Employee Motivation: Skin Colour Discrimination Impact at Workplace

This research project investigates the impact of skin colour discrimination on employee motivation within the workplace, using Aston Martin as a case study. The methodology section details the research philosophy (positivism), approach (deductive), strategies (systematic literature review and survey), and choices (mono, quantitative). Data collection methods include primary (structured questionnaire) and secondary research. The findings, presented in tabular and graphical form, reveal significant awareness of skin colour discrimination among respondents and its negative effects on employee motivation, performance, and challenges faced by Aston Martin. The report includes a frequency distribution analysis of survey responses and provides insights into awareness, impact, and potential strategies for addressing discrimination. The conclusion summarizes the key findings and recommendations for promoting equality and enhancing employee motivation. The research highlights the importance of addressing skin colour discrimination to improve employee morale and organizational performance.

Research Project

Contents
Methodology....................................................................................................................................3
Finding.............................................................................................................................................6
Discussion......................................................................................................................................18
Conclusion.....................................................................................................................................19
Recommendations..........................................................................................................................19
Reflection.......................................................................................................................................20
REFERENCES..............................................................................................................................21

Title: “The impact of skin colour discrimination on employees' motivation in the
workplace.”A case study on Aston martin.
Methodology
For undertaking detailed research project, methodology is one of the vital section that
support investigator in collecting, analysing and interpreting data as per specified existing topic
and area. Therefore, researcher is responsible for selecting best and suitable method to conduct
the study in an effective way (Ledford and Gast, 2018). In this context, there are some different
and essential methods which will be implement by investigator to take right and meaningful
decision. These type of research methods can be understood by following description:
Research Philosophy: This section of research methodology is important for researcher
as it help them in collecting as well as analysing data to make a develop a justify results. It
includes two types such as positivism and inerpretivism. By using these methods data can be
easily evaluated in detailed way but for undertaking current study positivism research philosophy
will be implement because it help investigator in gathering quantitative data that required less
time for collection the same. On the other side, positivism is not an appropriate methods for
undertaking this study because it required more time in analysing information for drawing valid
conclusion.
Research Approach: Under a investigation, approach is related with the plan and
procedures that implementation of the steps of assumptions of detailed methods of collecting or
analysing the data. As it focus on nature of research issues which being addressed by the
investigator in the overall study. In context to this, it is essentially divided into two categories i.e.
Inductive and deductive research approach (Fletcher, 2017). In this, inductive approach is useful
in evaluating qualitative data and other hand deductive approach is effective in analysing
quantitative data in order to attain reliable outcomes. For executing current investigation,
deductive research approach will be applied by investigator because it facilitate them in
analysing the data that collecting in the form of quantitative in specified period of time. By using
this, researcher is able to measure the effectiveness of the method and collected information that
contributes in taking reliable decision at the end of the study.
Research Strategies: For carry out the detailed and successful investigation, it is
important for researcher to use effective strategy for collecting data on the basis of particular
research topic. It includes various strategies such as experimental, systematic literature review,

action research, survey and many more. All these strategies are effective for undertaking
research activities in an appropriate way that increase the possibilities of attaining positive
results. For gathering data towards the impact of skin discrimination, systematic literature review
and survey are effective as it facilitate researcher in analysing detailed and measurable
information (Brannen, 2017). In this context, survey is an effective strategy that provide primary
data collected through selected respondents. On the other side, structured literature review help
in analysing in-depth evaluation of research as it also help in collecting secondary data that is
already published in other sources. With the help of these research strategies, investigator can
easily attain set aims and objectives and draw a valuable conclusion to make study more reliable
and valid in nature.
Research Choice: At the time of undertaking investigation, there are various choices in-
front of researcher to gather reliable data. It includes mono, mixed and multi-mixed methods that
help in carry out the research in an effective manner. For undertaking current research, mono is
one of the effective choice that help in gathering one type of data whether it be qualitative or
quantitative. In context of mono, investigator will select quantitative research that facilitate them
in collecting numerical and statistical information about skin discrimination. This will
contributes in accomplish reliable results that directly contributes in improving the reliability of
research.
Time horizon: There are two type of horizon i.e. cross-sectional and longitudinal. Both
are effective in undertaking research activities in an effective way. Under this research, cross-
sectional approach is useful as it help investigator in completing entire activities in specified
period of time (Irwin and Springgay, 2017). This will directly contributes in attaining positive
and reliable results within the study that assist in developing successful research.
Data collection: While carry out the research, there are different sources of collecting
information towards the research topic as it help investigator to draw a valid conclusion at the
end of the investigation. In this regard, primary and secondary method of data collection are two
methods which used to gathered authentic information. For undertaking current research, both
methods will be applied by researcher as it provide measurable and in-depth content on the basis
of research area. By using primary method, researcher prepare a structured questionnaire which
consist close ended questions asked from selected respondents to understand their view point. On
the other side, secondary method is also effective as it provide detailed information from

