Impact of Globalization in Driving Success of Business: M&S Case Study

This research project investigates the impact of globalization on the business success of Marks & Spencer (M&S). The introduction outlines the background, aim, objectives, research questions, and rationale for studying globalization's influence on M&S's profits and sales. The literature review explores the conceptual framework of globalization, opportunities created for M&S, and the relationship between globalization and financial performance in the retail sector. The methodology section details the research philosophy (interpretivism), research type (applied), research method (qualitative), research design (exploratory), research approach (inductive), data collection methods, sampling method (random sampling), and ethical considerations. The project aims to provide a comprehensive analysis of how globalization affects M&S's business operations and financial outcomes, considering market expansion, competition, and the integration of global trends to drive business success. The research utilizes a qualitative approach to gather and analyze data, with a focus on understanding the complex interplay between globalization and the retail giant's performance.

Research Project

TABLE OF CONTENTS
CHAPTER -1 INTRODUCTION....................................................................................................3
CHAPTER- 2 LITERATURE REVIEW.........................................................................................5
CHAPTER – 3 RESEARCH METHODOLOGY...........................................................................7
CHAPTER- 4 DATA INTERPRETATIONS................................................................................11
P6 REFLECTION..........................................................................................................................20
P7 RECOMMENDATION............................................................................................................21
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23
APPENDIX....................................................................................................................................24

Title- Impact of globalisation in driving success of business: A case study on M&S.
CHAPTER -1 INTRODUCTION
About Background study-
Globalization is basically the worldwide trend that help an organization to increase the
performance and efficiency. There are many tools and platforms for gaining the sustainable
competitive advantages which suitable for organization culture. The globalization has led to
increase the competition advantages in marketplace. The competition is related to the cost, price,
product, quick production and response towards the organization (Crane and et.al., 2019).
Emergence of markets are main key component for multinational companies wanting to expand
the business across the world but it may require localizing enterprise to overcome the challenges
in organization.
Globalization is a type of main conceptual framework that help for international market
to increase the productivity and profitability. This trend is unifying and socializing the entire
global community that allows for country to increase the market opportunities. Globalization is
impact on the business operations to maintain the progressive reduce the barriers in the foreign
investment and trade, which leads for opening the new market by international firm such as
Marks and Spencer.
Aim
To analyse the impact of globalisation for increasing profits and sales of retail sector: A
study on M&S.
Objective-
 To understand the conceptual framework of globalization.
 To evaluate the opportunities that globalization creates for M&S.
 To examine the relationship between globalization and increasing profits and sales of
retail sector.
Research question-
 What is the conceptual framework of globalization?
 What are opportunities that globalization created for M&S?
 What is the relationship between the globalization and increasing profits and sales of
retail sector?

Rational of research-
Globalization is a method for integrating with the different people and also used for
describing the growing interdependence of economic, culture and populations of corporate
world. Marks and Spencer exist in the complex environment that directly impact on their aims
and objective of business in way of achieving success. The global changes are necessary for
organization that helps in identifying the need and requirement of business. The demand of
cheaper resources, dynamics of postmodern era and competitive pressure that help for business
leader to focus towards the alternative success of business. The main purpose of globalization is
making competitive advantage in global marketplace. Globalization is an important for
organization that helps for increasing the business process all over the world (Crothers, 2017).
This particular research paper is mainly focused towards the globalization and how they impact
on the business process so it is very important to conduct research on this particular topic which
will lay stress on increasing need and demand of customer. All the demands and needs of
customers would not be able to fulfil by country so it is very much important to include other
companies within economies. As globalisation is current topic many multinational firms are
exploring new markets of world where they are finding suitable customers or growth in their
profits. So this research paper will shed light on importance of globalisation, the opportunities
which it is creating and its interrelationship with performance of company in various parts of
world.
Significance of research-
This particular research will be important for those who are interested to study in topic or
area related to globalisation. This research will also be important for students of PhD who are
pursuing the degree and also for company on which research is going on. The topic globalisation
and its impact on increasing profits and driving success of business will be very essential to
study. As this will help into formulating research aim and objectives and then conducting
research on this topic.

