Report: Impact of Digital Technology on ZOCDOC Business Activities

This report investigates the impact of digital technology on ZOCDOC, a medical care service company. It begins with an introduction highlighting the importance of digital technology in modern business and its role in enhancing efficiency and effectiveness. The report outlines the project definition, problem statement, and project strategy, including objectives, deliverables, scope, and success criteria. It further details the project's objectives, research questions, and performance, cost, and time considerations. The report includes a work breakdown structure, project processes, and a communication plan. The core of the report encompasses the methodology, including research methods, data analysis, and interpretation, followed by recommendations and a reflection on the research conducted. Finally, the report concludes by summarizing the findings and providing a list of references.

Managing Successful Business
Project

Table of Contents
Topic: - “Identification of impact of digital technology on business activities”.............................1
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Project Definition.........................................................................................................................1
Problem Statement.......................................................................................................................1
Project Strategy............................................................................................................................2
Project Objectives........................................................................................................................2
Performance, Cost, and Time Objectives.....................................................................................2
Deliverables..................................................................................................................................3
Project Scope Statement...............................................................................................................3
Success Criteria............................................................................................................................4
Project Assumptions.....................................................................................................................4
Work Breakdown Structure..........................................................................................................4
Project Processes..........................................................................................................................7
Communication plan ...................................................................................................................8
TASK 2............................................................................................................................................9
P4 Conducting small scale research using research methods......................................................9
TASK 3..........................................................................................................................................11
P5 Data analysis and Interpretation............................................................................................11
P6 Recommendations on findings..............................................................................................14
TASK 4..........................................................................................................................................15
P7 Reflection on research conducted.........................................................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

Topic: - “Identification of impact of digital technology on business activities”.
INTRODUCTION
Digital technology play a vital role in today’s business environment as it lead to growth in
organization system. It is directly lined with number of modifications that occur due to adaption
of digital technology in the system as it enable to form the transactions in effective and efficient
manner. These system is directly linked with developing small scale organizations to significant
level so that they can grow and earn high outcomes in set time period of time. The company
included in this project is ZOCDOC, a medical care service company that delivers medical care
search facility system at free of cost. Its headquarter is located in New York. Below discussed
research report throws light on number of aims and objectives, a management plan, and action
procedures in relation to impact of digital technology on small business. Apart from it, data
analysis and interpretations are also made in accordance to the collected data.
PART 1
Project Definition
Every type of business organization system plays a vital role in the business environment
where they are operating. Introduction of digital technology have resulted into conduction of
business operations and functions at speedy rate that lead to accomplishment of their final results
in effective manner (Ahmed Dine Rabeh, Jimenez-Jimenez and Martínez-Costa, 2011). As
company have to operate in business environment which is dynamic in nature thus it is necessary
for them to adopt all changes that are taking place in order to maintain their competitive edge. As
ZOCDOC is a small scale organization delivering medical care facilities to people thus, adoption
of digital technology methods will aid the company to grow in innovative manner and create
sustainable goodwill in minds of people.
Problem Statement
It is very much important for the business to adopt new and innovative technology into
their system in order to run all the business activities in conducive manner. Similarly, for
ZOCDOC it is necessary to adopt all advanced digital technology system in conducting its
business activities so that final objectives and aims could be accomplished. For instance for
running communication system in effective manner company can make use of social media and

