Identifying Impact of Digital Technology on Wiser's Business Growth

This research project investigates the impact of digital technology, particularly cloud computing, on the performance and growth of Wiser, a UK-based recruitment company. The project begins with an introduction to digital technology and its significance for business operations, especially cloud technology. The research outlines the aims, objectives, and research questions, focusing on how cloud technology affects Wiser's operations, its relationship to business growth and performance, the challenges faced during implementation, and potential improvements. The literature review examines the benefits of cloud computing, such as cost savings and anytime access, and its positive relationship with business performance. It also addresses challenges like cost, downtime, and security concerns. The project's methodology and findings sections are present in the table of contents, and the research aims to provide recommendations for improving Wiser's performance through effective cloud technology implementation.

Research Project

Table of Contents
RESEARCH TITLE: ......................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
..........................................................................................................................................................5
..........................................................................................................................................................5
CHAPTER 2: LITERATURE REVIEW.........................................................................................6
CHAPTER 3: RESEARCH METHODOLOGY ..........................................................................10
CHAPTER 4: FINDINGS AND ANALYSES ............................................................................13
CHAPTER 5: DISCUSSIONS......................................................................................................21
CHAPTER 6: CONCLUSIONS AND RECOMMENDATIONS.................................................23
REFERENCES..............................................................................................................................25
APPENDIX ...................................................................................................................................26

RESEARCH TITLE:
“To identify the impact of digital technology on performance and growth of business
enterprise“The implications of digital technologies on Wiser”.
CHAPTER 1: INTRODUCTION
Digital technology is referred as an effective tool which is used by each and every
organisation. Digitalisation is more essential and effective tool for the success and growth of
company. This technique assist the business to increase their sales and revenues within
predetermined time period. Cloud technology is one of the effective and useful part of the
digitalisation. It is referred as a method for delivering IT (Information technology) services in
which certain resources are find out from the internal via web-based applications and tools, as
against to a direct link to a server. It is a useful technology for the company to share their
information, software and resources through a network. Thus, such technology is essential and
valuable tool for the all business enterprise to achieve better outcomes easily (Bayramusta and
Nasir, 2016). In this research project, chosen organisation is Wiser which is a recruitment
company in UK. They provide a home services for new generation who dream big and require
more.. In order to complete research activities in systematic manner, researcher follow a specific
process. This process includes some steps such as research Title, objectives, aims, questionnaire,
methodologies, literature review, data analysis and interpretation, conclusion and
recommendation. All these are main and useful phase which is required by the investigator to
complete each and every activity of research project in a systematic and proper manner.
Research is identify as one of the essential and useful aspects which is used by each and
every organisation to identify opinion of people. (Botta and et. al., 2016). In order to identify
impact of cloud technology on business operations, company conduct research activities which is
useful for them. Cloud technology is one of the essential form of digital technology which is
used by Wiser to maintain and transfer information to the clients. Cloud technology consists of
different features, such as storage, transferring of data etc. Customers would be capable to access
their data and application from any place at any time period. They approach the cloud computing
system following any computer connected to the internet. Cloud computing boasts different
attractive advantages for companies and end users. There are some benefits of cloud computing
for the company such as scalability, business continuity, collaboration efficiency, flexibility of
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work practices and access to automatic updates. Thus, it is effective and valuable for the
company to improve their profitability and performance within an organisation.
Background of the project
Wiser is a recruitment and creative business, giving a home for youth who dream large
and expect more. They specialise in offering full service of talent acquisition from employer
branding and website develops to recruitment and on-boarding methods. The business entity is
built on values considering being real, taking ownership, backing yourself, expecting more and
being smart (Taylor, Fritsch and Liederbach, 2014). Company decide to implement digital
technology in their business operations to maintain record of their customers and employees.
There are different number of digital technology such as small media marketing, website, cloud
computing, Mobile application and many other. All these are essential and valuable for smooth
running of business operations. With the help of cloud computing, Wiser easily store and transfer
data related to clients. It is also useful for the enterprise to accomplish their wanted goals and
objectives within predetermined time period. Cloud technology is a computing style in which
flexible and scalable information technology functionalities and activities are delivered as a part
of service to external audience following internet technologies. Such technology not a
revolutionary plan, it is an organic process and concept that incorporate different existing
technologies or tools to offer an essential new IT provisioning techniques. Therefore, growth and
performance of the company is depend on the cloud technology.
