Impact of Employee Satisfaction on Business Development: A Research

This research project investigates the impact of employee satisfaction on business development, focusing on the case of H&M. The report begins with an introduction, background, research aims and objectives, followed by a literature review exploring employee attitudes, motivation, and job satisfaction. The methodology employs a quantitative research approach. Key findings reveal that employee satisfaction enhances organizational productivity, engagement, and influences overall business development. The conclusion emphasizes the importance of employee satisfaction for business success, recommending rewards, incentives, and employee involvement in decision-making. The report underscores the significance of a positive work environment for achieving business goals. The research also includes survey results, which provide valuable insights into employee perceptions of their work environment and its impact on business outcomes.

Research Project

Table of content
• Introduction
• Background of research
• Research aims and objectives
• Literature review
• Research methodology
• Research findings
• Conclusion
• Recommendation

Introduction
Companies, in order to have a hold in market area it is important that they win in the workplace i.e.
their employees and other staff members because they are the one who can further add profits or
growth. However, this can be fulfilled by foster employee satisfaction so that they can show their best
abilities in providing benefits.

Background of Research
Employee's satisfaction refers as the positive attitude of employees towards the policies and
working situations present within an organisation. This also depicts as the persistence of
positive working environment where all can work with each other in team and accomplish
goals on time. Satisfaction of employees presents as their high involvement and
engagement within business activities that leads towards development of business in
positive direction.

Research Aims
“To understand the impact of employee's satisfaction
on business development.” A study on H&M.

Research Objectives
• To study the attitudes of the employees towards their work environment.
• To identify factors that motivates the employees.
• To understand the relationship between employee, job satisfaction and
performance of the entity.

Literature review
• Attitude of the employees differ towards their work environment
• The organisational commitment and job satisfaction are main attitudes which are relevant to the
necessary outcomes. Job is seen as a feeling that workers have in a specific business environment.
The employees 'attitude appears to dominate the working environment, mainly linked to the values
of employees, creating teams and successful activities. The attitude is related to feelings, opinions
and beliefs regarding the aspects of working environment.

Continue
• Factors that motivates the employees
• Employee’s motivation is necessary for the H&M organisation as this can lead to enhance
efficiency and also allow a corporation to achieve high output altitude. Every employee has various
set of the factors which help in motivate them to do best work. Management must consider the
employee motives to maintain and grow a company that receives maximum support from their
employees effectively.

Research Methodology
• It is significant for investigator to select right and appropriate way of carry out the study as it helps
in providing valid and reliable results at the end of the investigation. In this, there are two type of
choice in study such as qualitative and quantitative examination. For executing current
investigation, researcher will adopt quantitative research method as it is based on the scientific
information that it measurable in nature.

Research findings
• THEME 1: Employee satisfaction enhancing the organisational productivity
Q1) Do you think, does employee
satisfaction enhancing the organisational
productivity?
Frequency
a) Strongly agree 10
b) Agree 10
c) Neutral 10
d) Disagree 10
e) Strongly disagree 10

Satisfaction helps in employee engagement and
sustaining employees
Q3) Does employee satisfaction helps in
employee engagement and sustaining
employees for long time period?
Frequency
a) Satisfied 7
b) Very satisfied 30
c) Neutral 3
d) Unsatisfied 5
e) Very unsatisfied 5

Employee satisfaction influence business development
Q5) Does employee satisfaction influence the
business development?
Frequency
a) Strongly agree 10
b) Agree 10
c) Neutral 10
d) Disagree 10
e) Strongly disagree 10