Research Project: Digital Technology's Impact on Virgin Group

This research project investigates the impact of digital technology on business activity, using Virgin Group as a case study. The introduction highlights the importance of digital tools in enhancing organizational performance and productivity in the modern business era. The project explores the bac...Read More

RESEARCH
PROJECT
(“The impact of digital technology on business
activity”. A Case study on Virgin Group.)

TITLE:
“The impact of digital technology on business activity”. A Case study on Virgin Group.
INTRODUCTION
Overview of the Research
Digital tools and technologies has a vast powerfulness on the development and growth of
an organisation at market place. In this modern and agonistically business era organisations are
interested in utilizing digital tools and applications at working environment in order to enhancing
the performance and productivity of firm at market place. Technologies provide various benefits
to the firm through through providing them various ways to carry out its operations in
appropriate manner. Mostly organisations are concern on implementing digital technologies in
respect to producing more innovative and featured products at market area which helps in
fulfilling the desires of people at market place. Virgin Group is the chosen company for this
particular project, it is a famous Multinational Conglomerate Company which deals in variety of
products and services. In the modern era large number of people are engaged in digitalised
activities as people pass a huge amount of time on integer equipments. Digital tools are helpful
in devising humans life more effortless and comfortable so people are widely concern on
applying digital tools and technologies in their life Spain.
Background of the Project
In the present modernized world the real motivation behind every little and additionally
extensive business ventures is to achieving high development and accomplishment through
fulfilling the necessities and needs of individuals at commercial centre. Virgin Group Ltd. Is a
British Multinational Corporation Venture Capital Conglomerate. The company was founded by
the entrepreneurs Sir Richasrd Branson and Nik Powell in the year of 1970. the organisation
having a prominent amount of employees and workers who are contributing they significant
efforts in growth and development of firm. In this developing era it is necessary for each
business organisation is to attaining high growth through implementing digital tools and
technologies in respect to attaining competitive edge at market place. Digital tools and
technologies provide an appropriate direction to the firm or its operations to attain significant
growth which create value in reaching at effective and competitive position.
As a multinational company Virgin Group Ltd. Is focused on implementing new and innovative
technologies in order to reaching at their targeted goals and objectives.
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Research Aim:
This can be considered as the most fundamental piece of research venture which gives a
satisfactory bearing to the scientist to execute the elements of research in viable and effective
way. It is an arranged and foreordained proclamation which depict the general reason and vision
of the examination and furthermore give a heading to coming to at conclusive outcome and
result. The essential aim of this particular research is “To analyse the impact of digital
technology on developing organisational performance and activity”. A Case study on Virgin
Group.
Research Objectives:
This is also an another effective portion of research project which is based on the aim of
the research. This is portrayed as results that are looked for by specialist toward the finish of
examination program keeping in mind the end purpose to conclude that what student needs to
accomplish toward the finish of this exploration. These examination goals are accessible as little
and reasonable arrangement which are nearly relate with issue of case. The major subjective of
this research are described as below:
 To identify the necessities of implementing digital technologies on business activities of
Virgin Group.
 To determine the benefits of digital technologies on developing new products and
services at market place.
 To ascertain different measures which are adopted by Virgin Group in respect to expand
their business operations at large scale. To evaluate the impact of applying technologies on maximising the profitability and sales
of firm at market place.
Research Questions:
This described in the form of statement which is based on the objectives of research
which are effective in addressing the issue of research in effective manner. This part of research
is significantly interconnected with the objectives which are created on the basis of the
predetermined research aim. The important research questions are described as below:
 What is the necessities of implementing digital technologies on business activities of
Virgin Group?
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 What are the benefits of digital technologies on developing new products and services at
market place?
 What are the different measures which are adopted by Virgin Group in respect to expand
their business operations at large scale?
 How to evaluate the impact of applying technologies on maximising the profitability and
sales of firm at market place?
LITERATURE REVIEW
This is known as the most important part of investigation work. This part is effective in
accumulating data and information through secondary source by examine the sentiment of
assorted authors and writers. Literature review helps in administration an in-depth investigation
as to implementing all research activities in appropriate manner. This section provide a strong
theoretical framework which helps in gathering information and content by secondary sources
such as books, journals, online sites etc. in this section past research project helps in determining
the opinion of various authors and writers as to collecting relevant and appropriate result for the
completion of research project.
The necessities of implementing digital technologies on business activities of Virgin Group.
As per the opinion of Kimberlee Leonard, 2018, it is crucial for each business enterprises
to adapts new and advance technologies at continuous basis. Digital technologies are effective in
developing the operations and performance of firm at market place. In today's recent era business
enterprises are are concern on establishing increment in respect to attain a higher amount of
profit through implementing most suitable tools and technologies at work place. In this
contemporary world competition is so high at market place so it is the major necessity of firm to
apply digital technologies in order to improvising the performance and productivity of firm.
Virgin Group Ltd. Is a large British Multinational telecommunication company which has large
number of buyers who are focused on winning welfare of offered products and services of firm.
It is essential for Virgin Group to implement technologies in respect to offering variety of
products and services to their significant customer. Proper and effective implementation of
resource and technologies are effective in completion of organizational operations and function