different sources such as books, journals, published articles, magazines and many more. With the
help of these method investigator can easily draw a valid conclusion and at the same time also
develop whole study reliable in nature. In addition to this, frequency distribution analysis is also
an effective analytical techniques that implement by researcher with the aim of analysing
quantitative and primary data as it also save time and cost of the researcher and at the same time
also provide valid results.
Research instruments: In research activities, there are various instruments used for
collecting data on the basis of research area. In this context, questionnaire, modelling, interview,
observation, focus group and so on are the effective instruments which would be implement by
researcher to analysis or gather actual data (af Wåhlberg, 2017). This can be effective in taking
authentic decision that put positive impact over the completing the research project will less
period of time. Mainly, al these instruments are effective through which investigator collect
primary information that is reliable and authentic in nature. For collecting data on the basis of
skin colour discrimination, questionnaire is one of the effective and suitable instrument in which
investigator acquire practical, inexpensive, easy analysis data. These can be contributes in
developing a successful research project.
Research ethics: For completing whole research activities, ethics is one of the crucial
aspect as it includes principles and values that help researcher in improving the validity of the
study. It consist some principles such as confidentiality, anonymity, obtain consent form, reduce
the risk of harm to participants and so on (Wiek and Lang, 2016). Thus, all these are crucial for
investigator to follow at the time of undertaking research activities in an effective manner. This
will directly contributes in completing full project activities more successful and systematically
as well.
Research reliability and validity: It is important for researcher to undertake a study that
includes is reliable and valid in nature. Along with this, it is also assist investigator in analysing
as well as testing reliability of research activities in order to attain positive outcomes. In addition
of this, questionnaire is one of the effective test instrument that prepared by researcher to gather
valid and reliable information in limited period of time (Humphries, 2017). This will directly
contributes in enhancing the possibilities of taking right decision to draw a valid conclusion.

Finding
It is one of the significant section of research as it help in presenting data in tabular and
graphical form. Along with this, overall findings and results is based on the implementing or
using research methods. In this regard, questionnaire an effective and suitable method that used
by investigator for collecting data. As it provide authentic and valid data through which
investigator easily attain accurate conclusion. For analysing collected data, frequency
distribution is an effective tool that used to evaluating qualitative information acquired by
investigator on the basis of specified area of research. Under this, researcher also make or
develop a frequency table that present response of selected respondents on the basis of research
theme. In addition of this, Ms-Excel is also used to make graphs to present collected data.
Questionnaire
Q1) Are you aware about the discrimination happen due to skin colour?
a) Yes
b) No
Q2) Do you feel that skin based discrimination is arises at workplace of Aston martin?
a) Yes
b) No
Q3) What are the impact of skin colour discrimination over the employee motivation at
working environment?
a) Reduce employee performance
b) Develop partial behaviour among employees
c) Poor working performance
Q4) Is skin colour discrimination increases high employee turnover of Aston martin?
a) Yes
b) No
Q5) In your opinion, discrimination on the basis of skin colour impact on performance of
Aston martin?
a) Strongly agree
b) Agree
c) Disagree

d) Strongly disagree
Q6) What are the challenges faced by Aston martin while managing skin colour based
discrimination at workplace?
a) Conflict among workers
b) Lack of employee involvement
c) Reduce confidence level
Q7) What are the strategies that would be used by Aston martin for eliminating the
challenges associated with skin colour discrimination?
a) Providence of equal opportunities
b) Educate Management on Diversity and Harassment
c) Putting equality policies and practices
Q8) According to you, What are the main laws that will support Aston martin in
preventing skin colour discrimination?
a) Equality act 2010
b) Anti discrimination act
c) Civil right act
Q9) Does eliminating skin colour based discrimination help Aston martin in attainment of
long term goals?
a) Yes
b) No
Q10) Recommended the ways by which Aston martin can promote equality at working
area to enhance employee motivation.
Frequency Distribution table
Q1) Are you aware about the discrimination happen due to skin
colour?
Frequency
a) Yes 21
b) No 5

Q2) Do you feel that skin based discrimination is arises at workplace
of Aston martin?
Frequency
a) Yes 20
b) No 6
Q3) What are the impact of skin colour discrimination over the
employee motivation at working environment?
Frequency
a) Reduce employee performance 12
b) Develop partial behaviour among employees 8
c) Poor working performance 6
Q4) Is skin colour discrimination increases high employee turnover
of Aston martin?
Frequency
a) Yes 22
b) No 4
Q5) In your opinion, discrimination on the basis of skin colour
impact on performance of Aston martin?
Frequency
a) Strongly agree 7
b) Agree 10
c) Disagree 6
d) Strongly disagree 3
Q6) What are the challenges faced by Aston martin while managing
skin colour based discrimination at workplace?
Frequency
a) Conflict among workers 10
b) Lack of employee involvement 9
c) Reduce confidence level 7
Q7) What are the strategies that would be used by Aston martin for
eliminating the challenges associated with skin colour
Frequency

discrimination?
a) Providence of equal opportunities 9
b) Educate Management on Diversity and Harassment 9
c) Putting equality policies and practices 8
Q8) According to you, What are the main laws that will support
Aston martin in preventing skin colour discrimination?
Frequency
a) Equality act 2010 10
b) Anti discrimination act 10
c) Civil right act 6
Q9) Does eliminating skin colour based discrimination help Aston
martin in attainment of long term goals?
Frequency
a) Yes 20
b) No 6
Facts
Theme 1: Awareness about the skin colour discrimination.
Q1) Are you aware about the discrimination happen due to skin
colour?
Frequency
a) Yes 21
b) No 5

Interpretation: Discrimination based on skin colour is major concern for business organisation
due to which employees get affected in negative way and also reduce their productiveness at
working area. This type of discrimination is also known as colorism or shadeism in which
employees who are members of the same race are treated differently due to social implication
that come with the cultural meanings. It put negative impact over the staff members by reducing
their overall performance level at working area. In relation to this, in business organization 21
out of 26 respondents are familiar with this theme and rest of 5 participants are not much aware
about skin colour discrimination and its impact over the company and employees as well.
Theme 2: Skin based discrimination is arises at workplace of Aston martin.
Q2) Do you feel that skin based discrimination is arises at workplace
of Aston martin?
Frequency
a) Yes 20
b) No 6
21
5
a) Yes
b) No

Interpretation: In a globalised world, majority of business organization are focus in hiring
diversified workforce that provide benefits but on the other side it also increase the possibilities
of increasing discrimination at working. It can be based on different aspect in which skin colour
discrimination is biggest issue that faced by employees at working area. In this, employees are
discriminated on the basis of skin colour (White/ Black) that may directly impact over the
workers relation. This will also increase the possibilities of arising conflict among staff
members. It also increase the employee turnover of the company as workers are leaving their
organisation due to discrimination. In this, 20 participants think that skin colour discrimination
arise at workplace in which workers are treated differently because of their skin tone. This may
reduce their morale towards the job roles and responsibilities. On the other side, remaining 6
people are not agree with this theme.
Theme 3: Impact of skin colour discrimination over the employee motivation at working
environment.
Q3) What are the impact of skin colour discrimination over the
employee motivation at working environment?
Frequency
a) Reduce employee performance 12
20
6
a) Yes
b) No

b) Develop partial behaviour among employees 8
c) Poor working performance 6
Interpretation: This question attempts to identify the impact of skin colour discrimination at
workplace on employee performance. The above graphical illustration states that discrimination
on the basis of skin colour/appearance impacts negatively on the employee performance and it
distracts them from the core tasks allotted to them this response have been agreed by 12
respondents. 8 respondents stated that skin colour discrimination develops partial behaviour
among employees. Lastly 5 answers highlighted that discrimination at workplace results in poor
performance. It is due to the fact that employee believe that they are not treated in the same
manner as their colleagues.
Theme 4: Skin colour discrimination increases high employee turnover of Aston martin.
Q4) Is skin colour discrimination increases high employee turnover
of Aston martin?
Frequency
12
8
6
a) Reduce employee
performance
b) Develop partial behaviour
among employees
c) Poor working performance