CHAPTER- 2 LITERATURE REVIEW
Conceptual Framework of Globalization
According to O'brien (2019) Globalization is a type of conceptual framework that
changes the enterprise practices across the world. It is focused towards the business process for
increasing the political, financial, environmental, and cultural among the country. Globalization
is a type of interconnection of national economies across the world. It is focused towards the
business issues such as labour, investment, good and services, trade etc. Globalization is the
global integration of business of financial markets. In order to sustain the level of economies, the
government has adopted new policy to attract the foreign capital. It is the internal logic of
process that expressed the overall legislation with the internal environment.
As per author, the concept of globalization provides an appropriate analytical frame work
for accomplishing the business task. Globalization is a key drive in between the companies and
also globalizes the financial market. It should be analyzing the complex system to determine the
knowledge and conceptual logic. Globalization frame work is used as tool to examine the
business and their financial conditions, thereby enhancing the understanding towards the specific
legislation by predictive criteria.
Opportunities that Globalization creates for M&S
According to Phillips and Phillips (2016) Globalization increases the prevalence or speed.
Many organization more opportunities are opened easily and also perform the different task on
the global markets. In M&S, Globalization is basically the worldwide trend through the
economies in the world and connects to each other. It is developed the economic aspects to
increase the production in global marketplace. In order to identify the advantages to company on
the basis of quality and price of products and services.
As per Radović, Marković, Brnjas and Simović(2019)globalization creates more
opportunities because it adopts new technologies, innovation ideas and new initiatives that help
for maintain the culture and economy. Furthermore, an effective integration information
technology enhanced the competitive advantages in the form of international trades.

As per Taneja (2017) globalization create more opportunities for the country to increase
the growth of economy. It can be measured the percentage to change of GDP (Gross Domestic
product). Economy growth and development always increases the amount of good and services
produced. For Example- A measuring of economic growth, a country can created $9,000,000 of
good and services in 2010 and there nominal growth rate increase 1 percent for 2012.
Relationship between globalization and increasing profits and sales of retail sector..
According to Thomé and Medeiros (2016) with the help of globalisation it will be
possible for company that they are increasing their profits and sales. As they will be having
chance of expanding their business into other countries of world as well. This will be expanding
their market share and enabling them to work and trade on both national and international level
as well. If the company is having more number of outlets into global market, then it is very much
essential that their profits are increased with increase in sales and included that with the
increasing trend of globalisation all companies of world will be headed towards working with
other global partners.
According to Taneja (2017) also included that for this it is very much important that
company are able to include all cost and resources for making their firm global.

CHAPTER – 3 RESEARCH METHODOLOGY
It is a process and technique that applicable in project for identifying the suitable data related the
research area and field. This technique allows for critically assess the entire reliability and
validity of study.
Research philosophy-
It is the phenomenon that should be collected, gathered and analysed for the use of
research. It is associated with the assumptions and clarification about the particular nature and
knowledge source. It will useful for researcher to understand the issues in research project by
using philosophy. There are different types of philosophy such as Positivism, realism,
pragmatism and Interpretivism etc. The researcher will use the interpretivism research that
involves interpret of element in the case study. This philosophy will use the researcher to identify
the current status and reality of study. The philosophy will be beneficial for researcher to assume
the interpretation and access the reality. According to interpretivism, it will be used for research
areas to collect the data such as observations as well as interviews.
Research type-
It always depends on the type of research. The researcher will address the range of
elements within scope of research. There are two ways to divide the research type such as
applied research and fundamental research (Hickson, 2016). The researcher will use the applied
research type in the case study to find the solution and their specific problems according to the
studies. Applied research will use for researcher to solve the problem and issue. The main aim of
researcher to implement the suitable type of applied research in the case study and identifying
the issues facing in research areas.
Research Method-
Research type or method is broad terms that analyse and collect the information in the
case study. The important element of research always mentions in the study to cover the
appropriate data related the research. It can be categorised into two different manners: qualitative
and quantitative method (Pruzan, 2016). Qualitative research is based on the words, elements,
feelings and emotions that applied in research area. Qualitative study aims to ensure the high
level of understanding and collect the information through questionnaire, focus group, case
studies, observations and interviews etc. The researcher will apply the qualitative method to
determine the suitable data by using interviews, group discussion or experiment based.

