Evaluating Food Quality's Impact on Customer Satisfaction at Ginger

This report investigates the impact of food quality on customer satisfaction at Ginger Restaurant in Harris Park. It begins by establishing the link between customer satisfaction and service quality, highlighting the restaurant's aim to achieve success through improved service delivery. The study addresses the managerial challenge of market research and understanding customer needs, employing the Kotler Model of customer satisfaction. The research methodology utilizes a quantitative approach with systematic reviews and questionnaires to gather data on customer perceptions. Results from the questionnaires reveal varying opinions on the factors influencing customer satisfaction, including venue, service, price, location, personnel, and internet connection. The report concludes by emphasizing the importance of meeting customer expectations and providing high-quality services to foster customer loyalty. Desklib provides access to this and other solved assignments.

Impact of food quality on
customer satisfaction in Ginger
(Indian Restaurant) Located in
Harris Park

introduction
 Customer satisfaction and service quality go hand
in hand.
 Therefore, an organization with the intention of
improving customer satisfaction must concentrate
on making sure that the quality of services is high.
 The research comes in place to investigate the
effects that service quality has on customer
satisfaction.
 The research will use an actual restaurant which is
Ginger Restaurant which is located in Harris Park.
 The restaurant is Indian.

background
 The research focuses on Indian food industry.
 The restaurant at hand wants to attain a high
level of success through service delivery.
 By improving the quality of services, the
organization is likely to attract more customers
and promote customer satisfaction.
 The study will help in understanding and
managing the managerial problem.
 The use of a real restaurant will help to
understand the practicality of the theories that
have been employed (Su, Swanson, and Chen,
2016).

Management problem
 Ginger Restaurant is going through the
challenge of market research.
 Market research is the aspect of an
organization trying to understand the nature
of the market.
 The information gathered after market
research helps an organization to know the
needs of the customers (Xiang et al. 2005).
 The ginger restaurant cannot promote
customer satisfaction if it does not understand
some of the needs of the customers.

Summary of the literature
 This section is essential because it provides an
insight into the research topic.
 The findings of other studies will be employed
to help in answering the research question.
 The theory that will come in handy to deal with
the problem will be identified and utilized.
 Kotler Model of customer satisfaction will be
employed.
 The section will help in understanding some of
the factors that affect customer satisfaction.

services quality and customer
satisfaction
 Services quality can be explained as the
level at which the service meets the
expectations of the customer.
 When the level of service meets the
expectation of the customer, the quality is
high.
 However, when the level of service fails to
meet the expectations of the customer, the
quality is low.
 Customer satisfaction is the aspect of
meeting the expectations of the customer.

Dimensions of service quality
 Service quality has three essential dimensions
which are staff, materials, and physical facilities.
 Service quality can also be categorized into
technical quality and functional quality.
 Service quality involves technical, functional, and
environmental quality (Su, Swanson, and Chen,
2016).
 The quality of services that are delivered in any
organization has an effect on the organization as a
whole.
 The reason behind it is associated with the fact that
services have an impact on customer satisfaction.

Customer satisfaction
 Customer satisfaction is used to drive the business
world.
 Customer satisfaction is the aspect of delivering to
the needs and expectations of the customer thus
increasing the satisfaction level.
 Customers are defined as essential stakeholders who
seek to purchase the services or products of a
company with the aim of meeting their needs and
expectations.
 Customer satisfaction can lead to the organization or
brand loyalty (Su, Swanson, and Chen, 2016).
 Most customers will always opt to purchase from the
companies that have met their needs.