The Impact of Gender Discrimination on Sainsbury Employee Performance

This research project investigates the impact of gender discrimination on employee performance within Sainsbury, a major UK supermarket chain. The study employs both primary and secondary research methods, including qualitative questionnaires and a review of academic literature, to examine the concept of cultural diversity and its effects on employee performance. The research aims to understand the issues arising from gender bias and cultural diversity at Sainsbury and to recommend strategies for mitigating these issues. The report includes an executive summary, literature review, detailed methodology, data analysis and interpretation, research outcomes, conclusions, and recommendations. The project also reflects on alternative research methodologies and provides appendices with supplementary materials, including the research proposal, methodology, and the questionnaire used. The findings highlight the importance of addressing gender discrimination to enhance employee performance, promote cultural diversity, and improve overall organizational effectiveness. The report concludes with actionable recommendations for Sainsbury to foster a more inclusive and equitable workplace.

Research Project

Executive Summary
The current research assignment is based on the topic of the impact of sexual unfairness on
performance of employees in Sainsbury for which a primary along with secondary form of
research is undertaken. The aim of current research project is to get better understanding about
the sexual biasness at workplace along with evaluation of concept of cultural diversity. For
conducting primary investigation adoption of qualitative form of research is made along with
other appropriate methodology where data is gathered through the use of a qualitative
questionnaire. Further, the secondary research is based on online articles and journals that form a
part literature review to develop better understanding about current research topic and its
objectives. Finally proper interpretation of data along with research findings and
recommendation are also forms a part of this current research project.

Table of Contents
Executive Summary ........................................................................................................................2
Research Title: The impact of gender discrimination on employee performance in Sainsbury. ....1
Chapter 1: Introduction ...................................................................................................................1
1.1) Background to the study .................................................................................................1
1.2) Research aim and objectives...........................................................................................1
1.3) Rationale for the research...............................................................................................2
1.4) Research questions.........................................................................................................2
Chapter 2: Literature Review...........................................................................................................2
Chapter 3: Methodology and Data Collection.................................................................................5
Chapter 4: Data analysis and interpretations...................................................................................8
Qualitative data analysis and interpretation ..........................................................................8
Quantitative data analysis and interpretation ......................................................................12
Chapter 5: Research Outcomes .....................................................................................................15
Covered in PPT.....................................................................................................................15
Chapter 6: Conclusion and Recommendations .............................................................................15
6.1) Conclusion ....................................................................................................................15
6.2) Recommendation ..........................................................................................................16
Chapter 7: Reflection & Recommendation of alternative research methodology.........................17
REFERENCES .............................................................................................................................18
Appendix:.......................................................................................................................................20
I: Power point slides ......................................................................................................................20
II: Research Proposal Form...........................................................................................................31
RESEARCH METHODOLOGY ..................................................................................................38
Research process..................................................................................................................38
Research approach...............................................................................................................38
Research strategy..................................................................................................................39
Research methodology.........................................................................................................39
III: Questionnaire ..........................................................................................................................41

