The Role of Drone Technology in Target Pty's Expansion

This report analyzes the potential of drone technology for Target Pty, a major Australian retail chain. It examines how the introduction of drones can enhance customer service by improving delivery times and expanding reach to inaccessible areas. The report highlights the importance of government support for the implementation of drone technology and emphasizes the need for Target Pty to leverage online platforms and social media for advertising and customer engagement. The benefits of drone technology include cost reduction and improved customer relationships. The report also considers the impact of drone technology on stakeholders, including managers, employees, and customers, as well as its positive effects on society and the environment. The report suggests that drone technology is a crucial strategy for Target Pty to maintain a competitive edge in the evolving retail market.

Pitch
In this paper, we will discuss how the introduction of drone technology will help Target Pty to
expand their business. It will help in increasing the customer base of the company. As we know
that Target Pty is an Australian retail chain store which is operated by West farmers. It has more
than 308 stores in the entire country. The company provides both online as well as offline
services. As the company is facing various problems associated with delivery services, so the
introduction of drone technology will reduce the problem of the company. This will help to
provide the service within the stipulated time and it will also reduce damage goods. The areas
which are not accessible can be reached through drone technology. The introduction of drone
technology by Target Pty also needs assistance from the government because the online market
is rapidly increasing. The company needs to compete with its competitors and thus provide
proper service to its customers. Drone technology will also help in building good customer
relationship and also reduce the cost of the company. The company can use different forms of
social media advertising by posting advertisement so that it becomes easier for the people to
know about the new services and facilities which is provided by the company. They can also
send email to the customers or offer leaflet so that people will be aware of the services. The
company will also be benefitted as it will have to bear low cost than other forms of technology.
The company can use different types of online services for educating the customers. The
managers, employees and the customers are the key stakeholders who are associated with the
introduction of drone technology. Drone technology will have positive impact on the society as
well as on the environment.