The Impact of Gender Discrimination on Sainsbury Employee Performance

This research project investigates the impact of gender discrimination on employee performance within Sainsbury, a major UK supermarket chain. The study employs both primary and secondary research methods, including qualitative questionnaires and a review of academic literature, to examine the concept of cultural diversity and its effects on employee performance. The research aims to understand the issues arising from gender bias and cultural diversity at Sainsbury and to recommend strategies for mitigating these issues. The report includes an executive summary, literature review, detailed methodology, data analysis and interpretation, research outcomes, conclusions, and recommendations. The project also reflects on alternative research methodologies and provides appendices with supplementary materials, including the research proposal, methodology, and the questionnaire used. The findings highlight the importance of addressing gender discrimination to enhance employee performance, promote cultural diversity, and improve overall organizational effectiveness. The report concludes with actionable recommendations for Sainsbury to foster a more inclusive and equitable workplace.

Research Project

Executive Summary
The current research assignment is based on the topic of the impact of sexual unfairness on
performance of employees in Sainsbury for which a primary along with secondary form of
research is undertaken. The aim of current research project is to get better understanding about
the sexual biasness at workplace along with evaluation of concept of cultural diversity. For
conducting primary investigation adoption of qualitative form of research is made along with
other appropriate methodology where data is gathered through the use of a qualitative
questionnaire. Further, the secondary research is based on online articles and journals that form a
part literature review to develop better understanding about current research topic and its
objectives. Finally proper interpretation of data along with research findings and
recommendation are also forms a part of this current research project.

Table of Contents
Executive Summary ........................................................................................................................2
Research Title: The impact of gender discrimination on employee performance in Sainsbury. ....1
Chapter 1: Introduction ...................................................................................................................1
1.1) Background to the study .................................................................................................1
1.2) Research aim and objectives...........................................................................................1
1.3) Rationale for the research...............................................................................................2
1.4) Research questions.........................................................................................................2
Chapter 2: Literature Review...........................................................................................................2
Chapter 3: Methodology and Data Collection.................................................................................5
Chapter 4: Data analysis and interpretations...................................................................................8
Qualitative data analysis and interpretation ..........................................................................8
Quantitative data analysis and interpretation ......................................................................12
Chapter 5: Research Outcomes .....................................................................................................15
Covered in PPT.....................................................................................................................15
Chapter 6: Conclusion and Recommendations .............................................................................15
6.1) Conclusion ....................................................................................................................15
6.2) Recommendation ..........................................................................................................16
Chapter 7: Reflection & Recommendation of alternative research methodology.........................17
REFERENCES .............................................................................................................................18
Appendix:.......................................................................................................................................20
I: Power point slides ......................................................................................................................20
II: Research Proposal Form...........................................................................................................31
RESEARCH METHODOLOGY ..................................................................................................38
Research process..................................................................................................................38
Research approach...............................................................................................................38
Research strategy..................................................................................................................39
Research methodology.........................................................................................................39
III: Questionnaire ..........................................................................................................................41

Research Title: The impact of gender discrimination on employee
performance in Sainsbury.
Chapter 1: Introduction
1.1) Background to the study
Cultural diversity is vital concept which requires enough focus and concentration of
management of organisation over it. Every company and its workforce are attached to its
surroundings and backgrounds they are not existing in a vacuum they are present in their
respective socio-culture and cultures (Al-Jenaibi, 2017). For the company to be relevant and
matching with its surroundings and competitive environment which is aggressively increasing it
has to hire employees or workforces who represents the demographics of the particular area. The
current research project is developed on Sainsbury a British second largest supermarket store
which was founded in 1865 by John James Sainsbury and headquartered in London, UK. In the
research the impacts of gender discrimination on employee performances is studies along with
identifying the overall impact on the organisational performances as well.
1.2) Research aim and objectives
Research aim
The main aim behind conducting current research is work is, “To determine impact of the
gender discrimination on employee’s performance.” A study on Sainsbury, 835 high Rd. North
Finchley, N129ER, London, United Kingdom.
Research Objectives
The list of objectives that are set out for current investigation on Sainsbury is provided
below:
 To examine concept of cultural diversity at workplace.
 To analyse the impact of the cultural diversity on employee’s performance in Sainsbury.
 To assess the issues faced by Sainsbury company from cultural diversity.
 To recommended ways Sainsbury should adopt to removing gender discrimination issues
from workplace.
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1.3) Rationale for the research
The rationales of the current research project and topic is to identify and determine the
importance and the impact of cultural diversity. The study is based on the impact of gender
discrimination which is a sub section of cultural diversity. The research conducts thorough
evaluation and analysis of the benefits, challenges and impacts of cultural diversity along with
suggesting ways to promote it in the workplace. Benefiting the research findings and
contributing towards knowledge and skills to improve performances and productivity by
promoting cultural diversity in the organisational culture.
1.4) Research questions
The research questions that are analysed and evaluated through current research project on
Sainsbury are stated as follows:
 What is gender discrimination at workplace?
 Does gender discrimination impact on employee’s performance in Sainsbury?
 What are the various strategies that can be adopted to remove gender bias?
Chapter 2: Literature Review
To examine concept of cultural diversity at workplace.
In view of Kimberly Amadeo, 2020, cultural diversity means a team or group of
individuals belonging to different ages, races, genders, sexual orientation, religions, ethnicities,
socio-economic status, nationalities and many other. Diversity in workplace is beneficial and
effective as people form separate regions, comes with different backgrounds and experiences
rendering unique and new perspectives. These new and creative perspectives allows the
workplace to think differently for problems contributing in innovative results and solutions to
them (Alexandra Beauregard and et. al., 2018).
Cultural diversity brings strengths to the workplace for which it is essential that it is
valued in corporate philosophy. Celebrating diversity at workplace is a long and hectic task
which requires commitment of people towards it, workers or employees has to be open-minded
and non-judgemental for truly understanding and gaining knowledge about diversity and its
impact on the organisation and on the environment in company.
Cultural diversity is beneficial for company and overall performance as when it works
properly and practised appropriately it enhances the productivity of workplace and which results
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in higher profits and earning. According to several study conducted it has been identified that
employees who feel more comfortable and accepted in workplace who are included in it properly
take 75% less sick days than others who felt that they do not belong in it.
Cultural diversity is a concept which is most focused and evaluated today by all the
human resource professionals and other managerial and directorial members of company.
Practising cultural diversity bring benefits for the businesses as discussed above, fresh talents is
introduced with great enthusiasm brings better changes and development in the functions,
innovative and creative ideas are used for performing tasks and fulfilling objectives of company.
To analyse the impact of the cultural diversity on employee’s performance in Sainsbury.
In point of H M A S Jayawardana, 2019, Workforce diversity is determined as one of the
strategic of the firm which will add value to it over its competitors and rivals. The success of the
organisation depends upon its labour-force and personnels as they are the one who carry out all
the operations and face the practical situations on behalf of the organisation. There are several
factors related to workforce diversity which impacts the performance and effectiveness of
employees in Sainsbury (Noon, 2018).
Cultural diversity includes various elements which can influence the performance of staff
and their abilities. The first benefit or influence of diversified workforce is unique ways of
working on the operations and tasks assigned to team. Every individual is different and
employees learn form one another by their experiences and their competencies. A healthy
competition is developed between teams and subordinates which pushes them to work with their
utmost potentials and push their boundaries to out perform themselves.
The effective working condition, positive work surroundings and healthy relationships of
employees and interrelationships of teams allow them to produce the best results for the
company, attain goals in the prescribed time frame and contributing maximum to the company
by effective and potential performance is the outcome of diversity in workforce, their viewpoints
and collaboration of tasks and duties (Romani and et. al., 2017).
The discussion and evaluation clearly shows the negative impact of cultural diversity on
employee's performances and productivity and to which Sainsbury's profitability is linked. First
and foremost is no fresh talent will be entering in the organisation resulting in zero innovation
and creativity. Moreover, employees will be demotivated as they are not receiving any fair
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change to enhance their skill sets and develop further in their personal and professional
perspectives.
To assess the issues faced by Sainsbury company from cultural diversity.
