Impact of Globalisation on Sainsbury's Business Environment: A Study

This research project undertakes a comprehensive analysis of the impact of globalization on Sainsbury's business environment. The study begins with an overview of globalization, its increasing influence on businesses, and its positive and negative effects. It provides background information on Sainsbury's, highlighting its history and current market position. The research aims to analyze the benefits and drawbacks of globalization on Sainsbury's, with objectives including determining the importance of globalization, identifying its impact, and evaluating the advantages and disadvantages related to business activities. The literature review explores the concept of globalization, its impact on the business environment, and potential disadvantages, such as barriers to entry and ethical considerations. The methodology section details the research approach, design, data collection methods (qualitative), and ethical considerations. The project includes questionnaire analysis, discussion of findings, and conclusions with recommendations, providing a detailed examination of globalization's effects on Sainsbury's.

Research Project

Table of Contents
RESERACH PROPOSAL ..............................................................................................................4
Chapter 1: Introduction....................................................................................................................4
Overview................................................................................................................................4
Background of study...............................................................................................................4
Rationale of study...................................................................................................................5
Research aims and objectives.................................................................................................5
Chapter 2: Literature Review...........................................................................................................5
Concept of Globalisation........................................................................................................5
Impact of Globalisation on business environment.................................................................6
Disadvantages of globalisation in reference to business environment...................................6
Chapter 3: Research Methodology...................................................................................................7
Timeline of research activities ...............................................................................................8
.......................................................................................................................................................10
REFERENCES..............................................................................................................................11
RESEARCH PROJECT ................................................................................................................12
Executive summary:.......................................................................................................................12
Chapter 3: Methodology................................................................................................................12
Type of Investigation............................................................................................................12
Research Philosophy............................................................................................................12
Research Approach...............................................................................................................13
Research Strategy.................................................................................................................13
Research Design ..................................................................................................................13
Choice of Methods...............................................................................................................13
Time Horizons......................................................................................................................14
Sampling...............................................................................................................................14
Data Analysis........................................................................................................................14
3.5 Reliability and validity...................................................................................................14
3.6 Ethical Consideration.....................................................................................................15
3.7 Limitations......................................................................................................................15

3.8 Gantt chart......................................................................................................................15
Chapter 4: Data analysis................................................................................................................17
4.1 Questionnaire analysis.............................................................................................................17
Chapter 5: Discussion of the findings............................................................................................27
Discussion......................................................................................................................................27
Chapter 6: Conclusion and recommendations...............................................................................29
Conclusion.....................................................................................................................................29
Recommendation...........................................................................................................................29
Reflection.......................................................................................................................................29
REFERENCES ...........................................................................................................................31

RESERACH PROPOSAL
Chapter 1: Introduction
Overview
Globalisation is the process of where include of peoples, ideas and good spread end-to-
end the world. It is interrelated to global economy where consist of increase interconnectedness
of national economies. In present time globalisation increasing day to day which can reflect on
the business activities and operations (Graham and et. al., 2017). It can help to easily
communicate and provide information to others through internet. Through globalisation survive
business in competitive market easily. At global business environment it shows positive as well
as negative impact due to business activities. The main of the business to generate more and
more profit and stable in competitive market. With the help of globalisation, company can
survive in effective manner and achieve success into competitive market. In today, most of the
companies has been followed globalisation to continue their business for long time period and
get success. It is most significant topic in current time sue to growth in industry and companies
in competitive market.
Background of study
Sainsbury's is the third largest chain of supermarket in the United Kingdom and it was
founded in 1869 by John James Sainsbury's with a shop in Drury Lane, London. In 1922 it
became largest retailers in the groceries and there are working employees about 186900. In
present time it will try to merge their rival ASDA to sustain at third level (Iqbal and Dad, 2013).
This leads to influence on globalisation regarding to different business activities and affect as
positive & negative way. Due to follow of globalisation there is need to follow technology as per
their requirement and required to change methods of marketing in reference to consumer. For the
changes affect as increase cost and show as negative impact to their business. Likewise, with
globalisation people can easily connected to each other and communicate about their business in
single market. It makes easy to import and exports their products & services at global level and
create relation with other companies in effective manner. It can help to Sainsbury's to generate
more revenues and get many advantages of globalisation. Therefore, in the context to examine
pros and cons of global market, such research has been conducted by researcher.

