Impact of Globalization in Driving Success of Business: M&S Case Study

This research project investigates the impact of globalization on the business success of Marks & Spencer (M&S). The introduction outlines the background, aim, objectives, research questions, and rationale for studying globalization's influence on M&S's profits and sales. The literature review explores the conceptual framework of globalization, opportunities created for M&S, and the relationship between globalization and financial performance in the retail sector. The methodology section details the research philosophy (interpretivism), research type (applied), research method (qualitative), research design (exploratory), research approach (inductive), data collection methods, sampling method (random sampling), and ethical considerations. The project aims to provide a comprehensive analysis of how globalization affects M&S's business operations and financial outcomes, considering market expansion, competition, and the integration of global trends to drive business success. The research utilizes a qualitative approach to gather and analyze data, with a focus on understanding the complex interplay between globalization and the retail giant's performance.

Research Project

TABLE OF CONTENTS
CHAPTER -1 INTRODUCTION....................................................................................................3
CHAPTER- 2 LITERATURE REVIEW.........................................................................................5
CHAPTER – 3 RESEARCH METHODOLOGY...........................................................................7
CHAPTER- 4 DATA INTERPRETATIONS................................................................................11
P6 REFLECTION..........................................................................................................................20
P7 RECOMMENDATION............................................................................................................21
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23
APPENDIX....................................................................................................................................24

Title- Impact of globalisation in driving success of business: A case study on M&S.
CHAPTER -1 INTRODUCTION
About Background study-
Globalization is basically the worldwide trend that help an organization to increase the
performance and efficiency. There are many tools and platforms for gaining the sustainable
competitive advantages which suitable for organization culture. The globalization has led to
increase the competition advantages in marketplace. The competition is related to the cost, price,
product, quick production and response towards the organization (Crane and et.al., 2019).
Emergence of markets are main key component for multinational companies wanting to expand
the business across the world but it may require localizing enterprise to overcome the challenges
in organization.
Globalization is a type of main conceptual framework that help for international market
to increase the productivity and profitability. This trend is unifying and socializing the entire
global community that allows for country to increase the market opportunities. Globalization is
impact on the business operations to maintain the progressive reduce the barriers in the foreign
investment and trade, which leads for opening the new market by international firm such as
Marks and Spencer.
Aim
To analyse the impact of globalisation for increasing profits and sales of retail sector: A
study on M&S.
Objective-
 To understand the conceptual framework of globalization.
 To evaluate the opportunities that globalization creates for M&S.
 To examine the relationship between globalization and increasing profits and sales of
retail sector.
Research question-
 What is the conceptual framework of globalization?
 What are opportunities that globalization created for M&S?
 What is the relationship between the globalization and increasing profits and sales of
retail sector?

Rational of research-
Globalization is a method for integrating with the different people and also used for
describing the growing interdependence of economic, culture and populations of corporate
world. Marks and Spencer exist in the complex environment that directly impact on their aims
and objective of business in way of achieving success. The global changes are necessary for
organization that helps in identifying the need and requirement of business. The demand of
cheaper resources, dynamics of postmodern era and competitive pressure that help for business
leader to focus towards the alternative success of business. The main purpose of globalization is
making competitive advantage in global marketplace. Globalization is an important for
organization that helps for increasing the business process all over the world (Crothers, 2017).
This particular research paper is mainly focused towards the globalization and how they impact
on the business process so it is very important to conduct research on this particular topic which
will lay stress on increasing need and demand of customer. All the demands and needs of
customers would not be able to fulfil by country so it is very much important to include other
companies within economies. As globalisation is current topic many multinational firms are
exploring new markets of world where they are finding suitable customers or growth in their
profits. So this research paper will shed light on importance of globalisation, the opportunities
which it is creating and its interrelationship with performance of company in various parts of
world.
Significance of research-
This particular research will be important for those who are interested to study in topic or
area related to globalisation. This research will also be important for students of PhD who are
pursuing the degree and also for company on which research is going on. The topic globalisation
and its impact on increasing profits and driving success of business will be very essential to
study. As this will help into formulating research aim and objectives and then conducting
research on this topic.

