Evaluating the Development, Structure, and Impact of Global Events

This report provides a comprehensive analysis of the global events industry, examining its diversity, structure, and organization, as well as the factors influencing its development at both local and global levels. It evaluates the key factors shaping the industry's development, structure, and the role of different events in society, using critical evaluation techniques to highlight these influences. The report also assesses the value, impacts, and legacy of various global events, focusing on their operational environment and management strategies for responsible event development. Furthermore, it critically evaluates the specific management strategies used to deliver responsible events and assesses the impact of global events on different levels of the environment. The report uses examples such as the Olympic Games, FIFA World Cup, and various cultural and business events to illustrate key points, highlighting both the positive contributions to GDP and social values, as well as the negative environmental impacts.

Global Events
(Part A)

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Examining the diversity of the global events industry, including its structure and how it is
organised, together with the place of different types of events within our society................3
Explaining the factors that have influenced the development of the events industry on both a
local and global level..............................................................................................................5
Undertake an evaluation of the key factors that have influenced the development, structure
and organisation of the events industry and the role of different events................................6
Using critical evaluation techniques, show the key factors that have influenced and shaped the
events industry and the role they play in society....................................................................6
Evaluating the value, impacts and legacy of a range of global events together with the
environment in which they operate........................................................................................7
Review management strategies used to support responsible event development, across a range
of global events.......................................................................................................................7
Critically evaluating the specific management strategies used within the events industry to
deliver responsible events.......................................................................................................8
Critically assess the impact that global events have on different levels of the environment.10
Conclusion.....................................................................................................................................10
REFRENECES..............................................................................................................................11

INTRODUCTION
Global events acquire a significant amount of people at one place. There are different
gatherings for the social event. The main aim of global events is to put influence on different
peoples all over the world (Al-Jarf, 2022). The report aims to analyse about the diversity of
global events industry. On the other hand, there will be discussion about different factors which
affect the development of the Global event industry. Along with that, there will be brief
evaluation about the key factors the influence the development and structure of the organisation
of the events industry within our society. For further instance, there will be critical evaluation of
different techniques which influence the shape of the event industry and the major role in our
society.
MAIN BODY
Examining the diversity of the global events industry, including its structure and how it is
organised, together with the place of different types of events within our society.
Global events is way to influence different people in the society. In today's world
different enterprises use the strategy to gather different people around the world. The main aim is
to promote the product and services in the market (Kim, Kim, and Park, 2019). For example
every year Apple organises a global event while launching their product and services in the
market. Global events industry is growing at an exponential rate in the market.
Diversity in Global Events Industry – Diversity is the main factor which transformed
the Global event industry. Diversity is good for business the lack of this factor could create
different problems for the business individual.
There are different ways of diversifying this Global event industry
Categorising the events by size – Different events are categorised by their size. The
main factor which helps in success and failure of the products is the event size. Gathering large
amount of people helps the organisation to increase the sale of the product and generate more
revenues in the market. Common categories of events are described below:
 Mega Events – These are the events which usually gather a large amount of people at
one place. Different companies organise these events to aware the people about their
product and services. For example Olympic games and Fifa world cup gather large sum
of people at one place to enjoy the event. There are different cultures of peoples at these