Research Title: The impact of gender discrimination on employee
performance in Sainsbury.
Chapter 1: Introduction
1.1) Background to the study
Cultural diversity is vital concept which requires enough focus and concentration of
management of organisation over it. Every company and its workforce are attached to its
surroundings and backgrounds they are not existing in a vacuum they are present in their
respective socio-culture and cultures (Al-Jenaibi, 2017). For the company to be relevant and
matching with its surroundings and competitive environment which is aggressively increasing it
has to hire employees or workforces who represents the demographics of the particular area. The
current research project is developed on Sainsbury a British second largest supermarket store
which was founded in 1865 by John James Sainsbury and headquartered in London, UK. In the
research the impacts of gender discrimination on employee performances is studies along with
identifying the overall impact on the organisational performances as well.
1.2) Research aim and objectives
Research aim
The main aim behind conducting current research is work is, “To determine impact of the
gender discrimination on employee’s performance.” A study on Sainsbury, 835 high Rd. North
Finchley, N129ER, London, United Kingdom.
Research Objectives
The list of objectives that are set out for current investigation on Sainsbury is provided
below:
 To examine concept of cultural diversity at workplace.
 To analyse the impact of the cultural diversity on employee’s performance in Sainsbury.
 To assess the issues faced by Sainsbury company from cultural diversity.
 To recommended ways Sainsbury should adopt to removing gender discrimination issues
from workplace.
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1.3) Rationale for the research
The rationales of the current research project and topic is to identify and determine the
importance and the impact of cultural diversity. The study is based on the impact of gender
discrimination which is a sub section of cultural diversity. The research conducts thorough
evaluation and analysis of the benefits, challenges and impacts of cultural diversity along with
suggesting ways to promote it in the workplace. Benefiting the research findings and
contributing towards knowledge and skills to improve performances and productivity by
promoting cultural diversity in the organisational culture.
1.4) Research questions
The research questions that are analysed and evaluated through current research project on
Sainsbury are stated as follows:
 What is gender discrimination at workplace?
 Does gender discrimination impact on employee’s performance in Sainsbury?
 What are the various strategies that can be adopted to remove gender bias?
Chapter 2: Literature Review
To examine concept of cultural diversity at workplace.
In view of Kimberly Amadeo, 2020, cultural diversity means a team or group of
individuals belonging to different ages, races, genders, sexual orientation, religions, ethnicities,
socio-economic status, nationalities and many other. Diversity in workplace is beneficial and
effective as people form separate regions, comes with different backgrounds and experiences
rendering unique and new perspectives. These new and creative perspectives allows the
workplace to think differently for problems contributing in innovative results and solutions to
them (Alexandra Beauregard and et. al., 2018).
Cultural diversity brings strengths to the workplace for which it is essential that it is
valued in corporate philosophy. Celebrating diversity at workplace is a long and hectic task
which requires commitment of people towards it, workers or employees has to be open-minded
and non-judgemental for truly understanding and gaining knowledge about diversity and its
impact on the organisation and on the environment in company.
Cultural diversity is beneficial for company and overall performance as when it works
properly and practised appropriately it enhances the productivity of workplace and which results
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in higher profits and earning. According to several study conducted it has been identified that
employees who feel more comfortable and accepted in workplace who are included in it properly
take 75% less sick days than others who felt that they do not belong in it.
Cultural diversity is a concept which is most focused and evaluated today by all the
human resource professionals and other managerial and directorial members of company.
Practising cultural diversity bring benefits for the businesses as discussed above, fresh talents is
introduced with great enthusiasm brings better changes and development in the functions,
innovative and creative ideas are used for performing tasks and fulfilling objectives of company.
To analyse the impact of the cultural diversity on employee’s performance in Sainsbury.
In point of H M A S Jayawardana, 2019, Workforce diversity is determined as one of the
strategic of the firm which will add value to it over its competitors and rivals. The success of the
organisation depends upon its labour-force and personnels as they are the one who carry out all
the operations and face the practical situations on behalf of the organisation. There are several
factors related to workforce diversity which impacts the performance and effectiveness of
employees in Sainsbury (Noon, 2018).
Cultural diversity includes various elements which can influence the performance of staff
and their abilities. The first benefit or influence of diversified workforce is unique ways of
working on the operations and tasks assigned to team. Every individual is different and
employees learn form one another by their experiences and their competencies. A healthy
competition is developed between teams and subordinates which pushes them to work with their
utmost potentials and push their boundaries to out perform themselves.
The effective working condition, positive work surroundings and healthy relationships of
employees and interrelationships of teams allow them to produce the best results for the
company, attain goals in the prescribed time frame and contributing maximum to the company
by effective and potential performance is the outcome of diversity in workforce, their viewpoints
and collaboration of tasks and duties (Romani and et. al., 2017).
The discussion and evaluation clearly shows the negative impact of cultural diversity on
employee's performances and productivity and to which Sainsbury's profitability is linked. First
and foremost is no fresh talent will be entering in the organisation resulting in zero innovation
and creativity. Moreover, employees will be demotivated as they are not receiving any fair
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change to enhance their skill sets and develop further in their personal and professional
perspectives.
To assess the issues faced by Sainsbury company from cultural diversity.
According to Katie Reynolds, 2017, Embracing cultural diversity in workplace is the first
and foremost task for a company also, it is their first step to be competitive on an international
level of operations. This is very significant and a very prominent challenge which is faced by
organisations like Sainsbury in today's scenario. There are several obstacles which comes in the
way of success and productivity out of which cultural diversity is on top.
Employers are well aware about the importance, benefits and need of their company to
have culturally diversified workforce still they do not take any firm steps for doing so and
promoting it in the organisation (Syed, 2020). The problems which are faced by Sainsbury due to
it is conflicting working styles amongst teams and other members. People have different styles of
work and their attitude differs towards work that are reflecting upon their cultures, values and
compounding differences. These approaches can harm the business and productivity if not
properly recognized and accounted by the employer.
Sainsbusy is a retail firm in which cultural diversity plays a vital role as every day they
serve numerous clients and consumers through retail stores and online orders and deliveries.
Several customers are engaged belonging to varied cultures and places in the world which raises
the need for workforces be culturally diversified which will improve their sales as people can
connect with the sales executives emotionally and that is a attractive element. Consumers are
changed into long term loyal consumer of the firm and more effectively long lasting relations are
developed with consumers which is beneficial in long run. But if cultural diversity is not being
practised in Sainsbury its operations will be hindered and sales will go down with profitability.
Moreover, approaches of teamwork, cooperation and collaboration also vary from person
to person and from leaders which brings differences amongst team members and leaders causing
a stressing situation in the work environment amongst people and management. These situations
create unhealthy and demotivating environment in the workplace leading to lowering
performances of staff and ultimately of the company (Dahanayake and et. al., 2018).
To recommended ways Sainsbury should adopt to removing gender discrimination issues from
workplace.
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According to Jonathan, A. Segal, 2015, Every company and individuals either man or
worm who are running the business must be working and ensuring that women and everyone in
the firm are having equal opportunities at their respective positions. Few ways which can be
adopted by Sainsbury for promoting cultural diversity in all the stages of work from top to
bottom are suggested through it.
First ways is to educate the leaders and senior management about the importance and
needs of diversity in company. Their has to be a balance in the workforce it should not be
concentrated by more men or women. Fighting Bias, is another method of promoting cultural
diversity. It it essential that Sainsbury make use of diverse hiring team which are properly trained
and make sure that they do not engage in any biased decisions in relation to hiring candidates
either consciously or unconsciously (Flynn, Haynes and Kilgour, 2017).
Evaluating work assignment systems, is important for making sure that work is
distributed amongst staff properly no discrimination is taking place and everyone is being
rendered equal opportunities to develop, perform and grow. Another way is Sainsbury needs to
evaluate the evaluators that is the decision makers can be biased and which results in benefits
those whom they are in favour of. Therefore, their has to be appropriate measures to keep a
check on evaluators as well for knowing that they are not indulged in any discriminating
activities and decision making.
Sainsbury is required to adopt several methods and approaches for removing cultural
diversity form their workplace and making it better day by day for employees to work ethically
and potentially. These ways which are discussed are necessary and some general approaches is to
be practised by leaders and managers. The management and leadership board of Sainsbury needs
to make sure that they are no being discriminating while allocating jobs. Individuals for
respective work should be assigned work according to their skills rather than by discriminating
amongst them.
Chapter 3: Methodology and Data Collection
This section of the research will provide detailed information about the tools, methods,
frameworks and ways that are adopted by the researcher for conducting the investigation and
reaching to a conclusion. This part will enable in developing positive results in accordance with
the topic for once all analytical tools and methods are implemented in effective manner. Few
research methods are discussed in detail underneath in the next section (Williams, 2017).
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Research process:
This is way of dividing the activities into sub sections for examining the collected data
