification...............................................................................................3
Research methodology ...............................................................................................................4
1.5 Gantt chart.............................................................................................................................5
..........................................................................................................................................................7
..........................................................................................................................................................7
TASK 2 ...........................................................................................................................................7
2.1 Resources..............................................................................................................................7
2.2 Research investigation..........................................................................................................8
2.3 Data and relation variables ...................................................................................................9
TASK 3..........................................................................................................................................11
3.1 Research evaluation techniques..........................................................................................11
3.2 Data analysis.......................................................................................................................11
...................................................................................................................................................17
3.3 Recommendations...............................................................................................................17
TASK 4..........................................................................................................................................18
4.1 Appropriate media...............................................................................................................18
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................20

Topic: The Impact of digital technology on business activity: A case study on Starbucks
TASK 1
1.1 Introduction
In the modern era, every organisation seeks be use smart and advance technology at their
work place so that they can provide better services and facilities to their customers so that they
can get proper satisfaction towards needs and requirements in a effective manner. (Digital
technology, 2017 )Along with this, digital technology is one of the largest using aspect at
worldwide level because with the help of this can effectively increase awareness of company and
its products at world wide level. It helps to increase profitability and productivity of the business
firm in a impelling manner.(Bell, 2014) Along with this, Starbucks is a American coffee house
chain it was founded in 1971. Thus, this business firm using smart and digital technologies at
their working environment thus employees of this firm can effectively provides better quality of
services to consumers as well as attract high number of customers towards company. With the
help of advance digital tools and techniques company can easy to promote their products and
services across all over the world. Hence, digital technologies helps to increase sales and revenue
of the business firm in a effective way. In which included digital system, devices, tools, media,
online multimedia promotional tools, cloud computing and so more. (McNiff, 2016)
1.2 Factors that contribute in the research project selection
Basically, research can be carried out as a continues process because it is used for
gathering actual and reliable information from the outside environment. Therefore, research is
one of the best method of identifying and examining the actual market condition, customer's
demand and market trends. With the help of this, employees of the Starbucks can significantly
provide better quality of services and facilities to consumers so that they can get proper
satisfaction towards their needs and requirements. (Verschuren, Doorewaard and Mellion,
2010)Along with this, it is necessary to be select appropriate topic for conducting research in the
market place because as per the topic will decided the objectives and goals. Hence, in which
included several factors which impacts on business firm either positive or negative in nature.
Thus, it is required to be proper analyse and evaluate all major causes in a impelling manner so
that researcher can get success in competitive market place as well as achieve their decided
targets and objectives. However, there are concluded major factors which influence research
project such as market trends, economic condition, customer's demand, outside environment and
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so more. Moreover, selection of research is a process because in which significantly select
appropriate research topic then appropriately conduct research at market place and attain decided
targets and objectives in a effective and efficient manner. (Lok, 2010)
1.3 Literature review
In the current era, regularly increased using of digital techniques and tools at work place
of business firm. Due to this, respectively increased sales and revenue of the company as well as
enhanced skills of all research team. Thus, they performed their operations with better results and
outcomes. Hence, it is required to be adopt smart digital tools at workplace of business firm so
that staff members of the company can effectively perform their tasks with better quality and
results. According to the Ma, (2012) smart technologies are aids to provide better and effective
quality of services and facilities to customers so that they can get proper satisfaction towards
their needs and requirements in an impelling way. Digital technology is one of the best source of
increasing profitability and productivity of the company because with the help of this company
can promote their products and services at national and international level. Additionally, it can be
attract high number of customer towards organisation. Along with this, every business firm
focuses on to adopt smart and advance technology at work place of the business firm so that they
can easy to compete with their major competitors and set a brand image in the market place.
Organisation performance
According to Tomlinson, (2010) organisation performance plays important role because
as per this aspect can easy to identify and clarify the actual status and position of the company.