types of events. The media coverage of these events helps them to promote them even
more and usually impact on more peoples on the society.
 Hallmark Events – These are events which are generally for the tourists. It includes
major fairs among different cultures in the society. These events are majorly held on
regular an off basis. The primary focus of these events is to gather a community and
influence them in a systematic way. For example it includes international special evens
for the society (Hao, and Singh, 2020). It influence different peoples of different cultures
in the society. The impact could be positive and negative depending on the factors.
 Local community Events – The main aim of organising these events is to target a
community within the society. Their main target is local audience these events are
generally for the people to relax and for entertainment purposes. For example it includes
International festivals and events which are organised within the society.
Events based on content – This is the another to classify the different events. It includes certain
types of events described below:
 Cultural Events – These events generally includes festivals concerts which are
organised in the society. Different culture of peoples gather at one place to relax and to
entertain themselves in these events. Culture events include concerts of different
celebrities and gathering for the brands. For example, international events and festivals
include in this cultural factor (Ferretti, Bancroft, and Repetski, 2020). The importance of
cultural events is bring solidarity in the community and empower the audience in the
wide range. For further, instance cultural events are categorised into arts festivals. This
festival attracts a wide range of audiences by including multiple genres at one place. It
includes festivals for painting, dancing, singing etc. Art festival is further sub categorised
into seven categories which includes high end general celebrations of the arts. These
events are organized for high end media coverage. On the other hand, it attracts a wide
range of people in the society. Another category which festivals are celebrated from
different locations. It includes the festivals of small town villages and cities it covers a
low media profile. The main aim of this festival is to attract different number of peoples
for relaxation and enjoyment. The third category is art form festival the main perspective
of this festival is different painters show their unique art form to different people. The
fourth category celebration of work by a community for example disabled people, and

young people participate proactively in these workshops. The fifth category is cultural
and religious festivals. It is a blend of different traditions. Various carnivals are organised
at one place to attract different people at one place. Another type of category is amateur
arts festival it involves people gathering on a large scale. The last is commercial music
festival it is highly popular in the new generation like youngsters.
 Sports Events – These events are most important and growing at exponential rate in the
society. Large scale of people gather together to enjoy these types of events. It has high
media coverage from different news channels (Vierhaus, 2019). On the other hand, it also
attracts different tourists and create the most impact on the society. For example Fifa
world cup, and Olympic games is the main events which is highly popular and attracts a
wide range of audience. There are different benefits of these events different sports
organisations and foods vendors generate maximum revenues in the market. Mega events
happened with proper planning and strategy it takes time to discuss every aspect of this
event. There are different events like calender, one off, showcase which attracts a wide
range of audience.
 Business events – This type of events include meeting conferences. Different
organisation use this kind of events to develop various skills for employees and learn
different valuable things from these events.
Explaining the factors that have influenced the development of the events industry on both a
local and global level.
The event industry is significantly growing at a very fast pace. It opens up various job
opportunities for different individuals in the market. There are different which influence the
development of event industry at both levels which are described below:
 Growth and emergence of the Event industry – The event industry has seen a
significant growth in the market. The event industry of UK is very big and contribute
major part of income to the economy (Sullivan, 2018). In the recent years the industry is
valued at 1,135.4 billion an growing every year at a fast pace. Different cultural events
and various functions are help every year in the united kingdom.
 Value and contribution of events – The main purpose of the events is to contribute in
the country GDP. The contribution of these events plays a major role for the development
and growth of different individual. The growth of the industry in United kingdom is very

astonishing. Different social events helps to distribute different values and ethics in the
society. In UK the event industry has contributed 1,135 billion to the economy. It proves
that there is important contribution of this industry in the country GDP.
 Demand and motivation for different types of events – There are different types of
events which are organised in the country. For example Fifa world cup, business and
social events. There are different types of events which are described below:
Social Events – The main of these type of events to attract different peoples for social
cause (Yehia, 2019). On the other hand people give a significant amount of money in the charity.
The individuals might learn different ethics and values in the market. Different countries
organised social events to help each other in difficult situations.
Business Events – These events help the organisation to inherent different values and
ethics form these events. Employees could learn various skills to generate maximum productivity
in the workplace. The company could generate different business ideas.
Undertake an evaluation of the key factors that have influenced the development, structure and
organisation of the events industry and the role of different events.
There are different factors which impact the events industry in both positive and negative
way. Events industry is providing maximum amount of contribution to the GDP. This is the
positive outcome of the event industry. Social events creates a positive outcome on the society
different peoples are attracted to do something good by doing charity (Danesh, GhaviDel, and
Piranfar, 2020). On the other hand, there is an negative impact of the global events on the
society. This is affecting in the environment critically. The role of Global event industry has seen
a significant growth in the market. The main focus of this industry is to attract wide range of
audience in the society.
Using critical evaluation techniques, show the key factors that have influenced and shaped the
events industry and the role they play in society.
The event industry is growing at an exponential rate in the market. The techniques which had
used above has shaped the event industry in an effective manner. Global events attracts a wide
range of audience from different regions. The impact of these events has been quite positive on
the society (Jenson, and Santos, 2018). The event industry has affected both on global and local
level. Different factors has emerged like growth of the global events. Various individuals could