and placing them in the right segment. For this research systematic process is used which
involves topic development, setting aim and objectives, presenting literature review, data
collection methods, reflection, recommendation and conclusion as per the experience of
researcher.
Research approach:
The research approaches are divided into two categories for effective and adequate
results. These research approaches are inductive and deductive and for this study inductive
approach is used for gaining most suitable outcomes. Inductive approach is used for developing
most suitable outcomes in the most systematic manner (Enoksen, 2016).
Research strategy:
This is relevant to the sources used by investigator for gathering the required information
and data. For this creaser study the strategy is to collect information from most potential
resources by primary tools. Questionnaires are used as a primary framework as it enables the
investigator to gather great amount of data from the targeted sample size and population.
Research methodology:
This is a framework which is developed with integration of numerous tool and techniques
required and adopted by the researchers for conducting the study in the most effective and
potential manner. These techniques are as follows:
 Kind of investigation- There are two main methods which are used for developing
understanding about the research topic and gathering data. These are qualitative and
quantitative. For this research study the investigator have used qualitative research
investigation method for gathering data and generating positive outcomes. Further, use of
quantitative nature of investigation is also made for current study as it leads to better
presentation and communications of facts with the help of charts and tables. The more
effective communication is made the more easy it will get for the researcher to known
what is exactly being practised in workplaces with people.
 Research philosophy- The research philosophy are also of two types positivism and
interpertivism. For the current project the scholar have use interpertivism research
philosophy which gathers information on the basis of human perceptions and use for
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generating effective results and efficient manner. Use of interpretivism philosophy is
suitable for current study as it lead to better insight in human behaviour and attitude. In
order to known people perceptions and opinions for the research topic of cultural
diversity the interpertivism approach is beneficial as it will be easy for the researcher to
known what leaders and managers think and practice as well as about the intensity of the
matter in relations with the cultural biasses and discrimination.
 Research design- It refers to the formate and structure adopted by the researcher for
conducting the research in the most effective and efficient manner. There are three types
of research design, descriptive, exploratory and explanatory. For this research project
descriptive design is used in relevance to primary research and tools (Kulkarni, Boehm
and Basu, 2016). The descriptive approach will enable the investigator to conduct in
depth and thorough research assisting in making conclusion on the study by considering
every similar and related aspects of business.
 Data collection- The data collection methods are used for gathering ample amount of
data form the internal and external sources which are most relevant to the study topic and
which needs to be evaluated by the researcher for making appropriate findings and
analysis. Basically, there are two main sources from where data could be collected and
obtain by a researcher which comprises of primary and secondary sources. Use of both
primary and secondary sources are made for current research as secondary leads to
support fir findings with the help of past facts and literature where as primary leads to a
first hand and authentic form of data.
 Research instruments and tools- This segment is referring to data collection methods as
they plays a vital role in the whole research study. Their are specifically two ways of data
collection primary and secondary. One already exist in the market and another is
extracted by the investigator. For primary data collection open-ended questionnaires are
used and for secondary online articles, books, newspapers and other tools are used.
Further, 4 close ended quantitative questions are also included in questionnaire to get
perception of respondents. Sample Size- A sample is a group which is chosen by the researcher for conducting their
research and gain the most appropriate and unbiased opinions on the respective study
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topic. 30 respondents from the workforce of Sainsbury are selected as sample size for
current research through making use of random sampling method.
Qualitative Questionnaire
Name:
Age:
Gender:
Add:
Mail ID:
Q1) What do you mean by the concept of sexual Biasness at place of work of an organisation?
Q2) What are the possible negative consequences which are associated with concept of sexual
Biasness at workplace of a company?
Q3) As per your perception does the existence of sexual Biasness at administrative centre have
vital impact on the performance of employees in Sainsbury?
Q4) What Implication are you having regarding the conception associated with cultural
diversity at workplace?
Q5) Why it has became essential and vital for Sainsbury to have effective administration of
cultural diversity at its workplace?
Q6) What view point you are having regarding the impact of the cultural diversity on
performance of employees in Sainsbury?
Q7) According to your opinion, what could be the main issues and face up to by Sainsbury
company from the creation of cultural diversity at its workplace?
Q8) What are the recommended ways for Sainsbury to overcome the issues and challenges
associated with the management of cultural diversity?
Q9) What expression are you having related with the role of managers and leaders of
Sainsbury in leading a discrimination free environment along with ensuring better management
of cultural diversity at its workplace?
Q10) What are the possible steps and strategies that could be adopted by Sainsbury for
removing gender discrimination issues from its workplace?
Quantitative Questionnaire
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Q1) Do you having any implication regarding the cultural diversity concept at place of
work of a company?
a) Yes
b) No
c) Neutral implication
Q2) What overall impact of cultural diversity is seen on employee’s performance in
Sainsbury?
a) Positive
b) Negative
c) No impact
Q3) What are the main issues associated with cultural diversity at workplace of
Sainsbury?
a) Language Barriers
b) Lack of coordination
c) Complex needs of Employees
d) All of the above
Q4) What steps are viable for Sainsbury to eliminate gender discrimination from its
workplace?
a) Fair HR practises
b) Transparent decision making
c) Promotion on the basis of talent
Q5) Any further suggestion for Sainsbury to ensure better management of diversity and
equality?
Chapter 4: Data analysis and interpretations
Qualitative data analysis and interpretation
For analysis and interpretation of qualitative data gathered from the selected 30
respondents from the workforce of Sainsbury use of thematic approach is made. A detailed
description of analysis and interpretation of qualitative from of data through making the use of
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thematic approach is provided below which is reflecting the view point and perception of 30
participants on current research topic:
Theme 1: Concept of sexual Biasness at workplace of an organisation
Interpretation
With respect to the opinion of maximum number of respondents that concept of gender
discrimination is mainly associated with the biasness prevailed at workplace which denies
equal privilege and opportunity for individuals on the basis of their gender. It has been
interpreted that circumstance and situation in which people are treated in a different way
because of their gender and face issues like sexual harassment, disparate treatments and other
forms of biasness and favouritism is associated with the concept of sexual Biasness at place of
work.
Theme 2: The possible negative consequences associated with concept of sexual Biasness at
place of work of a company
Interpretation
During current investigation, it has been interpreted that 15 participants from a total of 30 had
favoured that enhancement in cases of sexual harassment and other miss treatment is the
biggest negative consequence associated with concept of sexual Biasness at place of work of a
company while 10 other were also favoured that enhancement in stress level and depression
among females is also a negative consequence of gender discrimination. Apart from all these,
it has been also observed that 5 participants were having a feeling that reduction in morale and
confidence level of employees is also associated with concept of sexual Biasness at place of
work of a company.
Theme 3: Does existence of sexual Biasness at place of work have vital impact on
performance of employees in Sainsbury
Interpretation
It has been analysed that major section of respondents has supported that the existence of
sexual Biasness at place of work have vital impact on employee’s performance in Sainsbury as
it lead to many issues and challenges as workplace that affect and hamper the performance of
employees at Sainsbury. It has been observed that existence of sexual Biasness at place of
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work leads to a negative impact on performance of employees of Sainsbury as it reduce their
motivation level and lead to a feeling of stress and dissatisfaction which hampers and
negatively impact their performance.
Theme 4: Implication regarding the concept of cultural diversity at workplace
Interpretation
Maximum number of participants of current investigation were having an implication that the
concept of cultural diversity at place where work of an organisation is associated with the
presence of employees and workforce who belongs to different culture along with varied
background at the workplace. Thus, it could be interpreted that the impression of cultural
diversity is mainly associated with leading a flexible and fair recruitment process to employees
individuals from diversified culture to build and lead cultural diversity at place of work.
Theme 5: Reasons that has made it essential and vital for Sainsbury to have effective
management of cultural diversity at its workplace
Interpretation
It has been interpreted that there are various reasons that had made accomplishment and
adoption of cultural diversity more vital and essential for Sainsbury as 10 participants were
having a view point that a diverse workforces lead to better expansion opportunity through
enhancing the scope for target customers where as other 11 were in favour of enhanced skills
and competencies level of workforces as it consists of employees from diversified background.
Apart From this, the left out 9 participants were having a thinking that cultural diversity act as
vital tool to lead better motivation and satisfaction level in employees through ensuring equal
job opportunity for all individuals.
Theme 6: View point regarding the impact of the cultural diversity on performance of
employees in Sainsbury
Interpretation
Major portion of participants were having a view point that a optimistic and positive impact is
created and associated by cultural diversity on performance of employees in Sainsbury as it is a
concept that ensures better motivation and satisfaction level in employees through leading
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equal job opportunity and environment of fairness at workplace. Beside this, cultural diversity
also lead to improvement in overall skills and competencies of employees through leading their
interaction with more diversified workforces and individuals which enhance their skills and
