Digital Technology's Impact on Tesco Plc's Business Activities Report

This report examines the impact of digital technology on the business activities of Tesco Plc. It begins with an introduction outlining the role of digital technologies in business growth and efficiency, followed by a project management plan including a work breakdown structure and Gantt chart. The report then presents qualitative and quantitative analysis of Tesco's operations, using questionnaires to assess awareness, benefits, and implementation of digital technologies. Data analysis tools and techniques are employed to interpret findings and provide recommendations for improvement. The research aims to analyze the influence of digital tools on various trade activities of Tesco Plc, with objectives including understanding digital technologies, analyzing their impact, and providing recommendations. The report concludes with a reflection on the research process and its value in meeting objectives and improving learning and performance, supported by relevant references.

IMPACT OF DIGITAL
TECHNOLOGY ON
BUSINESS ACTIVITY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aim and objectives of project................................................................................................1
P2 Project Management Plan......................................................................................................2
P3 Work break down structure and Gantt Chart.........................................................................4
TASK 2............................................................................................................................................6
P4 Qualitative and qualitative analysis for meeting business aims and objectives of Tesco plc.
.....................................................................................................................................................6
TASK 3..........................................................................................................................................15
P5 Analysing data using appropriate tools and techniques......................................................15
P6 Appropriate recommendations and conclusions based on research process and data
analysis performed at business entity.......................................................................................17
P7 Reflect vale of research process in order to met objectives and improve in learning and
performance...............................................................................................................................18
REFERENCES..............................................................................................................................20

INTRODUCTION
TITLE
“Usage of digital technology impacts business activities of an organisation like Tesco Plc.”
Background study
The digital technologies lay a very deep and significant role in execution of different sort
of business activities that will be undertaken by an enterprise. IT tools help in effective growth
and development of an organisation (Baller, Dutta and Lanvin, 2016). This helps in a better rise
in compatibility and meeting of targeted goals and objectives that supports an effective rise in
business efficiency and thus facilitates a significant rise in effectiveness and efficiency of
organisation that will lead to rise in its customer satisfaction and ability of running different
business activities which will support a good increase in execution of business activities that help
in suitable increase in effectiveness of company to execute business activities and meeting of
targeted goals and activities. Besides this, digital tools and techniques have helped to connect
with its customers in much effective and significant manner, which will support a rise in business
functions which will lead to an improvement in customers’ needs and demands and come up
with innovative products and services that help in rise in business activities and actions that are
followed by firm. This will lead to increase in revenue generation and thus will help in effective
management of different activities within a firm (Barrett and et.al., 2015.).
The use of digital technology will help company to be aware about the latest market
trends and practices and adopt m in an effective and significant manner that will help in rise in
effectiveness and meeting of targeted operations and activities that are followed by a firm. It will
lead to an effective growth and meeting of aims and objectives that are set to gain good market
sustainability.
TASK 1
P1 Describe aims and objectives of research
Aim:
“To analyse influence of digital tools and techniques on different trade activities- A case study
on Tesco plc”
1

Objectives:
 To have better understanding of various digital technologies
 Identifying and discussing various digital technologies that are used by retail enterprise.
 To analyse influence of digital technologies on trade operations that will impact business
activities of an organisation (Fitzgerald and et.al., 2014).
 To provide innovative recommendations and conclusion based on various digital
technologies taken for execution of business operations and meeting of targeted goals and
objectives by firm.
P2 Project Management Plan
The effective planning of business project and activities are required to be in better
consideration by retail organisation that will support a good increase in efficiency and achieving
of set up goals and aims by firm (Parker, Van Alstyne and Choudary, 2016). This will help in
good management of different operations and execute m in very effective way that will help in
rise in business activities. The effective planning also helps in meeting of targeted aims and
objectives and thus facilitates a good rise in operational effectiveness of business operations and
thus will facilitate a good rise in functionality and customer satisfaction level by organisation.
The project management plan for Tesco PLC is:
Wbs Task Name Duration Start Finish
1 Identification Of Project Title. 5 Days Mon
4/6/18 Fri 8/6/18
2 Making Of Problem Statements 4 Days Sat 9/6/18 Tue 12/6/18
3 Setting Deadlines And Resource
Allocation 11 Days Wed
13/6/18 Sun 24/6/18
4 Literature Review 5 Days Mon
25/6/18 Fri 29/6/18
5 Choosing Various Techniques For
Investigation 4 Days Sat
30/6/18 Tue 3/7/18
6 Calculation Of Cost 5 Days Wed
4/7/18 Sun 8/7/18
7 Data Interpretation And Data Analysis 7 Days Mon Mon 16/7/18
1

9/7/18
8 Evaluation Of Results 6 Days Tue
17/7/18 Sun 22/7/18
9 Giving Out Conclusion And
Recommendations 7 Days Mon
23/16/18 Mon 30/7/18
10 Documentation Of Results 2 Days Tue
31/7/18 Wed 1/8/18
11 Report Submission 2.5 Days Thu 2/8/18 Sat 4/8/18
With project management plan, various factors are taken in consideration that will help in
rise in effectiveness and achieving of targeted operations and thus will help in better
improvement of trade activities and meeting of business operations and activities that will be
followed by firm (Charles Jr, Schmidheiny and Watts, 2017). This will help in better growth,
development, and handling of targeted goals and operations which will support in rise in
effectiveness and meeting of customers’ needs and requirements and They are as such:
Time: Time management is very essential for handling of different activities and thus will help
in good rise in operations that will help in good rise in business activities and meeting of targeted
functions which help in good growth and development of enterprise. The present assessment of
project will take 58.5 days for completion which is approximately about two months. The timely
management of project will help firm to improve its effectiveness and customer satisfaction level
by providing products and services in stipulated and targeted time frame (Fitzgerald and et.al.,
2014).
Cost: Financial resources will be required for better execution of different business operations
that will support a rise in effectiveness and promote better execution of business activities and
thus will help in good increase in operational capability of enterprise. Or than this, extents of
money that company will lay on improvement of its business activities which will help in a good
rise in consumers contentment level. Or than this, it will bring sustainability for company in
market (Westerman, Bonnet, and McAfee, 2014).
Scope: following of this research process will help in improving scope of cited retail enterprise.
Increase in knowledge and effectiveness to expand business operations will help in effective rise
in operation and meeting of targeted functions and achieving of business activities or operations
2