Rationale of study
The rationale of study has been analysed to pros and cons of global business environment
in reference to globalisation. In Sainsbury's, globalisation can play significant role which can
help to generate more revenues and get success for long time period. Through globalisation
company attain their goals and objectives (Liang and et. al., 2016). The particular study can
provide benefits and drawbacks of global business environment during to operate business at
global level. Through research study take effective decision.
Research aims and objectives
Research Aim: “To analyse the benefits and drawbacks of globalisation on business
environment”. A case study on Sainsbury's.
Research Objectives:
 To determine the importance of globalisation for Sainsbury's.
 To identify the impact of globalisation on business environment.
 To evaluate the benefits and drawbacks of global business environment regarding to
business activities.
Chapter 2: Literature Review
Concept of Globalisation
According to Oshri, Kotlarsky and Willcocks, (2015), globalisation states to the
consolidation of markets in the global economy, leading to the increased interconnectedness of
national economies. In the reference of market perspective there are including capital, money
and credit markets, commodity markets and insurance markets. With the help of globalisation
improve living of standard and raise their thoughts regarding to business. As a result it can
provide job opportunities, modernisation and increase transportation regarding to different goods
and services. There are used term of different sector like political, social and economic
interconnection. There are involving different types ogf goods and services, technology and data,
data of economic resources. The concept of globalisation, defined in broad way and it is applied
by different countries in subject to achieve success ad growth for long time period. It can help to
survive business competitive market and get advantage of competitive market. Through these
activities can reduce cost and change communication technology in publicly way. Sainsbury's
can get advantage of globalisation at spread level and earn much more profit and growth. The

globalisation mainly provide benefits to India and China because they can improve their business
operation and apply in effective manner. It is very old concept that can use by most of the
organisation in present time scenario. The concept of globalisation can help to interlink with free
market economic system through trade agreements and fiscal policies.
Impact of Globalisation on business environment
As mentioned by Victoria Duff, (2019), global business environment can affect by
globalisation that can shows in positive and negative way. With the help of globalisation can
boost to global economy and reflect as household income and opportunities. It can provide help
to Sainsbury's to improve its research and development, capital and innovation. Through
Globalisation a company expand their business on broad level and easily connect with other
people who are related to their field. They can easily import and export products and services on
global level and deduct to high inflation rates to increase wages by reducing consumption cost.
These cost are divided into low, medium and high range which is afforded by customers in easy
way. It can show positive impact on business and create new opportunities to reduce
discrimination in gender and wages basis. Through this implementation improve working
condition of company and try to provide equality at work place. In reference to Sainsbury's can
face of different scale of economy due to large manufacturing and intensify growth and
revenues. This helps to company to bring out their operations and activities in effective manner
to survive in efficient manner. The small business can easily do merger and acquisition through
joint venture with large business to maximise their business with the help of globalisation.
Disadvantages of globalisation in reference to business environment
As per the author point of view Schniederjans, Schniederjans and Schniederjans, (2015),
there are various disadvantages of globalisation which can influence of business activities of
Sainsbury's and their operation which mentioned below:
Barriers to entry – Many new organisation wants to enter into market place but due to
globalisation they can not enter into low budget. For enter into competitive market need to
develop effective identity and follow advance technology to attract customer. But due to
globalisation they can not easily enter into market.
Ethical business practices – As a reason of globalisation, various business can face
different types of problems due to ethical practices. These are related to safety, corruption,

compliance and others. It is related to significant area for Sainsbury's because without follow
ethical they can not operate their business activities.
Unemployment–Globalisation can create issues regarding to continue increase
unemployment in country. There are selected organisation that place where labour cost will low
and have high economies of scale. Due to globalisation there are those people get work who can
work at low cost so skilled and individual loss their job. As a result it can affect to national
economic growth and increase level of unemployment in an organisation. It can impact as
negative manner in reference to Sainsbury's company.
Inequality– It can bring inequality between income and wealth of an organisation. There
has been recognised many organisation which can not afford high and advance technology in
their budget so they can not survive properly into market. As a result it create inequality into
business and market place.
Chapter 3: Research Methodology
Methodology can be considered as one of a crucial process, which helps the researcher in
developing the research much more fruitful. Basically, it contains a range of elements like
research approach, design, data collection, data philosophy, ethical considerations and more.
Choosing the right approach and other elements is said to be the responsibility of investigator
which helps in conducting the overall research and bring favourable outcomes as well. All of
these are described underneath:
Research approach: This is being considered as a plan and procedure that consists of the
steps of broad assumptions to detailed method of data collection, analysis and interpretation. All
of these are being chosen considering the nature of a investigation done on a specified research
problem (Noe and et. al., 2017). On the other hand, there are two types of research methods,
which could be utilised and these can be qualitative and quantitative. Here, qualitative research
method is mainly being designed through focusing upon both observation of public. On the other
side, quantitative methods basically, consists with numerical or statistical information that aid in
pulling out sure and sort (specified answers in numbers) outcomes. Considering the present
topic, qualitative research method is being chosen, and it is said to be the crucial method because
topic is more linked with the human perception rather than, statistical one. This is why,
researcher has used qualitative research methodology for present investigation in order to analyse
both benefits and negative factors to perform business at global level.

Research design: Investigating design is said to be a study, which is required for the
researcher to adopt correctly in order to perform an investigation in a rightful manner. Basically,
a research design can be anything from descriptive, semi-experimental, correlation, review,
experimental and sub-type (Steven, Dong and Corsi, 2014). In present investigation. Researcher
has used descriptive design in order to commute the whole investigation and full out favourable
outcomes regarding the benefits and negative influence on an organisation at the time of
performing business at global level.
Data collection: When it comes to pull out favourable outcomes by a researcher, reliable
data linked with the research topic is being collected, Basically, there are both primary and
secondary data collection methods which could be utilised. Primary may include focus group,
interview, questionnaire and more. On the other side, secondary mainly includes books,
magazines, review of literature and many more. For present investigation done on the negative
and positive impacts of globalisation for a company.
Research techniques: It can be said that, there are a range of techniques, that could be
used by investigator and these are: case studies, questionnaire, interviews and so on. Basically,
these are the tools which could be used in order to pull out detailed information from
people/respondents and more. In present context, questionnaire is the basic tool which is being
used by the researcher in order to collect the data from primary resources linked with the topic
and i.e. benefits and drawbacks of globalisation on business environment with the help of a
questionnaire. Online websites, books and more are said to be secondary methods, that are being
utilised for present investigation on the topic negative and positive impacts of globalisation for a
company.
Ethical considerations: This is being considered as one of a crucial segment within the
research methodology section for a research. It is vital for researchers to perform the whole
investigation in much more rightful manner. This means, it is necessary for researcher to focus
upon different range of things like feelings of individuals so that they might not get hurt (Fraj,
Matute and Melero, 2015) On the other side, it is much required to collect data from authentic
sources so that no issues could take place in regards to collection of the data.
Timeline of research activities
Gantt chart is consider best and essential tool for analysing starting and closing time
period for completing research. In this tool, different number of activities will be included such

as selection of topic, development of aims and objectives and questions, creation of literature
review, development of research methodology, data collection, data analysis, conclusion and
recommendation, submission of final project (Wiesmann and et. al., 2017). All these are consider
main activities which will assist an investigator to complete each activities of project in more
effective and essential manner. Without this tool, researcher can not performed each activities of
study in more effective and systematic manner. Along with this, it is most significant and
effective tool or graphical presentation which will support an investigator to achieve better
outcomes within given time period. This tool will also support a researcher in analysing accurate
data of each activities. Thus, it is useful presentation chart for an investigator to easily and timely
complete research project.

REFERENCES
Books and Journals
Graham, M. and et. al., 2017. The risks and rewards of online gig work at the global margins.
Iqbal, Z. and Dad, A. M., 2013. Outsourcing: A review of trends, winners & losers and future
directions. International Journal of Business and Social Science. 4(8).
Liang, H. and et. al., 2016. IT outsourcing research from 1992 to 2013: A literature review based
on main path analysis. Information & Management. 53(2). pp.227-251.
Oshri, I., Kotlarsky, J. and Willcocks, L. P., 2015. The Handbook of Global Outsourcing and
Offshoring 3rd Edition. Springer.
Schniederjans, M. J., Schniederjans, A. M. and Schniederjans, D. G., 2015. Outsourcing and
insourcing in an international context. Routledge.
Steven, A. B., Dong, Y. and Corsi, T., 2014. Global sourcing and quality recalls: An empirical
study of outsourcing-supplier concentration-product recalls linkages. Journal of
Operations Management. 32(5). pp.241-253.
Wiesmann, B. and et. al., 2017. Drivers and barriers to reshoring: a literature review on
offshoring in reverse. European Business Review. 29(1). pp.15-42.
Online
Globalisation. 2019. [Online]. Available through: .
<https://www.economicsonline.co.uk/Global_economics/Globalisation_introduction.ht
ml>
Pros and Cons of global business environment. 2019. [Online]. Available through:
<https://smallbusiness.chron.com/pros-cons-going-global-business-40458.html>

RESEARCH PROJECT
Executive summary:
This research is based on the analysing the benefits and drawbacks of globalisation on
business environment. As it is important for company to analysis both internal and external
factors before operating their business at global level. Mainly, globalisation provide a path and
platform in which company easily expand their business at global level for accomplishing their
competitive brand image. For effectively analysing the topic, researcher develop a clear aims and
objectives on which whole investigation will be conducted. Along with this, research
methodology is also includes within the research that help researcher to gather relevant data and
information by using appropriate methods. Furthermore, data analysis and interpretation is also
carry out that help in drawing a valid conclusion at the end of the research. At last conclusion
and recommendation is help in improving further improvement to make an successful research
project.
Chapter 3: Methodology
Type of Investigation
It is important for investigator to select appropriate type of method of carry out the
research activities in effective manner. With the help of this, researcher easily draw a valid
conclusion by taking right decision. Mainly, research is based either on qualitative or
quantitative (.Kirton and Trebilcock, 2017). For this research, investigator will use qualitative
method which help in providing theoretical information towards the research activities. With the
assistance of this, researcher can attain positive and reliable outcomes.
Research Philosophy
This section of research is also play a crucial role as it provide views and opinion of
different authors towards the research area with aim of providing in-depth information. Mainly,
it is categories on two major parts like positivism and interpretivism philosophy. In this research,
interpretivism philosophy will be used by investigator as it help in providing potential
description towards the particular research topic. It support investigator to gather relevant data
and at the same time also may aid in taking valuable decision.