According to Katie Reynolds, 2017, Embracing cultural diversity in workplace is the first
and foremost task for a company also, it is their first step to be competitive on an international
level of operations. This is very significant and a very prominent challenge which is faced by
organisations like Sainsbury in today's scenario. There are several obstacles which comes in the
way of success and productivity out of which cultural diversity is on top.
Employers are well aware about the importance, benefits and need of their company to
have culturally diversified workforce still they do not take any firm steps for doing so and
promoting it in the organisation (Syed, 2020). The problems which are faced by Sainsbury due to
it is conflicting working styles amongst teams and other members. People have different styles of
work and their attitude differs towards work that are reflecting upon their cultures, values and
compounding differences. These approaches can harm the business and productivity if not
properly recognized and accounted by the employer.
Sainsbusy is a retail firm in which cultural diversity plays a vital role as every day they
serve numerous clients and consumers through retail stores and online orders and deliveries.
Several customers are engaged belonging to varied cultures and places in the world which raises
the need for workforces be culturally diversified which will improve their sales as people can
connect with the sales executives emotionally and that is a attractive element. Consumers are
changed into long term loyal consumer of the firm and more effectively long lasting relations are
developed with consumers which is beneficial in long run. But if cultural diversity is not being
practised in Sainsbury its operations will be hindered and sales will go down with profitability.
Moreover, approaches of teamwork, cooperation and collaboration also vary from person
to person and from leaders which brings differences amongst team members and leaders causing
a stressing situation in the work environment amongst people and management. These situations
create unhealthy and demotivating environment in the workplace leading to lowering
performances of staff and ultimately of the company (Dahanayake and et. al., 2018).
To recommended ways Sainsbury should adopt to removing gender discrimination issues from
workplace.
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According to Jonathan, A. Segal, 2015, Every company and individuals either man or
worm who are running the business must be working and ensuring that women and everyone in
the firm are having equal opportunities at their respective positions. Few ways which can be
adopted by Sainsbury for promoting cultural diversity in all the stages of work from top to
bottom are suggested through it.
First ways is to educate the leaders and senior management about the importance and
needs of diversity in company. Their has to be a balance in the workforce it should not be
concentrated by more men or women. Fighting Bias, is another method of promoting cultural
diversity. It it essential that Sainsbury make use of diverse hiring team which are properly trained
and make sure that they do not engage in any biased decisions in relation to hiring candidates
either consciously or unconsciously (Flynn, Haynes and Kilgour, 2017).
Evaluating work assignment systems, is important for making sure that work is
distributed amongst staff properly no discrimination is taking place and everyone is being
rendered equal opportunities to develop, perform and grow. Another way is Sainsbury needs to
evaluate the evaluators that is the decision makers can be biased and which results in benefits
those whom they are in favour of. Therefore, their has to be appropriate measures to keep a
check on evaluators as well for knowing that they are not indulged in any discriminating
activities and decision making.
Sainsbury is required to adopt several methods and approaches for removing cultural
diversity form their workplace and making it better day by day for employees to work ethically
and potentially. These ways which are discussed are necessary and some general approaches is to
be practised by leaders and managers. The management and leadership board of Sainsbury needs
to make sure that they are no being discriminating while allocating jobs. Individuals for
respective work should be assigned work according to their skills rather than by discriminating
amongst them.
Chapter 3: Methodology and Data Collection
This section of the research will provide detailed information about the tools, methods,
frameworks and ways that are adopted by the researcher for conducting the investigation and
reaching to a conclusion. This part will enable in developing positive results in accordance with
the topic for once all analytical tools and methods are implemented in effective manner. Few
research methods are discussed in detail underneath in the next section (Williams, 2017).
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Research process:
This is way of dividing the activities into sub sections for examining the collected data
and placing them in the right segment. For this research systematic process is used which
involves topic development, setting aim and objectives, presenting literature review, data
collection methods, reflection, recommendation and conclusion as per the experience of
researcher.
Research approach:
The research approaches are divided into two categories for effective and adequate
results. These research approaches are inductive and deductive and for this study inductive
approach is used for gaining most suitable outcomes. Inductive approach is used for developing
most suitable outcomes in the most systematic manner (Enoksen, 2016).
