Global Events: Economic, Social, and Technological Impacts Analysis

This report provides an in-depth analysis of global events, exploring their positive and negative impacts across political, economic, social, and technological dimensions. It examines how these events influence decision-making processes and organizational behavior, particularly in the context of event management. The report highlights the economic benefits of global events, such as increased tourism and foreign investment, while also addressing potential risks like financial losses and security concerns. A SWOT analysis is included to assess the strengths, weaknesses, opportunities, and threats associated with hosting global events, like the Olympic Games. Recommendations are provided to mitigate negative impacts and maximize profitability, emphasizing the importance of security measures and technological integration. The report concludes by stressing the need for strategic planning to ensure positive outcomes and sustainable growth from global events.

Global Event

Table of content
 Introduction
 Positive negative impact of global events
 Influence over decision making and organisational behaviour
 Recommendation
 SWOT analysis
 Conclusion
 References

Introduction
Global event are consider to be a crucial for the economic growth of a country by
influencing a nation in several manner which can be positive or negative. But to
gain most favourable outcome the external and internal environmental analysis is
essential which help in creating best strategy to organise a event with more benefits.

Positive negative impact of global events
Political:
With the execution of global event within a country help in improving the political
relation among different nations who become part of event. For example, a Olympic
is a global event which is hosted within different countries and provide a platform
for several nations throughout the world to take participation which in turn help in
developing a positive and healthy relation among nation.

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Economic :
As with the organisation of event the more tourism practices get performed which in turn bring fund
to the nation hence help in economic growth. For example, Olympic attract people from several
region to join the game series which in turn lead to promotion of location as tourism destination that
bring more foreign fund. On the other hand if a particular event get failed or lead to any kind of
humour effect then it directly leads to financial loss of country.

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Social : The positive impact of global event over social factor is that it help in generating employment
which improve the living standard of people, like Olympic provide opportunity to several local and
indigenous people to showcase their culture or work in successfully completion of event.
Technology :The technological interaction also have a influence over global event, as an event
organisation can integrate technology within its event execution that help in improving the features of
event. Like in Olympic the use of broadcasting, internet, live display etc. provide a medium to several
people have real experience to event without physically being present at particular place.

Influence over decision making and
organisational behaviour
 The impact of global event industry directly influence the decision making, as before
organising event the event organizers are require to formulate strategies to reduce the
negative impact of event.
 The organisational behaviour is also get influenced by the impact of macro
environmental factor as such influence may affect the outcome of an event so for this it
become crucial for London’s ExCeL Exhibition Centre to change the working pattern so
that it can minimise the negative impact of external environment over the structure and
performance of an event.

Recommendation
 For minimising the negative impact of a Olympic event, it is crucial to keep tight security so that the
criminal activities can be avoided and people can be feel safe that promote tourism practices in country
and maximises profit at the same time.
 By making use of technology, more and more promotional event can be performed for Olympic event
which further help in encouraging more tourism that help in gaining more profit.

SWOT analysis
Strength
Olympic Games event 2012 contains several investment like tourism, trade, staging of game etc. which
help in brining fund to country and lead to economic growth and employment by generating around
50000 jobs
Weakness
Terrorism and criminal activities during such events because of political issue develop a fear of safety
among people. This is a biggest weakness as it restrict many of the people to visit which affect tourism.

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Opportunity
The host country can implement the anti-doping standard which support in restoring the
confidence among audience toward becoming a part of Olympic event that leads to economic
and social growth.
Threat
The biggest threat to Olympic game is terrorist attack as this event involve a huge social
gathering which attract terrorism practice as a part of political issues.

Conclusion
From the above mentioned information it can be said that global event have a huge
impact over the macro environment factor in both positive and negative manner. so
an organisation must focuses toward considering these impact and try to strategies
the practices in a manner that the event can be organised in a manner that bring
positive outcome with maximum profitability.

References
• Wise, N. and Harris, J. eds., 2019. Events, places and societies. Routledge.
• Jones, M., 2014. Sustainable event management: A practical guide. Routledge
• Raj, R., Walters, P. and Rashid, T., 2017. Events management: principles and practice. Sage
• Rogers, T. and Davidson, R., 2015. Marketing destinations and venues for conferences,
conventions and business events. Routledge