CHAPTER- 2 LITERATURE REVIEW
Conceptual Framework of Globalization
According to O'brien (2019) Globalization is a type of conceptual framework that
changes the enterprise practices across the world. It is focused towards the business process for
increasing the political, financial, environmental, and cultural among the country. Globalization
is a type of interconnection of national economies across the world. It is focused towards the
business issues such as labour, investment, good and services, trade etc. Globalization is the
global integration of business of financial markets. In order to sustain the level of economies, the
government has adopted new policy to attract the foreign capital. It is the internal logic of
process that expressed the overall legislation with the internal environment.
As per author, the concept of globalization provides an appropriate analytical frame work
for accomplishing the business task. Globalization is a key drive in between the companies and
also globalizes the financial market. It should be analyzing the complex system to determine the
knowledge and conceptual logic. Globalization frame work is used as tool to examine the
business and their financial conditions, thereby enhancing the understanding towards the specific
legislation by predictive criteria.
Opportunities that Globalization creates for M&S
According to Phillips and Phillips (2016) Globalization increases the prevalence or speed.
Many organization more opportunities are opened easily and also perform the different task on
the global markets. In M&S, Globalization is basically the worldwide trend through the
economies in the world and connects to each other. It is developed the economic aspects to
increase the production in global marketplace. In order to identify the advantages to company on
the basis of quality and price of products and services.
As per Radović, Marković, Brnjas and Simović(2019)globalization creates more
opportunities because it adopts new technologies, innovation ideas and new initiatives that help
for maintain the culture and economy. Furthermore, an effective integration information
technology enhanced the competitive advantages in the form of international trades.

As per Taneja (2017) globalization create more opportunities for the country to increase
the growth of economy. It can be measured the percentage to change of GDP (Gross Domestic
product). Economy growth and development always increases the amount of good and services
produced. For Example- A measuring of economic growth, a country can created $9,000,000 of
good and services in 2010 and there nominal growth rate increase 1 percent for 2012.
Relationship between globalization and increasing profits and sales of retail sector..
According to Thomé and Medeiros (2016) with the help of globalisation it will be
possible for company that they are increasing their profits and sales. As they will be having
chance of expanding their business into other countries of world as well. This will be expanding
their market share and enabling them to work and trade on both national and international level
as well. If the company is having more number of outlets into global market, then it is very much
essential that their profits are increased with increase in sales and included that with the
increasing trend of globalisation all companies of world will be headed towards working with
other global partners.
According to Taneja (2017) also included that for this it is very much important that
company are able to include all cost and resources for making their firm global.

CHAPTER – 3 RESEARCH METHODOLOGY
It is a process and technique that applicable in project for identifying the suitable data related the
research area and field. This technique allows for critically assess the entire reliability and
validity of study.
Research philosophy-
It is the phenomenon that should be collected, gathered and analysed for the use of
research. It is associated with the assumptions and clarification about the particular nature and
knowledge source. It will useful for researcher to understand the issues in research project by
using philosophy. There are different types of philosophy such as Positivism, realism,
pragmatism and Interpretivism etc. The researcher will use the interpretivism research that
involves interpret of element in the case study. This philosophy will use the researcher to identify
the current status and reality of study. The philosophy will be beneficial for researcher to assume
the interpretation and access the reality. According to interpretivism, it will be used for research
areas to collect the data such as observations as well as interviews.
Research type-
It always depends on the type of research. The researcher will address the range of
elements within scope of research. There are two ways to divide the research type such as
applied research and fundamental research (Hickson, 2016). The researcher will use the applied
research type in the case study to find the solution and their specific problems according to the
studies. Applied research will use for researcher to solve the problem and issue. The main aim of
researcher to implement the suitable type of applied research in the case study and identifying
the issues facing in research areas.
Research Method-
Research type or method is broad terms that analyse and collect the information in the
case study. The important element of research always mentions in the study to cover the
appropriate data related the research. It can be categorised into two different manners: qualitative
and quantitative method (Pruzan, 2016). Qualitative research is based on the words, elements,
feelings and emotions that applied in research area. Qualitative study aims to ensure the high
level of understanding and collect the information through questionnaire, focus group, case
studies, observations and interviews etc. The researcher will apply the qualitative method to
determine the suitable data by using interviews, group discussion or experiment based.

