Determining the Impact of Digital Technology on Virgin Media

This research project investigates the impact of digital technology on business operations and growth, using Virgin Media as a case study. The project begins with an introduction outlining the research aims and objectives, which include determining the impact of social platforms on business activities and sustainability, identifying digital marketing tools, and assessing the impact of digital technology on customer satisfaction. A comprehensive literature review explores existing research on digital technology's influence on business decision-making, marketing strategies, and customer service. The research methodology is then described, followed by data collection and analysis. The study examines the benefits of digital technology, such as improved communication, enhanced productivity, and effective customer engagement. The conclusion summarizes the findings and offers recommendations for Virgin Media, and a personal reflective statement is also included. The project emphasizes the importance of digital technology in today's business environment for achieving efficiency, customer satisfaction, and competitive advantage. This project is available on Desklib, a platform offering study resources for students.

Research Project
(TITLE: To determine the impact of digital technology
on business operations and its growth. A case study on
Virgin Media.)

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
Project Description................................................................................................................1
Research aims and objectives.................................................................................................1
CHAPTER 2: LITERATURE REVIEW.........................................................................................2
CHAPTER 3: RESEARCH METHODOLOGY ............................................................................6
RESEARCH 4: DATA COLLECTION AND ANALYSIS............................................................9
CHAPTER 5: CONCLUSION AND RECOMMEDATION........................................................18
5.1 Conclusion......................................................................................................................18
5.2 Recommendation............................................................................................................18
CHAPTER 6: PERSONAL REFLECTIVE STATEMENT .........................................................19
REFERENCES..............................................................................................................................21
APPENDIX....................................................................................................................................22

TITLE: To determine the impact of use social platforms on business operations and its
sustainability. A case study on Virgin Media.
CHAPTER 1: INTRODUCTION
Project Description
With the change in course of time technology has played a very crucial role in enhancing the
performance of the company and in context with people it has made life more easier for them.
One of the major benefit of technology is provide various ways to entity to carry out its
operations in an effective manner (Costen and Salazar, 2011). Further, it offer different
communication tools to organisation to interact with its target customers and to influence them
to buy company's product. In today's business environment, it is very essential for an to use new
and updated technology, this help in manufacture featured products and at same time help in
better satisfy the needs of customers. Concept of digital technology indicate the electronic
systems, software and devices for take business decision and to store huge amount of relevant
information. Technology help entity in implement innovation and encourage change at
workplace. Due to changes take place in requirements of individuals on a fast speed, it is very
essential for firm to adopt technology for offer products as per the requirements of customers.
Effective use of technology support manager in identify and examine the trends exist in market
which increase effectiveness of business activities.
Research aims and objectives
Aim of this research is “To determine the impact of use social platforms on business operations
and its sustainability. A case study on Virgin Media. ”
Objectives
 To ascertain the impact of use social platforms on business activities and its
sustainability.
 To identify different digital marketing tools from which firm can improve its business
operations.
 To determine the impact of use digital technology on customer's satisfaction.
Questions
 What is the impact of use social platforms on business activities and its sustainability?
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 What are the different digital marketing tools from which firm can improve its business
operations?
 What is the impact of use digital technology on customer's satisfaction?
CHAPTER 2: LITERATURE REVIEW
This is known as one of the most significant part of every research. In this researcher collect
opinions and point of view of various authors related with the main topic of research. This is
done by investigator to enhance his understanding about the topic as this help in draw valid
conclusions and support in find better solution.
Ghobakhloo, Arias-Aranda and Benitez-Amado, 2011 concluded that digital technology provide
various tools and techniques to managers that help in take better business decisions. All this
boost up the process of company's growth. Today various firms are there that use social
platforms for carry out their commercial operations as this help in maintain efficiency and at the
same time support in better satisfy the needs of its customers. One of the main features of
technology is that it help manager in carry out research in an effective manner and also provide
tools to store the collected information in safe place. This support manager in manage various
business activities in an effective manner and at the same time provide chances to expand
commercial operations in new areas.
