Impact of Globalization on Unilever's Corporate Structure Report

This research report examines the impact of globalization on the corporate structure of Unilever Plc., a major multinational consumer goods company. The report begins with an introduction to globalization and an overview of Unilever, outlining its global presence and product categories. It establishes the aim, objectives, and research questions, focusing on how globalization affects Unilever's structure and the challenges it faces in international markets. A literature review explores the concept of globalization, its effects on corporate structures, and the specific challenges multinational companies encounter, such as cultural barriers, workforce issues, and logistical complexities. The report then details the research methodology, including the timeline for the study, and presents data analysis and interpretation. It identifies the challenges faced by Unilever and proposes strategies for overcoming them, such as market research, workforce planning, and effective communication. The report concludes with recommendations and reflections, emphasizing the benefits of globalization and the importance of strategic adaptation for sustainable growth. The report highlights the importance of understanding the global market and adapting to the changing needs of international consumers.

RESEARCH PROJECT
Table of Contents

INTRODUCTION...........................................................................................................................3
Background of the study..............................................................................................................3
Company overview......................................................................................................................3
Aim..............................................................................................................................................3
Objectives....................................................................................................................................3
Research Questions......................................................................................................................3
Significance..................................................................................................................................4
Rationale......................................................................................................................................4
Literature Review.............................................................................................................................4
Research Methodology ...................................................................................................................9
Timeline.....................................................................................................................................12
Data analysis and interpretation.....................................................................................................13
Research outcomes ........................................................................................................................21
REFLECTION & RECOMMENDATION...................................................................................22
CONCLUSION..............................................................................................................................23
REFERENCES..............................................................................................................................24

INTRODUCTION
Background of the study
Globalization refers to the process of integration and interaction among individuals,
governments and firms worldwide. Due to globalization, there is an increase in growth of
international ideas, trade and culture (Rosenau, 2017). The present Report is based on Unilever
Plc. The company offers products under the category of consumer items like food, beauty
products etc. in approximately 190 countries. The Report has provided an insight to the impact of
globalization on corporate structure of multinational firms and different types of challenges they
are facing.
Company overview.
Unilever Plc. is a type of public limited company. It belongs to consumer goods industry.
It was founded in year 1929 by James Darcy Lever, William Lever and Samuel van den Bergh.
Headquarter of Unilever is located at London, UK. It offers a wide range of products under
different categories like cleaning products, food and refreshments, beauty and personal care etc.
Company is having operations in more than 190 countries (Christian and Poojara, 2019).
Aim.
“The impact of globalization on the corporate structures of large multinational companies and
the major challenges they face.” A study on Unilever PLC.
Objectives.
 To study the concept of about globalization.
 To identify the impact of globalization on the corporate structures of Unilever Plc.
 To examine different challenges faced by Unilever Plc while globalize their corporate
structure in international market.
 Recommend different ways for overcoming challenges of globalization over corporate
structure of Unilever Plc.
Research Questions.
 Do you understand the concept of globalization?
 What is the impact of globalization on the corporate structures of Unilever Plc?

 What are the challenges faced by Unilever Plc while globalize their corporate structure in
international market?
 What are the different ways for overcoming challenges of globalization over corporate
structure of Unilever Plc?
Significance.
The term rational means the quality of being important. The study helps to determine
how the corporate structure of large multinational firms like Unilever Plc. gets affected by
globalization. The researcher has chosen this topic as it also helps other scholars to conduct
research in similar area. The study also assist students that are studying in Universities to prepare
project report on subject related with globalization. It also helps other companies that are
operating in similar industry to gain knowledge about impact of globalization on structure of
firm. Moreover, the study helps scholars and researchers to save resources like funds and time
that are involved in conducting fresh research in similar field.
Rationale.
The research is related with effect of globalization on corporate structure of Unilever and
various challenges it is facing in globalizing their corporate structure. The study has thrown light
on term globalization, how it is affecting corporate structure of Unilever, Further, the study helps
to determine challenges faced by the firm while globalizing the corporate structure in
international market and the ways that helps to overcome those challenges.
Literature Review
Concept about globalisation:
In the view point of Baylis, Owens, and Smith (2017), globalisation refers to movement
of goods and services across national borders and cultures. It helps in adequate allocation of
resources and has played a major role in improving the standard of living and quality of life in
under developed countries. Globalization also includes movement of people and ideas across
different cultures, government and economies. Furthermore, it has also brought advanced
technology and work opportunities in these countries which has further boosted the economy of
these nations and helped in balanced regional development. However, Beck, (2018), argues that
globalization has further destroyed the job opportunities in developed countries mainly because
big corporate house have started outsourcing their labour and production activities in developing
countries mainly because of cheap labour cost. Another major problem with globalisation

involves that it has created a domino effect on its trade partners. For instance, economic
depression in one country can have a cascading effect on its trade partners which has proved to
be dangerous and harmful for the world economy. The concept of globalization works entirely
on the basis of innovation and creativity and if any company wishes to succeed then it is
imperative for them to invest in research and development operations as it would help in
increasing their sales and probability both locally and internationally. Also, globalization is not
just restricted to movement of goods and services it also includes financial, political, economic,
sociological, technological and ecological globalisation. The Ghemawat and Jones, (2017) stated
that globalization benefits the rich more than it does to the poor mainly because of high tariffs
and VAT which further makes it difficult for the middle class and lower middle class to indulge
in export and import by themselves thus they need the support of rich people. Moreover, the
globalization has also had an adverse effect on the environment of different countries as it has
led to widespread use of plastics in various countries. It also has caused harmful effects on the
health and lifestyle of human beings.
Impact of globalisation on the corporate structures of Unilever Plc
In the view point of Kapor, (2018) a corporate structure consists of various departments
that contribute towards the organisation's goals and objectives. It includes various departments
like human resource, marketing, finance, production and IT. The integration and coordination
between all these departments help the company in achieving their goals and objectives
efficiently and effectively. Every department has a head that guides and motivates its team
towards completion of tasks within the concerned time period. Corporate structures are further
divided into functional, divisional, geographic and the matrix. The majority of the companies
like Unilever follow a hybrid organisational structure which is a combination of different
strategies with single dominant business strategy. According to Ishaque and Fatima (2019) the
globalization has a had a huge impact on the corporate structure of multi national companies and
has help them in dominating the world business. Moreover, it has also led to change in corporate
structures mainly due to the geographical problems. Foster, (2019) investigated that, due to
globalisation many multinational companies shifted their headquarters to different countries
where there product has the highest demand and has a potential to grow exponentially. Also,
various factors like cheap raw material, interest rate and labour are another reason that influence
the shift towards global market. Kapor, (2018) sought to analyse that multi national organisation

like Unilever have adopted a combination of geographical and functional corporate structure
which means that the company hierarchy is divided on the basis of different locations that
business operates in and is controlled by a centralized head office. The main reason behind
geographical structure is to analyse the needs of the local customers and to develop a product
accordingly. Also, it solves the problems related to logistics and the materials are allocated after
forecasting the demand whereas functional structure involves grouping of employees of same
skill and talent to increase the overall efficiency and effectiveness for achievement of goals and
objectives.
Different challenges faced by Unilever Plc while globalizing the corporate structure in
international market.
According to Mihăilescu, (2015) there are some major challenges faced by companies
while globalizing their corporate structure and the major problem involves cultural barrier. It
becomes extremely difficult to survive and grow in a foreign country with different language,
social and cultural behaviour. Also, there are various challenges related to identification of needs
and wants of the customers without which the business would fail. In accordance with Steger,
(2017) finding skilled and experienced workforce is also an issue while companies try to go
global. For instance, Unilever company had to face various challenges related to finding
potential human resource in foreign country and as a result they had to outsource employees
from their country which became a very costly affair therefore it is imperative to have a detailed
background study regarding the skills and knowledge of people before entering into the new
market. Moreover, in some situations it becomes even difficult for the leaders to manage diverse
workforce, ensure their proper training and development and also to take care of the legal and
political aspects of the country.Dieter, and Dunham, ( 2016 )sought to analyse that the challenge
of physical distance must not be ignored because it is a costly affair to transport logistics and
service as it requires huge shipping cost. Also, the local competition is a huge problem faced by
international companies and it can hamper their smooth working. The Kapor, (2018) has stated
that There are various challenges which are faced by organizations while going global. One of
the most severe problem which can be faced by companies while internationally expanding their
market is unfamiliar culture because people all over the world have different taste, preferences,
attitude and culture which needs to be analysed by organization. In order to overcome from this