Research Aim:
It is identify as most basic component of the research on which entire project is based. As
it is refer as an announcement or declaration in which the research issue is said in viable manner
(John and Wheeler, 2015). The main aim of this research project is “To analyse the influence of
cloud technology on business growth and performance.” A case study of Wiser.
Research Objectives:
It is important part for the researcher to identify value of cloud computing. This section
of the study is based on the research aim which is prepared with the help of dependent and
independent variables (Gangwar, Date and Ramaswamy, 2015). In this research aim, business
growth and performance is dependent variable which depends on Cloud technology. Some
major objectives of this research are described as below:
 To identify the effectiveness of cloud technology on operations and activities of Wiser.
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 To analyse relationship between cloud technology and growth and performance of
organisation.
 To explore the various challenges faced by Wiser in implementing cloud technology at
work place.
 To recommend ways through which performance of Wiser can be improved with
effectiveness of cloud technology.
Research Questions:
It is comprise to the most effective and basic aspect of the research project which is
completely based on research objectives (Garrison, Wakefield and Kim, 2015). Along with this,
investigator is needed to prepare a list of various questions according to the determined research
objectives which help them to complete all activities of research effectively and systematically.
In this present study, the investigator highlight better solutions to the pursuing list of questions:
 How cloud technology is effective on operations and activities of Wiser?
 What is the relationship between cloud technology and growth and performance of
organisation?
 What type of challenges faced by Wiser in implementing cloud technology at work
place?
 What are the ways through which performance of Wiser can be improved with
effectiveness of cloud technology?
The above given list of research questions are more effective in drawing an accurate
theoretical framework for research activities as to get over the research issue. It is effective and
important in providing all accurate data about specific field of study. In order to collecting in-
depth and detail information, literature review is more effective and valuable aspect of the
research. In this information is collected with the use of different sources such as published
articles, journals and books (González-Martínez and et. al., 2015). It facilitate investigator to
acquire accurate data which support in accomplishing predetermined objectives and targets. In
this different writers and authors are give their point of view in regards of impact of cloud
technology on business growth and performance.
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CHAPTER 2: LITERATURE REVIEW
This part of the research is more important and essential for the researcher to collect
accurate amount of information. In this section, different number of authors and writers are give
their opinion on the research topic. This part is based on research objectives and questions which
are determined as under:
Cloud technology is effective for operations and activities of Wiser
As per the viewpoint of view of Mishra, (2016); Cloud computing is publicised as the
essential and big thing in information technology infrastructure. It promises unique levels of
flexibility, cost saving and efficiency, specially in the field of outsourced hosting. With the use
of this tool, business organisation can gain competitive advantage and transform their business
model through advance adoption of cloud technology. It provide a better chance to Wiser to
achieve competitive edge within predetermined time period. For example: Company is having
flexible information technology infrastructure then they are capable to gain cost reduction
benefit. It is effective on activities and operations of Wiser in different manner. Some are
determined as under:
Cost saving: Cloud computing is an economical source to share and store data of client
and concern departments. It is effective for the business entity because it help in reduction of
cost related to software, infrastructure and many other equipments. Therefore, cost saving is
main benefits for Wiser activities such as information technology, operations, human resource,
marketing and so on.
Anytime, Anywhere Access: According to the Mishra, (2016) cloud computing offers
better approach to the company to store information and program from any web-enabled devices
at any time period and from any places. For example:, cloud allows company and its staff
members to access vital information, data and files anytime via multiple devices that can largely
benefit organisation.
Therefore cloud technology has more effects on the business operations and activities in a
direct manner. It is beneficial for the company to gain better outcomes and results within preset
time duration. It will also effect on managing strong and long-lasting relationship with the clients
as well as employees.
