Impact of Employee Motivation on Job Performance: ASDA Plc UK

This report presents a comprehensive study on the impacts of employee motivation on job performance within ASDA Plc in the UK. The research begins by outlining the formulation of the research specification, including project outlines, selection elements, and critical literature reviews. It details the research methodology, including data collection methods, sampling techniques, and ethical considerations. The study focuses on the importance of employee motivation, methods to develop it, and its influence on job performance. The report uses both primary and secondary data sources, employing questionnaires and a purposive sampling technique with ASDA managers. The analysis utilizes a qualitative approach to interpret the results, offering recommendations for improving employee morale and organizational performance. The report concludes with a presentation of research outcomes, highlighting the significance of employee motivation in achieving organizational goals and success within the retail sector.

IMPACTS OF EMPLOYEE
MOTIVATION : A STUDY
ON ASDA PLC UK

TABLE OF CONTENTS
TASK 1 UNDERSTANDING FORMULATION OF RESEARCH SPECIFICATION................3
1.1 Formulating and recording possible research project outline ..........................................3
1.2 Determining the elements that contributed to the selection of research project...............4
1.3 Critical reviewing the key references...............................................................................5
1.4 Producing research protect particular ..............................................................................7
1.5 Appropriate plan for agreed research specification..........................................................8
TASK 2 : Implementation of the research project with agreed process .........................................9
2.1 Matched resources to the research questionnaires ...........................................................9
2.2 Undertaking research project............................................................................................9
2.3 Collecting and recording relevant information and data ...............................................10
TASK 3 : Evaluating Research results. ........................................................................................11
3.1 Evaluation methods .......................................................................................................11
3.2 Interpretation and Analysis of the results ......................................................................15
3.3 Recommendation............................................................................................................15
Task 4: Presentation of the research outcomes .............................................................................16
4.1 Using suitable media for presenting the research results. .............................................16
REFERENCES..............................................................................................................................17

TASK 1 UNDERSTANDING FORMULATION OF RESEARCH
SPECIFICATION
1.1 Formulating and recording possible research project outline
Introduction
Employee motivation is considered as one of most critical aspect for every business firm
because it allows to have long term sustainability. With an improved focus on employee
motivation the business firm can easily have advancement in operational and functional
activities. It gives them an opportunity of stating the future and assessing the possible results of
working systematically and appropriately. It has been noticed that business firms are facing an
issue in terms of workforce management which impacts the employee’s morale (Bauer, 2014). It
means the research on human resource management activities and employee motivation is
essential for diverse businesses. By having an improved focus on the employee motivation study
the scholars and experts can have better knowledge and information in context to market and
business. It will help in attaining better decision making process so that overall performance can
be advanced. It also indicates that advanced level of employee motivation can also enhance the
productive and profitable performance of the entity (Billig and Waterman, 2014).
In addition to this, ASDA Plc is one of leading retail business firm which operates
diverse activities within UK. In order to have long term success and better performance, the
company need to focus on importance of employee motivation. It assists in completing the
projects and operations in specific time period in more effective manner. For the same, the
ASDA is focused towards application of diverse theories and concepts in respect to employee
motivation and workforce management (Bouckenooghe, Zafar and Raja, 2015). It is necessary
for business entity to have effective participation in such studies because it allows to have
impressive job performance. Employee motivation is highly dependable on the human nature so
management need to ensure about standards that can provide better satisfaction for effective
morale.
Background of the study
Key purpose behind the present study is to have understanding about the influence of
employee motivation over performance of ASDA Plc. In this, number of activities are being
performed for better analysis of motivation level among employees. One of key reason behind

the selection of motivation study is to have understanding about employee motivation issues
faced by businesses and their impact on the overall performance (Cammarota and Fine, 2010).
Number of businesses are focused towards employee motivation but they are not aware about
theories regarding the same so the present study is essential to be referred. Rationale behind the
selection of ASDA Plc is to have better investigation on the employee motivational factors
which has advanced the company performance in recent years.
Research Aim:
To analyse the impact of employee motivation on job performance: A study on ASDA
Plc UK
Research Objectives:
 To interpret the importance of employee motivation for ASDA
 To evaluate methods that helps in advancing morale of ASDA employees
 To analyse relationship among employee and organisational performance
 To understand the influence of employee motivation on job performance in ASDA To recommend ways that can advance employees morale within ASDA Plc
Research questions:
 How important is employee motivation for ASDA?
 How Asda can improve employee morale using different methods?
 What is the relation between worker inspiration and organisational performance?
 How performance of ASDA can be affected due to changes in employee motivation?
1.2 Determining the elements that contributed to the selection of research project
There are many elements that assisted in conducting the following research project, on
the basis of these elements relevant information data and information is rendered. The current
sector of the marker will assist for allocation of all these elements or factors which are very
responsible in affecting the motivation level among the employees. It is very important for the
company to arrange the work and activities of various teams working in different departments
for gaining high level of productivity and profitability (Ford, 2014). It will consist the set of
elements or factors that are strongly connected with the procedures of motivating the employees
such as training and development, reward system etc. Furthermore, the research data and
information is analyses in order to identify the relationship between the employee's motivational
level and their performance in the business operations. There are many factors that supported the