challenge firm must get involve in doing keen market research which will help them in analysing
needs and demands of consumers.
Different ways for overcoming challenges of globalisation over corporate structure of Unilever
Plc
Foster, (2019) strive to establish that it is imperative to to overcome the challenges in
order to promote sustainable growth and development of an organisation internationally.
Therefore, the company must get involved in performing the market research of the country
where they wish to expand their business to. Also, it is necessary to identify the needs and wants
of the customers, their buying habits, socio-cultural behaviour and other political and legal
factors that can affect the company. Moreover, Dieter and Dunham, (2016) sought to analyse that
the human resource of the organization must predict the manpower requirements, the talents and
skilled required to operate the business effectively and efficiently. Also, it is important to choose
the right country that adjusts according to the organisational structure of the company. These
factors include easy availability of raw material, labour and technology otherwise it would affect
their growth prospects and reduce their profitability. In accordance with author, company can
also face problem while communicating to employees while setting their business in
international markets. For this enterprise need to have effective system and protocols so that
effective communication can be established and firm can easily able to set their business in
international markets. Coulibaly and et.al., (2018) carried out a study that stated that competition
is also a major challenge that can prevent a company from growing further hence it is necessary
to analyse the market and the major players operating in the industry. For instance, Unilever
company analysed the local competitors and the market size before entering into India and other
Asian countries. Therefore, it is necessary for companies to analyse the costs and expenditure
associated with the globalization along with predicting the benefits associated with it. Author
argues that many corporate firms assume that globalization can have only positive effects which
is an absolute myth. Author investigated that expanding business in foreign markets also require
skilled human resource. If the employees are not efficient and then this can act as challenge for
firm. This problem can be solved by organization by hiring employees who are skilled, talented
and full of knowledge related to their subject. Hence, it is important to identify that the
organisation has done proper research, market analysis and have identified their target customers

before entering into the global market otherwise the organisation will fail to survive in the
international market.

Moreover, it is quite evident that the benefits of globalization definitely outweigh its
negative aspects and it is beneficial for both company as well as the countries as it helps them in
their profit maximization and from a country's point of view it helps them to grow incessantly
and promotes balanced regional development. Also, it improves the standard of living and
overall quality of life of the citizens of countries and promote employment which further
increases the GDP of the nation and help in balanced regional development throughout the
world.
Research Methodology
Research Type: Research is defined as a study which is conducted to find out solution of
a specific problem and concern. In general there are two type of the research type which is
undertaken by the scholar for the purpose of achieving the research aim such as qualitative and
quantitative research (Kumar, 2019). Quantitative research is the research in which research is
conducted on the basis of the data and stats. Qualitative research is the research in which
behaviour and nature of the human is taken as a basis to conduct the research. For determining
the impact of the globalization on the corporate structure of large multinational company
researcher has be undertaken Qualitative research type. It has helped the researcher in
explaining the information in better way as numerical way was difficult one to explain the
information collected.
Research Approach: Research approach is a plan that consist of broad assumption to
detailed the method of data collection, analysis and interpretation. Inductive and deductive are
the two specific approach which can be taken by the researcher in conducting the research for
Uniliver PLC. Deductive approach looks at testing the already made theories and Inductive
theory looks at the generation of the new theory on the basis of the collected data. Scholar has
taken Inductive approach to accomplish the aim of the research as this approach plays a crucial
role in the Qualitative research type. As in the inductive research approach scholar is able to
generate new theory on the basis of the data collected.
Research Philosophy: Research philosophy is the belief about the different way in
which the data can be gathered, analysed and used in such a manner that it helps the researcher in
achieving the research Aim and objective. Researcher is having the option of undertaking two
type of the research philosophy in the research namely Interpretivism and positivism. As they are
the common type of research philosophy which are used by the scholar in conducting the