As per the point of view of Kolb, 2014 concept of digital technology affect business activities
in positive manner. One of the main reason behind this is that it offer so many marketing tools to
entity which support manager in carry out promotion process in an effective manner. Major
marketing tools provided by digital marketing are email marketing, content creation, paid social
media, customer service, search engine optimization, affiliate marketing and many more. With
all these tools, Virgin Media can carry out its promotional activities in an and at the same time
can attract large number of customers towards its products and services.
Various tools and technologies use by firm help in manufacture and offer better products and
services to its clients. This help in attract large number of customers and support in fulfil their
requirements in better way. Further this result in customer satisfaction and support in retain large
number of customers for long time period. One of the major benefit of digital technology is that
it provide an opportunity to manager get a control over different operations which save both time
and cost of company. Effective use of technology provide competitive benefit to entity.
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Bharadwaj, A. and et. al., 2013 said that technology make the process of communication more
effective. This support employees in better understand their roles and at the same time reduce
chances of rise conflicts at workplace. This bring coordination among business activities and
increase profits of entity.
As per the point of view of Westerman, Bonnet and McAfee, 2014 effective use of social
platforms provide large number of benefits to entity. These benefits can be understood by the
following points: Bring cooperation and enhance productivity: One of the main benefit of effective use of
technology is that make the process of communication more effective. This remove
confusion and make the workers inform about their roles and responsibilities. All this
bring cooperation among various business functions and enhance employee's
productivity.
 Provide various tools to communicate with target customers: For achieve set sales
objective, it is very essential for enterprise to make the target audience inform about its
products and services. Social media provide various communication channel to firm to
interact with its target customers and to influence them to buy company's product. In
addition to this, it help in satisfy the needs of customers in an effective manner.
Technology bring speed in all business activities and without it a firm can not survive in today's
business environment. One of the main benefit of technology is that it offer analytical power and
communication which is very essential for an enterprise to operate on global level. For take right
business decisions, it is very essential for an entity to have adequate amount of information as
this help in grasp the opportunities exist in market. Further, for generate more profits, it is very
essential for a business entity to offer better and featured products to its customers. Every
enterprise require to adapt technology to handle large amount of information. When a business
enterprise new product in market for a first time then it increase goodwill of firm and provide
competitive benefit. It is impossible for firm to get all these benefits without help of technology.
One of the main benefit of information technology is that it improve customer service and help
in better satisfy the needs of customers.
Matt, Hess and Benlian, 2015, said that almost every kind of enterprise rely on computers for
automate their traditional processes. Today, every business organisation use huge amount of
information, MIS, data sharing networks, machines, internet, platforms of data sharing and all
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this rely on computers. Today computer technology is use in every field from marketing and
finance to human resource department and inventory control management.
As per the point of views of Terzi, 2011, Information technology provide competitive benefit to
firm as this help in collect, examine and store huge amount of information. It is very essential
that information technology should be implemented in organisation in an effective manner as this
decrease the cost of expected failures and at the same time enhance flexibility by reduce cost of
adjustment. Technology has its impact on both manufacturing and service industries. It affect all
employees working in enterprise at every level from executives to lower level managers to staff
members. When enterprise use new and updated technology then it results in decrease cost of
business activities and make the enterprise able to respond effectively to the changes take place
in market.
Firms who require effective information system require to provide information to various users.
These information system would consists technology that support decision making process, offer
information to managers related with day to day activities, ensure interaction between user and
computer technology. Information play a role of a invaluable product for an enterprise. One of
the main benefit of information is that it increase effectiveness of decision making process. Data
is collected and use by managers to plan, organise and control business activities that help in
achieve desired goal and objective. There are various kind of companies for realising the aims
and objectives which depends upon the ways by which the company will acquire, analyse,
synthesises, evaluate and thus understand the data and thus the information funnels which can
mainly support the process of company.