talents that lead positive impact on overall performance level of employees in Sainsbury.
Theme 7: The main issues and challenges faced by Sainsbury company from the creation of
cultural diversity at its workplace
Interpretation
In has analysed from current investigation that maximum number of participants had supported
that cultural barriers and communication issues are the biggest challenges which are faced by
Sainsbury company from the creation of cultural diversity at its workplace as it is difficult to
communicate and coordinate with the employees who belongs to different cultural and
background. Further, challenges and issues are also faced by Sainsbury in estimating and
fulfilling the complex needs and expectation of culturally diversified workforce.
Theme 8: The recommended ways for Sainsbury to overcome the issues and challenges
associated with the management of cultural diversity
Interpretation
It could have been interpreted from current research project that a lot of ways are there that
could be adopted by Sainsbury to overcome the issues and challenges associated with the
management of cultural diversity as maximum number of participants had supported that
leading and adopting a unbiased HR practises and recruitment process is an effective way to
lade better management of cultural diversity. Besides this, some respondents were also having
a view point that implication and adoption of effective communication channel along with
regular cultural diversity are also the effective ways to overcome the issues and challenges
associated with the management of cultural diversity.
Theme 9: Implication regarding the role of managers and leaders of Sainsbury in leading a
discrimination free environment along with ensuring better management of cultural
diversity at its workplace
Interpretation
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Maximum number of participants were having a positive implication regarding the role of
managers and leaders of Sainsbury in leading a discrimination free environment along with
ensuring better management of cultural diversity at its workplace as managers and leaders
plays a vital role in directing and guiding the employees for better procurement of cultural
diversity along with motivating workforces and employees for leading reduction in
discrimination at workplace. Thus, it can be interpreted that managers and leaders of Sainsbury
plays a vital role in managing cultural diversity and reducing discrimination through leading
effective direction and motivation for its employees.
Theme 10: The possible steps and strategies that could be adopted by Sainsbury for
removing gender discrimination issues from its workplace
Interpretation
An evaluation can be made from the findings of current investigation that 12 participants were
supported that leading education in employees about gender discrimination is a vital step that
could be adopted by Sainsbury for removing gender discrimination issues from its workplace
where as 8 participants were also favoured review of salaries and leading standardize pay for
both male and female employees to lead reduction in issues of gender discrimination. Beside
this, the remaining 10 employees had also favoured clear and transparent polices and strategies
by the means of participative management for removing gender discrimination issues from the
workplace of Sainsbury.
Quantitative data analysis and interpretation
Use of following pie chart and frequency table is appropriate and suitable for analysis of
quantitative data collected from 30 participants from workforce of Sainsbury:
Theme 1: Cultural diversity concept at place of work of a company
Q1) Do you having any implication regarding the cultural
diversity concept at place of work of a company?
Frequency
a) Yes 25
b) No 1
c) Neutral implication 4
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Interpretation
It has been evaluated that from a total of 30 participants, 25 were there who are having
implication and view point regarding the cultural diversity concept at place of work of a
company where as 1 was totally unaware of this fact. Apart from this, 4 respondents were also
there who were having a neutral implication regarding the concept of multiplicity of culture at
workplace.
Theme 2: Impact of cultural diversity on employee’s performance
Q2) What overall impact of cultural diversity is seen on
employee’s performance in Sainsbury?
Frequency
a) Positive 27
b) Negative 1
c) No impact 2
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Interpretation
It has been find out during current investigation that overall a positive kind of impact is
lead by cultural diversity on employee’s performance within the context of Sainsbury as
favoured by 27 participants where as only 1 seemed in support of its negative influence. Beside
this, 2 other left out participants were also there who opted for no impact of culture diversity on
employee’s performance.
Theme 3: Main issues associated with cultural diversity
Q3) What are the main issues associated with cultural diversity at
workplace of Sainsbury?
Frequency
a) Language Barriers 15
b) Lack of coordination 6
c) Complex needs of Employees 7
d) All of the above 2
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Interpretation
The above stated diagram is reflecting that language barrier is a main issue associated
with cultural diversity at workplace of Sainsbury which was favoured by 15 respondents along
with 6 other individuals who seemed in support of Lack of coordination. Apart from this, 7 other
respondents were also having a thinking that complex needs of employees is also a major issues
related with managing cultural diversity where as 2 left out individuals were in favour of all of
the above options.
Theme 4: Steps viable for Sainsbury to eliminate gender discrimination from its workplace
Q4) What steps are viable for Sainsbury to eliminate gender
discrimination from its workplace?
Frequency
a) Fair HR practises 8
b) Transparent decision making 12
c) Promotion on the basis of talent 10
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Interpretation
It has been observed from current study that adoption of fair HR practises is a viable step
for Sainsbury to eliminate gender discrimination from its workplace 8 participants supported this
option where as 12 respondents were in favour of Transparent decision making along with 10
other participants who were having a thinking that Promotion on the basis of talent is a viable
step to eliminate gender discrimination.
Chapter 5: Research Outcomes
Covered in PPT
Chapter 6: Conclusion and Recommendations
6.1) Conclusion
On the basis of current investigation a conclusion can be made that the concept of gender
discrimination is associated with biasness prevailed at workplace that lead to many negative
consequences like enhanced chances of sexual harassment, creation of environment of stress and
depression at workplace that lead to a reduction in the morale and confidence level of employees.
It has been also summarised from current investigation that presence of sexual Biasness at place
of work lead to an unenthusiastic impact on employee’s performance that hampers efficiency and
facilitates reduction in motivation and satisfaction.
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Further, a conclusion related with the notion of cultural diversity could also be made that is
associated with presence of diversified employees at workplace which lead to better expansion
opportunity and enhanced skills and competencies of workforces. Further, it has been also
seemed that a positive and optimistic impact is lead by cultural diversity on performance of
employees as it ensures a more fair job opportunity for all employees. Beside this, a conclusion
can also be made that cultural diversity boost the morale and satisfaction level of and create a
positive and healthy workplaces environment where all employees are treated equally
irrespective of their background or culture. But issues like cultural and communication barriers
are also associated with Creation of cultural diversity at workplace. At last, a conclusion can be
drawn that adopting a fair and unbiased HR practises and recruitment process is an effective way
to lead better management of cultural diversity. Further, it has been also summarised that,
adoption of participative management and effective communication along with standardised pay
are effective way for an organisation to overcome the issues of gender discrimination at its
workplace.
6.2) Recommendation
It has been reflected from the findings current project that gender discrimination is a big
issues for an organisation that has negative impact on the performance of its employees. Thus,
following recommendation are made for Sainsbury to overcome the issues of Gender
discrimination and biasness from its workplace:
 Leading effective education in employees about the concept of gender discrimination is
an effective way along with standardisation of pay to overcome the issues of Gender
discrimination and biasness from workplace of Sainsbury. Effective education lead to
better awareness in employees abut concept of gender discrimination and its negative
consequence which motivates employees to have reduction in such biasness. Implication
of review of salaries and leading standardize pay for both male and female ensures higher
level of equality and fairness at workplace of for Sainsbury to overcome the issues of
Gender discrimination and biasness.
 Adoption of participative management style is also recommended for Sainsbury as it
ensures more transparent decision making and clarity in policies to have reduction in the
chances of gender discrimination. Furthers, participative management also ensures more
effective communication and bonding at workplace that is vital to lead a positive and
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healthy workplace environment at Sainsbury to overcome the issues of Gender
discrimination and biasness from its workplace.
Chapter 7: Reflection & Recommendation of alternative research
methodology
My experience from the research study and investigation conducted is amazing, activities
performed for driving to appropriate conclusion rendered me better understanding about cultural
diversity aspect. I gained knowledge about the importance, needs, benefits and challenges of
cultural diversity and how gender discrimination can be removed. Moreover, from the research I
developed understanding about the ways, methods and measures for ensuring diversification in
workforce. Moving further, with the research and investigation I also developed better
knowledge and idea about several research options and ways available for conducting potential
study and developing efficient outcomes. For this research study I have used Qualitative research
method for gathering positive results with appropriate theoretical models and tools presenting
accurate facts about the topic. Moreover, in addition with qualitative research I have also used
Primary and Secondary data collection process as well. Both the sources were helpful for me
enabling me to collect enough information is required. For primary source is made use of open
ended questionnaire which was developed with the support of secondary research that was
conducted through online sources, third party review and others. The primary data collection
method that is the questionnaire supported me in my study and gathering knowledge about the
cultural diversity in the company and workplace along with thorough information about the
gender discrimination practices. All these research tool and frameworks as well as in depth
analysis enabled me to achieve the goals and objectives of the assignment which were pre-
determined by me in the very beginning of the investigation. The alternative research method
which I will also be using in future for conducting study in quantitative. This research approach
is easy to present and enable to perform a more detailed and deep study in little time.
19