also learn different things from the events. On the other hand, it has create a positive impact on
the society.
Evaluating the value, impacts and legacy of a range of global events together with the
environment in which they operate.
There are different organisation and business which conduct the events to attract different range
of audience in the market. Excel exhibition centre in London has hosted different amount of
shows. It has operated numerous trade, private and public events including exhibitions etc. The
impact of global events on environment are described below:
 Physical and Environmental – The events are most important part in the society. There
are different ways to improve the environment. With the help of global events their are
different ways to make the environment beneficial for the society.
 Social and Cultural – Fifa world cup attracts different amount of people and gather a
wide range of audience from different regions. The main aspect of this event is to attract
different people at the same time(Toneva, 2022). Different peoples know about different
cultures at the same time. Various business are also benefited from different types of
practices.
 Political – Fifa world cup events different countries at the same time. The main motive of
this event is to attract different people and audience. Various organisation invest in these
type of events. It could boost the economy of the particular country and opens up
different opportunities at the same time.
 Tourism and economic Impact – Fifa world cup attracts different people at the same
time. Different tourist and visitors of different regions come to see the special event.
World cup is organised at different place every time. There is positive impact on the
society as well as on the economy.
Review management strategies used to support responsible event development, across a range of
global events.
Global events are organised by various number of organisation. The main focus of this to
attract a wide range of audience from the society. To support the event there are various
strategies which could be used are described below:
Corporate Environment Model – This model does not harm the environment any any
basis. The main focus of this model to develop different theories and strategies. By using this

model the companies could generate revenues from the market. This model is used to measure
the impact on the society and the environment. It includes different process like human resource
management, Coordination, controlling, marketing etc.
Internal resources – This factor include the human resource management . In this factor
the manager deals with different techniques and strategies like recruitment and provide them
training to generate maximum productivity in the organisation. In the world cup there the
managers has to recruit different peoples to do the work effectively. It is one of the major event
which attracts a wide range of audience.
External Factors – There are various external factors which affect the organisation in
the market. There are different person who make the event successful in the market. It includes
shareholders, suppliers, etc. In context to the World cup the organisers of the events has to
ensure that the customers or audience is not facing any problem during the time of the event.
While organising the event the manager has to conduct proper research and knowledge.
Balance Scorecard
It is model which is used to identify the performance of the organisation. It helps the
company to improve the performance and generate maximum revenues in the market. In
accordance to Fifa world cup data collection is important to organise every thing and make the
event more comfortable according to the customer needs (Lehdonpolku, 2019). While using the
strategy the managers could make better decisions and make more profits in the market. The
world cup attracts large amount of audience from different regions.
The organisers of the Fifa world Cup has studied the market well and develop different
strategies to make the event more successful and comfortable for the customers in the society.
There are different skills like communication which could be used to communicate with all the
workers effectively to maintain a proper workflow.
Critically evaluating the specific management strategies used within the events industry to
deliver responsible events.
Event management activities are very important for all the people around the place who
will be benefited by the events and the economy of the country which attracts foreign investment
and travellers from across the world. There are ranges of various strategies that are also helpful
to enhance the event management activities. Events Management are widely accepted as

introductory opportunities such as strong economic and tourism generators and vivid delivery of
social, economic and community benefits in the area they host.
Irwin's Event Management Strategy
The main drivers and forces behind this strategy are social, economic cultural and
environmental benefits of performing public events. A clear vision is needed to guide the work in
the future, which is why Irwin's Event Management Strategy was developed. The main purpose
behind developing and formulating this strategy are as follows:
 Gain a sound understanding of existing events and places is among the primary motives
of conducting an event and everyone should clearly and concisely know and understand
about it.
 Obtaining clarity about the role and responsibilities of event management is also
another important part of this strategy. It is importantly because it helps to create various
event management communities for organizing and smooth conduction of the event. It
also helps the company to support and host events eventually for higher growth and
development.
 Develop an action plan that focuses on continuous outcomes is another step in Irwin's
strategy of event management. It is vital for an event planner to understand and determine
the actions and plans to maintain the continuity of the event. It helps to manage and
perform all the activities in the event simultaneously and maintain its continuity.
 Include only unique culture, ways of life and environment of the place is another portion
in this strategy because it helps to create better culture and life energy within the events.
The events should not include unnecessary mess because t dislocates the clarity of that
event. Therefore, it is important for the business event managers to include only the
necessary items into the event management.
 Including destination in the event plan is also very important because the event plan
needs to make for a particular location. Without proper understanding of the overall
technical, geographic and ecological parameters of that place the event cannot be made
successful
 Pursue an event-based and participatory local marketing campaign is also a important
aspect of Irwin's strategy which helps to demonstrate the event to the people and create

curiosity about the event. The curiosity creation among the people can help to enhance
the number of people participating in the events.
The management strategies which are used above help the management or organisation to
perform better in the market. Corporate environment help the organisation to make the vent more
successful by using different strategies like communication, coordination etc. In Fifa world Cup
there are various things which need to be managed in the market. The management has to
understand its responsibility to make the event more successful. On the other hand, by using the
balance scorecard mode the organisation know the effectiveness of the event in the society (Hay,
2018). In world cup there are different audience from different culture at the same time to
support their country in the event.
Critically assess the impact that global events have on different levels of the environment.
The event industry is growing at a fast pace. There are multiple events which are
contributing to the GDP effectively. In UK the event industry is contributing a significant
amount to the GDP. There are different positive factors which impact the environment on
different levels in both positive and negative way. Growth and emergence of the event industry
has created a significant impact all over the market. It helps the organisation to generate more
revenues in the market by doing a successful event.
Conclusion
From the above report it has concluded that that Global events industry is growing at a fast
pace. There will be discussion about different factors which has shaped and influence the global
events industry in both positive and negative way. On the other hand, there will be discussion
about management strategies to the work effectively in the workplace. Along with that, will be
discussion about various business models like corporate model and black scorecard to measure
the performance systematically.

REFRENECES
Books and Journals:
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and future challenges. World journal of gastroenterology, 25(2), p.190.
Hao, Z. and Singh, V.P., 2020. Compound events under global warming: a dependence
perspective. Journal of Hydrologic Engineering, 25(9), p.03120001.
Ferretti, A., Bancroft, A.M. and Repetski, J.E., 2020. GECkO: Global Events Impacting
Conodont Evolution. Palaeogeography, Palaeoclimatology, Palaeoecology, 549,
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Vierhaus, C., 2019. The international tourism effect of hosting the Olympic Games and the FIFA
World Cup. Tourism Economics, 25(7), pp.1009-1028.
Sullivan, G.B., 2018. Collective emotions: A case study of South African pride, euphoria and
unity in the context of the 2010 FIFA World Cup. Frontiers in psychology, 9, p.1252.
Yehia, S., 2019. Managing Sustainable Global Events: Sustainability Practices of Expo 2020
(Doctoral dissertation, The British University in Dubai (BuiD)).
Danesh, F., GhaviDel, S. and Piranfar, V., 2020. Coronavirus: Discover the Structure of Global
Knowledge, Hidden Patterns & Emerging Events. Journal of Advances in Medical and
Biomedical Research, 28(130), pp.253-264.
Jenson, J. and Santos, B.V.D.S., 2018. Introduction: Case studies and common trends in
globalizations. In Globalizing Institutions (pp. 9-26). Routledge.
Toneva, P.I., 2022. Health, Safety, and Security as a Part of Events Management. In Handbook
of Research on Key Dimensions of Occupational Safety and Health Protection
Management (pp. 302-321). IGI Global.
Lehdonpolku, I., 2019. Events Management at EF Corporate Solutions.
Hay, B., 2018. Events Management: An International Approach. Journal of Tourism Futures.