and thus will support a good increase in efficiency to perform different actions related to increase
in business activities of retail entity. In addition, ability to achieve targeted goals and
improvement in business performance will lead to attract large number of customers and growth
in revenue generation of company (oldfarb, Greenstein, and Tucker, 2015).
Quality: The better planning and meeting of business processes will help in good rise in
business activities or functions and meeting of targeted aims and objectives that will improve
quality of services that are been offered by cited retail enterprise. The improvement in quality
will help in meeting targeted goals and actions of organisation which will support in effective
increase in buyers contentment level and meeting of set up aims and objectives leading to rise in
profitability of firm (Sultan, 2015).
Communication: The major advantage of using digital technologies is that it helps in improving
communication process within organisation. This helps in improvement of understanding and
effectiveness of firm that will lead to increase in efficiency to execute various types of business
operations that are followed by business operations and thus facilitates good increase in customer
satisfaction level. In addition, a good communication helps in maintaining better relationship
with customers (Baller, Dutta and Lanvin, 2016).
Risk and resources: The project planning will also help in assessment of risk factors that are
associated with operations of firm this will support in good utilization of resources which are
taken in consideration by organisation and thus help in better growth in customer contentment
level and thus facilitate an effective enhancement in functionality and meeting of targeted
operations in better way. This will also lead to increase in customer satisfaction level (Barrett
and et.al., 2015.).
3

P3 Work break down structure and Gantt chart
Work break down structure for research process.
1

TASK 2
P4 Qualitative and qualitative analysis for meeting business aims and objectives of Tesco plc.
QUESTIONNAIRE
Name:
Gender:
Contact:
Is Tesco Plc aware about various digital technologies that are used within a firm?
 Yes
 No
 Not Sure
Do you find use of digital technologies beneficial for cited retail entity?
 Yes
 No
 Not Sure
Are digital technologies used by Tesco plc is well implemented within firm?
 Yes
 No
 Not Sure
Are you agreed to fact that use of various digital technologies has impacted business activities
in positive way?
 Highly agree
 Agree
 Neutral
 Disagree
 Highly disagreed
Is productivity and profit generation of Tesco plc improved with use of digital technologies?
 Yes
 No
2

 Not Sure
Do you find use of digital technologies to be an effective tool to connect to its customers?
 Yes
 No
 Not Sure
Are employee's at Tesco plc well trained to use different digital and IT tools?
 Yes
 No
 Not Sure
Which digital technology can be used by organisation to improve its performance and quality
of business activities?
 Mobile application
 ERP management system
 Interactive UI based website
 All the above
Any recommendations:
-------------------------------------------------------------------------------------------------------
Theme 1: Awareness about effectiveness of digital techniques
Is Tesco Plc aware about various digital technologies that are used within a
firm? Frequency
Yes 15
No 6
Not Sure 4
Total 25
3

Interpretation: On basis of research process that is been followed at retail enterprise, Tesco plc,
out of 25 respondents, 15 reacted that cited retail enterprise is well aware about different digital
technologies while 6 respondents felt that firm is unaware about digital tools. On the other hand,
4 respondents are not sure about it. Hence, it is been interpreted that retail enterprise is well
aware about usage of digital technologies.
Theme 2: Benefits of using digital technologies
Do you find use of digital technologies beneficial for cited retail entity? Frequency
Yes 20
No 2
Not Sure 3
Total 25
4
Yes No Not Sure
0
2
4
6
8
10
12
14
16
Series1

Interpretation: Depending on the research process that has been followed within cited
enterprise, it is been evaluated that 20 respondents felt that use of digital technologies is
beneficial for firm while 2 people denied it. On or hand, 3 respondents were not sure about it. On
basis of this, it can be said that using digital tools is beneficial for cited retail enterprise.
Theme 3: Implementation of digital technologies within firm
Are digital technologies used by Tesco plc are well implemented within firm? Frequency
Yes 18
No 1
Not Sure 6
Total 25
5
Yes
No
Not Sure

Interpretation: On asking about how well digital technologies are been implemented within
Tesco plc, out of 25 respondents of research process, 18 people said that it is well implemented
within retail entity while 1 candidate denied fact. Bedside this, 6 participants were unsure about
it. Thus, depending on this analysis, it can be interpreted that digital technologies are well
implemented within firm.
Theme 4: Positive impact of digital technologies on business operations of cited retail firm.
Are you agreed to fact that use of various digital technologies has impacted
business activities in a very positive way? Frequency
Highly agree 5
Agree 10
Neutral 7
Disagree 2
Highly disagreed 1
Total 25
6
Yes No Not Sure
0
2
4
6
8
10
12
14
16
18
20
Series1