Relationship between cloud technology and growth and performance of organisation
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In order to increase growth and performance in marketplace, it is essential for the
company to implement digital technology in workplace. As Wiser is a recruiting company, they
are implementing digitalisation which assist them to build knowledgeable workforce. Along with
this, there are different types of digital tool such as E-commerce, social media marketing,
website and many other. All these are useful but Wiser decide to follow cloud computing with
the purpose of maintaining and transferring data to the clients. According to the Puthal, (2015)
implementation of the cloud technology within organisation and performance and growth of the
firm are directly interconnected with each other. For example: If Wiser implement cloud
computing in their business operations and activities then they can easily enhance their
performance and growth at large scale. It also maximise the effectiveness and performance of
workforce while business tasks and achieving set objectives and goals of the organisation. It has
positive relation which is essential for the company in different ways including managing
growth, improved collaboration, lower costs and secure data backup. There are different ways
that show the better relationship between cloud technology and business performance. Cloud
Computing Decreased the Cost of Conducting Business, it maximise productivity and
profitability of company, it makes life of people easier and provide multiple storages and backup
options to the company.
Type of challenges faced by Wiser in implementing cloud technology at work place
Wiser is a creative and recruitment organisation that deals in providing a home for youth
who dream big. The business entity is built on different values considering backing yourself,
being smart, expecting more, taking ownership and being real. For this purpose, company decide
to implement cloud computing as a part of digital technology. It is essential and beneficial for the
company to accomplish long term goals and objectives within predetermined time period. But in
order to implementing cloud technology in the workplace, Wiser face different challenges some
are determined as under:
Cost: According to the Parker, (2016) Cloud computing technology is affordable or low-
cost, but moving the platform as per the needs of company can be expansive. Moreover, the
expenditure of transferring the information to public can show to be an issue for small-scale
projects and short-lived. Therefore Wiser can save few money on management, acquisitions and
system maintenance. However company subject to high investment in additional bandwidth.
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Also inefficiency and lack of routine monitoring to measure frequency scales further lead to
increment in cost.
Downtime: It is a significant and essential shortcoming of cloud computing. Cloud
technology makes Wiser dependent on their connectivity, so business with an untrustworthy or
devious internet connection likely desire to think twice before implementing cloud technology.
Thus it is a main challenge for the company which effects on business operations and activities
in a direct manner.
Security and privacy: It is one of the main challenge for the company is how to addresses
the privacy and security of cloud technology while adopting it. Different attacks and hacking to
cloud infrastructure would impact multiple customers even if only single site is attacked.
Therefore it is the main challenge which is faced by company and its effects on its performance
in direct manner.
Ways through which performance of Wiser can be improved with effectiveness of cloud
technology
In order to improve performance level, company adopt cloud technology as a part of
digital technology. It is one of the best and essential tool for the company to maintain their
performance at large scale. There are different ways through which Wiser can improve their
performance. Some are determined as under:
Cloudability: According to the Burns, (2016) Cloudability is refer as a financial
management technique for controlling and evaluating all cloud expenditure across an enterprise.
It aggregates expenses into reports and assist in identifying the possibility for reducing costs. It is
also essential for Wiser because it gives APIs for linking cloud billing and follow information to
financial system or any business.
Enstratius: It gives cross-platform cloud infrastructure management for hybrid, private
and public clouds that can be nearly aligned with an organisation's security and governance
needs. It includes different features such as multi-currency cost tracking, self-service
provisioning, customized role-based access controls and assist for Wiser validation system
including Open ID. As per the point of view of Burns, (2016) Enstratius also assist combination
with management techniques and the arrangement of configuration management techniques such
as Puppet and Chef across clouds and full application automation considering auto-recovery,
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auto-scaling, cloud bursting. Thus, it is essential and valuable for the company to improve their
performance level and accomplish better outcomes within predetermined time duration.
AtomSphere: It is refer as a cloud based software platform and tool as a service used by
clients that desire to integrate their different cloud-based application with on-premise
applications. It is useful and valuable for the organisation to maintain recode of their clients and
employees. So it will move and support the company to attain better results in allotted time
duration.
Research Gap: In the literature revive, main gap is observed the researcher is time and
cost which will highly effect on the performance and profitability Wiser. When analysing
effectiveness of cloud technology for business operations and activities, researcher can identify
the issue about recording all information safely. In this researcher, investigator nit able to
identify different ways to increase performance and profitability of Wiser through cloud
technology. Another gap in the literature review is investigator face lack of time and cost which
will also impact on implementing digital technology at workplace.
