Globalization's Influence on Wine Industry Demand and Ethical Issues

This essay investigates the impact of globalization on the wine industry, focusing on its effects on demand and ethical concerns. It uses the theory of globalization to analyze changes in wine demand on a global scale and associated ethical issues, employing ethnography as a descriptive research method. The essay examines how globalization has facilitated the spread of wine culture, increased production, and altered consumption patterns, while also highlighting ethical challenges such as exploitation in the supply chain, the normalization of alcohol consumption, and the risk of counterfeiting. Visual analysis of various figures and infographics supports the argument that globalization, while boosting the wine industry's growth and revenue, has also led to social, health, and ethical harms, including increased alcohol-related disorders and the erosion of traditional ethical values. The study concludes that the wine field has created ethical challenges such as alcohol disorders, consumerism, and more.