mobile technology that will allow them to connect with the customers and construct the strong
relationship with them.
Project Strategy
There are number of aspects associated with it that include cloud technology that enable
to perform administration function, artificial intelligence and big data analytic, the internet of
things etc. These digital technology system assists in carrying out the work process in successful
manner. Another benefit also include companies can easily promote through the technology.
Aim: “To identify the impact of digital technology in conducting various business activity” - A
case study on ZOCDOC.”
Project Objectives
To evaluate impact of digital technology on business activity.
To locate the need and requirements of adopting digital technologies in ZOCDOC company.
Construct number of methods through which company can attain full growth in medical market.
Project Questions:
What are the elements that will aid in finding out the impact of digital technology in ZOCDOC?
 What are the requirements that ZOCDOC is facing in using digital technologies in the
business activities?
 How to check the efficiency of digital technology on business activities performance?
 Provide recommendations in which ZOCDOC can accomplish high competitive
outcomes in medical market?
Performance, Cost, and Time Objectives
Planning defines the route that has to be followed in order to carry out the activities in
appropriate manner. The project manager of the company plays an essential role in drafting out
the management plan so that every step can be full filled in proper manner that results in
achievement of set goals and objectives (Chesbrough, 2010). The plan which is drafted must
include number of factors that are discussed below:
 COST: It include number of expenditures that have to be done while adopting several
technology system. ZOCDOC require large amounts of funds and finance in order to

implements something new in to the company that may involve number of digital
technology concepts.
 TIME: Without formulating the time period, no plan can be conducted therefore, it is
necessary by the project manager to allocate specific time period which is required in
carrying out specific work activity.
 SCOPE OF THE PROJECT: The scope for the company is broad and sustainable as it
will result into establishing of business in the market place. It will lead in earning of high
profits and outcomes as well as good image. Thus, it can be concluded that the proposed
project have high scope and that is why project manager must perform all his tasks in
such a manner so that set purposes must be achieved in perfect manner.
Deliverables
The deliverable can be accomplished either in the form of tangible or intangible way. As
per the actual investigation formulated, the deliverables that can be backed up by the better
results of the study which has been suggested.
Project Scope Statement
It is consider as an most effective way which is required by the project manager in order
to designing and planning a better project plan. In the case of Talent Plus, they needed to
organize and evaluated that whether entering into digitalisation is a rational decision which is
taken by them in order to attaining development and growth rate in future aspect.
Included scope : It is is represented by certain aspects which are determined as below:
 The deduction of executing digitalisation in the business activities; The impact of digitalisation in business create both negative and positive image in
appropriate manner.
Excluded scope : This scope is mainly related with the work which is not enclosed in the project
like:
 The issues faced by the observer while conducting the research study,
 The different types of statements equipped for organizing the project appropriately.

 QUALITY CONTROL FACTOR: ZOCDOC must ensure that they be supply quality
products and services to the customers because than only they could able to build image
in their minds.
 RISK FACTORS: ZOCDOC may face number of risks as they are introducing innovative
concepts into the system which may be acceptable by the customers or not. Hence, this
factor must be consider by project manager while drawing management plan.
 COMMUNICATION: The project manager make effective use of number of
communication channels that are available in order to build strong image in the minds of
customers for longer period of time. For instance there are numerous social media sites
that can be utilized by the company to promote their business to larger people.
Success Criteria
It helps in acknowledging all the issues and problems which has been faced by workforce
and they also tried to sort out all issues so that they achieve better and good performances. Apart
from it feedback of all the clients in which they are sick and tell regarding their experiences and
discuss about all the modification in organization after launching the concept of digitization.
Project Assumptions
Their are various types of assumption which has been completed by investigator is after the
concept of digitization, company will be capable for earning their sales and revenue in market
and hence client services will also acquire intensify.
IMPLEMENTATION PLAN
In order to start a new project, it is required by the company to consider point of views of the
customers so that they can make accurate decisions in carrying out the business activities. Project
manager also draft action plans in which they define the sequence of activities to be carried out
at particular time period (Crane and Matten, 2016). On the other hand, all resources that are
available must also be put into effective use so that final goals must be accomplished in efficient
way.
Work Breakdown Structure
A work break down structure is a plan that is framed by consisting of all goals, objectives
of the company which is consider prominent and important to be full filled. Under this, complete

work is divided into smaller part and that is assigned by every individual to be achieved in
correct manner.
A Gantt chart is also an action plan which is prepared that focuses on all activities that
has to be performed by the particular company. It is made in the pyramid form that contains all
actions plans which is done in some set steps that are as follows:
 Finding out the problem
 Reviewing the literature
 Analyzing the problem
 Defining various concepts and aspects.
 Defining the amount of population
 Gathering data
 Examining the data
 Conclusion and recommendations
 Submission

Project Processes
From the above discussion it can be concluded that ZOCDOC must carry out all the draft
steps in effective way so that thy will be successful in launching in new application. Collection
of feedback from the customers is very much essential in decision making process. On the other
hand, researcher have to coordinate work of all worker and staff members that are working in the
company so that deviations can be corrected if it get arise in the way. This aspect is important to
make the project successful.