Qualitative research involves the critical thing skills and analytical to generate the findings. This
research will help for researcher to easily collect the relevant data related to the case study.
Research design-
Research design is basically the arrangement of collections and conditions. It also
measures the variables that are specified in the research problem. Research design is divided into
two ways: conclusive and exploratory. The exploratory research will imply to explore the
questionnaire but doesn't offer the final solutions and outcomes. This research will conduct the
study in order to identify the nature of problem. On the other hand, conclusive research will
generate the finding the practically approach to reach the conclusion. This research will involve
the quantitative method for data collection (Tight, 2016). The researcher will applicable the
exploratory design method in research project because research will be analyzed using the data
by using qualitative method. This exploration design support to the qualitative method. The
researcher simply explores the questionnaire that applicable in the research for further
development.
Research approach-
The researcher will use the inductive approach to determine the accurate results of
observations. The researcher will use to generate proper meaning from the data collection in
order to find out the relationship to theory. Inductive approach will be helping researcher into
conducting in-depth research of topic of globalisation and then finding out the impact of it on
sales and profits.
Data collection-
It is a collection of data that used the relevant sources to find the accurate answer to the
research problem. There are two ways to divided like primary data collection and secondary data
collection (Almalki, 2016).
The researcher will use the primary data collection to identify the information about
research study through conducting questionnaire so that views of staff could be analysed
regarding impact of globalisation.

Sampling method-
Sampling is based on the specific principle that used to select the member of population.
This technique will be divided into ways probability and non-probability.
The researcher will use the Sample random sampling because it will choose the group
members of population to participate in the case study. The researcher will be choosing 10
employees of Marks and Spencer in the research project (Zhou and et.al., 2016).
Ethical consideration- It is an essential part of research that help for maintain their ethical issues
during research development.
 It will respect their dignity during research analysed.
 The protection and privacy of research members to be maintained.
 The communication between the members should be completed with transparency and
honesty (Carey and Asbury, 2016).
 The researcher will avoid the misleading information at the time of primary data
collection.
 Researcher will maintain that the other participant should not harm the research in any
ways.

Research Time plan-
Activity 1 to 2 Week 3.
to
4 Week
5 to
6
Week
7 to 8
Week
9 to
10 Week
11 to
12
Week
13 to
14 Week
15 to
16
Week
17 to
18 Week
19 to 20
Week
Identify
research topic
Review of
Literature
Drafting
Methodologies
Complete
Proposal
Designing
questionnaire
Collection of
data
Analysing data
and
interpretation
Discussion and
Conclusion
Submission

CHAPTER- 4 DATA INTERPRETATIONS
Data Collection tool – Data collection tool is basically used for analysing the depth study about
the project report (Kempster, Maak and Parry, 2019). It is applicable in the qualitative research
to survey about the case study and conducted by the distributing the questionnaire and also
determine every respondent in proper manner (BurtCoe and Davies, 2019). Data analytical
technique is generally applicable in the qualitative research paper that can analysis through
thematic method. It is the most common type of qualitative method that emphasis on examine the
record pattern within data and information.
Theme : 1 Globalization influences the income of business generation
Particular Respondents
Yes 5
0
1
2
3
4
5
6
7
8
9
10
Yes
No
Neutral
Total
Illustration 1

No 3
Neutral 2
Total 10
Interpretation:
Form above table, it has been found that there are total 10 respondents in the questions.
Therefore, 5 respondents are agreed on particular on the questions. On the other hands, 3
respondents are not agreed. In this way, it can be easily identified the observation through the
employee of Marks and Spencer. Globalization always influence the income of employee so that
it is easily understands the concept and method of globalization that impact on their financial
conditions through business generations. Employees are easily given the opinion related the
incomes.
Theme : 2 Globalization will increase the competition among the business companies
Particular Respondents
Yes 2
No 2
Neutral 6
Total 10