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CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is defined as a systematic plan which consists of various
procedures and techniques which is used to select, identify, process and analyse detail
information about a particular topic. It allows the readers to critically evaluate the reliability and
validity of current project. A research methodology includes answers of two main questions such
as How data was generated?, How it was analysed? Research are of two types:
Qualitative:- It refers to the method of research which focuses on collecting data using
conversational and open-ended communication that seeks to identify the meaning behind the
quantitative data (Han and et. al., 2015). Qualitative research is also focused on defining not only
what people think but also why they think so. It is an exploratory research which provide insight
of problem and also help in developing ideas and hypothesis in relation with potential
quantitative research. There are very methods which are used to collect data in Qualitative
research such as interview, group discussion, observation etc.
Quantitative:- It refers to the research which collect information for quantifying the
problem by using numerical which is further transformed into usable statical data. It is generally
used for quantifying data related to attitude, behaviour, opinion which is a result of larger sample
population (Lupton, 2014). This research basically uses measurable data in order to find out the
facts and uncover pattern in research. Various methods used for collecting quantitative data are
surveys, face-to-face interview, telephonic interviews, website interceptors and systematic
observations.
Apart from this there are two sources of data through which information is collected in
order to conduct a research project which are as follows:
Primary data :- It refers to the method of collecting information where a researcher
collect fresh data which is not yet been compiled or published (Hashem and et. al., 2015).
Primary data is original in nature and directly related to the issue of a particular problem for
which it has been conducted. This data is collected from various sources such as interview,
survey, questionnaire etc.
Secondary data :- It refers to the data which is collected by a researcher for another
purpose and at different time in past but is used as a sources for finding conclusion of current
research. This data is available to researcher in the form of written, typed or electronic form.
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There are number of sources through which data can collected such as books, journals, census,
information collected from government department etc.
Sampling: In order to answer the questions of research, it is doubtful or uncertain that
investigator should be capable to gather information from all cases. Therefore, it is needed for
the researcher to choose a sample. The whole set of cases from which investigator sample is
made is known as a population. Sampling techniques is divided into two parts such as probability
and non-probability. In case of probability, it means that each and every component in the
population has a better and equal possibility of being considered in sample (Laudon and Laudon,
2016). Under non-probability, it is often related with qualitative research and case study research
design. In this research project, Probabilistic research sampling method is useful for selecting
sample size because this approach not require more time and money which is valuable for the
small organisation. In this research, selected sample size is 40 respondents which are state taken
in Simple random approach.
Research is most essential concept which plays vital role in giving detail information
regarding a particular field of research and assist in analysing the problem of previous study. In
addition, it is important for the each and every organisation to collect information from the
respondents about the topic. In a research project information and data are collected by the two
main sources such as secondary and primary. Both are useful tool for the researcher to gather
accurate and relevant information (Puthal and et. al., 2015). While conducting research activity,
it is important for a researcher to have a proper skills and knowledge regarding the area of
research activity which are essential in reaching at better and final results. It is important and
necessary for Wiser to have a proper knowingness about tools and techniques which are suitable
in conducting a research work effectively. Some are determined as under:
Cost: It is referred as main and key aspect of large as well as small organisation. It is
needed by each and every business to complete all activities in a proper and systematic manner.
Therefore, it is needed by an investor to maintain a proper flow of capital and fund in relate to
conducting entire research activities effectively (Palaiologou, 2016). The actual cost of this
research project is not maximum as in this observation or measurement is completed among the
30 respondents who are following cloud computing. It is more effective and beneficial for the
investigator to gather information by their personal experience.
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Analysis and present research findings: There are different methods of research which is
used by the researcher to collect accurate amount of information. In this researcher only used,
primary, qualitative, research approach, design, sample size and so on. All these are help the
researcher to gather accurate amount of information from the respondents about the research
topic. For example: Primary source of data collection method highly support the researcher to
gather accurate information. With the help of Random sampling method, investigator also select
sample size from the large number of population.
Ethical issue: In order to conducting research activities, researcher face different issue
which has a direct impact on the completion of study. In the particular research, time and cost
are considered as main problem which requires to maintained by investigator at the period of
organising research (Sabi and et. al., 2016). It is also important for investigator to maintain the
personal information as to ensuring their customers regarding the security and privacy of their
individual data. Investigation also requires to retain the flow of capital and funds in regard to
conduct each and every activities of research in effective and efficient manner.
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