The Impact of Managing Diverse Culture on Employee Performance

This research project investigates the impact of managing cultural diversity on employee performance, using Tesco as a case study. The introduction defines cultural diversity in the workplace, highlighting its significance driven by economic globalization and the varied backgrounds of employees. The research aims to determine the impact faced by higher authorities while managing cultural diversity, with objectives including understanding the concept of cultural diversity, analyzing its impact on employee performance, and evaluating the advantages for management. The literature review explores the concept of managing cultural diversity, its positive correlation with creativity and innovation, and its potential negative impact on collaboration. The project utilizes Gantt charts and work breakdown structures for effective project management. It emphasizes the advantages of diverse workplaces, such as varied talents and skills, improved communication, and enhanced innovation, while also acknowledging potential conflicts. The research underscores the importance of proactive diversity management for improving employee morale, expanding into global markets, and better serving diverse customer bases.

Research Project

Topic : “ Impact of managing diverse culture on performance of employees. ”...............................3
INTRODUCTION...............................................................................................................................3
Research project description..............................................................................................................3
Research aim and objectives..............................................................................................................3
Reason for choosing this research project..........................................................................................4
Activities and timescales...................................................................................................................4
LITERATURE REVIEW...................................................................................................................5
Concept of managing cultural diversity.............................................................................................5
Impact of diversified culture over employee’s performance..............................................................6
Several advantages which management team attain by managing diversified culture at workplace. .7
CONCLUSION....................................................................................................................................8
REFERENCES....................................................................................................................................9

Topic : “ Impact of managing diverse culture on performance of employees. ”
INTRODUCTION
Research project description
Cultural is consider as an underlying value which direct how people have to behave.
In addition to this, cultural diversity in workplace is result of practices, traditions, values as
well as beliefs of staff which are based in race, age, religion, gender and ethnicity. In
workplace for cultural diversity economic globalisation is one of the major driving forces.
Moreover, modern workplaces is made up of people who are from different genders, ages,
religions, nationalities as well as ethnicity (Hopkins and et. al., 2016). By employers it has
been determined that workplace diversity result in providing benefits in both manner such as
material as well as intangible. When an organisation have diverse culture workforce then they
will be able to enhance productivity as well as accomplish their goals and objectives in
effective manner. This research is based on topic “ To determine that impact face by higher
authority while managing cultural diversity at workplace.” For better understanding of
overall concept Tesco has been consider by investigator which is retail sector business firm.
It was founded in 1919 and founder of Tesco was Jack Cohen. Respective organisation was
located at Welwyn Garden City Hertfordshire and serving at United Kingdom, Ireland, India,
South Korea, Czech, Republic, Slovakia as well as Hungary. This research will be going to
conduct discussion that what are the impact faced by higher authority of organisation while
managing cultural diversity (McCann and Kohntopp, 2017). Overall aim of research is
classified in research objectives such as concept related to cultural diversity, impact of
diverse culture on performance of staff member as well as advantages that management team
attain by managing diverse culture at workplace.
Research aim and objectives
Research Aim – “To determine that impact face by higher authority while managing
cultural diversity at workplace. A case study on Tesco plc.”
Research Objectives
 To understand the concept of cultural diversity
 To analyse impact of diversified culture over performance of employees
 To evaluate several advantages which management team attain through managing
diversified culture at workplace.
Research questions

 What is the concept of managing cultural diversity?
 What are the impact of diversified culture over employees performance?
 What are the several advantages which management team attain by managing
diversified culture at workplace?
Reason for choosing this research project
Cultural diversity within workplace is when an business firm are open to hire staff
members from all sorts of distinct backgrounds that can be regardless of race, culture as well
as religion (Mateescu, 2017). In addition to this, when an organisation recruit and retain
diverse pool of people it brings distinct benefits to company and their employees. Cultural
diversity is wide concept and play important role in business firm so conducting research on
this topic provide assistance in better understanding of overall project in effective manner.
With the assistance of this research I will be able to gain depth knowledge about research
topic in effective manner. Along with this, it will help in managing diverse culture staff in
organisation within effective manner which result in employee’s motivation and improving
productivity of organisation. Apart from this professional reason, personal reason behind
selecting cultural diversity topic is that I will be able to conduct research on this topic in
future also within effective manner. Although, it is wide concept as discussed already and
have wide importance in business environment now a days (Li and et. al., 2017). Because
diverse culture help business firm in encouraging their staff members and their productivity
also get improve which result in generating high revenue as well as accomplishing goals and
objectives.
Activities and timescales
Gantt chart – It is useful graphical tool that shows activities as well as performance
of tasks against time. In addition to this, Gantt chart also known as visual presentation of
project in which activities are broken down as well as displayed on chart which make it
simple to understand and interpret. Moreover, it is well known tool in project management
and drill down activities which are required to be done within fixed time period. Most of the
organisation use this tool for tracking purpose. Along with this, in Gantt Chart task will be
shown on vertical axis as well as there scheduled time spending on horizontal axis. Each and
every task is represented through bar which show time needed for completing project.
Work breakdown structure – it is the tool which is well known as project
management document and WBS integrates scope, cost as well as schedule baselines which
make sure that project plans are in alignment. In addition to this, project manager use work

breakdown structure for simplifying project execution. Although, in WBS bigger errand are
separated inside sensible lumps of work which can be assessed just as administered in viable
way. There are a few reasons of making work breakdown structure, for example, exact and
comprehensible venture association, precise task of obligations to extend group, give help
with assessing cost time and hazard just as it shows extent of undertaking so partner can have
better comprehension in connection of same. Thus, in simple term it can be said that
implementation of work breakdown structure will be effective for company as no individual
feel burden of it any specific project and by dividing task in effective manner it will be
managed and better outcomes will gain.
LITERATURE REVIEW
It is comprehensive summary of any previous research on same topic as well as
literature review conduct survey on articles of scholars, books as well as other sources which
are relevant to the specific research area. In simple term it can be said that literature review is
important section of research because it discussion overall objectives in effective manner. By
considering view point different authors in relation of same topic as well as view point of
authors provide assistance in depth knowledge of topic.
Concept of managing cultural diversity
According to the view point of (Amadeo.K, 2020), it has been determined that
cultural diversity is when distinct ethnicities, races, abilities, languages, age, nationalities,
socioeconomic statuses, religions, genders as well as sexual orientations are represented
within community in well manner. In addition to this, group is diverse if wide variety of
groups are represented in that as well as it is important not only to have cultural diversity in
communities but it also required in workplace also. In addition to this, cultural diversity is
beneficial for workplace because people from several background have distinct perspectives
(Schlosser, 2019). There contribution within business allows allow group to look at the issues
from all the distinct angles as well as outcomes gained by an organisation through cultural
diversity are often innovative. For tolerable assortment to bring quality, it should be regarded
in the corporate perspective. More noteworthy, it must be fused into association practices. It
requires some venture and an assurance to praise grouped assortment. Laborers must be
receptive and non-critical so as to genuinely see how social decent variety can affect the work
environment and improve it.

If an organisation appreciating cultural diversity then they will able to hire group with
different skills, interest, talents, need and many more. It also means that company recognise
that people within society can have differing religious beliefs as well as sexual orientation. In
addition to this, better understanding within different cultures, life experiences as well as
beliefs can provide assistance in making world more stable, peaceful place and help in
developing as society. As it is positively related with creativity, development, innovation as
well as critical thinking aptitude. But it is negatively correlated with collaboration,
cooperation, cohesiveness and support.
Impact of diversified culture over employee’s performance
As per the view point of (Ozgen, C., Nijkamp, P. and Poot, J., 2017) it has been
determine that, Cultural diversity City is useful for an organisation as it have wide impact on
the performance of an employee. As it is positively related with creativity, development,
innovation as well as critical thinking aptitude. But it is negatively correlated with
collaboration, cooperation, cohesiveness and support (Nguyen and Velayutham, 2018). In
addition to this, cultural diversity are expected to enhance as well as improve performance of
employees and Organisation both. In simple terms it can be said that performance of an
organisation directly get affected by performance of an particular employee coma so that
positive influence of cultural diversity at employee level would provide assistance in
developing employee cooperation. great workforce assorted variety the executives will
upgrade representative's presentation. This is on the grounds that overseeing decent variety
includes utilizing and utilizing the distinctions among the representative's abilities, thoughts,
and imagination to contribute for the accomplishment of the shared objective, and doing it
such that gives the association a serious edge (Chidiac, 2018). Thus, in simple term it can be
said that cultural diversity practices and profitability of company have good relation within
each other. Although, it is important for Tesco to manage cultural diversity in effective
manner for gaining better outcomes. Managing diversity simply involves using dissimilarities
as part of aptitudes of individuals, inventiveness as well as thoughts for adding typical gaols
and undertaking in a manner that it will give competitive edge to Tesco over other
organisation of same sector.
In other word it can be said that, cultural diversity have positive relation among
worthy diversity practices as well as profitability of Tesco Plc. Moreover, diversity have wide
contribution in creative innovation, better problem description, broad viewpoint, problem
solving and many other. On the other hand, cultural diversity may also result in creating

conflicts as well as clashes within staff members due to differences in ideas, religions,
perceptions, culture, different attitude towards several others. Although, conflict always don’t
mean to be negative as well as create bitterness and conflict result in reducing creativity of
staff, innovation as well as working quality that ultimately result in reducing performance of
staff members (Beretu and Jowah, 2018). Thus, it is important for Tesco to take major steps
for so that negative impact of cultural diversity get minimise as well as positive outcomes
will gain by company.
Several advantages which management team attain by managing diversified culture at
workplace
According to the view point of (Tompos, A. and Ablonczy-Mihályka, L., 2018) it has
been determined that, Management team of Tesco will gain several advantages by managing
cultural diversity in their working. In this manner, assorted working environment isn't just
intends to employ laborers which are from unmistakable age bunches just as parity their
proportion of men to ladies. Instead of it, assorted work environment includes individuals
with particular experience, fluctuating characters just as various degrees of experience for
encouraging inventiveness and offering vide scope of perspectives and thoughts. In addition
to this, staff members who are from diverse backgrounds offer selection of distinct talents as
well as skills which advantageous for organisation and also enhance performance of work
(Jeffreys and Zoucha, 2018). Hiring staff members who are speak different languages provide
assistance to business firm such as Tesco who work at worldwide level and interact with wide
range of customer base. Associations that direct not too bad assortment well wire socially
differing arranged assortment and joining getting ready to ensure everyone feels affirmed and
noteworthy paying little psyche to his variations. Proactive associations supervise and
advance grouped assortment, which improves soul and advances vitality in the workplace.
Moreover, socially different workplaces empower associations to wander into generally
speaking markets and better duplicate the systems they serve. Social is consider as a
fundamental worth which direct how individuals need to carry on. What's more, social
assorted variety in working environment is consequence of practices, customs, values just as
convictions of staff which are situated in race, age, religion, sexual orientation and ethnicity.
There are several advantages which Tesco company will gain while managing cultural
diversity in workplace explanation of these are as follows :-
 Diverse cultural perspective results in inspiring creativity as well as drive innovation.

 In addition to this, local market knowledge as well as insight results in making
business more competitive as well as profitable (Schech and et. al., 2017).
 Cultural sensitivity, local knowledge as well as insights means higher quality and
targeted marketing.
 Drawing from culturally diverse talent pool allows an business firm to attract as well
as retain best talent which help in improving their performance and profitability.
 Moreover, diverse skills base allows ab business firm to offer broader as well as more
adaptable variety of goods and services to customers within effective manner (Evans
and Suklun, 2017).
 Diverse team is more productive for company and help in performing within better
manner. Because they all have different skills and knowledge about particular thing
which help them in bringing something innovative and effective.
 Cultural diversity result in greater opportunity for personal as well as professional
growth. Because each and every individual is from different background and have
distinct skills which provide assistance to them in gaining high opportunities in more
effective manner.
Data analysis and interpretation
Questionnaire
Q1. Do you know about the culture diversity? Frequency
a. yes 25
b. no 5
Q2. According to you, what advantages does Tesco faced while
implementing cultural diversity at workplace?
Frequency
a. Increasing creativity 10
b. faster problems solving 12
c. higher innovation 8
Q3. What impact of diversified culture is on the performance of
employees?
Frequency
a. thinking critically 15
b. creating conflicts 10
c. developments 5
Q4. What challenges are being faced by higher authority while Frequency

managing cultural diversity at workplace.
a. communication can be misinterpreted 10
b. conflict on working style across teams 10
c. employment laws and cost of accounting can be difficult 10
Q5. What recommendations are to be given to Tesco managers for
implementing for implementing cultural diversity at workforce.
Q6. According to you, did company is effectively managing cultural
diversity in the business environment.
Frequency
a. Yes 20
b. No 6
c. Can’t say 4
Q7. According to you what are the disadvantages of cultural
diversity.
Frequency
a. Language barrier 5
b. Social tension 10
c. Workplace issues 17
d. Any other 3
Findings
Theme 1 concept of cultural diversity
Q1. Do you know about the culture diversity? Frequency
a. yes 25
b. no 5
a. yes b. no
0
5
10
15
20
25
Chart Title
Interpretation
From the above graph it is analysed that this research is done among 30 respondents.
Cultural diversity is beneficial for workplace because people from several background have
distinct perspectives. Among 30 respondents, 25% people says that they know about the
concept of cultural diversity and rest others said that they did not know about the concept of
cultural diversity in workplace.

Theme 2 advantages of cultural diversity at workplace
Q2. According to you, what advantages does Tesco faced while
implementing cultural diversity at workplace?
Frequency
a. Increasing creativity 10
b. faster problems solving 12
c. higher innovation 8
a. Increasing creativity b. faster problems
solving c. higher innovation
0
2
4
6
8
10
12
Chart Title
Interpretation
From the above graph, it is concluded that 10% people thinks that there are certain
advantages of cultural diversity. As 10% people thinks that the main advantage of
implementing cultural diversity is increasing creativity. Then 12% people say that by
implementing cultural diversity, problems can be solve faster as compared to other methods.
Then other 8% people thinks that there is an emergence of higher innovation in company
because of cultural diversity.
Theme 3 impact of diversified culture on employee’s performance
Q3. What impact of diversified culture is on the performance of
employees?
Frequency
a. thinking critically 15
b. creating conflicts 10
c. developments 5

a. thinking critically b. creating conflicts c. developments
0
2
4
6
8
10
12
14
16
Chart Title
Interpretation
From the above graph, it is analysed that 15% people thinks thinking critically is the impact
of diversified culture is on the performance of employees then another 10% people thinks that
impact of diversifies culture can turn into conflicts of employees. Then rest 5% people thinks
that there is a development of employees and there is increasing in living standard of people
working in a company.
Theme 4 challenges faced by managing cultural diversity
Q4. What challenges are being faced by higher authority while
managing cultural diversity at workplace.
Frequency
a. communication can be misinterpreted 10
b. conflict on working style across teams 10
c. employment laws and cost of accounting can be difficult 10
a. communication
can be
misinterpreted
b. conflict on working
style across teams c. employment laws
and cost of
accounting can be
difficult
0
2
4
6
8
10
Chart Title
Interpretation

From the above analysed it is concluded that there are certain challenges which are being
faced by Tesco plc and higher authority while managing cultural diversity at workplace. Out
of 30 respondents, 10% people thinks that communication can be misinterpreted in the
company. Then other 10% people thinks that there can be conflict on working style across
teams. Then another 10% people thinks that employment laws and cost of accounting can be
difficult.
Theme 5 recommendations for Tesco managers
Q5. What recommendations are to be given to Tesco managers for
implementing for implementing cultural diversity at workforce.
Theme 6 effectively using cultural diversity
Q6. According to you, did company is effectively managing cultural
diversity in the business environment.
Frequency
a. Yes 20
b. No 6
c. Can’t say 4
d.
c. Workplace issues d. Any other c. Can’t say
0
2
4
6
8
10
12
14
16
18
Chart Title
Interpretation
It is analysed that 20% people thinks company is effectively manging cultural diversity in
business. Then 6% thinks that they are not using and 4% people can’t say.
Theme 7 disadvantages
Q7. According to you what are the disadvantages of cultural
diversity.
Frequency
a. Language barrier 5
b. Social tension 10
c. Workplace issues 17