REFERENCES
Books and Journals
Al-Jenaibi, B., 2017. The scope and impact of workplace diversity in the United Arab Emirates–
A preliminary study. Geografia-Malaysian Journal of Society and Space. 8(1).
Alexandra Beauregard, T. and et. al., 2018. Listen carefully: transgender voices in the
workplace. The International Journal of Human Resource Management. 29(5). pp.857-
884.
Brown, J., 2017. Inclusion: Diversity, the New Workplace & the Will to Change by Jennifer
Brown. Publish Your Purpose Press.
Cletus, H. E. and et. al., 2018. Prospects and challenges of workplace diversity in modern day
organizations: A critical review. HOLISTICA–Journal of Business and Public
Administration. 9(2). pp.35-52.
Dahanayake, P. and et. al., 2018. Justice and fairness in the workplace: a trajectory for managing
diversity. Equality, Diversity and Inclusion: An International Journal.
Enoksen, E., 2016. Perceived discrimination against immigrants in the workplace. Equality,
Diversity and Inclusion: An International Journal.
Flynn, P. M., Haynes, K. and Kilgour, M. A. eds., 2017. Overcoming challenges to gender
equality in the workplace: Leadership and innovation. Routledge.
Kato, T. and Kodama, N., 2018. The effect of corporate social responsibility on gender diversity
in the workplace: econometric evidence from Japan. British Journal of Industrial
Relations. 56(1). pp.99-127.
Khan, N. and et. al., 2019. Diversity in the workplace: An overview of disability employment
disclosures among UK firms. Corporate Social Responsibility and Environmental
Management. 26(1). pp.170-185.
Klarsfeld, A. and et. al., 2016. Comparative equality and diversity: main findings and research
gaps. Cross Cultural & Strategic Management.
Klein, U., 2016, January. Gender equality and diversity politics in higher education: Conflicts,
challenges and requirements for collaboration. In Women's Studies International
Forum (Vol. 54, pp. 147-156). Pergamon.
Kulkarni, M., Boehm, S. A. and Basu, S., 2016. Workplace inclusion of persons with a
disability. Equality, Diversity and Inclusion: An International Journal.
Noon, M., 2018. Pointless diversity training: Unconscious bias, new racism and agency. Work,
employment and society. 32(1). pp.198-209.
Ravazzani, S., 2016. Understanding approaches to managing diversity in the
workplace. Equality, Diversity and Inclusion: An International Journal.
Romani, L. and et. al., 2017. Diversity Management and the Scandinavian Model: Illustrations
from Denmark and Sweden . In☆ Management and Diversity. Emerald Publishing
Limited.
Syed, J., 2020. Diversity management and missing voices. In Handbook of research on employee
voice. Edward Elgar Publishing.
Vickers, L., 2017. Achbita and Bougnaoui: One Step Forward and Two Steps Back for Religious
Diversity in the Workplace. European Labour Law Journal. 8(3). pp.232-257.
Williams, B. R., 2017. Disability in the Australian workplace: Corporate governance or CSR
issue?. Equality, Diversity and Inclusion: An International Journal.
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Ylöstalo, H., 2016. Traces of equality policy and diversity management in Finnish work
organizations. Equality, Diversity and Inclusion: An International Journal.
Online:
10 Tips to Fight Gender Discrimination, 2020. [Online] Available
Through:<https://www.shrm.org/hr-today/news/hr-magazine/pages/010215-gender-
discrimination.aspx/ >.
Challenges of cultural diversity in the workplace, 2017. [Online] Available
Through:<https://www.hult.edu/blog/benefits-challenges-cultural-diversity
workplace/#etiquette>.
Cultural Diversity in the Workplace, 2020. [Online] Available Through:
<https://www.thebalance.com/cultural-diversity-3306201/>.
The Impact of Workforce Diversity on Employee Performance, 2019. [Online] Available
Through:<https://www.researchgate.net/publication/340271851_The_Impact_of_Workf
orce_Diversity_on_Employee_Performance/>.
21