Thus, every business firm focuses on to increase their profitability level thus they focuses on to
enhance their working performance. Due to this, they adopt and use smart techniques at work
place of Starbucks company so that they can effectively provide better quality of services and
facilities to customer's as per their requirements and needs. Hence, with the help of this they can
get proper satisfaction as well as set a brand image in their mind. As per the view of Dumay,
(2010) digital technologies are the best method of promoting and increasing awareness of
company and its products and services at world wide level. It helps to set a brand image of
business firm at world wide level additionally it can be compete with their major competitors due
to this it can be enhance their working performance in a impelling way. Additionally, it is
required to be conduct some motivational programmes and activities at work palce of business
firm so that emplotyees of the company can learn and increased their working quality. It is
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necessary for every organisation, all staff members must be motivated and confident towards
their works and tasks because without motivation they cannot achieve their targets and
objectives in a effective manner. Along with this, organisation performance must be effective in
a nature because with the help of this employers of the firm can get success and attain their
targets in a effective style. Therefore, it is necessary to be use advance techniques and tools for
promoting and increasing awareness of company and its products at world wide level. Thus,
digital tools and techniques aids to provides all over information to persons about business firm
and its services. Hence, customers can choose appropriate services and facilities as per their
needs and demand.
1.4 Research project specification
Aim: The Impact of digital technology on business activity: A case study on Starbucks
Research objectives: There are explaining objectives and goals behind conducting this
research such as under below:
 To identify the actual importance of digital technologies
 To determine the actual position and status of company
 To examine the actual impacts of digital tools and techniques on business firm
 To provide some appropriate recommendations to Starbucks for getting success and
achieving decided targets.
Research questions: There are preparing some effective questions on this research
report such as follows:
Question 1: What type of digital tools and techniques can be used by Starbucks?
Question 2: How can significantly examine and identify the actual position of business firm?
Question 3: How digital tools and techniques affects on Starbucks?
Question 4: What is the relationship between digital technologies and working performance of
Starbucks?
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Research methodology
Research methodology defined as it is research process in which include gather
information, analysis, measurement and interpretation of those information to find the solution. It
is very important for every businesses to identify and analysis the actual market conditions. In
this researcher try to find customers expectation from the company or organisations. Research
methodology is a concept in which include several methods and techniques while conduct
research in the market place to achieve organisation's goals and objectives. In this researcher
ensure about achieving goals and objectives while doing task and performance effectively and
efficiently. Research methodologies represent questions that will effectively identify of actual
impact of digital techniques. So research methodologies helps in many business sectors to
identify problems and find alternative solutions.(Langlois and Lapointe, 2010)
In this include several types of research methods and approaches. These are as follows:
 Research design: when conducting research survey there must be sure about data or
informations as it should be effective and efficient for research process. Researcher
choose appropriate research design tom gather and collect relevant information or data. In
this consider different types of research methods and techniques such as descriptive,
explanatory, correlation and so more. In this research project descriptive research design
will be used by the researcher in the project in an effective and efficient manner so that
respectively attain the targets and objectives of the research report.(Wampler, 2010)
 Research approach: in this include two types methods such as inductive and deductive.
To attain the targets and objectives these selected methods will be used and adopted by
the researcher according to the type and style of research projects Apart from this, in this
report researcher will be used inductive research approach so that they can identify the
impacts of digital technologies on Starbucks.
 Research philosophy: in research methodology philosophies include two types
philosophies that is interpretivism and positivism which will be selected and choose by
the researcher according to the type and style of research project. To identifying and
examining the actual impacts of digital technologies on Starbucks research interpretivism
will be used.(Bevan and et. al., 2015)
 Data collection techniques: research methodologies there are several data collections
methods use to collect and gather the actual and reliable information about the searches
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project as well as the selected company. So researcher use many types of methods and
techniques to gather data and information in effective as well as efficient manner. there
are involved two type of methods such as primary and secondary. In primary methods
includes questionnaires, Interviews, focus group interviews, Observation, Case-
studies ,scientific experiments. And in secondary methods includes Business journals,
Social Books, Business magazines, Libraries, Internet, where wide knowledge about
different areas is easily available. in this report will be used primary data collection
method so that researcher will gather the actual and reliable information from the market
in an effective and efficient manner and get relevant data or informations to achieve
organisation's goals and objectives.(Barbanti and et. al., 2014)
 Sampling techniques: sampling is most important aspects of research methodologies
because in this researcher select sample size for hypothesis testing and conduct the
research by gathering informations and data in this selected research project will be used
random sampling for collecting data as well as relevant information to attain
organisation's goals and objectives in effectively and efficiently.
 Data analysis: and the last part of research methodologies is data analysis. In this
researcher analyse and evaluate the collected data and information with the help of
appropriate methods and techniques. In this there are two types of methods that is
quantitative and qualitative data methods. In quantitative data its main purpose to
measure data in quantitative forms and also measure samples by using numerical way.