Feller, Finnegan and Nilsson, 2011, summarised that impact of information technology on
business activities is durable and this provide an opportunity for communication and transfer
data. Infrastructure of information technology not only provide competitive benefit but at the
same time help in bring cooperation among various business functions. Today, information
technology is known as one of the most significant part of business strategy as this help manager
in formulate better and effective strategies for carry out business operations. In addition to this,
Information technology improve operational efficiency of firm by reduce cost, improve quality,
maximise performance and managing change.
As per the point of view of Brynjolfsson and McAfee, 2012 technology is become one of the
most important factor daily lives of individuals. It affect businesses, communities, individuals,
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and the nation. This help firm in terms of management, marketing, manufacturing of products
and services. IT refers to the whole industry. Mainly, information technology is known as the use
of software and computers to manage information. Everything related with computing
technology such as hardware, software, internet and the individuals involve in these technologies
is all come under the concept of information technology. Today, almost every enterprise has IT
department for manage networks, computers and various other technical parts for store data,
collect information, protect data and retrieve data whenever necessary.
Lu and Ramamurthy, 2011, said that today, information technology has become a significant
aspect of business world whether it is a small or large organisation. One of the main benefit of
technology is that it help firm, employees and manager to work in an effective manner. Further
this support in collect information about various aspects of a problem and help managers in get a
effective solution of business problem.
Communication play a significant role in business as this provide an opportunity to manager to
create and maintain good relations with employees, customers and suppliers. Concept of IT
provide various ways to communicate through video chat, e mail and provide various social
media platforms.
Pearce and et. al., 2012, concluded that, it is very essential for an enterprise to maintain a
optimum level of stock to meet the demand of customers. System called inventory management
help firm in identify the optimum level of stock which decrease the cost of inventory
management and at the same time help in meet the demand of consumers.
Information data is known as very significant for an enterprise. Management information system
is use by firms so they can tack the sales data, maximise return on investment and at the same
time can identify the areas of improvement. IT is use by entities to manage their relations with
customers. Concept of customer relationship management examine every relation with every
customer. One of the main benefit of information technology is that it help in store and protect
large amount of data which support manager in make informed decision. Today information
technology is use by large number of employees to make their business more successful as this
increase the speed of business success and help in share information which improve performance
and productivity of entity.
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CHAPTER 3: RESEARCH METHODOLOGY
Before carry out research, researcher choose the methodology for conduct it in proper manner.
Various methods are there which can be choose by investigator for carry out research such as
qualitative and quantitative. In quantitative research method, researcher gather information in
terms of figures and numerical terms and for analyse these type of information statistical
methods and formula are use by researcher (Taylor, Bogdan and DeVault, 2015). This help
researcher in draw meaningful and valid conclusion. Research tools such as survey and
observation and survey are for collect this type of data. In case of qualitative research method,
researcher analyse the factors that provide detail information about research topic. Present
research is based on qualitative research method as this support researcher in draw valid
conclusions.
Type of research study: This aspect highlight the structure follow by researcher for carry out
carious activities related with research. One of the main benefit of this is that it guide researcher
and highlight the major steps involve in carry out research (Bernard, 2017). Different type of
research designs are there such as experimental, exploratory and descriptive. In this research,
investigator follow descriptive research design as this support in draw valid and meaningful
conclusion and at the same time help in find better solution of research problem. Mainly there
are five designs which can be utilise by researcher for carry out research. These research designs
can be understood by the following points: Descriptive: One of the main benefit of this research design is that researcher do not
manipulate or change anything (Bernard and Bernard, 2012). This research design help
in achieve a picture of current thoughts and feeling of a group. It help investigator in
draw meaningful and reliable conclusion. Exploratory: This is another type of research design which is use by researcher to explore
a issue or problem. It help in identify and better understand the cause which help in find
effective solution (Hair Jr and et. al., 2015). Overall this help in explore the various
factors related with the research issue and this help investigator in find better solution of
research problem. Casual: This type of research design is use to examine two or more variables and to
better understand the relationship between cause and effect.
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 Prescriptive: This is another type of research design, this is use by investigator to identify
the effective solution of research problem. Forecasting: This research design support investigator in predict future trends by analyse
the previous available data. This help in examine the time and help in formulate a plan to
achieve desired outcomes.