Appendix:
I: Power point slides
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24

25

26

27

28

29

30

31

32

II: Research Proposal Form
Student Name:
Centre Name: _____________________
Tutor:
Unit: 11
Proposed Title: The impact of gender discrimination on employee performance in
Sainsbury
33

Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or
hypothesis)
Title:The impact of gender discrimination on employee performance in Sainsbury.
Aim:
The main aim of my research is “To determine impact of the gender discrimination on
employee’s performance.” A study on Sainsbury, 835 high Rd. North Finchley,N129ER,
London, United Kingdom.
Research Questions:
 What is gender discrimination at workplace?
 Does gender discrimination impact on employee’s performance in Sainsbury?
 What are the various strategies that can be adopted to remove gender bias?
Research objectives (e.g what is the question you want to answer? What do you want to learn
how to do? What do you want to find out?):
 To examine concept of cultural diversity at workplace.
 To analyse the impact of the cultural diversity on employee’s performance in Sainbury.
 To assess the issues faced by Sainsbury company from cultural diversity.
 To recommended ways Sainsbury should adopt to removing gender discrimination
issues from workplace.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal
interest, future plans, knowledge/skills you want to improve, why the topic is important):
Present research is based on the impact of the gender discrimination on employee’s
performance. Gender discrimination is a main issue at workplace and it makes the
discrimination among the male and female employees. At workplace, male employees are
treated more favourable as comparison to the female employees and this develops the negative
impact on female employee’s performance level. There is personal and professional reason of
learner behind conducting an investigation. The personal reason of researcher for conducting a
research is to enhance the knowledge and skill base of researcher. On the other hand,
34

professional way of conducting research helps an investigator to gain the in- depth knowledge
or information on the gender discrimination. Through conducting present investigator,
researcher can able to perform the research activities in a better manner in future.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
Gender discrimination at workplace
According to opinion of Beth Castle (2020) Gender discrimination is known as the sexual
discrimination. This is an action plan that denies the privileges, opportunities or reward of an
individual due to gender. The discrimination on the basis of gender is civil rights violation that
takes the several forms consists pregnancy discrimination, sexual harassment and the unequal
pay for women employees which do have similar job to men. The circumstance where people
are being treated differently is characterized by gender discrimination, merely because they are
male or female rather than based on their skills or abilities. Unlawful discrimination takes
place when an employer treated a applicant or employee unfairly because of age, gender or
conventional age norms. Gender discrimination covers everything under the umbrella of sexual
assault, including unintended sexual growth, sexual advantages and verbal or physical abuse.
In context to this, gender discrimination develops negative impact on performance of the
female employees as company gives the less pay to employees than the male in performing the
similar job responsibilities. It is necessary for an organisation to find the effective ways to
preventing the workplace environment from the gender discrimination and also provide the
equal job responsibilities and equal pay to female employees as to men. This is helpful in
motivating them and also make enhancement in performance level. There are different theories
related to discrimination mention below:
Accommodation-It is considered about the gender discrimination that arise the differences
among male and female workers in an organisation.” Thomson, Murachver, and Green (2001)
examined accommodation in communication via e-mail and found that, even in this rather
“bare” context, women and men converged to the language style (more female- or male-like)
of their Net-pals”.
Sexual harassment- It is related to providing the intimidating as well as hostile working
environment to staff members. In regard to this, quid pro quo sexual favours requested in
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exchange for job benefit.”The outcomes of sexual harassment fall into three categories: job
outcomes (satisfaction, job and work withdrawal), individual psychological outcomes
(distress, trauma), and health outcomes (physical outcomes and health satisfaction) (Di
Martino et al 2009).”
Disparate Treatments- This theory states about the individual discrimination or the less
favoured treatment based on protected group status..
(Justice Stewart,1977): “Disparate treatment’...is the most easily understood type of
discrimination. The employer simply treats some people less favourably than others because of
their race, colour, religion, sex, or national origin.”
Gender discrimination impact on employee’s performance in Sainsbury
On the basis of Jonathan Gabay (2018) Issue arise from the gender discrimination can extend
to the personal reputation as well as relationship and this can even leads to physical or mental
issues. Discrimination at workplace could be because workers are not handled equally in terms
of people or classes relative to others and it is not because they are able to do similar roles as
they are assigned. The gender basis discrimination develops negative impact on performance
of female employees in Sainsbury company. Any business that is successful in the market can
easily relate its performance to its workers with success and without adequate success is
inaccessible in the workplace. The work of the employee is very important to each company
and employer. In context to gender discrimination, Sainsbury committed to facing the legal
action from female shop floor employees which claim to company to pay less than the men
which do equally jobs at supermarket chain. Discrimination on the basis of gender and
inequality in assigned facilities has a negative relationship to the output of workers and can
minimize organizational efficiency. This has been stated that relationship among gender
discrimination and behaviour of management is necessary cause in developing association
among staff members and management. This is to be seen that it would impact on performance
of staff members at workplace and also on organisational productivity.
Different issues faced by Sainsbury from gender discrimination
As per opinion of Michelle Seidel (2020) Gender discrimination can impact others, developing
the self- reinforcing system which can perpetuate discrimination by company and this can also
lead to discrimination in decision making, HR policies and also enactment. In gender
discrimination, women receive negative evaluation of performance that criticise for being
36