Qualitative research involves the critical thing skills and analytical to generate the findings. This
research will help for researcher to easily collect the relevant data related to the case study.
Research design-
Research design is basically the arrangement of collections and conditions. It also
measures the variables that are specified in the research problem. Research design is divided into
two ways: conclusive and exploratory. The exploratory research will imply to explore the
questionnaire but doesn't offer the final solutions and outcomes. This research will conduct the
study in order to identify the nature of problem. On the other hand, conclusive research will
generate the finding the practically approach to reach the conclusion. This research will involve
the quantitative method for data collection (Tight, 2016). The researcher will applicable the
exploratory design method in research project because research will be analyzed using the data
by using qualitative method. This exploration design support to the qualitative method. The
researcher simply explores the questionnaire that applicable in the research for further
development.
Research approach-
The researcher will use the inductive approach to determine the accurate results of
observations. The researcher will use to generate proper meaning from the data collection in
order to find out the relationship to theory. Inductive approach will be helping researcher into
conducting in-depth research of topic of globalisation and then finding out the impact of it on
sales and profits.
Data collection-
It is a collection of data that used the relevant sources to find the accurate answer to the
research problem. There are two ways to divided like primary data collection and secondary data
collection (Almalki, 2016).
The researcher will use the primary data collection to identify the information about
research study through conducting questionnaire so that views of staff could be analysed
regarding impact of globalisation.

Sampling method-
Sampling is based on the specific principle that used to select the member of population.
This technique will be divided into ways probability and non-probability.
The researcher will use the Sample random sampling because it will choose the group
members of population to participate in the case study. The researcher will be choosing 10
employees of Marks and Spencer in the research project (Zhou and et.al., 2016).
Ethical consideration- It is an essential part of research that help for maintain their ethical issues
during research development.
 It will respect their dignity during research analysed.
 The protection and privacy of research members to be maintained.
 The communication between the members should be completed with transparency and
honesty (Carey and Asbury, 2016).
 The researcher will avoid the misleading information at the time of primary data
collection.
 Researcher will maintain that the other participant should not harm the research in any
ways.

Research Time plan-
Activity 1 to 2 Week 3.
to
4 Week
5 to
6
Week
7 to 8
Week
9 to
10 Week
11 to
12
Week
13 to
14 Week
15 to
16
Week
17 to
18 Week
19 to 20
Week
Identify
research topic
Review of
Literature
Drafting
Methodologies
Complete
Proposal
Designing
questionnaire
Collection of
data
Analysing data
and
interpretation
Discussion and
Conclusion
Submission

CHAPTER- 4 DATA INTERPRETATIONS
Data Collection tool – Data collection tool is basically used for analysing the depth study about
the project report (Kempster, Maak and Parry, 2019). It is applicable in the qualitative research
to survey about the case study and conducted by the distributing the questionnaire and also
determine every respondent in proper manner (BurtCoe and Davies, 2019). Data analytical
technique is generally applicable in the qualitative research paper that can analysis through
thematic method. It is the most common type of qualitative method that emphasis on examine the
record pattern within data and information.
Theme : 1 Globalization influences the income of business generation
Particular Respondents
Yes 5
0
1
2
3
4
5
6
7
8
9
10
Yes
No
Neutral
Total
Illustration 1

No 3
Neutral 2
Total 10
Interpretation:
Form above table, it has been found that there are total 10 respondents in the questions.
Therefore, 5 respondents are agreed on particular on the questions. On the other hands, 3
respondents are not agreed. In this way, it can be easily identified the observation through the
employee of Marks and Spencer. Globalization always influence the income of employee so that
it is easily understands the concept and method of globalization that impact on their financial
conditions through business generations. Employees are easily given the opinion related the
incomes.
Theme : 2 Globalization will increase the competition among the business companies
Particular Respondents
Yes 2
No 2
Neutral 6
Total 10

