Impact of Globalization on Morrison's Retail Sector: A Research Report

This research proposal investigates the benefits and drawbacks of globalization within the context of Morrison's, a major online supermarket. The study aims to understand globalization trends, assess its significance for Morrison's business operations, identify challenges faced due to globalization, and recommend strategies for achieving business goals in a globalized environment. The research includes an examination of relevant literature, including works by Watson IV, Intriligator, Capobianco, and others. The methodology involves a qualitative research approach, utilizing interpretivism, primary data collection through questionnaires administered to 30 Morrison's managers, and secondary data from journals and books. The research outlines a 13-week timeline, employing Gantt charts and network diagrams for project management, and employs thematic analysis for data evaluation.

Research Proposal Form
Student Name: ______________________ Student ID: ____________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: ______________________________________________
Section One: Title, objective, responsibilities
Topic: To investigate the benefits and drawbacks associated with globalization in the context of retail
sector: A study on Morrison’s
Background of the study
Globalisation refers to the integration of companies, people, different nations and government in order
to invest and trade in the global market (Hanson and et.al., 2016). Globalization leads to increase in the
technology, trade, resources and interconnection between different economies. Companies go for globalisation
in order to increase their market share, earn profits and take advantage of economies of scale. Current trend of
globalisation provides retail sector number of opportunities to connect with different countries and enter in
new markets to increase market share. However there are various factors which impact the business
environment of retail sector such as political, social, cultural, technological etc. The present report is based on
Morrison's company which is an online supermarket selling foods, drinks and home appliances. The research
report will include the concept of globalization, its benefits and drawbacks faced by Morrison's during
globalisation. Further report will include recommendations to the company which help them in achieving
business goals.
Research aim and objectives
Aim: The aim behind conducting present study is to assess the benefits and drawbacks pertaining to
globalization in the context Morrison’s.
Objectives:
 To develop understanding about globalization and its trend.
 To assess the significance of globalization with regards to the business operations of Morrison’s.

 To identify challenges that Morrison’s faced due to globalization.
 To recommend strategies to Morrison’s that contribute in the attainment of goals under globalized
environment.
Research questions
Q.1 What is the concept of globalization?
Q.2 What are the benefits of globalization in business operation of Morrison's?
Q.3 What are the challenges faced by Morrison's due to globalization?
Q.4 What are the recommendations given to Morrison's to achieve business goal under globalization?
Section Two: Reasons for choosing this research project
The reason behind conducting the research is that slowly and gradually retail sector is going global in
order to reduce cost of operating and increase their market share. The trend of globalisation is increasing and
it is impacting the retail sector in both negative and positive way. The purpose of conducting the present
research is to identify the benefits and drawbacks of globalisation on retail sector.
Section Three: Literature sources searched
As per the view of Watson IV and et.al. (2018), globalisation is defined as increasing the market share
by entering in new markets and taking advantages of economies of scale. Globalisation means expanding
business in new countries in order to earn more profits and attract new customers. It brings various
opportunities and benefits for companies to enter in larger markets, access to capital flows, large export
market, selling goods and services at lower price, low cost of production, technological advancement,
increasing awareness among customers. However, on the other side Intriligator, M. (2017), highlighted that
there are various challenges faced by companies during globalisation which make difficult for them in
achieving business objectives. There are various external factors which affect companies are political,
economic, cultural, social, legal and environmental. Companies need to change their business operations,
marketing strategies, policies and procedures in order to overcome these challenges. It is difficult for
companies to adopt changes quickly and compete in the market with the existing companies.
According to Capobianco, Davies and Ennis, (2014) over past few years regulatory authorities prepare
rules and regulations for cross border business trade and cooperation. Across nations many agencies are open
which are liable to evaluate and regulate cross border business cooperation between firms. Such kind of
activities have reduced cross border cooperation between firms as it become now more complex now a day.
Thus, there is need of simplification of rules and regulations so that in more freedom environment firms can
operate at domestic and international level with in collaboration with foreign firms. The rules and regulations
has for the cross border business trade and cooperation. That create the safety as well as issues for business

when they want to be expanded into other country. It is effective for business to make it is in respective
manner. The country has change rules and regulations that may affect to business by introducing their laws.
According to the views of Greenleaf, (2016) at global level UN must recognize data protection
convention 108 as global treaty. This is because it provides relevant entities number of benefits like
voluntary obligations of firms is decided which make liable to them to protect data, rules are prepared in
respect to data export etc. Such kind of think will ensure data protection to great extent in era of
globalization. According to Borio and Filardo, (2007) inflation now become stable across the nations and its
use in inflation measurement reduce to great extent. Apart from country specific conditions global
fluctuations play crucial role in determining inflation in any nation. Hence, global factors must also be taken
in to account by the firms. The inflation rate reduce the great extent in the nation. That is more important for
the business growth factors.
As per the view of Kirkegaard, (2007), globalisation is the reduce the time for adding new features to product
as well as make effective changes in the business aspart form the business growth. This is help to build more
effective and valuable changes in the company for the further work as per application of development
intergeneration effectiveness. It is the process of increase integration and inter dependency towards work. In
the contradict Sako, (2005), stated that the political globalization is take amount of the political operation
that are existed between different countries. It is the better place where individual are make and increase
there states to prevent conflicts of work and its growth factors. As per that, he said the another types of
globalisation that is social globalization has refers the sharing ideas and information between and through
different countries. Companies need to change their business operations, marketing strategies, policies and
procedures in order to overcome these challenges. It is difficult for companies to adopt changes quickly and
compete in the market with the existing companies. This create the more cultural aspects for the business. In
that owner may knows a extra knowledge of culture and social differences in respective manner. There has
different new sources of outsourcing to be the business leaders, economics, for the non manufacturing jobs
for the business growth in respective manner.
Sako, (2005) cited to Bardhan and Kroll, (2003), economic globalization refers the more interaction between
trades and exchanges of resources for the business aspects. This creates a more flexibility for business for its
national economy which is really operates in isolation. That means national countries economic has
influenced each other. He stated that the economic refers the national economic globalization is technologies
and resources in process to promote business growth factors in respective manner. On the other side
Capobianco, Davies and Ennis, (2014), the technology in the globalization had been effective because every
country have their own technology for work and style which is helped top business to overcome its work
process. The validity of data is extent the impact the off sourcing data patent. The outsourcing and off
sourcing is the key issue for the business when its is try to expand into the other country.
Books and journals

Borio, C.E. and Filardo, A.J., 2007. Globalisation and inflation: New cross-country evidence on the global
determinants of domestic inflation.
Bresler, L. and Stake, R. E., 2017. Qualitative research methodology in music education. In Critical Essays
in Music Education (pp. 113-128). Routledge.
Kirkegaard, J. F., 2007. Offshoring, Outsourcing, and Production Relocation-Labor-Market Effects in the
OECD Countries and Developing Asia.
Sako, M., 2005. Outsourcing and offshoring: key trends and issues. Available at SSRN 1463480.
Bardhan, A. D. and Kroll, C., 2003. The new wave of outsourcing
Kirkegaard, J. F., 2005. Outsourcing and offshoring: pushing the European model over the hill, rather than
off the cliff! (Vol. 3). Working Paper Series.
Capobianco, A., Davies, J. and Ennis, S. F., 2014. Implication of Globalisation for Competition Policy: The
Need for International Co-operation in Merger and Cartel Enforcement. Available at SSRN 2450137.
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research project. Sage.
Greenleaf, G., 2016. Balancing Globalisation's Benefits and Commitments: Accession to Data Protection
Convention 108 by Countries Outside Europe. UNSW Law Research Paper. 16-52.
Hanson, D. and et.al., 2016. Strategic management: Competitiveness and globalisation. Cengage AU
Intriligator, M., 2017. Globalisation of the World Economy: Potential Bene?ts and Costs and a Net
Assessment. In Economics of Globalisation (pp. 85-94). Routledge.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications Limited.
Mackey, A. and Gass, S. M., 2015. Second language research: Methodology and design. Routledge.
Watson IV and et.al., 2018. International market entry strategies: Relational, digital, and hybrid approaches.
Journal of International Marketing. 26(1). pp.30-60.
Section Four: Activities and timescales
Mentioned below
How long this will take:
13 weeks
Milestone one: __data collection_______________
Target date (set by tutor): _____1/9/2019_______________
Milestone two: _Analysis of gathered data set______________________