research. Interpritivsm philosophy integrates the human interest as the instrument to be used to
measure some phenomena of the research (Kumar, 2019). Positivism approach integrates the
study of the society that relies specifically on the evidence such as experiment and stats. Scholar
has used Interpretivism as a research philosophy as it is better suited for the research type
selected. This philosophy has helped the researcher in understanding and analysing the Human
nature as well, as this philosophy relies on both trained researcher and human subject.
Data collection: Data collection is the process of collecting the data and measuring the
information of the targetted variable. Primary and secondary are the two type of the data
collection tool which is used to collect the data for the purpose of achieving the research aim and
objective. Primary data collection is the method in which data is collected from the original
source itself. At the other end Secondary data is collected by from the other source other than
occurrence. Scholar has taken help of different books and journal to collect secondary data for
the research. Primary data has been collected by the way of the survey which has been conducted
on the basis of the Questionnaire which contains both open ended and close ended question.
Survey is conducted on the 10 employee of the Uniliver PLC.
Sampling: Sampling is the process in which number of the respondent are selected from
the large number of the population. In the field of the research, Sampling is sub divided into two
types namely probabilistic and non probabilistic. Probabilistic sampling is the technique in which
sample are chosen from a large population in such a way that they all respondent get a equal
opportunity to get selected at the other end in non probabilistic technique all respondent does not
get a equal opportunity to get selected. Scholar has used simple random sampling method under
probabilistic method to gather the required information on the study as it give the equal
opportunity for all the respondent to get chosen for the sample. Sample size for the study is 10
employee of the Uniliver PLC.
Data analysis: Data analysis is the process in which data is evaluated with the help of the
analytical and statistical tool. Their are two type of data analysis tool namely thematic analysis
which analysis the data within qualitative research. Other one is SPSS which is used to analysis
Social science data. Scholar has used thematic data analysis tool to analysis the data collected
through the primary data collection tool (Kumar, 2019). Researcher has drafted different theme
related to the data collected and all the data is presented in the form of the graph, pie chart and
bars which help the research in presenting the data in more reliable way.

Ethical consideration: For conducting the research researcher has taken consent of all
the respondent beforehand itself. All the data collected is not be shared with any one. High level
of the confidentiality is maintained through out the research.

Timeline
Activities/
Weeks
1 2 3 4 5 6 7 8 9 10 11 12 13
Drafting of
Research topic
Drafting of
research Aim
and objective
Proposal
drafting
Writing LR
using books
and journal
related to
research study
Choosing
relevant
research tools
and
techniques
Developing
questionnaire
Primary data
collection
Arranging
Data set in
structure
formate
Analyse of
gather data
Drafting
conclusion
Recommende
d strategies
Final
formatting
Taking
Feedback
from Tutor
Final

submission
Data analysis and interpretation
Theme: Do you think that globalization impact on corporate structure of Unilever?
Do you think that globalization impact on corporate structure of Unilever
Yes 6
No 4
Interpretation- Globalization referred as the concept of structured procedure which
allow flow of capital, products, technology and knowledge between multinational companies of
states from all around the world. According to 6 workers globalization impact on corporate
structure of Unilever Plc. While doing business at global level, organization need to adopt
different working styles which is essential for them. It effect on its corporate structure, where
they need to make some changes according to new place and working environment. Company
has to change their working style and create positive work environment around workplace that
impact on workers abilities and performances at workplace. While running enterprise at

international level, firm required to change their management structure and also considered the
demand of people when they hire new applicants.
On the other hand, 4 employees think that globalisation does not impact on corporate
structure of organization, according to these people requirement of changes in working styles is
not necessary when, company run their business at international stage. They just need to
understand the different culture and communicate with target market which is beneficial for
overall business. Changes consume a lot of time that is not essential for growth and success,
analysing needs of consumers is one of the most significant thing which need to be done by firm
rather than the other activities.
Theme: What differences does it makes if globalisation plays the essential role in Growth
and development of Unilever Plc?
Differences does it makes if globalisation plays the essential role in Growth and
development of Unilever Plc?
Increase profit 5
Generate awareness 5