Interpretation
From above table, it can be identified that there are total 10 respondents shows their
opinion towards globalization how will increase the competition among the enterprises firms. 2
respondents are agreed and 2 respondents are not agreed on questions. Another 6 respondents are
neutral. In Marks and Spencer, the employee's reaction towards the competition in neutral
because sometimes, it leads to increase due to the globalization When many companies are used
the technology adoption to produce the product on cheap price. It depends on the situation that's
why, many respondents have a neutral reaction towards the competition among the
organizations.
Theme : 3 Globalization improved the quality of business culture and work life.
Particular Respondents
Yes 5
No 3
0
1
2
3
4
5
6
7
8
9
10
Yes
No
Neutral
Total
Illustration 2

Neutral 2
Total 10
Interpretation
From above table, It is observed that the total 10 respondents participating to identify
their opinion and view point through the questionnaire. 5 respondents are agreed and 3
respondents are not agreed. On the other hand, 2 respondents are neutral on the globalization that
help for improved the quality of business culture and work life. Culture, quality and work life are
the important factors which requires for researcher to determine the situations. In this way,
researcher will identify the solutions that how many employees are known about the
globalization.
Theme: 4 Globalization impact on the economy of countries.
Particular Respondents
Yes 4
0
1
2
3
4
5
6
7
8
9
10
Yes
No
Neutral
Total
Illustration 3

No 3
Neutral 3
Total 10
Interpretation
From above table, It is observed that the total 10 respondents participating to identify
their opinion and view point through the questionnaire. 4 respondents are agreed and 3
respondents are not agreed. On the other hand, 3 respondents are neutral on the research areas of
globalization that impact on the economy of countries. In this way, researcher will identify the
solutions that how many employees are known about the globalization. The globalization has
been impacted on the countries both positive and negative ways so that the employees are
specified opinion towards this concept. Sometimes, it directly impacts on the financial condition,
revenue generations that's why, it is the best way to choose the employee for determine their
opinion.
0
1
2
3
4
5
6
7
8
9
10
Yes
No
Neutral
Total
Illustration 4

Theme : 5 Globalization gone too far enough or has been heading in the incorrect direction.
Particular Respondents
Yes 2
No 2
Neutral 6
Total 10
Interpretation
From above Index, It is observed that the total 10 respondents. Each and every
respondents has different opinion towards the globalization. 2 respondents are agreed and 2
respondents are not agreed. On the other hand, 6 respondents are neutral. It is important for
project analysing to determine the appropriate ways. According to respondent, it is clearly
described that Many people is exactly identify the role of globalization because it is impacted on
the business in both negative and positive manner.
Theme : 6 Globalization is another word for the Americanization.
0
1
2
3
4
5
6
7
8
9
10
Yes
No
Neutral
Total
Illustration 5

Particular Respondents
Yes 5
No 3
Neutral 2
Total 10
Interpretation
From above table, It is clear that there are total 10 respondents which requires
identifying their opinion and view point towards the globalization through the questionnaire. 5
respondents are agreed and 3 respondents are not agreed. On the other hand, 2 respondents are
neutral reaction on the globalization is another Americanization because this term is created a
complex situation in terms of economics, technological and political changes. In this way,
employees are independent to show their specific opinion towards the Americanization. In marks
and Spencer, Employee can give their opinion related the Globalization and they also think about
0
1
2
3
4
5
6
7
8
9
10
Yes
No
Neutral
Total
Illustration 6

that globalization is in fact of Americanization because it always influences to other countries. In
this way, globalization is also same as Americanization on the basis of 5 respondents.