Research strategy:
This is relevant to the sources used by investigator for gathering the required information
and data. For this creaser study the strategy is to collect information from most potential
resources by primary tools. Questionnaires are used as a primary framework as it enables the
investigator to gather great amount of data from the targeted sample size and population.
Research methodology:
This is a framework which is developed with integration of numerous tool and techniques
required and adopted by the researchers for conducting the study in the most effective and
potential manner. These techniques are as follows:
 Kind of investigation- There are two main methods which are used for developing
understanding about the research topic and gathering data. These are qualitative and
quantitative. For this research study the investigator have used qualitative research
investigation method for gathering data and generating positive outcomes. Further, use of
quantitative nature of investigation is also made for current study as it leads to better
presentation and communications of facts with the help of charts and tables. The more
effective communication is made the more easy it will get for the researcher to known
what is exactly being practised in workplaces with people.
 Research philosophy- The research philosophy are also of two types positivism and
interpertivism. For the current project the scholar have use interpertivism research
philosophy which gathers information on the basis of human perceptions and use for
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generating effective results and efficient manner. Use of interpretivism philosophy is
suitable for current study as it lead to better insight in human behaviour and attitude. In
order to known people perceptions and opinions for the research topic of cultural
diversity the interpertivism approach is beneficial as it will be easy for the researcher to
known what leaders and managers think and practice as well as about the intensity of the
matter in relations with the cultural biasses and discrimination.
 Research design- It refers to the formate and structure adopted by the researcher for
conducting the research in the most effective and efficient manner. There are three types
of research design, descriptive, exploratory and explanatory. For this research project
descriptive design is used in relevance to primary research and tools (Kulkarni, Boehm
and Basu, 2016). The descriptive approach will enable the investigator to conduct in
depth and thorough research assisting in making conclusion on the study by considering
every similar and related aspects of business.
 Data collection- The data collection methods are used for gathering ample amount of
data form the internal and external sources which are most relevant to the study topic and
which needs to be evaluated by the researcher for making appropriate findings and
analysis. Basically, there are two main sources from where data could be collected and
obtain by a researcher which comprises of primary and secondary sources. Use of both
primary and secondary sources are made for current research as secondary leads to
support fir findings with the help of past facts and literature where as primary leads to a
first hand and authentic form of data.
 Research instruments and tools- This segment is referring to data collection methods as
they plays a vital role in the whole research study. Their are specifically two ways of data
collection primary and secondary. One already exist in the market and another is
extracted by the investigator. For primary data collection open-ended questionnaires are
used and for secondary online articles, books, newspapers and other tools are used.
Further, 4 close ended quantitative questions are also included in questionnaire to get
perception of respondents. Sample Size- A sample is a group which is chosen by the researcher for conducting their
research and gain the most appropriate and unbiased opinions on the respective study
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topic. 30 respondents from the workforce of Sainsbury are selected as sample size for
current research through making use of random sampling method.
Qualitative Questionnaire
Name:
Age:
Gender:
Add:
Mail ID:
Q1) What do you mean by the concept of sexual Biasness at place of work of an organisation?
Q2) What are the possible negative consequences which are associated with concept of sexual
Biasness at workplace of a company?
Q3) As per your perception does the existence of sexual Biasness at administrative centre have
vital impact on the performance of employees in Sainsbury?
Q4) What Implication are you having regarding the conception associated with cultural
diversity at workplace?
Q5) Why it has became essential and vital for Sainsbury to have effective administration of
cultural diversity at its workplace?
Q6) What view point you are having regarding the impact of the cultural diversity on
performance of employees in Sainsbury?
Q7) According to your opinion, what could be the main issues and face up to by Sainsbury
company from the creation of cultural diversity at its workplace?
Q8) What are the recommended ways for Sainsbury to overcome the issues and challenges
associated with the management of cultural diversity?
Q9) What expression are you having related with the role of managers and leaders of
Sainsbury in leading a discrimination free environment along with ensuring better management
of cultural diversity at its workplace?
Q10) What are the possible steps and strategies that could be adopted by Sainsbury for
removing gender discrimination issues from its workplace?
Quantitative Questionnaire
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