Communication plan
S. no Task Name Duration Start Finish Predecessor
1 Identify the
issue
8 Days
2 Appraisal the
literature
12 Days 2
3 Explain the
difficulty
17 Days 2,3
4 Distinctly
specify the
terms and
conditions
19 Days 3,4
5 Specify the
population
11 Days 5
6 Assembling
data
5 Days 6
7 Examine data 9 Days 7
8 Recommendat
ion
3 Day 8
9 Substance of
report
2 Day 9

TASK 2
P4 Conducting small scale research using research methods
Research is something which is being done for a particular reason and it does help in
carrying out those things which is not yet been disclosed in order to attain the update with
various new ideas and knowledge. Moreover, there are two famous methods of research in order
to gain the analyses on the market demand too. While conducting the research of market it is
required to have a clear understanding of the objectives of research in better way (Den Hertog,
Van der Aa, and De Jong, 2010). So that they can come to know that which type of information
they have to collect whether original data and data which is already establish on order to have a
fact effective result. Most acquired and used methods of collecting information are as:
 Primary data
 Secondary data
There are mostly two methods chose in gathering of data which is generally used and adapted to
take some favorable decision making. In case ZOCDOC which is serving millions of people with
their medical care services, medical charge search facility for end users which help in integrating
data about various medical practices and even the doctor schedule in particular section and
location (Lai and Ong, 2010). Company is such which is related to the data online condition for
the continuous regulation for the business and it is required to know the feasibility of carry out
the business in better manner. Methods used while conducting research and it is as follows:
 Qualitative
 Quantitative
 Analytical
Firstly, research team of ZOCDOC is such which decide some qualitative and quantitative
method in order to have feedback with the customer and to know the online business which do
give return in future or not in right context too. Technique which are generally used in order to
get some best advantage of market opportunity as:
Primary data is such which generally gather the information that means to have free from
biasness (Eckerson, 2010). It is being collected through some personal interviews, questionnaire

etc. survey are those which are used in order to gain knowledge related to taste of customer. For
ZOCDOC there is some valuable thing to know whether customers like having idea regarding to
provide various medicine in online way. Various companies is having some personal interviews
in which they do get data in which they get to know several things in which customer also know
about their business even in better. Normally 25 respondents are taken in which data is collected
through questionnaire to have a sound business decision.
Questionnaire
Name:
Gender:
Email id:
1.) Whether this addition in application will provide long term benefit?
 Yes
 No
2.) Is this feature is somewhere favorable for ZOCDOC?
 Yes
 No
3.) IS it required for the ZOCDOC to innovate?
 Yes
 No
4.) What type of reaction is there which is faced by company after this development?
 Yes
 No
5.) Does company has enough finance to adapt the advanced technology?
 Yes

 No
6.) Which type of operating system will be used?
 Android
 IOS
 Other web Application
7.) According to the world, which method is used and preferred for doing some business?
 Traditional marketing
 Online marketing
8.) Company is making able to make customer which introduce the new feature with their
application?
 Yes
 NO
9.) Any recommendation?
………………………………………………………………………………………………
………………………………………………………………………………………………
……………………………………………..
TASK 3
P5 Data analysis and Interpretation
It is important for having project managers which needs to have an interpret data which
has been collected from the respondent. It is quite very much important to get some data
analyzed because they have only will be able to arrive the conclusion. In this research, sample
questionnaire was distributed to sample with group of people.
Theme 1: Having long term benefit?
1.) Whether this addition in application will
provide long term benefit?
Observation
 Yes 15
 No 5