Target date (set by tutor): __________1/11/2019____________

Section 3: Activity and time scale
Figure 1GANTT chart
Figure 2Network diagram
Gantt chart
Activities / weeks Week 1 Week 2 Week 3 Week 4 Week 5
Selection of research topic

Formulation of aim and objectives
Drafting brief proposal Evaluation of books
journals and articles (LR)
Selection of research tools and techniques
Preparing questionnaire
Sending questionnaire for data collection
Recording and arranging data set in a structured format
Analysing gathered data set using thematic analysis tool
Concluding
findings
Recommending strategies for future action
Doing formatting Taking feedback from tutor
Doing changes as per the feedback provided Final submission
Section 4: Research methodology
Research type: There are 2 types of research i.e. quantitative and qualitative. Quantitative data cannot
be used in this research because there is no numerical data. In the present report qualitative research type is
suitable because feelings, beliefs and human behaviour are required to find out the advantages and
disadvantages of globalisation with respect to retail sector (Mackey and Gass, 2015).
Research philosophy: It is way in which data for a particular phenomenon is gathered. Interpretism
and positivism are 2 types of research philosophy. According to the researched interpretism is the most
appropriate philosophy which will help in understanding the impact of globalisation on retail sector (Kumar,
2019).
Data collection: It is a process of gathering data from various sources such as primary and secondary.
In order to conduct the research researcher has used both the sources. Primary data is collected with the use of
questionnaire and secondary data is collected by journals, articles and books. Both the data collection method
will help researcher in highlighting the benefits and drawbacks of globalisation.
Sampling: It is a process of collecting data from a specific number of respondents. In the present
report non-probability sampling is used and data is collected by 30 managers of Morrison's via questionnaire.
Researcher will be beneficial in order to find out accurate result about the impact of globalisation on the
company (Flick, 2015).

Data analysis: It is the process of evaluating the collected data in meaningful manner so that it is easy
to understand. Data can be analysed in SPSS or thematic manner. Researcher will use thematic approach and
present the data in graphical manner so that the impacts of globalisation can be easily identified.
Ethical considerations: Researcher will conduct the research ethically by taking the consent of
respondents before collecting data, researcher will also keep the confidentiality of information and will not
disclose it. Researcher will also ensure that data collected are free from errors and manipulation (Bresler and
Stake, 2017).
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another qualification and
is appropriate.
Agreed: ________________ (name)_______________ Date ______________Comments and agreement
form project proposal checker( IV sampling)Comments (Optional):
I confirm that the project is appropriate.

Agreed /Disagree: (Name of the IV) Date Research
Ethics approval form
All students conducting research activity that involves human participants or the use of data collected form
human participants are required to gain ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with your unit tutor.
Please complete this form in good time before your research project is due to commence.
Section 1: Basic details:
Project title:
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
← Interviews Yes No
← Questionnaires Yes No
← Observations Yes No
← Use of personal records Yes No
← Data Analysis Yes No
← Action Research Yes No
← Focus Groups Yes No
← Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Yes
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults:

How will participants be recruited (identified an approached)?
For this research known people have been approached to gain proper details.
Describe the processes you will use to inform participants about what you are doing:
Face to face communication are used for informing the participants to give better understanding.
How will you obtain consent from participants? Will this be written? How will it be made clear to participants
that they may withdraw consent to participate at any time?
The consent is obtained via mails which is a written method. Option of withdrawal of consent is also informed
in the mail.
Studies involving questionnaires: will participants be given the option of omitting questions that do not wish
to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed consent to be
observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief explanation of the study)?
Yes No
Will participants be given information about the findings of your study?(This could be a brief summary of
your findings in general)
Yes NoSection 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data Protection Act (1998)
Yes No

Who will have access to the data and personal information?
Only the person carrying the research will have access over the personal information.
During the research:
Where will the data be stored?
Data will be stored in the office of the researcher and laptop.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
Yes
How long will the data and records be kept for and in what format?
Data will be stored for 2 years in word format.
Will data be kept for use by other researchers? Yes NoSection 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If so, please
outline how you will deal with these:
Data collected in sensitive and it is necessary to protect it from approach of any other person. Hence, entire
data is stored in google drive
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that may arise in the
course of my research
Name: Date:
Please submit your completed form to your tutor and also attach to the Research Proposal when
submitting to Turnitin.