Interpretation- Out of 10 respondents, 5 worker are agree with the statement that
globalization play significant role in growth of company. According to these people's,
globalisation made it easier for organization to start competing with older firms. When they
compete with old companies, via using new strategies they can gain competitive advantages
which is beneficial for business growth. According to these people, due to globalization
organization increased profitability rather than before. On the other side, 5 employees are
completely agree about this statement, they believe that globalisation provide an opportunity to
grow business effectively at international level, where they can increased its market share
through providing the best quality products. While expanding business at global scale,
organization can generate awareness among group of people, they can fulfil the demand of
people and garb the attention.
Theme: What kind of effect Globalization have on corporate structure of Unilever Plc?
What kind of effect Globalization have on corporate structure of Unilever Plc
Positive 4
Negative 4
Both 2

Interpretation- 4 employees think that globalisation have positive impact on corporate
structure of company. For example, when organization perform at international level it required
to make modification according to new environment where all the workers get appropriate job
satisfaction. While doing this process they can gain trust of staff and develop positive work
environment which is highly beneficial for business. But on the other side, 4 workers give their
point of view, according to them globalisation have negative impact on corporate structure of
organization. If they change corporate structure, it effect on work schedule in which each and
every workers adjust themselves according to it, that decrease productivity and efficiency of
work. When organization, enter into new market at global level the whole working styles get
affected due to different work environment, exiting organizational structure need to changed that
effect on financial performance of business and require more investment. Out of 10 only 2
respondents think that globalisation have negative and positive effect on corporate structure. Any
kind of changes create many issues, but these modifications bring new opportunity for business
as they can increase profit margin and serve to large area.
Theme: What differences does it make on Unilever Plc if globalization leads to increased
competition?
Differences does it make on Unilever Plc if globalization leads to increased competition?
Increased productivity 7
Requirement of training 3

Interpretation- Out of 10 respondents, 7 workers think that due to globalization
competitive environment increased which affect on organizational business structure.
Competition is related to services and products cost, adaption of technology, target market and
fast production by other companies. According to these employees, globalization drive business
towards expanding in new market where they need to has opportunity to increase productivity, it
considered as one of the difference which has been make if globalisation leads to competitive
environment. If the existing firms offer their goods similar to company, they need to designed
and change production strategy ,produce product which is quite unique and different from others.
But 10 out of 3 respondents believe that globalisation lead to increased competition, which make
difference on company, the requirement of training is one of the change that drive people
towards increasing their knowledge and developing skills.
Theme: What benefits does Unilever Plc get due to globalization?
Benefits does Unilever Plc get due to globalization?
Technological advancement 3
Increased probability 4
Gain competitive advantages 3

Interpretation- 3 workers think that technological advancement is one of the benefit that
gain by company while globalize their business. When they work at international level, they has
to implement new technologies and premodify the older one in order to provide better services
and delivery quality products faster. At international scale, firm exchange current technology that
they used with the new one which is beneficial for them. Technology is the main tool that helps
company to gain competitive benefits and improve quality of work. Globalisation increased
technological improvement, development and speed of technology transfer. Out of 10, 4
individual's has different point of view, they think that when company expand business they get
the best benefits that is increasing profitability. At international level, consumer demand is quite
different, if organization fulfil their demands they can attract people towards them and increase
profit margin. When they produce less cost goods and sells cheaper, it make them able to
increase their probability and market share. Furthermore, 3 respondents believe that due to
globalisation, firm adopt technologies as well as restructure their organizational structure which
help to run business effectively at global level and make them able to beat competitors.
Theme: According to you, what are the challenges Unilever Plc faced due to globalization?
According to you, what are the challenges Unilever Plc faced due to globalization?

Different culture and values 4
Difference in consumer demand 3
Ethical business practices 3
Interpretation- According to 4 respondents, due to globalisation company faced
challenges because of different culture and values of consumer. In each of the nation, people
belongs to different culture which effect on company while they run business at international
level. Without understanding culture and values, firm cannot be able to produce products to its
new target market. Understand perception and culture of customers is one of the biggest
challenge which has been faced by company for longer term. On the other side, accordant to 3
workers, their business suffer from differences in demand of consumer. As they working at
global level, people demands and needs is quite different from exiting people, which make
difficulties for business to understand it in short term period. In order to build strong relation
with public, organization required to offer products according to market wants, but without
conducting market research it is not possible. Building connect with public in new geographic

region and identifying their needs is enormous challenges. Moreover, out of 10 participants, 3
members think that as organization do business in new international market, they encounter
many significant challenges, ethical business practices is one of the major challenge faced by
firm that impact on their performance and productivity. For example, due globalisation current
ethical business practices must changed in many areas such as product safety as well as workers
security that played dramatic role in failure of global player.
Theme: According to you, which one opinion or way you recommend for overcoming
challenges of globalization over Unilever Plc corporate structure?
According to you, which one opinion or way you recommend for overcoming challenges of
globalization over Unilever Plc corporate structure?
Analyse different values and culture 2
Conduct market research 5
Gain knowledge about regulation and rules 3
Interpretation- 2 respondents out of 10 recommend company to analyse different culture
, while working at global level because it is very important for overall business. By analysing
culture of people, they can manufacture goods as per their needs and gain their loyalty. It is one f

the best way for organization to overcome challenges that they faced. 5 workers suggest, to firm
for conducting market research in order to gather more information about target market.
Managers is accountable for identifying different areas and needs of people, which make them
able to provide goods better than the other. Furthermore, 3 workers has different perception, they
recommend to gain more knowledge about regulations and rules because every country has
unique laws governing business. Firm need access to legal expertise to support them understand
in nation regulation and comply with applicable rules.
Theme: What are the successful marketing strategies Unilever Plc could adopt while at
global level?
What are the successful marketing strategies Unilever Plc could adopt while at global
level?
Traditional marketing strategy 4
Digital marketing strategy 6
Interpretation- according to 4 workers traditional marketing strategy is one of the best
strategies that company need to adopt at global level, but on the other hand out of 10, 6 people
think that digital promotional strategy is best rather than the other.

Theme: What are the benefits of organization can gain from franchising?
What are the benefits of organization can gain from franchising?
Established business effectively in new place 5
High rate of success 5
Interpretation- according to 5 employees, franchising is one of the best way to enter into
global market, it helps to established business in new place. On the other hand 5 people think
that franchising increase high rate of business success and growth.
Theme: Kindly share your view or suggestion on globalisation?
Kindly share your view or suggestion on globalisation?
Globalisation is business growth opportunity 5
Globalization increase competition 5

Interpretation- out of 10, 5 people think that globalization is one of the best opportunity
for businesses to grow rather than before. On the other hand, 5 workers think that globalisation is
the main reason behind increasing the environment of competition.
Research outcomes
Covered in PPT
REFLECTION & RECOMMENDATION
The methods that are used for conducting research is qualitative in nature. Interpretivism
research philosophy has been used as it helps me to integrate human interest with research
phenomenon. Further, for collecting data primary as well as secondary methods has been used.
Both the methods helps me to collect relevant data from relevant sources. Questionnaire helps to
collect data whereas secondary methods has been used like government journals, books etc. I
thought that, these methods are very helpful in collecting information.
Reflection provides an opportunity to reconsider the feelings, ideas, thoughts and events
from a fresh perspective. It helps to develop emotional self-awareness. Further, it also assists
people to gain better understanding of own strengths and weakness.
The completion of Research Project has been a motivating and challenging experience for
me. It has provided various opportunities for my personal development as well as it I have faced
various barriers also while preparing research project on impact of globalization in corporate

structure of Unilever and major challenges faced by it. My mentor helps me a lot in conducting
the study through discussion. I found that, the advice of my mentor has been very helpful in
improving the quality of research project. Moreover, my mentor not only highlighted bottlenecks
in study but also provided me detail explanation for possible changes.
Further, I have also faced some difficulties in collecting primary data from other people.
The study has helped me to develop various skills like communication skill, interpersonal skill,
writing skills etc. that will be helpful in conducting research in the future. Conducting the
research has increased my professional competency in different ways. The study has also
supported me to develop critical ,mindset towards the way in which globalization affects the
corporate structure of multinational firms like Unilever Plc and the challenges that face in
globalising the corporate structure in international market.
Recommendation-
On the basis of above analysis of data it has been founded that globalisation has great
impact on Unilever Plc corporate structure. Therefore, it has been suggested that it is essential
for management in company to change organizational structure and understand culture in new
market to sustain for longer at global level. In new region, they should change overall business
structure, because international expansion needed enormous business investment in many cases
along with development of particular plans and strategic business area in order to organize each
operations and functions effectively. Other recommendation to organization is that they must
comply their ethical business practices according to new region which is beneficial for them.
They should pay all the workers fair and equal wages that helps to retain people with the for
longer. Company must maintain high ethical standards while working in global level which is
very important consideration for Unilever Plc. Furthermore, organization is recommended to
understand regulatory and legal environment for its business before entering into new market, so
that this data factored into strategic decision and business case about how and where to expand
business internationally as well as operational and strategic planning to assure productivity or
profitability. It has also suggested that company should implement advanced technology at
workplace when they performing in new region as this strategy will enable them to increase
operational efficiency as well as productivity which is essential for providing quality products
and services to new segment market.

CONCLUSION
From above it has been concluded that, corporate structure of Unilever Plc is impacted
due to globalisation as while they work at global scale. Company faced different types of
challenges which affect on their company structure on negative and positive side while
globalising. Due to lack of skilled labour and staff, firm face issues in areas such as production,
product delivery etc, which is not beneficial and appropriate for business growth. Furthermore,
organization analyse resources available for different segments and target market in order to
maintain quality of goods at international level. The other fact which has been concluded that
Unilever Plc adopt different ways for overcoming challenges due to globalisation, they conduct
market research for gathering appropriate data and essential information about current trends.
Change corporation structure, understood laws and rules of new region and also create positive
work environment which is highly beneficial for them. Moreover, it has been summarized that
researcher chose positivism research philosophy, inductive approach, qualitative method and
descriptive design which is suitable for finding results. They select 10 workers for collecting
primary data and gather information for final conclusion.

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Questionnaire
 Do you think that globalization impact on corporate structure of Unilever?
◦ Yes
◦ No
 What differences does it makes if globalisation plays the essential role in Growth
and development of Unilever Plc?
◦ Increase profit
◦ Generate awareness
 What kind of effect Globalization have on corporate structure of Unilever Plc?
◦ Positive
◦ Negative
◦ Both
 What differences does it make on Unilever Plc if globalization leads to increased
competition?
◦ Increased productivity
◦ Requirement of training
 What benefits does Unilever Plc get due to globalization?
◦ Technological advancement
◦ Increased probability
◦ Gain competitive advantages
 According to you, what are the challenges Unilever Plc faced due to globalization?
◦ Different culture and values
◦ Difference in consumer demand
◦ Ethical business practices
 According to you, which one opinion or way you recommend for overcoming
challenges of globalization over Unilever Plc corporate structure?
◦ Analyse different values and culture
◦ Conduct market research
◦ Gain knowledge about regulation and rules
 What are the successful marketing strategies Unilever Plc could adopt while at
global level?

◦ Traditional marketing strategy
◦ Digital marketing strategy
 What are the benefits of organization can gain from franchising?
◦ Established business effectively in new place
◦ High rate of success
 Kindly share your view or suggestion on globalisation?