Data sampling:This is another most important aspect related with research methodology. Mainly
this reveal the number of individuals choose by researcher as a sample for undertake research
activities such as data collection and many more (Groat and Wang, 2013). Mainly there are two
major techniques of collect sample from whole population known as probabilistic and non
probabilistic sampling. Sample of 50 individuals in taken in this report with help of non
probabilistic sampling.
Data collection: This is known as one of the most significant part of every kind of research. Data
is collected by researcher for better understand the various aspect related with main topic of
research and to find a effective solution. Two major methods of data collection are there known
as primary and secondary method of data collection (Berger, 2015). New and fresh data related
with the main topic of research is collect by researcher in primary method of data collection. In
case of secondary method of data collection researcher analyse various tools such as books,
journals, newspaper and many more for collect data.
Ethical consideration:Research is a lengthy process and consists large number of activities start
from determine the research topic to draw recommendations (Berger, 2015). During this, various
issues and problems are face by researcher and it is very important for investigator to deal with
them in an effective manner. Investigator remain liable to keep the personal information of
respondents confidential and do not disclose it to other individuals. Further, it is known as
responsibility of researcher to make the respondents inform about the main aim of carry out
research. All this help in carry out research in an effective manner and at the same time support
in draw meaningful conclusion.
Activities and timescales: Various activities are involve in carry out research. For complete all
operations in time and to save cost it is very important for researcher to formulate a written plan
contain all activities require to carry out research that also contain time to complete the same.
Mainly research activities remain vary as per the nature and scope of research title but the main
activities involve in complete the research are as follows:
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 Determine research topic
 Literature review
 Formulate questionnaire
 Collection of data
 Analysis of data Recommendation and conclusion
Research strategy: To identify a better solution of research problem and to collect relevant
information about various factors, it is very essential for researcher to formulate or determine
appropriate action plan. It help investigator in determine the fund, time and other resources
require to complete research. This also highlight the theories require to analyse the various
factors of research. It is very significant for researcher to determine the method that will be use
to carry out the research. Major methods use to carry out research can be understood by the
points given below: Survey: This is one of the most popular way of carry out research in this researcher take
help of various elements and use various techniques with the purpose of collect
information. This provide an opportunity to manager to collect opinions of other
individuals. One of the main benefit of this research method is that is ensure collection of
data in ethical and appropriate manner. Experiment: This is known as one of the most effective method of research as this help
researcher in determine the best way to carry out research (Aydalot and Keeble, 2018).
Under this, every factor is identify and examine by researcher to find better solution of
research problem. Action research: This is use in research for achieve a better outcome.
Research approach: Large number of research approaches are there that can be use to form a
hypothesis and to execute research in an effective manner. Mainly there are two major
approaches which can be use to carry out research. Inductive research: Under this, a new theory is develop by researcher. Information
related with the main topic is collected to understand the various aspects of research.
 Deductive research: This type of research remain based on hypothesis which is
developed from the available data. It is totally related with the examine the hypothesis so
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that research can be carry out in an effective manner and effective outcome can be
achieved.
Inductive research approach is use in this research. This help in achieve better results and support
researcher in find better solution of research problem.
Researcher face various issues during completion of research. Time and budget are the most
common issues faced by investigator. Further, in primary research so many respondents do not
respond to questions in right manner and this affect the quality and reliability of findings draw by
researcher.
RESEARCH 4: DATA COLLECTION AND ANALYSIS
QUESTIONNAIRE
Name:
Age:
Occupation:
Gender:
Q1) Does digital technology support organisation in get competitive advantage?
 Yes
 No
Q2) What is the major tool necessary for firm or require during implementation of technology?
 Workers
 Financial resources
Q3) Does implementation of technology impact business operations is positive manner?
 Yes
 No
Q4) Does with use of technology Virgin media can enhance the features of its services provided
to customers?
 Yes
 No
Q5) What is the major challenge face by firm during implementation of digital technology?
 Increase cost
 Complicated and lengthy process
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