in effective manner. The major necessity of technologies are work place is that these plays
effective role in attempting organisational activities in limited period of time which reduces the
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extra cost and time. This create value in achieving high development and success of firm at
market place.
The benefits of digital technologies on developing new products and services at market place
As per the views expressed by Mark Stevens, 2017, in the modern business era
competition is so high at market place and it is essential for each business enterprises to
transform digital technologies in appropriate manner. Products can be considered as the
representative of firm as the products helps in reflecting the actual operations of firm at market
place. The major focused area of firm is to implement its all business operations in effective
manner as to offering variety of services and products to their significant customers. As a large
business enterprises Virgin Group Ltd. Is concerned on developing new and innovative products
at work place in order to enhancing the sales of firm as it create value in increasing the
profitability and revenue of firm at market area. The major purpose of implementing digital
technologies is to producing more innovative and highly featured products which create value in
satisfying the needs and wants of people at market place. In the modern era people are very much
depend on high tech tools and technologies as to making their life easy and comfortable, so it is
the prior responsibility of firm to implement new and innovative products at market place. With
the help of appropriate tools and technologies organisations are concern on developing most
effective and innovative products as per the choice and preference of buyers at market place.
New and innovative products helps in gaining attention of people towards the firm which create
benefit in enhancing the growth and development of firm at market place.
The different measures which are adopted by Virgin Group in respect to expand their business
operations at large scale.
According to the views of Faisal Hoque, 2015, In this modern and competitive era
organisations are concern on expanding their business operations at large scale in order to
maximizing the profitability and growth of firm at market place. As a large business enterprises
it is essential for Virgin Group Ltd to maintain its effectual brand value in the mind set of people
as to maintaining their competitive position at market place. There are assorted measures which
are applied by Virgin Group Ltd as to expansing their business operations in which some are
represented as under:
Adoption of New technology: This belong to be the most necessary measure with is widely
applied by organisations as to developing the performance and productivity of firm. As a
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telecommunication company Virgin Group Ltd is focused on adopting new and innovative tools
as to improving the communication channel in order to providing effective and developing
performance of firm at market place.
Introduce a new product: It is the most prominent aspect of firm as it plays effective role in
developing the sales and revenue of firm at market place. The choice and liking of buyers are
changed as per the change arises in the market tendency so it is the major duty of firm to produce
new and innovative products as to satisfying the needs and wants of people at market place.
Develop a new market segment or move into new area: It is also an indispensable component
which make value in expansion of business or its activities at large scale. In this modern era
organisations are widely concern on capturing a wide area of market in respect to attaining high
growth and success at market environment.
The impact of applying technologies on maximising the profitability and sales of firm at
market place
In the business time the significant thought process of firm is to achieving high
development and accomplishment at commercial centre through picking up consideration of
clients towards the firm. The advancements huge affects the development and improvement of
firm at commercial centre. The usage of innovations are useful in achieving higher productivity.
Appropriate implementation helps in producing more innovative and highly features products in
order to enhancing the performance and sales of firm. High sales cause more profitability at
market place. As a popular and large business enterprises Virgin Group Ltd is promptly applying
digital technologies in respect top producing more innovative products and creating
consciousness among the people about the offered products and services of firm at market place.
RESEARCH METHODOLOGY
This can be considered as the most necessary part of research work as it is effective in
implementing all business operations in effective and efficient way in order to reaching at final
result and outcome. This section is based on various applications in which some are described as
under:
Type of Investigation: Before do look into, specialist pick the philosophy for lead it in legitimate
way. Different strategies are there which can be pick by specialist for do research, for example,
subjective and quantitative. In quantitative research strategy, specialist accumulate data as far as
figures and numerical terms and for examine these sort of data factual strategies and equation are
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use by researcher. The existing investigation project is based on qualitative nature as in this data
has to be gathered on the basis of qualitative means.
Research Design: Research design is characterized as managing of numerous instruments and
advancements that give helps in accumulation and investigation of information which is to be
utilized as a part of study to quantify unmistakable estimations of information to determine
numerous exploration issues. In this examination configuration area, there are around three kind
of structures like exploratory, experimental and descriptive. At the point when specialist needs to
consider descriptive research outline then it implies he/she is taking help of subjective research
methodology.
Research Approach: This can be described as the most essential part or research methodology as
this part helps the researcher in providing a clear vision about the implementation of activities in
effective manner. This section consist of three two types such as deductive and inductive
research approach. In the present research investigation inductive research approach has to be
taken into proper action by researcher as it is effective in gathering qualitative data through
preparing themes. This section is also effective in drawing appropriate outcome for the research
work.
Data Collection: In a research project Information is gathered by researcher for better
comprehend the different angle related with fundamental subject of research and to locate a
successful arrangement. Two noteworthy strategies for information accumulation are there
known as essential and auxiliary technique for information gathering. Both the source are applied
by researcher as to accumulating relevant result and outcome.
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TIME SCALE
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REFERENCES
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