aggressive or low morality. Gender discrimination may appear to be a minor problem at
workplace, but it does bring to the conflict and pressure between team members. Now this is
clear that culture of the workforce devaluation the involvement of female staff, the emphasis is
moved from carrying out daily tasks to women's issues, which take action against sexism.
Another result of discrimination against men and women is that female employee will not feel
motivated to do her job because her bosses do not respect her. In context to this, gender
discrimination hinders the productivity of company because it has not resolved issues which
mainly impacting female employees. Other than this, there are some issues faced by Sainsbury
from discrimination given below:
Enhanced workplace conflict- Discrimination in harassment form and this has enhanced
conflict at workplace. The focus of team shifts from the job duties to office other work.
Conflict develops the negative impact on the employee’s performance as this reduces their
productivity level.
Reduced Organizational Productivity-With enhance in the conflict and also reduce the
morale, the productivity of company diminish. It is necessary for the manager to know about
the interest of employees and also provide them positive working environment so that they can
able to perform in a better manner. This has significant negative impact on organisational
productivity.
Ways should be adapted through Sainsbury to removing gender discrimination issues
from workplace
According to Jess Fuhl (2020), It is necessary for the Sainsbury company to find out the
effective ways to remove the gender discrimination issue from workplace as this develops the
negative impact on employees performance level. From preventing workplace discrimination,
the performance of female employees will be enhanced, their morale can be increased and this
will help in enhance organizational productivity. There are some ways in preventing
workplace from gender discrimination given below:
Educate employees about gender discrimination–The gender based discrimination is not
limited to passing the qualified women over hiring or promotions on the basis of their gender.
This encompasses the harassment of several kinds, using stereotypes and making feel
uncomfortable according to gender. It is necessary for management of Sainsbury to educate the
staff members regarding the gender discrimination issue. If at workplace, there is any person
37

arise the discrimination then management should take the strict action against it.
Review salaries and standardize pay- It is necessary for Sainsbury organisation to review the
salaries on frequent basis among genders. In hiring, determine the pay scale provided by the
years of experience, and not the way the applicant negotiated the last compensation package,
with some flexibility for special achievement.
Have a clear policy on discrimination- Sainsbury should having an unambiguous,
unequivocal policy on discrimination ensuring that workers have a clear way to inform and
report on unfair workplace care. Ensure that everyone understands and follows the strategy.
Strict penalties for sexual misconduct and abuse are enforced.
Be transparent- Join it with a concrete action plan on the steps Sainsbury take in reducing the
gender wage gap as an employer with specific goals and benchmarks. Contact the staff freely
and frankly and describe the practical changes that plan to achieve.
Online
Castle, B., 2020. Gender Discrimination at Work: How to Find It & Deal with It. [Online].
Available through: <https://www.inhersight.com/blog/guide/gender-discrimination-at-work?
_n=81937290#>.
Fuhl, J., 2020. 10 ways to eliminate gender bias in the workplace. [Online]. Available through:
<https://www.sagepeople.com/about-us/news-hub/eliminate-gender-diversity-workforce/>.
Gabay, J., 2018. Sainsbury’s gender inequality pricing malfunction. [Online]. Available
through: <https://www.smartinsights.com/online-brand-strategy/brand-development/
sainsburys-gender-inequality-pricing-malfunction/>.
Seidel, M., 2020. The Effects of Gender Discrimination in the Workplace. [Online]. Available
through: <https://smallbusiness.chron.com/effects-gender-discrimination-workplace-
2860.html>.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research,
development and analysis of ideas, writing, data collection, numerical analysis,
tutor meetings, production of final outcome, evaluation, writing the report):
In week one the researcher has done 2weeks of brainstorming considering aims and
objectives. Furthermore, in the next 2 weeks formulating title has been conducted.
Literature review of 3 weeks it has been done. Then research methodology of
How
long
this will
take:
38

3weeks has been done. Finally, submission of the research proposal 1 day. Data
collection 30 days will be conducted. Data analysis of 30 days. Conclusion and
recommendations 21 days. Reflection of 21 days. Final submission of project 2
days.
Task mode Task name Duration Start date Finish date
brainstorming 2Weeks Thu26-03-20 Tue09-04-20
Formulatin title 2Weeks Thu09-04-20 Thu23-04-20
Literature review 3Weeks Thu23-04-20 Tuh14-05-20
Research methodology 3Weeks Thu14-05-20 Thu04-06-20
Submission of research 1Day Fri05-06-20 Sut06-06-20
Data collection 22Days Sut06-06-20 Sun27-06-20
Data analysis 30 Days Sun27-06-20 Mon27-07-20
Conclusion and recomandetionsmendatios 21Days Sun27-06-20 Mon17-08-20
Refletion 21Days Mon27-08-20 Mon07-09-20
Submission of final research 2Days Mon07-09-20 Wed09-09-20
march april may jun jul aug sep
brainstorming
literature reviue
research methodology
submission of research
data collection
data analysis
conclussion and recomendetions
reflection
final submision
Milestone one: _________________
Target date (set by tutor): ____________________
39

Milestone two: _______________________
Target date (set by tutor): ______________________
Gantt Chart
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why? What
your areas of research will cover:
RESEARCH METHODOLOGY
It is a part with the help of which detailed information about various methods which is
adopted by the investigator are included. This will help in producing positive outcomes after
analyzing different types of methods in an effective manner. Some of the most essential
research methods are going to be discussed in detail manner as follows:
Research process
Research process consist of different sub activities such as examining all the
information, placing it on the right place, identifying it in an effective manner so that the
research topic will conclude in an appropriate way. In reference to the present research,
investigators adopt systematic research process which includes selection of the topic,
development of aim and objectives, appropriate literature review section, data collection
methods through primary as well as secondary method, reflection, recommendation and
conclusion as per the experience of researchers. It is the major process which assists in guiding
researcher for completing the whole project in an effective manner.
Research approach
It is said that there are two main kinds of approaches which is mainly used by the
investigator in order to conduct the research in an effective and adequate way. These research
approaches includes inductive as well as deductive. In the present research context, for gaining
best and most suitable outcome investigator adopt inductive research approach. The primary
aim behind adopting this type of research approach is that it helps in developing a valid and
authentic result in a systematic as well as simple systematic manner. In addition to this it has
also been identified that inductive research categories the whole topic into various small
sections which assist them in order to evaluate the topic into a lucrative form. Another most
40

essential reason in order to select the method is that it refers to the best and suitable approach
for qualitative method asit assist in examining the collected information in an effective
manner.
Research strategy
Researcher mainly prefers to adopt various types of techniques and methods for
gathering required data and information. It is usually conducted with the help of interview,
questionnaire, survey& various different techniques. The current research includes
questionnaires method in order to conclude the investigation in an effective manner. Primary
research behind choosing this technique is to gather huge data from their targeted sample size.
Apart from this, it has also been identified that it is cost as well as time effective technique and
helps in conducting the investigation in an effective and appropriate manner within given time
period.
Research methodology
It consist of different tools as well as techniques which is adopted by the investigator in
order to execute the whole research in an effective and efficient manner. Some of the most
essential methods are going to be discussed as follows:
Kind of investigation:- Quantitative as well as qualitative are the two main methods of
research which assist in examining the gathered data and information in an effective manner.
In the present context of investigation, it has been said that scholar has adopted qualitative
method of investigation for gathering positive results with the assistance of theoretical models
and framework. In addition to this, it is said that this type of investigation method helps in
prioritizing human viewpoint, values,beliefs and perception which is supportive in order to
examine the whole data in an effective manner.
Research philosophy:- Positivism & interpretivism are the two most essential kind of
research philosophy mainly adopted by researcher while completing the whole research in an
effective manner. Here, researcher choose interpretivism kind of philosophy so that they can
examine the whole information in an effective manner gathered on the basis of human
perception. This will assist in conducting the whole research in an appropriate and systematic
manner and accomplish the task within given time frame.
Research design:-It refers to the structure of research which is used by the investigator so that
they can perform the whole work in an effective manner. There are three main type of design
41

which includes exploratory, descriptive as well as explanatory design helps in providing better
structure to the investigation. In reference to the primary investigation, researchers adopt
descriptive research design. Reason behind selecting this type of investigation is that it assist
in providing theoretical framework to the investigator that shows the whole information in a
systematic and appropriate manner.
Research instruments and tools: It has been analysed that, data collection is one of the most
effective method used by researcher so that they can gather required information from various
sources in an effective and appropriate manner. There are two types of research methods
primary as well as secondary. In the present context of primary data collection method, it has
been said that it help in gathering raw and fresh data. It is the method where investigators
adopt questionnaire method so that they can effectively select primary information directly
from the targeted individuals. Whereas, secondary data secondary method is online articles,
books,newspaper and many more. In the present research, investigator adopt both primary as
well as secondary method for collecting data.
Sampling: It refers to an effective procedure with the help of which researcher choose sample
population with the assistance of appropriate method. There are two main sort of sampling
methods which includes probabilistic as well as non probabilistic methods. In reference to the
present investigation, it has been said that researcher select probabilistic sampling method.
This will help them in order to provide equal opportunities to the population. In reference to
the current investigation, total number of respondents are 30 selected to complete the whole
investigation in an effective manner.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
42

I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV) Date
III: Questionnaire
Qualitative Questionnaire
Name:
Age:
Gender:
Add:
Mail ID:
Q1) What do you mean by the concept of sexual Biasness at place of work of an organisation?
Q2) What are the possible negative consequences which are associated with concept of sexual
Biasness at workplace of a company?
Q3) As per your perception does the existence of sexual Biasness at administrative centre have
vital impact on the performance of employees in Sainsbury?
Q4) What Implication are you having regarding the conception associated with cultural
diversity at workplace?
Q5) Why it has became essential and vital for Sainsbury to have effective administration of
cultural diversity at its workplace?
Q6) What view point you are having regarding the impact of the cultural diversity on
performance of employees in Sainsbury?
Q7) According to your opinion, what could be the main issues and face up to by Sainsbury
company from the creation of cultural diversity at its workplace?
Q8) What are the recommended ways for Sainsbury to overcome the issues and challenges
associated with the management of cultural diversity?
Q9) What expression are you having related with the role of managers and leaders of
Sainsbury in leading a discrimination free environment along with ensuring better
management of cultural diversity at its workplace?
Q10) What are the possible steps and strategies that could be adopted by Sainsbury for
43

removing gender discrimination issues from its workplace?
Quantitative Questionnaire
Q1) Do you having any implication regarding the cultural diversity concept at place of
work of a company?
a) Yes
b) No
c) Neutral implication
Q2) What overall impact of cultural diversity is seen on employee’s performance in
Sainsbury?
a) Positive
b) Negative
c) No impact
Q3) What are the main issues associated with cultural diversity at workplace of
Sainsbury?
a) Language Barriers
b) Lack of coordination
c) Complex needs of Employees
d) All of the above
Q4) What steps are viable for Sainsbury to eliminate gender discrimination from its
workplace?
a) Fair HR practises
b) Transparent decision making
c) Promotion on the basis of talent
Q5) Any further suggestion for Sainsbury to ensure better management of diversity and
equality?
Research Ethics approval form
All students conducting research activity that involves human participants or the use of data
collected form human participants are required to gain ethical approval before commencing their
44

research. Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with your
unit tutor. Please complete this form in good time before your research project is due to
commence.
Section 1: Basic details:
Project title: The impact of gender discrimination on employee performance in Sainsbury.
Student name:
Student ID number:
Programme:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Yes
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults: 19-35
How will participants be recruited (identified an approached)?
The participants will be recruiting by random sampling method.
Describe the processes you will use to inform participants about what you are doing:
45

How will you obtain consent from participants? Will this be written? How will it be made
clear to participants that they may withdraw consent to participate at any time?
The consent from participants will be obtained by using random sampling method. It will be in
written form.
Studies involving questionnaires: will participants be given the option of omitting questions
that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed
consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief explanation
of the study)?
Yes No
Will participants be given information about the findings of your study?(This could be a brief
summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data
Protection Act (1998)
Yes No
Who will have access to the data and personal information?
Researcher and organisation both will have to access data and personal information.
During the research:
46

Where will the data be stored?
It will be stored in personal computer.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
It will be stored in personal computer
How long will the data and records be kept for and in what format?
It will be kept for 2 years and in word format.
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If
so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise because of
your research. Please consider/address all issues that may apply. Ethical concerns may
include, but are not limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including transfer,
sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy:
Yes
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that
47

may arise in the course of my research
Name: Georgi Metodiev Date:24/0520
Please submit your completed form to your supervisor and also attach to the Research
Proposal when submitting to Turnitin.
48