Theme : 7 Globalization been going on since the drawn of modern civilizations
Particular Respondents
Yes 5
No 4
Neutral 1
Total 10
Interpretation
From above table, It is clear that there are total 10 respondents to give their own opinion
related to globalization been going on and also drawn of modern civilizations. There are 5
respondents are agreed and 4 respondents are not agreed. On the other hand, 1 respondents are
neutral reaction on the globalization The agreed people think about the globalization that
positively impact on the cultural process. Respondents are given their specific suggestion on the
basis of situations and condition which occurs due to globalization in business. In marks and
Spencer, Employee can give their opinion related the Globalization and they also think about that
0
1
2
3
4
5
6
7
8
9
10
Yes
No
Neutral
Total
Illustration 7

globalization will create a modern civilization and also influence the business market on the
basis of 5 respondents.
Theme : 8 Globalization just a friendlier terms for the neo-imperialism
particular respondents
Yes 6
No 2
Neutral 2
Total 10
Interpretation
From above table, It is clear that there are total 10 respondents which requires identifying
their opinion and view point towards the globalization through the questionnaire. 6 respondents
are agreed and 2 respondents are not agreed. On the other hand, 2 respondents are neutral
reaction because many respondents think that globalization and imperialism are two different
concepts that cannot be impacted on the globalization. In this way, employees are independent
0
1
2
3
4
5
6
7
8
9
10
Yes
No
Neutral
Total
Illustration 8

to show their specific opinion towards the Americanization. In marks and Spencer, Employees
are giving their opinion towards the imperialism whereas 5 respondent think that it is directly
connected with each other.
P5
Result and Outcome:
At above discussion, it concluded that accurate result and outcome on the basis of
questionnaires. It always helping for analysing the opinion of employee in the Marks and
Spencer as per their experience.
Covered in ppt
P6 REFLECTION
I have to learn many things from research project which provide me a brief idea about the
globalization and how they can impact on the business in terms of success. I also used the
different type of technique and research method for gathering all relevant information related the
globalization. I can use qualitative approach and implement in the research project to determine
the observation and analysing the information through the respondents. Initially, I can develop a
project plans to find out the implications at the time of research planning. I found that research
project analysis process is going to be find the credible details. I also used the questionnaire data
method for collecting the details for further advancements. During the research planning, I can
found that there is some limitation on the research project which required for finding the solution
to manage the findings. According to my opinion, it has been required to implementing the
alternative method and approach in the research project.
I believed that the Globalisation impact on the business operations and functions. I have
learnt many things to understand the concept behind the globalisation which impact on the
business to increase the productivity and profitability in global marketplace.
I found that innovation is developing due to globalisation, there are many companies used
the different type of ideas for increasing the performance and efficiency of business. I feel that
research on globalisation will help to understand the threats and opportunities which it creates an
effective relationship between the performance and efficiency in the business.

P7 RECOMMENDATION
it could be recommended that company is spending more money into financial planning
and resourcing so that their company could be having increased in profits. It has recommended to
analyse the relevant data and information by using an appropriate methodology that can
implement in the research project.
It has recommended to implement the new methodologies that can useful for collecting
and gathering the information of business.
ALTERNATIVE RESEARCH METHODLOGIES
As alternative method, researcher will also use positivism philosophy to view about the
knowledge gained through observation which includes measurements. Researcher has specified
role to collect the data and interpretation in the objective ways. On the other hand, researcher
will use the applied but it also used the fundamental to analyse the problem by adding to the field
of application in discipline. It helps for acknowledge that other variables are constant by
changing. In this way, it has recommended to change the qualitative method into the quantitative
method to determine the accurate result or outcome in numerical ways.

CONCLUSION
From above discussion, it has been found that globalization factors impacts on the entire
business process of Marks and Spencer. It could be found out that globalisation is very essential
as it is required for all companies that they are exploring global and national markets in way of
improving their market share. With this exploration it will be possible that profits and sales of
company will be increased and there will be greater access to marketplace.

