Identifying Impact of Digital Technology in Travel and Tourism Sector

This research proposal investigates the impact of digital technology on the travel and tourism sector, focusing on a case study of Thomas Cook. The study aims to determine the importance of digital technology, analyze the issues arising from its implementation, and identify its influence on the industry. The proposal outlines the research objectives, reasons for choosing the project, and literature sources used. It details the activities, timescales, research approach, and methodologies, including qualitative research with an inductive approach and descriptive design. The research will cover the influence of digital technology on business operations and its benefits and implications. Ethical considerations, including participant consent and data security, are also addressed. The proposal includes a research ethics approval form, ensuring compliance with data protection regulations. The student will use questionnaires and data analysis methods. This research is designed to provide a comprehensive understanding of the digital transformation within the travel and tourism sector.

Research Proposal Form
Student Name: ______________________ Student ID:
______________________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: ______________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a
question, objective or hypothesis)
“To identify the impact of digital technology in travel and tourism sector. A case study
on Thomas cook”.
Research objectives (e.g what is the question you want to answer?
What do you want to learn how to do? What do you want to find
out?):
Objectives
 To determine the importance of digital technology in travel and tourism sector.
 To analyse the issues which occurs in travel and tourism sector while implementing
technology.
 To identify the influence of digital technology in travel and tourism industry.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying,
personal interest, future plans, knowledge/skills you want to improve, why the
topic is important):
The research work is crucial to analyse the impact of digital technology on the firm in order
to increase the capabilities. This study is emphasizes on enhancing the Productivity. The
researcher will be support to gain benefits of digital technology.
Section Three: Literature sources searched

Use of key literature source s to support your research question,
objective or hypothesis:
Books
Pereira, H.G., de Fátima Salgueiro, M. and Rita, P., 2016. Online purchase determinants of
loyalty: The mediating effect of satisfaction in tourism. Journal of Retailing and
Consumer Services. 30, pp.279-291.
Evangelista, R., Guerrieri, P. and Meliciani, V., 2014. The economic impact of digital
technologies in Europe. Economics of Innovation and New Technology. 23(8),
pp.802-824.Ladhari, R. and Michaud, M., 2015.
eWOM effects on hotel booking intentions, attitudes, trust, and website perceptions.
International Journal of Hospitality Management. 46, pp.36-45.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g
research, development and analysis of ideas, writing, data
collection, numerical analysis, tutor meetings, production
of final outcome, evaluation, writing the report):
1. Selection of topic
2. Aim and objectives setting
3. Literature review
4. Research methodology
5. Collection of data
6. Analysis and interpretation
7. Conclusion and recommendations
8. Submission
How long this
will take: (In
Days)
3
5
6
4
7
4
3
1
Milestone one: ______Preparation of a proposal___________
Target date (set by tutor): ____________________
Milestone two: ___________Completing research project____________
Target date (set by tutor): ______________________
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and
why?
Research type- Qualitative research
Research approach- Inductive
Research design- Descriptive
Research Philosophy- Interpretivism
Data Sampling- Probability
What your areas of research will cover:
Influence of digital technology on business operation.
Benefits and implications of introducing digital technology in business.
Comments and agreement from tutor

Comments (optional):
I confirm that the project is not work which has been or will be submitted for
another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
Research Ethics approval form
All students conducting research activity that involves human
participants or the use of data collected form human participants are
required to gain ethical approval before commencing their research.
Please answer all relevant questions and note that your form may be
returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good
time before your research project is due to commence.
Section 1: Basic details:
Project title:
“To identify the impact of digital technology in travel and tourism
sector. A case study on Thomas cook”.
Student name:
Student ID number:
Programme:

College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Questionnaires Yes ✔
 Observations Yes X
 Data Analysis Yes ✔
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Yes ✔
Who are the participants? Tick all that apply:
Adults: 18 and above
How will participants be recruited (identified an approached)?
Approach can be based on probability and people are selected.
Describe the processes you will use to inform participants about what you are doing:
People can be inform through emails and personal interview.
How will you obtain consent from participants? Will this be written? How will it be
made clear to participants that they may withdraw consent to participate at any time?
Consent can be taken through personal approach. It can be described that
they can withdraw their consent for undertaken research work.
Studies involving questionnaires: will participants be given the option of omitting
questions that do not wish to answer?
No
X
If no please explain why below and ensure that you cover any ethical issues arising
from this
There is no question which break the privacy and questionnaire strictly follow
ethical rules.
Studies involving observation: Confirm whether participants will be asked for their
informed consent to be observed.
Yes ✔
Will you debrief participants at the end of their participation (i.e give them a brief
explanation of the study)?
Yes ✔
Will participants be given information about the findings of your study?(This could be
a brief summary of your findings in general)
No ✔
Section 4: Data Storage and Security

Confirm that all personal data will be stored and processed in compliance with the
Data Protection Act (1998)
Yes
✔
Who will have access to the data and personal information?
Me and my team members
During the research:
The data will be carried on cloud while investigation.
Where will the data be stored?
In pen-drive
Will mobile devices such as USB storage and laptops be used
Yes
If Yes, please provide further details:
Laptop with an extraneous pen drive would be utilized for storing as well as
managing personalized information of people.
After the research: It will be transferred on personal cloud storehouse.
Where will the data be stored?
Hard drive, pen drive and Emails.
How long will the data and records be kept for and in what format?
7 months after investigation activity.
Will data be kept for use by other researchers?
No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical
concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise
because of your research. Please consider/address all issues that may apply. Ethical
concerns may include, but are not limited to the following :
 Potentially vulnerable participants.
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research
(including transfer, sharing, encryption, protection).
 Reporting
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and
Ethics Policy:
Yes
I have discussed the ethical issues relating to my research with my Unit
Tutor:
Yes
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical
issues that may arise in the course of my research
Name: Date: