Impact of Digital Technology: Wilton Way Cafe Project Report

This report, focused on Wilton Way Cafe, investigates the impact of digital technology on business activities. It begins with an introduction outlining the project's aims, which include understanding how digital tools affect administration, communication, and distribution. The project definition, problem statement, and strategy are detailed, alongside specific objectives and research questions. The report includes an implementation plan with a work breakdown structure, project processes, and a communication plan. It further encompasses data analysis, interpretation, and recommendations, culminating in a reflection on the research conducted and a conclusion. The report addresses performance, cost, and time objectives, deliverables, scope, success criteria, and assumptions, providing a comprehensive analysis of the project's findings and their implications for Wilton Way Cafe's digital transformation.

Managing Successful
Business Project

Table of Contents
Topic: - “Identification of impact of digital technology on business activities”.............................1
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................2
Project Definition........................................................................................................................2
Problem Statement......................................................................................................................2
Project Strategy...........................................................................................................................2
Project Objectives.......................................................................................................................3
Project Questions:.......................................................................................................................3
Performance, Cost, and Time Objectives....................................................................................4
Deliverables.................................................................................................................................5
Project Scope Statement..............................................................................................................5
Success Criteria...........................................................................................................................5
Project Assumptions....................................................................................................................6
IMPLEMENTATION PLAN......................................................................................................6
Work Breakdown Structure.........................................................................................................6
Project Processes.........................................................................................................................8
Communication plan ..................................................................................................................8
TASK 2..........................................................................................................................................10
P4 Conducting small scale research using research methods...................................................10
TASK 3..........................................................................................................................................12
P5 Data analysis and interpretation...........................................................................................12
P6 Recommendation on finding................................................................................................17
TASK 4..........................................................................................................................................18
P7 Reflection on research conducted........................................................................................18
CONCLUSION..............................................................................................................................18
REFERENCES .............................................................................................................................20

Topic: - “Identification of impact of digital technology on business activities”.
INTRODUCTION
Technologies play an important role in developing companies whether it is small scale or
large scale. If small companies will apply digital technologies then it will be highly beneficial for
them as they will be able to grow in the market in fast manner. The organisation referred in this
report is Wilton Way Cafe. It is a famous cafe in London and is being serving to their customers
from a very long period of time. They are having a plan to open their website and enter into
digital world. For this they will require good understanding about tools and techniques used in
the digital world. This report will include all the detailed information about digital technologies
and its impact on business activities of an organisation.
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PART 1
Project Definition
A project can be defined as an activity which is conducted with the aim of achieving the
aims and objectives of the company. In thus, all the activities are being given a specific date and
its end date is also specified. The main purpose of creating a project is specify the requirements
and set the restrictions as well which includes time , cost, quality etc.
The main aim of creating this assignment is to acknowledge the impact of digital
technologies associated with administration, communication, storage and distribution etc. and the
way it helps the company in transforming their activities in a better manner and gaining
maximum technological advancements as well. The project is set to determine how digital
technology has influenced the business activity at Wilton way cafe.
Problem Statement
Digital technology is one of the most effective development that has been taken place in
the business environment. This factors is being included by all the organisations so as to do their
operations in an effective manner. By implementing these kinds of technologies, the companies
opens various kinds of opportunities for them through which they increase growth and
development opportunities as well. There are various kinds d technologies hat are ale introduced
in the digital world and companies are striving to learn these techniques so that their work can be
completed before time and without any issues as well
There are so many competitors of Wilton Way cafe in London like Lantana cafe, regency
cafe etc. All these organisation understands the importance of innovation in technology and that
is why they are making full use of it so as to improve their business activities. Therefore, Wilton
way cafe is also required to make use of these techniques and improve their business activities
and also enter into digital world which will help them in gaining productivity as well as
profitability at the market place as well.
Project Strategy
Digital technology is a very famous concept which is now being implemented in every
organisation. There are so many kinds of start-ups which are coming up in the business
environment which are making full use of digital technologies for conducting their activities.
Through this, economy of country is also increasing at a very fast rate. Digital technology
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revolutionised the way of conducting the business and has opened various new ways and
opportunities for the companies who want to grow their company in the market. Small
businesses are having good knowledge about the technologies and thus they are able to make full
use of it and if any employee is not having knowledge so proper training is being provided to
them so that they can conduct their work in an effective manner.
In Wilton Way cafe as well, they are planning to enter into digital world so they must be
ready about it as they may face various kinds of discrepancies while launching this new change.
They are launching their own website and a time tracking software which is a very innovative
step for them as they will be able to attract more no. of customers after this.
Aim: “To identify the impact of digital technology on business activities- A case study on
Wilton Way Cafe”.
Project Objectives
 To analyse the impact of digital technologies of the operation conducted by Wilton way
cafe.
 To identify the benefits and drawbacks faced by Wilton Way cafe after application of
digital technologies.
 To determine the need for using digital technologies in conducting activities of Wilton
Way cafe.
 To recommend various ways through which Wilton way cafe can gain high share in the
market
Project Questions:
 How Wilton way cafe can analyse the impact of digital technologies on the activities
conducted by them?
 What are the benefits and drawbacks faced by Wilton way cafe after applying the digital
technologies inside the organisation?
 What are the ways through which Wilton way cafe can determine the need for
implementing digital techniques?
 Give recommendations through which Wilton way cafe can gain high share in the market.
Performance, Cost, and Time Objectives
It is the dream of every company that their work operations is being conducted in an
effective manner, they are required to make an efficient plan which will be followed inside the
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organisation so that the desired aims can be achieved. The responsibility of making the project
plan is given to the project manager who knows all the details about the plan which is required to
be included (Den Hertog, Van der Aa and De Jong, 2010). The various kinds of elements
included in the project management plan are like project cost, scope, time, resources, quality and
risk as well. After including this only, the plan will be considered effective so the project
manager of Wilton Way cafe is having the responsibility to include all these factors so that their
project can be conducted effectively. These factors are described as under:-
 PERFORMANCE – The performance objective of the company is to estimate the
success rate of digital transformation done in cafe and the different methods adopted by
the company. Their management is required to make sure that when they introduce these
changes; it should be done in effective manner so that the customers should not face any
kind of issues.
 COST – This is the most crucial factor which is required to be included in the project
plan. If this factor will not be present then the manager will not be able to design their
project plan in an effective manner as they will not have finance to arrange for resources
they will require during the process. In Wilton Way Cafe, since rhey are entering into
online world so they will not require much resources but they must have effective
technology which they can use to complete their objective and to purchase such
technology they will need finance. Hence cost is very necessary.
 TIME – This factor is also required to be considered by managers because if activities
will not be planned as per time then they will not be able to complete their project and
achieve their goals and objectives on time. But since digital technologies are having an
expertise in completing the activities before time so it will relatively help them. In Wilton
Way Cafe, the management team will have to form their plan very carefully and decide
the dates in which they will conduct which activity.
Deliverables
The deliverables can be done either in tangible or intangible form. As per the current
research conducted, the deliverables can be assessed by the outcomes of the study conducted. In
this it will be revealed that whether the improvisation done in the business activities of Wilton
way cafe is giving a positive effect in them or not.
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Project Scope Statement
This is also one of the most effective factor which the project manager is required to
consider while designing the project plan. Through this, the managers will come to know that the
project is feasible or not and will help them in achieving growth and development in future as
well (Eckerson, 2010). In Wilton Way Cafe, they are required to analyse that whether entering
into digital world is a good decision taken by them and will they grow or not after this.
Included scope is represented by the following:
 The implication of implementing digital technologies in the activities of the organisation; The effect of digital technologies in companies is in positive manner or negative manner.
Excluded scope will mainly include the work that is not included in the project like:
 The issues faced by the researcher while conducted the research study,
 The various kinds of statements prepared for conducting the project in an appropriate
manner.
RESOURCES – Through this factor, the project manager will depict about the core
requirements required to conduct the activities of the project. These can be in any form like land,
labour and capital. The project manager has to make sure that all these resources are properly
used and should not be wasted (Gebauer, Edvardsson and Bjurko, 2010). The resources that will
be required in Wilton way cafe are like few technological devices, few staff members etc.
RISK - Wilton Way Cafe is also taking huge risk by expanding their business operations
in a whole new market and implementing new technologies as well but they also know that it is
very much required
Success Criteria
The success criteria of the current project is to demonstrate the improvisations that have
arise in the organisation after the implementations of digital technologies in Wilton way cafe. If
the changes are positive then it can be said that the company is going on in current direction and
the advantages are positive as well. The review of customers will also be take in which they ill
be asked about their earlier experience as well as current experience and what kind of changes do
they feel in the organisation after the introduction of their websites as well.
Project Assumptions
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The various kinds of assumptions done by the researcher is that after implementation of
digital technology, company will be able to increase their sales and profit in the market and thus
their customer services will also get enhanced. This is also one of the main reason Wilton Way
cafe chose to enter into digital world.
IMPLEMENTATION PLAN
It is the basic responsibility of project manager to conduct all the activities in an
appropriate manner and within the time frame as well otherwise it will be difficult for them to
complete their project. Therefore, the project managers prepares Gantt chart under which all the
activities will be included and distributed as will in proper manner.
Work Breakdown Structure
The steps which are required to be taken for designing a Gantt chart are as follows:-
 Determination of Problem
 Examine the gap through diverse perception
 Illustrate terms and concepts properly
 Selection of methodology
 Population selection
 Collecting data
 Analysing data
 Conclusion and recommendation
 Submission of report
These steps are being planned after thoroughly examining the aims and objectives of the
venture with the goal that it can be finished on time. Since Wilton Way Cafe is opening their
business in the digital world also so they have to make sure that whether the clients will like this
new idea or not. When they will know the responses; they will be ready to execute these thoughts
in a more justifiable way and accomplish great outcomes for the organization. The work
breakdown structure is being presented as under:
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Project Processes
It is very necessary for the project manager to make sure that all the steps of the project
management plan is being followed in an appropriate manner so that the set goals and objectives
can be achieved in an appropriate manner. Therefore for proper implementation of the activities;
planning, implementation, monitoring and closure is to required to be done in appropriate
manner. Each and every project is required to hava start as well as end date and it is the
responsibility of project manager to make sure that the project is completed on time and without
incurring any kind of extra cost as well.
Communication plan
he action plan that will be prepared are as follows:-
S. no Task Name Duration Start Finish Predecessor
1 Identify the
problem
5 Days
2 Review the
literature
11 Days 1
3 Clarify the
problem
14 Days 1,2
4 Clearly define
the terms and
concepts
6 Days 2,3
5 Define the
population
15 Days 4
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6 Collecting
data
5 Days 5
7 Analysing data 6 Days 6
8 Conclusion
and
Recommendat
ion
1 Day 7
9 Submission of
report
1 Day 8
The sample respondents that will be selected will be 20 and they are being chosen by using
random sampling method.
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