REFERENCES
Books and Journals
Almalki, S., 2016. Integrating Quantitative and Qualitative Data in Mixed Methods Research--
Challenges and Benefits. Journal of Education and Learning. 5(3). pp.288-296.
Carey, M.A. and Asbury, J.E., 2016. Focus group research. Routledge.
Crane, A. and et.al., 2019. Business ethics: Managing corporate citizenship and sustainability in
the age of globalization. Oxford University Press.
Crothers, L., 2017. Globalization and American popular culture. Rowman & Littlefield.
Hickson, H., 2016. Becoming a critical narrativist: Using critical reflection and narrative inquiry
as research methodology. Qualitative social work. 15(3). pp.380-391.
O'brien, J., 2019. Category management in purchasing: a strategic approach to maximize
business profitability. Kogan Page Publishers.
Phillips, J.J. and Phillips, P., 2016. How HR can have an impact in non-traditional
areas. Strategic HR Review. 15(1). pp.5-13.
Pruzan, P., 2016. Research methodology: the aims, practices and ethics of science. Springer.
Radović-Marković, M., Brnjas, Z. and Simović, V., 2019. The Impact of Globalization on
Entrepreneurship. Economic Analysis. 52(1). pp.56-68.
Silverman, D. ed., 2016. Qualitative research. Sage.
Taneja, N.K., 2017. Driving airline business strategies through emerging technology. Routledge.
Thomé, K.M. and Medeiros, J.J., 2016. Drivers of successful international business strategy:
Insights from the evolution of a trading company. International Journal of Emerging
Markets. 11(1). pp.89-110.
Tight, M., 2016. Phenomenography: The development and application of an innovative research
design in higher education research. International Journal of Social Research
Methodology. 19(3). pp.319-338.
Zhou, X. and et.al., 2016. Synergistic effects of Chinese herbal medicine: a comprehensive
review of methodology and current research. Frontiers in Pharmacology. 7.p.201.

APPENDIX
Questionnaire:
Do you think that Globalization influences the income of business generation?
 Yes
 No
Do you think that Globalization increase the competition among the business companies?
 Yes
 No
Do you think that globalization improved the quality of business culture and work life?
 Yes
 No
Do you think that globalization impact on the economy of countries?
 Yes
 No
Does people think that globalization gone too far enough or has been heading in the incorrect
direction?
 Yes
 No
Is globalization is another word for the Americanization?
 Yes
 No
Has globalization been going on since the drawn of modern civilizations?
 Yes
 No
Do you think that globalization just a friendlier terms for the neo-imperialism?
 Yes
 No

Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title: Impact of globalisation in driving success of
business: A case study on M&S.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
 Interviews No
 Questionnaires Yes
 Observations No
 Use of personal records No
 Data Analysis No
 Action Research No
 Focus Groups No
 Others (Please specify) :
Section 3: Participants

Please answer the following questions, giving full details where
necessary.
Will your research involve human participants?
Yes
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults: ✓
How will participants be recruited (identified an approached)?
Approached
Describe the processes you will use to inform participants about what
you are doing:
Consent form
How will you obtain consent from participants? Will this be written?
How will it be made clear to participants that they may withdraw
consent to participate at any time?
Yes, it is collected as per interest of participants.
Studies involving questionnaires: will participants be given the option of
omitting questions that do not wish to answer?
Yes ✓ No
If no please explain why below and ensure that you cover any ethical
issues arising from this
Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed.
Yes ✓ No
Will you debrief participants at the end of their participation (i.e give

them a brief explanation of the study)?
Yes ✓ No
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general)
Yes No✓
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in
compliance with the Data Protection Act (1998)
Yes ✓
No
Who will have access to the data and personal information?
No one
During the research:
Where will the data be stored?
In Laptop
Will mobile devices such as USB storage and laptops be used
Yes ✓
No
If Yes, please provide further details:
After the research:
Where will the data be stored? USB cable
How long will the data and records be kept for and in what format?

Excel
Will data be kept for use by other researchers? Yes No✓
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may
raise ethical concerns? If so, please outline how you will deal with
these:
It is important that you demonstrate your awareness of potential risks
that may arise because of your research. Please consider/address all
issues that may apply. Ethical concerns may include, but are not limited
to the following :
 Informed consent. ✓
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity ✓
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research
(including transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s
Research and Ethics Policy: Yes
No
I have discussed the ethical issues relating to my research with
my Unit Tutor:
Yes
No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of
the ethical issues that may arise in the course of my research
Name: Date: