Research Project: Globalisation's Role in Business Success (M&S)

This research project examines the impact of globalisation on business success, with a specific focus on Marks and Spencer (M&S). The report begins by defining globalisation and its relevance to business growth in the international market. It then delves into the challenges M&S faced when expanding its business in the European market. The research evaluates the role of globalisation in the organization's success, including the strategies adopted by M&S to gain a competitive edge and achieve its business objectives. The report includes a reflection on the research process, highlighting the knowledge gained and challenges encountered, such as communication and analytical skills. The conclusion underscores the importance of globalisation for business expansion and profitability, emphasizing the need for firms to understand the cultural nuances of international markets. The report recommends that globalisation helps the organization in expanding their business in international level and enhance the growth and profit margin of the firm. The report concludes with a list of references used in the research.

Research Project

TITLE : “How globalisation can drive business success”
Aim : “To analyse the impact of globalisation in driving success and
growth of business at international market place”. A case study on
Marks and Spencer.
Research Objectives :
 To evaluate the concept of globalisation.
 To determine the challenges faced by Marks and Spencer in
expanding their business in the market of Europe.
 To examine the role of globalisation in the success of the organisation.
 To ascertain the strategies adopted by M&S to gain more success in
their business.

Research Outcomes
REFLECTION
This is to state that during conducting this research, I gain the huge
knowledge about the specific topic of the research by which i will
further be able to conduct any research easily. Along with this, I also
faced many issues regarding my communication and analytical skills,
I was too bad in asking the questions from the respondents by which I
had not gain the proper reviews of the peoples. Also my presentation
skills of putting the questions and presenting myself in front of the
respondents was not good. Also the cost and time estimated by me
was not sufficient to complete this research. While on the other hand,
this research has given me lots of experience through which I will be
able to improve my skills and conduct the better research in future.

CONCLUSION
From the above mentioned research project report, it has been concluded that
globalisation is the process of transferring of goods and services to the
international market in the effective manner. This refers to as the integration
between the government, individuals and the business enterprises in all over the
world. In order to enhance the business growth and gain more profits, Marks
and Spencer has adopted the concept of globalisation.
The firm can expand their business operations and activities by implementing
the effective strategies and policies so that they can easily attain the desired
business goals and objectives. In addition with this, it is essential that the firm
should understand the culture and custom of the other country in which the firm
is expanding their business so that they can be able to communicate and
interact with the customers in effective way. Globalisation is the term which
bring the advanced technology and latest trends for the adoption of the
organisation.

Recommendations
On the basis of the above research report, this is to
recommend that globalisation helps the organisation in
expanding their business in international level and
enhance the growth and profit margin of the firm. This
concept can be used in order to establish their business
at large scale or in large market by which they can gain
the attention of large number of customers. In addition,
with this, globalisation will help the firm in acquiring
the huge income and profitability by providing the
goods and services in effective manner.

REFERENCES
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Laszlo, C. and Cescau, P., 2017. Sustainable value: How the world's leading
companies are doing well by doing good. Routledge.
Wheelen, T.L. And et. al., 2017. Strategic management and business policy. Pearson.
Eaton, D. and Kilby, G., 2015. Does Your Organizational Culture Support Your
Business Strategy?. The Journal for Quality and Participation. 37(4). p.4.
Adekola, A. and Sergi, B.S., 2016. Global business management: A cross-cultural
perspective. Routledge.
Hunter, I., Saunders, J. and Constance, S., 2016. HR business partners. Routledge.
Hammer, M., 2015. What is business process management?. In Handbook on business
process management 1 (pp. 3-16). Springer, Berlin, Heidelberg.
Grayson, D., McLaren, M. and Spitzeck, H., 2017. Social intrapreneurism and all that
jazz: How business innovators are helping to build a more sustainable world.
Routledge.

THANK YOU