The Impact of Globalisation on Business Success: A Primark Case Study

This report analyzes the impact of globalisation on the business success of multinational organizations, specifically focusing on Primark. The introduction defines globalisation and its growing importance in the global economy, highlighting its advantages such as increased market access and competition. The research aims to analyze globalisation's impact on Primark, identifying its advantages and strategies for enhancing success at the international level. The literature review explores the concept of globalisation, its benefits for businesses, and effective strategies for international expansion. The methodology section outlines the research approach, data collection methods (qualitative approach using questionnaires and secondary data), and analytical techniques. The report also includes a timeline for the research activities using a Gantt chart. The findings are then presented, followed by conclusions, recommendations, and reflections, to provide a comprehensive understanding of globalisation's influence on Primark's business performance and growth.

Research Project

Table of Contents
TITLE..............................................................................................................................................1
CHAPTER 1: INTRODUCTION ...................................................................................................1
Chapter 2: Literature review............................................................................................................2
Chapter 3: Methodology..................................................................................................................4
REFERENCES ...............................................................................................................................8
Part 2 – The Research & Report .....................................................................................................9
Executive summary or Abstract .................................................................................................9
Methodology...............................................................................................................................9
Results/Findings .......................................................................................................................11
Conclusion: ..............................................................................................................................25
Recommendations:....................................................................................................................26
Reflection: ................................................................................................................................27
REFERENCES .............................................................................................................................28

TITLE
“To analyse the impact of globalisation on business success of multinational
organisation”. A study on Primark.
CHAPTER 1: INTRODUCTION
Introduction/ background to the research area
Globalisation introduces as a process in which economics of the country have become
progressively integrated and inter-dependent. Globalisation has led to growing competition and a
financial shift from developing to emerging economies. (Apăvăloaie, 2014) Globalisation is most
effective process which promotes a sense of cultural awareness and global economic inter-
dependency. Globalisation has different benefits for an organisation such as opens up
international access, lowers the costs of customer service, levels the competitive playing field,
breeds more competition etc. All these are main advantages of globalisation which will support
an enterprise in driving its success and growth at international level. For this project, Primark is
chosen fast fashion retailer.
Primark was founded in 13 June 1969 by the Arthur Ryan. This company is
headquartered in Dublin, Ireland and also served different area such as United Kingdom, United
Stares etc. Primark mainly specialise in selling and marketing of clothing, cosmetics and
housewares. Company decide to expand their business in many other countries by developing
new products and services. As it will help an enterprise by improving its growth and success at
international marketplace.
Research aim: Main aim of this research is “To analyse the impact of globalisation on
business success of multinational organisation”. A study on Primark.
Research Objectives:
 To develop basic idea regarding the phenomena of globalisation.
 To identify advantages of globalisation on business success of Primark. To analyse ways by which Primark can enhance their success at international level.
Research questions:
 Are you have any idea regarding the phenomena of globalisation.
 What are the main advantages of globalisation on business success of Primark.
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 What are the effective ways by which Primark can enhance their success at international
level.
Rationale of research:
Rationale behind conducting this investigation is to understand effectiveness of
globalisation process in driving business success of Primark. This investigation supports in
collecting information or data about the changes that globalisation brings within the business
operations performed in retail industry and ways in which globalisation support in influencing
the customer's choice. By conducting this research investigator will be capable to find out the
importance of globalisation within the success of Primark. This investigation when applied for
academicals purpose assist reader in enhancing their knowledge about the globalisation and role
it plays within the growth as well as success of an organisation (Ciocoiu and et. al., 2013).
Further, it also supports in developing an accurate understanding about the some challenges that
are required to be faced by company while performing their operations in global level. Along
with this, this investigation will also support a researcher by increasing its skills in some fields
such as literature review, data collection, data analysis etc. Overall with the help of this study, an
organisation is aware regarding the significance of globalisation on business success and
development.
Chapter 2: Literature review
A literature review is most important part of research because it will support an
investigator by providing accurate data regarding the topic (Dachs, Stehrer and Zahradnik,
2014). Literature review is a systematic process which will be applied by researcher in order to
identifying perception of different authors or writers regarding the effect of globalisation process
on business success of multinational organisation i.e. Primark.
Phenomena or concept of globalisation.
As per the opinion of Beverly Bird And Carol Kopp, globalisation is the spread of
technology, information, jobs and product across domestic cultures. Along with this,
globalisation is a political, legal, political and cultural phenomena which will help an
organisation in its development and growth at international level. Globalisation is a process of
integration as well as interaction among the organisations, legal authorities and group of various
nations. This process is driven by global trade and investment and supported by information
technology. Likewise, for people, corporations and centuries have invested in business in other
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nations. Along with this, globalisation has impacts on the culture and on the environment. It will
also effect on economic development, political system and human physical well-being in
communities around the globe.
On the other hand, John Williamson, 2019, globalisation refers to the integration of
markets in the international economy which is leading to maximised interconnectedness of
domestic economies. There are some markets where globalisation is specially common consider
financial markets, such as money market, credit markets, capital markets, commodity markets,
insurance markets, including markets for tin, oil, coffee and gold, and product markets.
Advantages of globalisation on business success of Primark.
As per the view of Jim Riley, 2017, globalisation introduces to the increasing integration
and interaction of the global economies. Primark is a multinational organisation which helped in
other nations in different ways. It includes, providing of employment, direct inward investment,
supports domestic organisation, national reputation, increasing choice and transnational pay
taxes on their earnings which can assist government revenues. Along with this, globalisation
play most significant role in driving business development at international level. It encourages
consumers and producers to goodness from deeper division of economics of scale and labour.
Globalisation enhanced awareness among customers of challenges from wealth inequality and
climate change.
On the other hand Kartikeya Bahl, 2016, there are different another advantages of
globalisation which will help Primark in its development and growth internationally. Increase in
employment opportunities, increase in free trade, faster flow of information, increase in quality
of products and services, decrease in price of goods and services, reduction in cultural barriers
etc. are identify main advantages of globalisation. These benefits help an enterprise in
improvement of its success and growth as well as also assist them to gain competitive advantages
within given time duration.
According to the Crystal Ayres, 2019, globalisation helps Primark to pool their resources
with purpose of build better and bigger things. It would limit the chances for labour exploitation
which will help an enterprise in its growth and success at global level. Globalisation allows an
organisation for better communication which will help an them to communicate each information
about the product and service to their employees and customers also. As it will help Primark in
retaining employees for long time and maintaining strong relationship with customers.
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Effective ways by which Primark can enhance their success at international level.
According to the Surugiu and Surugiu, 2015, there are numerous ways by which Primark
can easily improve their success and growth at international level. Focus on substantive
promotion, adherence of international legislature and focus on optimisation of quality are
identify most essential ways for Primark to improve their success at global level. All these ways
are determined under in detail form:
Focus on substantive promotion: Promotion is most essential and useful way for an
enterprise to promote their products and services at international market. There are different
ways of promotion such as social media marketing, Facebook, twitter, Instagram etc. All these
are most significant ways for Primark to use and advertise their products. As it will an enterprise
by maximising customer base and also increasing sales at marketplace.
Adherence of international legislature: It will also consider most important and useful
way for Primark to follow each rules and regulations of government in appropriate manner.
Proper study about government's rules and regulation will help an enterprise in its success and
development at international level.
Focus on optimisation of quality: It is essential and useful way which must be follow by
Primark. Company must provide quality products and services to their customers which will help
them in maximisation of customer base. It will also aid an organization by improving its brand
image and market position. Thus, optimisation of quality will assist an organisation in its growth
and success at international level.
Chapter 3: Methodology
Research methodology is an useful process which is adopted by researcher to accumulate
data and information in appropriate manner. The methodology may include interviews,
questionnaire, surveys, publication research and many other research techniques (Dima, Grabara
and Vladutescu, 2014). This section of research could also cover historical as well as present
information regarding the impact of effect of globalisation process on business success and
development of Primark. Along with this, different number of useful and appropriate methods
such as research philosophy, research approach, Research choice, primary and secondary method
of data collection, research strategy, time horizon, sampling etc. All these are introduces as an
effective layers of research onion framework which will be applied by an investigator for
completion of research in systematic manner.
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Research Approach: Qualitative and quantitative are introduces two types of research
approach. Qualitative research is one which gives insights and proper knowing of the problem
setting. On the other part, quantitative research is an effective kind of research that relies on the
different methods, which produces hard facts and numerical information regarding the
globalisation. Both types of approach are valuable but for current study, qualitative approach will
be applied (Dima, 2014). With the assist of this approach, questionnaire will be made and it help
an investigator by providing relevant data or information about the process of globalisation.
Research Techniques: There are various research techniques which is case study,
modelling, questionnaire, interview and so on. These are effective techniques which will help in
accumulation of accurate data about the role of globalisation on business success. As per the
current topic, questionnaire will be used because it will help in collection of reliable or valid
information regarding the impact of globalisation (Jean-Yves and Loïc, 2013).
Data collection: There are two methods for gathering data such as primary and
secondary. For gathering primary information, questionnaire is one of the best source. On the
other side, for collection secondary data (Lasserre, 2017). Books, publication research, articles,
magazines etc. are useful sources. Along with this, both primary and secondary sources of data
collection methods will be applied for collection in-depth and reliable information regarding the
contribution of globalisation in business success and growth of Primark.
Analytical Technique: In order to analysis appropriate and relevant information about
the significance of globalisation, thematic analysis will be used for this research project. In this
case, various number of themes will be developed over each questions (Mangra, Cotoc and
Dumitru, 2014). As it will directly help an investigator to analyse valid and reliable information
effectively and without wasting any time. This technique is also important for an investigator to
complete research within given time period.
Timeline of research activities: Time to conduct an investigation can be determined
with the use of Gantt Chart. It is an effective technique and tool which shows information in
vertical form (Muscalu, 2014). In this chart, different activities will be covered such as
introduction, development of aims and objectives, literature review, research methodology etc.
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According to above Gantt chart, it has been explained timescales for entire research
project. With the help of this chart, researcher is able to find out starting and ending time period
for completing each activities of investigation in systematic manner.
1. Introduction is first activity for this research project. In order to complete this activity
around 1week will be needed by researcher.
2. Selection of aims and objectives is another task of current investigation. To complete this
task researcher require minimum 1 week of time period.
3. In order to develop literature review, 2 week will be needed by researcher.
4. For collection of accurate data regarding the contribution of globalisation on business
success, 3 weeks will be require by investigator.
5. For analysing appropriate information regarding the current study, 2 weeks will be
needed by an investigator.
6. In order to addressing aims and objectives of research in conclusion and recommendation
activity, 0.8 week will be needed.
7. Submission of final research report, 0.2 week is sufficient for the researcher.
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REFERENCES
Books and Journals
Online
Beverly Bird And Carol Kopp. 2019. Globalization. [Online]. Available Through:
<https://www.investopedia.com/terms/g/globalization.asp>.
John Williamson. 2019. Globalization: The Concept, Causes, and Consequences. [Online].
Available Through: <https://piie.com/commentary/speeches-papers/globalization-
concept-causes-and-consequences>.
Jim Riley. 2017. Globalisation - Benefits and Drawbacks. [Online]. Available Through:
<https://piie.com/commentary/speeches-papers/globalization-concept-causes-and-
consequences>.
Kartikeya Bahl. 2016. What are the advantages and disadvantages of globalization. [Online].
Available Through: <https://www.quora.com/What-are-the-advantages-and-
disadvantages-of-globalization>.
Crystal Ayres. 2019. Biggest Advantages and Disadvantages of Globalization. [Online].
Available Through: <https://greengarageblog.org/16-biggest-advantages-and-
disadvantages-of-globalization>.
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Part 2 – The Research & Report
Executive summary or Abstract
Globalisation is the effective process through which the global is becoming increasingly
interconnected as an outcome of massively maximised trade as well as cultural exchange also.
Main intent of this study is to determine impact of globalisation on an organisation and its
success also. In order to analysis information regarding the globalisation different activities have
been completed by the researcher. Firstly, literature review have been done for identifying point
of view of different authors or writers about the globalisation. Secondly, qualitative and
quantitative, inductive and deductive approach, positivism and interpretivisim philosophy,
primary and secondary method of data collection etc. All these are useful methods which have
been applied for this project and help a researcher to accumulate proper information related with
globalisation. Findings and discussion have been done with the help of questionnaire and
thematic analysis. All these are effective tools which will help in completion of each activities of
research within given time duration. Lastly, conclusion and recommendation have been done by
accomplishing aims and objectives of research systematically and given time duration.
Methodology
Methodology is essential part of project which will directly helps researcher to
accumulate certain and legal information regarding the globalisation (Postelnicu and Dabija,
2015). In this section different methods have been applied which are explained as under:
Research approach: For analysing accurate data about the study, there are fundamentally
2 research approaches which is inductive and deductive (Shenkar, Luo and Chi, 2014). Both
approaches are essential but according to the topic, inductive approach will be used by
researcher. As this approach help in analysation of dependable and logical information about the
role of globalisation in driving business success at global level.
Research philosophy: It is another important part of research which is divided into two
section such as interpretivisim and positivism (Steger, 2017). According to the study,
interpretivisim philosophy will be applied. As this philosophy will support in a completion of
research within given time period.
Research design: There are certain types of research design which is descriptive,
experimental and exploratory (Ledford and Gast, 2018). All these are effective but according to
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