And in the qualitative data methods include quality of data and informations as well as
in-depth understanding of underlying reasons and motivations. Main difference of
qualitative and quantitative data methods in respect of data sample, data collection and
data analysis and outcomes that receive from this process. In this research report,
qualitative data data analysis method will be used by the researcher. And there will be use
questionnaires, themes, graphs on collected information that helps to understand better to
achieve goals and objectives. (Dong and et. al., 2011)
1.5 Gantt chart
While conducting research in market place it included several activities and operations
which required to be effectively arranged and maintained as per their necessary level. Thus,
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researcher can be used Gantt chart in this research report for managing business operations in a
effective manner. In this aspect, all activities are arranged with proper required time period
which necessary in completing process of operations of research in a systematic way. This aspect
aids to manage and control all over business activities and operations in a systematic manner.
Hence, all team members will effectively perform, their operations with better quality and
outcomes. In which concluded several stages which helps to control research process and
operations in a impelling manner. (Säljö, 2010)
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TASK 2
2.1 Resources
Resources are considered as most important part of research report because without this,
researcher can not get success in his research. In simple words, to accomplish desired goals and
objectives it is highly important for research to take help of required resources so that he can
gain new knowledge about a specific topic. While conducting market research, first all
investigator should set clear goals and make them clear to team members. After setting
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objectives, appropriate rules and regulation should be made so that research can be conducted in
most effective and systematic manner. By using systematic process, team members can easily
operates their assigned activities and practices. After this, some roles and responsibilities should
be given to each and very team members so that they can take decisions by their own.
After assigning roles and responsibilities, team members should acquire required
resources so that they can accomplish desired goals and objectives in most effective manner.
Hence, it is highly important for achieving research goals to formulate and implement effective
management system, it helps in operating research activities in appropriate manner. With the
help of management system working performance and capabilities of team embers can be
improved and developed, which will help them in performing their given roles and
responsibilities in appropriate manner.
2.2 Research investigation
It is required to be prepare an effective questionnaire according to the research topic so
that researcher can effectively collect actual and reliable information from the outside market
place. Questionnaire is one of best method of identifying actual market trends and customer's
demand as per this employers of the firm can effectively take appropriate decisions as well as
provides better quality of services and facilities to customers as per their needs and demand.
Researcher has been chosen 20 number of sample from the over all population. Then researcher
will conduct research and ask the questions to these 20 number of persons. Hence, researcher
will take appropriate decisions regarding any situation and problems in a impelling manner.
(Ramalhete, Senos and Aguiar 2010)
Questionnaire
Name:
Age:
Gender:
Q1. Are you satisfied by products and services quality of Starbucks?
 Extremely satisfied
 Satisfied
 Normal
 Dissatisfied
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 Extremely dissatisfied
Q2. What do you think, digital technology helps to enhancing working performance of
Starbucks?
 Agree
 Neutral
 Disagree
Q3. What do you think better digital tools and techniques helps in increasing sales and revenue
of the business firm?
 Yes
 No
Q4. As per your satisfaction level, will you wants to give appropriate suggestions to Starbucks?
 Yes
 Neutral
 No
Q5. What do you think Starbucks should focuses on smart and advance digital tools and
techniques?
 Yes
 Neutral
 No
Q6. What do you think advance digital techniques and tools impacts on company's profitability
and productivity level?
 Yes
 Neutral
 No
Q7. Recommendations to Starbucks for increasing sales and revenue.
2.3 Data and relation variables
In this research report, has been collected authentic and reliable information by the
researcher from outside market place. (Potential impacts of digital technologies on society,
2015.) After gathering the actual information must be effectively analyse and evaluate them with
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the help of suitable methods and techniques. Due to this, researcher will attain their goals and
objectives as well as get success in a effective manner. (Masterman and Manton, 2011)
Are you satisfied by products and services quality of Starbucks? Frequency
Extremely satisfied 10
Satisfied 5
Normal 2
Dissatisfied 2
Extremely dissatisfied 1
What do you think, digital technology helps to enhancing working
performance of Starbucks?
Frequency
Agree 15
Neutral 3
Disagree 2
What do you think better digital tools and techniques helps in
increasing sales and revenue of the business firm?
Frequency
Yes 17
No 3
As per your satisfaction level, will you wants to give appropriate
suggestions to Starbucks?
Frequency
Yes 16
Neutral 2
No 2
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