selection of this research topic mainly the increasing importance of employee motivation in the
organisation where lack in motivation negatively affect the individual as well as organisational
performance (Kunze, Boehm and Bruch, 2013). In addition to this considering elements which
affect the working performance of the employees is very essential as with the help of this a
business can effectively manage the human resources. Therefore, the employee motivation is a
main factor that supports in increasing the overall performance of the organisation within a
market.
1.3 Critical reviewing the key references
Importance of employee motivation within the organisation
According to the Menges and et.al., (2016), a motivated employee is important for the
company in achieving the goals and success effectively. Motivation demonstrates effective
methods to the employees for performing a specific task or business activity by targeting the
objective with the aim of achieving success. It is obvious that the company influence each and
every individual in making decision regarding their actions according to the organisational
structure. The main objective of the organisation is to promoting the abilities, skills and
efficiencies of the employees in order to help them to overcome the issues and challenges faced
while performing different business activities or operations (Misirli and et.al., 2015). In addition
to this it has been observed that motivation is not the only element or factor that improves and
boost the employee performance. According to the Peterson and et.al., (2012) there are many
segments of motivation and its very complex for the employees. Each activity of performance of
the employees consist some or other motivational element.
Ways to develop employee motivation
As per the analysis Bauer, (2014), many ways are there and available which can be used
by managers to raise the motivation level and working criteria between the employees within
enterprise. It is considered essential that the aspects of management must access conditions of
business and respectively, determine the methods which would be beneficial for the manager to
raise the motivation level among the individuals. It also involves the strategically values and
techniques further such as leadership, training and development, performance rated system, job
enrichment and promotion etc. which provides enhancement along with recognition to the
qualified performers in order to raise the efficiency and effectiveness. Outcomes which Billig
and Waterman, (2014) h are achieved by the business enterprise after the application of methods

of improvement or enhancement of employee's mental strength and capabilities to perform
effectively within enterprise.
On contrary to this, Bouckenooghe, Zafar and Raja, (2015) has argued that personnel
within an enterprise will tend to achieve motivation only when the will get monetary supports
and non-monetary rewards. Critics of the literature has specified that individual mainly work for
a firm to gain high amount of returns against the efforts provided by them to accomplish the
operations of business which was assigned to them. Thus, it is analysed the main concentration
of enterprise will be on providing rewards to employees in various term such as salary, perks,
cash rewards, promotion, appraisals, recognition, bonus, fringe benefits etc.
Influence of employee motivation on their job performance
According to the review of Cammarota and Fine, (2010), the encouragement or motivation
affects the employee's job quality and standards of performance who generally tends to the
influence own capability of achieving high variety of objectives from the company’s operations.
Further, capability of individuals to effectively accomplish the roles and responsibilities supports
the business in competitive advantages within the market place and industry. It also provides
them support in identification of higher values which required to be accomplished by the
personnel having responsibilities with an aim to achieve high amount of remuneration from the
operations of business and its functions around the world. Moreover, this influence on job
performance can impact either be positive or negative way. The effect can be in negative or
positive manner that will support the organization in creating and gaining better opportunities
from the aimed marketplace. Along with this Ford, (2014) has also argued against the statement
that effect of employee motivation is low as compared to other business problems. Therefore, it
is not required for the manager of enterprise to provide more concern and should focus on the
managerial aspects of the enterprise. They need to put their efforts and concentration on the
analysing and implementation of ways and influences of employee participation in the activities
of business operations. It is also essential for the manager take an analysis of ways though which
they can influence the employees to participate in decision making and also concentrate of
achievement of organizational objectives

1.4 Producing research protect particular
 Research plan - The expressed research which will be completed is clear in nature where
the fundamental accentuation is on determining, surveying and looking at data the scope
of thoughts, procedures, strategies and methodologies which is profoundly valuable for
the examination. The principle reason for choosing this plan will be to efficiently
evaluate the conceivable elements that are useful in deciding the effect of worker
inspiration on work execution (Billig and Waterman, 2014).
 Research approach - Inductive approach will be viewed as occupied with the predefined
inquire about task where the structure and after-effects of the investigation goes from
particular to general. The significant reason of choosing the inductive approach will be to
evaluate the particular data about the effects of worker's inspiration level over their
activity execution in setting of Asda PLC and later depicting it as a rule angle.
 Data collection - Two wellsprings of information gathering are available to be specific
essential and optional. In the present research essential information will be gathered with
the assistance of poll and auxiliary source where the data will be accumulated from
different books, diaries and online articles related with the subject (Flick, 2015).
 Sampling – It is connected with the selection of answers from which the data and
information is collected or gathered. In the current research sample size of 10 managers
working in Asda is chosen with purposive sampling technique and it will help to conduct
the research effectively and properly.
 Data analysis – In this research the data and information of the topic will be analysed and
examined by application of qualitative method in which different themes will be framed
and applied in order to highlight the major response provided by the employees
associated within the research study (Billig and Waterman, 2014). The application or use
of quantitative analysis or its techniques are not implemented to collect data.
 Ethical issues – The major ethical problem or issue faced by the researcher in the
research was the data privacy, it is important for the researcher or organisation to
maintain and secure the collected data gathered by the managers of the Asda.
 Limitation of the study – The major limitations with respect to the research will be time
and cost. In the first stage, the researcher focuses on collecting the data and information
form the managers in Asda. This takes a lot of time as they need to approach the mangers

to answer the questions related to the research (Flick, 2015). Other than the time factor
there is another element or limitation which is the cost of the research to collect data.
1.5 Appropriate plan for agreed research specification
Key Activities
Week 1 Week
2 & 3
Week
4
Week
5
Week
6
Week
7
Week
8 & 9
Week
10
Week
11
Preparation for
Introduction
Literature Review
Assembling
secondary
information
Analysing
collected Data
Implementing
Research Design
Developing
Research
Methodology
Obtaining Primary
Data
Analysis of primary
and secondary data
Conclusions and
Recommendations
Completion of
remaining work
Revise and draft
Final Submission

TASK 2 : Implementation of the research project with agreed process
2.1 Matched resources to the research questionnaires
The main objective of the research project is to identify or determine the effect of
employee motivation on the working performance by analysing the factors and methods which
are responsible to influence the current level of motivation among employees working in an
organisation such as Asda. In context to this it is very important for the researcher to understand
the availability of the resources and link them with the research questionnaires. The
questionnaires need to be responded on the basis of the data information given. The main
resources present with the investigator are funds and time which are required to conduct the
research effectively. The researcher need to focus on effective and impressive allocation of these
resources in order to achieve the optimum utilisation of time and funds in order to collect
relevant data or information through different sources.
Additionally, they ought to characterize set of procedures which are useful for them for
utilizing the accessible asset in a deliberate and successful way. The procedures of characterizing
time-scale and planning the time of talking helps in sparing time. If there should be an
occurrence of back, separating reserves at every single step of research task will be exceptionally
productive for the specialist. The key asset in the examination was poll where it was being
utilized to gather essential data and this bolstered in completing exploration in suitable way. This
asset was appropriately utilized by social occasion essential data from the respondents being
available and through this whole research was done in legitimate way. Then again optional
information as one of the significant asset was utilized where distinctive books, diaries and
online articles were utilized for leading investigation. Thus, along these lines every one of the
assets were utilized fittingly in the examination.
2.2 Undertaking research project
It is fundamental that the examination of the exploration should be viably put in request
to increase legitimate arrangement of destinations and results. For this, the reseracher needs to
ensure that the course of the examination is going in particular and right way. This will bolster
them in finding out the points and targets of the exploration. In that unique situation, the
examination ought to embrace a reasonable and pertinent strategy for keeping up the stream of
the exploration which is perception. It helps the specialist in guaranteeing that the examination is

going the correct way. At each progression of research the agent ought to analyse their
methodologies of directing the general work. Moreover, look into examination is the key
component in the examination as it helps in guaranteeing the appraisal for legitimate
arrangement of data which should be surveyed by them and required to be resolved in the
introduced examination. On the opposite side, checking and assessment systems right away
prompts accomplishments of wanted targets identified with the examination for the most part
prompts conceivable results.
2.3 Collecting and recording relevant information and data
The data and information related the research has been transformed into a written format
as mentioned below -
Age Number of
respondents
25 to 35 years 4
35 to 45 years 2
45 to 55 years 4
For how long you are working with Asda? Numbers of respondents
2 years 4
2 to 4 years 2
4 years above 4
What are the key methods employed for
boosting employee motivation?
Numbers of respondents
Monetary reward 4
Share in decision making 1
Involvement in policy development 2
All the above 3

Do you think use of motivation tactics have
positive impact on job performance of
employees?
Numbers of respondents
Yes 6
No 4
Employee motivation is related with success
of organization?
Numbers of respondents
Strongly agree 3
Agree 2
Neutral 2
Disagree 2
Strongly disagree 1
What are the key elements affecting job
performance?
Numbers of respondents
Motivation 5
Working environment 2
Leadership style 2
All the above 1
Do you think motivation is the only
technique to boost employee performance?
Numbers of respondents
Yes 8
No 2

TASK 3 : Evaluating Research results.
3.1 Evaluation methods
As determined in the above research study, which specified the evaluation of the research
was conducted with regards to different themes which are developed and are described as below:
Theme 1 – Number of the respondents are under the age group of 25-35 years and 45-55 years.
0
1
2
3
4
25 to 35 years
35 to 45 years
45 to 55 years
Interpretation – According to data and information collected by the researcher it has been
concluded that maximum number of Managers in Asda lies under the age groups of 25-35 years
and 45-55 years. They are also highly motivated and satisfied with the services and befits offered
to them by Asda.
Theme 2 – Majority of experience obtained by working in Asda is between 2 to 4 years
0 2 4 6
4 years above
2 to 4 years
2 years
Interpretation – According to the above information it is concluded that majority of the
employees working in Asda have been a part of their organisation for 2 to 4 years. This
determines the retention ability of Asda with respect to the employees.