Globalization's Impact on British Businesses: Hilton Sector Analysis

This research project investigates the impact of globalization on British businesses, focusing on the hospitality sector and specifically, the Hilton hotel. The study aims to assess globalization's influence on Hilton's growth, performance, and customer base. The research employs a qualitative approach, utilizing an inductive research approach and interpretivism philosophy. Data collection involves both primary and secondary sources, including surveys of 20 Hilton managers and reviews of relevant literature. The research employs purposive sampling for participant selection and thematic analysis for data analysis. The report addresses ethical considerations, reliability, validity, and research limitations. The findings aim to provide insights into strategies Hilton can use to succeed in a globalized market.

Research Project

TABLE OF CONTENTS
Background of the study........................................................................................................3
Research aim and objectives..................................................................................................3
Research question...................................................................................................................3
Research methodology...........................................................................................................3
REFERENCES...........................................................................................................................7

Topic: To investigate the impact of globalization on British businesses with regards to
hospitality sector: A study on Hilton
Background of the study
Research aim and objectives
Aim: The aim behind conducting present study is to assess the influence of
globalization on the growth and performance of Hilton hotel.
By taking into account above aim following objectives have been made:
 To assess the trend of globalization in the context UK hospitality sector.
 To analyze the impact of globalization on customer base enhancement with regards
to Hilton.
 To investigate the influence of Hilton’s growth and performance.
 To recommend strategies to Hilton which aid in firm’s success.
Research question
Q.1 Does globalization assist in increasing customer base within Hilton?
Q.2 Does globalization contributes in the growth and success of Hilton?
Research methodology
Research type:
Types of research type can be distinguished into two such as qualitative and
quantitative. Quantitative investigation is highly associated with the assessment numeric
figures. In this, statistical methods are used for responding research issue or problem. On the
other side, qualitative analysis is used where data cannot be presented or analyze in numeric
terms (Kumar, 2019). In this, for assessing the impact of globalization on British businesses
qualitative investigation will be conducted. The reason behind the selection of this type or
nature of study is that aspects in relation to globalization and its association with business
cannot be presented in numeric figures.
Research approach:
In the field of research, there are mainly two approaches namely inductive and
deductive. Selection of approaches is highly influenced from the type of investigation
undertaken. Under inductive approach, emphasis is placed on the generation of new

theoretical framework through observation (Ledford and Gast, 2018). On the other side,
deductive approach is used in quantitative investigation where focus given on testing
hypothesis referring existing theoretical aspects. For analyzing globalization’s impact on
British businesses inductive research approach will be employed by the scholar. Hence, by
evaluating specific pattern or observation impact of globalization on Hilton’s operations will
be assessed.
Research philosophy:
Interpretivism and positivism are the main two philosophies which undertaken in
accordance with the type of research considered. In interpretivism philosophy, qualitative
aspects are analyzed for presenting suitable solution of issue. On the contrary to this, in
positivism philosophy, research problem is assessed by analyzing facts and figures (Quinlan
and et.al., 2019). As per qualitative investigation type selected inductive research approach
will be employed by the scholar. In comparison to deductive, inductive approach highly suits
to the concerned investigation purpose. On the basis of this, by interpreting qualitative
aspects pertaining to globalization research issue will be resolved.
Data collection:
In research, data can be gathered from mainly two sources such as primary and
secondary. Primary data implies for the one which gathered by the researcher for first time
with the motive to derive suitable results from issue. Survey, observation, focus group,
interview etc are the main sources which can be undertaken for the collection of primary data.
Whereas, secondary data implies for the one which had already been gathered and published
by other researchers for fulfilling their motives (Litosseliti, 2018). Hence, in the context of
present study, data will be gathered by the research from both primary and secondary sources.
For primary data collection survey will be conducted on 20 managers of Hilton through
questionnaire. The rationale behind the selection of survey method is that it helps in gathering
suitable data according to research problem. Further, for developing brief thesis and
understanding data will also be collected from secondary sources. Hence, books, journals and
scholarly articles related to globalization will also be evaluated for addressing research
problem.
Sampling:

Probabilistic and non-probabilistic are the main two sampling techniques which can
be used for sample selection. In probabilistic technique, each individual from population gets
equal change in relation to being selected as sample (Alavi and et.al., 2018). On the other
hand, under non-probabilistic technique researcher selects sample as per convenience. In
order to assess the impact of globalization on the performance of Hilton purposive sampling
will be considered. Referring this, 20 manager of Hilton selected on which survey will be
conducted. This sampling technique is highly effectual which helps in conducting qualitative
investigation prominently.
Data analysis:
In research, data analysis technique has significant impact on the research problem
assessment. Data analysis techniques also vary as per the research type and nature. In
quantitative study, SPSS is used for testing hypothesis. On the other hand, thematic
perception test technique is considered for doing qualitative study. With regards to current
research problem thematic technique will be employed. In accordance with this, different
themes will be prepared by referring questionnaire and views of respondents. Along with this,
graphs will also be added by taking into consideration respondents views.
Ethical considerations
For enhancing effectiveness of study scholar is required to comply with ethical
aspects. In this regard, consent form will be filled by participants which in turn exhibits that
their participation is voluntary not forced. Along with this, reference list and citations will
also be added by the researcher in the report. This presents that work is completely new
rather than copied.
Reliability and validity
In order to ensure reliability and validity several aspects will be considered by the
researcher. For this purpose, sources that published after 2010 will be undertaken by the
scholar. In addition to this, articles and books in relation to globalization will also be
considered for maintaining reliability in the study. Further, copyright protected sources will
be used for ascertaining that data is reliable. With regards to reliability and validity aspect, no
modifications will be done in responses provided. Hence, by complying with all such aspects
reliability and validity will be assured by the researcher.

Research limitations
For doing study in an effectual way tools and techniques are considered by referring
investigation type. However, some limitation exists which in turn influences effectualness of
investigation. Due to having limited time frame investigation is conducted on only 20
managers of Hilton. On the other side, appropriate outcome is derived when study is
conducted on large sample. However, for avoiding the impact of such limitation purposive
sampling technique is used for the purpose of sample selection. Further, for analyzing data set
no SPSS tools and techniques are used. In research, SPSS tools provide high level of
assistance in presenting suitable or reliable outcome. However, under qualitative study
thematic technique gives optimal results over SPSS.

REFERENCES
Books and Journals
Alavi, M. and et.al., 2018. Aligning theory and methodology in mixed methods research:
before design theoretical placement. International Journal of Social Research
Methodology. 21(5). pp.527-540.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage
Publications Limited.
Ledford, J. R. and Gast, D. L., 2018. Single case research methodology: Applications in
special education and behavioral sciences. Routledge.
Litosseliti, L. ed., 2018. Research methods in linguistics. Bloomsbury Publishing.
Quinlan, C. and et.al., 2019. Business research methods. South Western Cengage.